The Black Technology Era of Xueba

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After Leonard finished the fire, he immediately took measures. All the 4S stores in this pool could not hand over all information such as price lists and draft price negotiations to customers, and they could not take pictures.

But after taking the measures, Leonard found that the pool did not have a good way to sell.

If a car of more than 250,000 cannot be sold, it cannot be sold. Without any manager, Nader shouted with some heartache: "Let the marketing department and the operation department have a meeting."

Just after he finished speaking, Leonard's secretary hurried in and whispered in Leonard's ear: "The German headquarters, please answer the phone."

Leonard returned to the office and took the phone.

The caller was the chairman of the German headquarters.

The meaning was clear and simple, asking Leonard to return to Germany immediately, and he was fired.

Leonard's eyes widened, feeling a little restless, and he repeatedly asked, "Am I fired?"

"Yes, Mr. Leonard, you were fired!"

"Why should I be fired! I need a resolution from the headquarters board, and I need a reason."

"The reason? In just two months, Benchi has changed from number one in the world to the bottom of the world in the Xiaguo market. This is the reason, Leonard, you have been fired, and the new president of Xiaguo is already on his way to Yanjing. on the way."

After speaking, the German headquarters hung up the phone.

The president of Xiaguo District also served as the vice president of the headquarters, but Leonard was so embarrassed that he did not participate in the board of directors and was fired remotely.

In more fashionable terms, he was fired by Yun.

This result was unacceptable to Leonard, but after calming down, Leonard was thinking about the current situation of Benike.

Without absolute leading technology and affordable prices, if we only rely on the so-called century-old brand, this pool may really come to an end in Xia.

Leonard woke up immediately, he looked at the office and smiled helplessly.

The secretary walked in and said, "Boss, the conference room is ready. The heads of the marketing department and the operations department are waiting for you in the conference room."

Leonard nodded and walked into the conference room.

In the conference room, the supervisors kept silent, staring at Leonard carefully.

Leonard has been stationed in Xiaguo Benchi for fifteen years, making Benchi the No. 1 luxury brand in Xiaguo and a standard for successful people.

In the past 15 years, Benchi's sales in Xiaguo have created one miracle after another. For several years, the profit of Xiaguo region is more than the sum of other markets in the world.

Even though the price of Benchi in Xia country is higher than that of other places in the world, but people in Xia country are as simple as buying cabbage in pursuit of face and brand.

People are stupid and have a lot of money. This is Benchi's view on the people of Xia, and it also gives Benchi the confidence to treat Xia's consumers unreasonably.

Anyway, you are all rushing to buy it. It doesn't matter if the quality is good or not, the price is high or not, and the service is good or not.

Now, it's all over.

Leonard clearly realized that the era of Benike was over.

He witnessed with his own eyes Benchi's take-off in Xia with the rise of Xia's economy, and also witnessed the loneliness of this era.

Even in the next few years or even ten years, Benchi may still exist in the Xiaguo market, but the era of Benchi is really over.

Leonard walked to his seat in the conference room. He did not sit down, but said, "Everyone, I was fired from the headquarters and will return to Germany tomorrow. Good luck to everyone, and good luck to Benchi."

After speaking, Leonard left the conference room with a smile.

There was a lot of discussion in the conference room. Now is the most critical moment for this pool. The headquarters actually changed coaches!

The headquarters of Benchi also expects their new president stationed in Xia to come up with a better solution, but some car companies can no longer support it and start to take measures.

Volkswagen is the most thief, the price has not changed, but the actual sales are crazy.

Chashen Lang's suit came to 70,000 yuan, and it was less than 100,000 yuan.

Mai Pain, the king of mid-size car sales, is exactly 150,000 yuan after the mid-size car sales.

The rest of the models, such as the soil tank, are also being reduced in price at the terminal, with a discount of more than 50,000 to 80,000.

The bleeding has to be stopped, and if it doesn't stop bleeding, you will die.

Volkswagen's AoDi is the first BBA that can't resist lowering the price. The A4L is just at the threshold of 200,000, and the low-end is less than 180,000, which makes consumers hesitate for half a minute. .

The most famous medium and large-scale model once represented the A6L, and the price dropped directly to the level of 270,000.

At the level of 270,000, it is still unable to compete with Lei Qing. But dropping below 300,000 is a devastating blow to the AoDi brand.

The big Vs of the car saw the crazy price increase of the A6L mid-range, and it was less than 300,000 after the completion. The era of BBA is over.

"Odi is over!"

"It takes dozens or hundreds of years for a car company to establish its image, but it only takes a few months to destroy it."

"Aodi's crazy price reduction means the end of an era, and the era of luxury brands in Xia Guo has come to an end."

"Actually, we should thank Pangu Technology, Bidi, the Future Energy Alliance, and Jiyuan, Lei Qing and Huyue for making the price of the car reasonable."

The big Vs have just finished their evaluation, and Baoma has also started to cut prices in order to stop losses.

The price of the three series and five series has been reduced to the same level as AoDi. Now the price of luxury cars is almost the same as that of ordinary brand mid-size cars in the past.

It is not only the BBA who is anxious, but also the side of the joint venture car company Xiaguo Enterprise.

The drawbacks of decisions made more than 20 years ago are finally exposed today.

More than 20 years ago, many Xiaguo car companies introduced overseas car brands and let these car companies enter the Xiaguo market in the form of joint ventures.

The huge profits of overseas brands have made Xia Guo's car companies willing to act as foundries of overseas companies, either without borrowing foreign technology to develop their own brands, or developing their own brands without care.

After all, for these companies, the investment and return of developing their own brands is much lower than that of direct sales of overseas brands.

Such as Yiqi, such as Huachen, for so many years. How many independent brands can you take out?

The proud Hongqi car, or the direct replacement of Mazda's shell, has become an independent research and development.

Now all these drawbacks have been exposed, the joint venture car is blocked by the Tianhe system, and the independent brand can't make it, and the crisis has emerged.

The Shanghai Auto Group is well aware that the times are changing, and it is also clear that the joint venture cars with more than 200,000 yuan are basically finished.

It hastened to take measures, in addition to reducing the price of the joint venture car, it also hopes to cooperate with Pangu Technology like Bidi and get the right to use the micronucleus battery.

The Shanghai Auto Group found an intermediary in Shanghai, contacted the relevant departments in Jiangcheng, and finally contacted Pangu Technology, which sent a mighty negotiating team to Jiangcheng.

To survive, this is the biggest expectation of the Shanghai Auto Group, but whether the Shanghai Auto Group still has this opportunity is not the Shanghai Stock Exchange itself, but Pangu Technology.