The Creator of the Second Dimension

A2 forum, the October animation sales forecast post has become the highest building in the animation area, and even the entire forum.

Without him, it's all because the sales of "Magic Girl Madoka Magica" are too explosive.

There are dragons and snakes in the building. When the post first appeared, everyone was optimistic about "Wolf and Cat" under Rainbow Media and director Wu Yi. In fact, until late October, the third episode of "Magic Girl Madoka" Before the broadcast, these predictions were quite accurate.

However, when the third episode aired, the whole situation changed at once.

Fans of "Magic Girl Madoka Magica" feel that this animation should not stop at 10,000 sales. Their initial idea is about 20,000, while the other group thinks that the magic animation animation can't surpass the sales volume of 10,000. Hard power leading "Wolf and Cat".

Such debates continued throughout November.

And in December, after the scheduled volume of the first volume of "Magic Girl Madoka Magica" surpassed that of "Wolf and Cat", and at the same time the tenth episode was broadcast, the two factions seemed to have been slapped in the face.

The ensuing blizzard suspension, and the subsequent changes, the release of the first volume, slapped most of the sales followers.

Facts have proved that the sales of "Magic Girl Madoka Magica" will not only far surpass "Wolf and Cat", becoming the sales hegemony of October animation and even this year's animation sales hegemony, it is even coveting the position of animation sales hegemony throughout the year.

At the bottom of the post, the people on the forum, apart from guessing wildly, also expressed that they were going to witness history.

[One piece of salted fish]: Damn, is it true that "Magic Girl Madoka Magica" really costs more than 80,000? We have witnessed the birth of the new world sales hegemony? ? ?

[Big Mac package]: Don’t tell me, you should know that the disc of "Armed Warrior of the New Century" was a VCD at that time, and now it is a Blu-ray. The price of one Blu-ray is more than enough to buy five VCDs. From this point of view , "Magic Girl Madoka Magica" has already set a new record.

[Basking in the sun under the stars]: You mean, didn’t animations break the record long ago? You can’t just look at the carrier, but also look at the consumption power. How much was a monthly salary ten years ago, how much is it now? , sales are sales, don't talk about other things.

[Lunar Industry]: I am curious about one thing now, how many copies of "Magic Girl Madoka Magica" can be sold!

[Old Ancestor]: "Armed Warrior of the New Century" sold 79,000 copies. I think "Magic Girl Madoka Magica" sold 88,000 copies.

In the experience of most sales researchers, although the sales of works are not absolutely related to the quality, some curves can also be glimpsed from it.

For example, a popular work has more basic audiences and a higher base for sales. If the production is excellent, the plot is exciting, and the characters are pleasing, then its sales will continue to climb and reach a Great height.

Another example is a niche work, which has fewer basic audiences and a lower base for sales. Even with the same excellent production and content quality, its sales cannot be compared with outstanding works among popular works.

But this experience is invalid in "Magic Girl Madoka".

In terms of subject matter, "Magic Girl Madoka Magica" is not a popular work. The theme of Magical Girl itself is aimed at younger audiences. Many passerby viewers will be discouraged by its too cute style.

In terms of production, "Magic Girl Madoka Magica" is indeed well-made, with excellent action scenes, literary and opera performances are not out of the ordinary, the plot is even more exciting, and many subversive settings can be justified.

Therefore, when the animation is halfway through, most people predict that the sales of this work will be around 30,000.

Even the most ardent fans only dare to predict 60,000, which is still a mouthful.

Now, according to the weekly sales data of Taotao.com, the first volume of "Magic Girl Madoka Magica" has sold 70,000 copies, and the follow-up reservations have exceeded 10,000. A new batch of discs has arrived, and it's sure to make history.

Eighty-eight thousand copies doesn't seem out of reach.

Compared with setting any sales records, Xu Rui cared more about the income behind it.

Just after New Year's Day, he finally received his first income in the name of "Magic Girl Madoka Magica" before the New Year.

The reason for this is that there are many users who registered on Hatsune Video Network due to the fame of "Magical Girl Madoka", and the recharge, membership fees, and subsequent traffic advertising shares that they brought were not included in the calculation. Inside.

So far, the first volume of "Magic Girl Madoka Magica" has sold 73,000 copies. After deducting the cost and sales channel share, it is also an income of tens of millions. He divided this income into four purposes.

The first one is naturally the production budget for the theatrical version of "Magic Girl Madoka Magica". As for the production budget for "Boundary Line on the Horizon", there is a little Chinese website investment, so he doesn't have to worry too much.

In addition, the update of the magic animation equipment, the expansion and decoration of the office environment are all included in this part of the funds.

The second is the operating expenses of the Hatsune Video Network. Today, the average daily activity of the Hatsune Video Network is about 4 million, and the paying users exceed 60%. It is hard to believe that this is a website that has only been established for less than half a year.

In addition to basic server maintenance, various daily expenses, and event funds, the operating cost of a video website is the introduction of content. For example, Tomato Video Network, according to its financial report, more than 70% of its profits are invested in the introduction of content. and development.

In fact, compared to the videos made by various video producers, even compared to animations, popular entertainment programs such as movies, TV dramas, and variety shows are the major players supporting the traffic of Tomato Video Network. A single animation, tens of millions of movies and TV series can be said to be the real money eaters.

Hatsune Video Network does not have these concerns. So far, it has only "Magic Girl Madoka Magica" as its exclusive content. It is a large number of video producers who support the traffic.

Prior to this, most of these video producers just relied on the traffic of the website to survive, using love to generate electricity, and only a few outstanding ones were recruited by the website. Even at this year's Tomato Video Network annual meeting, there were even some animations in the animation area. The video producers were taken to the basement by the staff to hang out the oolong incident for two hours. For them, posting videos on Tomato Video Network and Chuyin Video Network are two completely different experiences.

Xu Rui naturally considered these things. He had already started to think about it when the first volume of "Magic Girl Madoka Magica" was scheduled to be sold in November. On New Year's Day, he officially released an announcement.

In addition to congratulating the audience on a happy New Year's Day, the rest of the announcement is that Hatsune Video Network will broadcast a special program on New Year's Eve, which can be regarded as the Spring Festival Gala in the animation circle. Now we are soliciting videos from all video producers.

This year's Spring Festival is in mid-February, and there is still one and a half months before New Year's Day, which is enough for most producers to complete their works.

There is no doubt that this animation Spring Festival Gala will be fully promoted on the whole site. For video producers, it is an excellent exposure opportunity. The producers encountered at the annual meeting were all eager to try, thinking about the plan to go to Hatsune Video Network.

For Xu Rui, this feeling of unity and construction is very important for a new website, whether it is the initial certification of answering questions, or various preferential support for video producers later, and now the video producers The New Year's Eve videos we worked together to make are all steps in creating the atmosphere of the site.

Of course, Xu Rui didn't stop to purchase animations. Leaving aside January, several animation broadcast rights in April are already in the process of negotiation.

The third use of funds is not listed for the time being.

The fourth use is to invest in the follow-up research and development of the sound synthesis engine bought from Yamaha Electronics.

Xu Rui felt that it was time to truly bring a different voice to the world.