The Best Entertainment Era

"The massive marketing, the investment of a large number of cover characters, the controversy caused by the film itself, and Mel Gibson's personal charm all together made the film an extraordinary premiere this weekend."

Sitting in the café of the Regent Hotel in Beverly Hills, Hoddle from the Derby Theater Company was full of chagrin. A seemingly inadvertent choice more than a month ago, he missed the "Passion of the Christ" Box office feast!

Although I know that the success rate of films released by Embassy Pictures is terrifying, but who would have thought that even films with a theme like "The Passion of the Christ" would operate successfully.

Hoddle touched his nose and regretted it for sure, but the matter was over and he could only find a way to make up.

As for what the person putting pressure on him would think, it was out of consideration.

In any case, I have already rejected the first weekend, and I have an explanation, and later screenings are nothing. Now it is the off-season of movies and the theaters are deserted. Even if you don’t rely on box office profit, it’s just selling products without traffic. Decoration, since "The Passion of the Christ" can attract a large audience, why bother with the income?

Hoddle carefully looked at the newspaper in his hand, the entertainment headline was very eye-catching.

"The Passion of the Jesus" crowned North America!"

Considering the heat caused by the controversy, the box office champion seems to be the treatment this film deserves.

Hoddle did not expect that "The Passion of the Christ" would be completely different from the results of Martin Scorsese's movies of the same subject.

At that time, the controversy brought about a big box office explosion, but now the controversy has led to a big box office explosion during the opening weekend.

Why is this? Do different times lead to different results?

The controversy turned out to be directly linked to the box office.

"Despite protests by religious people, Mel Gibson's new film "The Passion of the Christ" has not been affected at the box office. On the contrary, the overwhelming coverage of this film in the US media for several weeks is undoubtedly equivalent to free advertising for it. After the opening weekend screening ended, "Passion of the Christ" received US$86.21 million in North America, far aside the US$39.82 million of the second place, "50 First Loves", and topped the North American box office chart."

Seeing the figure of US$86.21 million, Hoddle was speechless. This is not an ordinary box office sales, but a box office explosion!

If you remember correctly, Embassy Pictures seems to have bought out all the copyrights of the film for US$40 million. The box office in North America alone was US$86.21 million in the first weekend. Can this deal be a good deal?

Ronan Anderson's vision is really good and amazing, but he was pressured by some people, thinking that it was nothing to abandon the film of this theme, and turned into a fool.

In the first weekend, he gave up "The Passion of the Crusade". Hoddle felt that Debicci Cinemas had suffered a great loss. Fortunately, it was repaid. In the future, those people would want him to do things like abandoning Ronan Anderson's favorite movies. , He sprayed them directly!

If the movie that can bring a lot of people is not shown, shouldn't you go to show your broken movies?

Hoddle continued to read the newspaper.

"The Passion of the Christ set the best single-day box office record, the best opening weekend box office record and the best weekend box office record of a single film in the North American film market in February. After major Hollywood companies refused to release "The Passion" , Embassy Pictures exclusively bought out this film, and the current box office results also prove the company’s unique vision."

In this traditional film off-season, the theater life is not easy, Hoddle knows this very well.

The release of "The Passion of the Christ" undoubtedly injected a boost from Hollywood's box office sales in February, which helped it sweep away the bleak and sluggish trend.

Hoddle knew exactly what to do next. After putting down the newspaper, he drank the last bit of coffee, looked at the time, and rushed directly to the Embassy Pictures office in Burbank.

One is a distribution company and the other is a theater company. Despite the unpleasant troubles on both sides, Thomas took the time to meet with Hoddle.

Embassy Film is also a business, and profitability is the most important thing.

"Congratulations on your company's "Passion of the Christ" is a big sales." Hoddle, as if nothing had happened, sent his congratulations: "Mr. Thomas, the precision and unique operation of the Embassy Pictures selection is admirable. "

Thomas said lightly, "Thank you."

Hoddle filled his face with a smile: "The film is selling well at the box office. The next step is to expand the scale of screenings?"

Thomas certainly knew why Hoddle appeared in Embassy Pictures, and said directly: "Related work is already being done."

Hearing that the other party did not mention the topic of joining the expanded screening at Debicci Cinemas, Hoddle had to take the initiative to say: "Debicci and Embassy Pictures have been partners for many years. We have been very happy to cooperate in the past few years. More than a hundred theaters have also been added to the list of expanded screenings of "The Passion of the Christ"?"

"You can consider it." Thomas said very seriously: "But it will take a while. After all, you rejected "The Passion of the Christ" last time, so we didn't prepare a copy of it."

These are all reasons and excuses. How did Hoddle not understand these reasons, but the film market in February was cold, and finally there was such a hot film, and he refused because of pressure for a while, which led to a relationship between Debicci and the Embassy Pictures. There has been a crack in the cooperation between China and Japan, and now we must take the initiative to fill this crack.

When he entered the Embassy Pictures, he remembered another thing Thomas mentioned. The Embassy Pictures will release more than a dozen films this year. Even "The Passion of the Christ" and other street-smashing themes can be turned into a hit. What about other works with more commercial elements?

After all, Derby is a small theater company and doesn't have much capital.

If the company that is putting pressure on it in the future gets rid of its production dilemma, it will just bow to them again.

As a commercial company, the interests are important. This point does not damage the face of self-esteem. In fact, it is nothing.

"I'm too short-sighted." Hoddle said very seriously: "Mr. Thomas, I solemnly apologize to you and the Embassy Pictures for this. I have been regretting this time. I shouldn't influence it for some inexplicable reasons. To Debicci and the Embassy Pictures have established good cooperation for many years."

"It's okay." Thomas said so, but didn't say anything clearly.

Hoddle gritted his teeth, and said, "Derbee is showing "The Passion of the Christ", and the theater's share is reduced by 5%!"

After all, the other party is a cinema company, and Thomas cannot force it too much, saying: "Since Debicci is willing to continue cooperating with Embassy Pictures, we will not ignore the needs of partners. Mr. Hoddle, I will inform the release later. Ministry, let them prepare a copy for Derby."

"Thank you." Hoddle said hurriedly, "Thank you very much."

Thomas smiled and said: "You are welcome, we are partners, cooperation should be a win-win situation."

Hoddle made a few more polite words, and then left the Embassy Pictures. He greeted the people below as soon as he got on the bus and told them to prepare for the filming of "The Passion of the Christ" at the Derbyzi Cinema.

A movie theater is like a shopping mall. Only when there is passenger flow can there be revenue. Box office is the most intuitive data reflecting the passenger flow of a film.

Putting the phone away, Hoddle's original anxiety improved instantly, but it didn't take long for him to be happy. The phone suddenly rang and looked at the number displayed, and his original good mood began to gloom again.

He picked up the phone, heard a few words, and said, "Sorry, I can't do this. Debicci is a commercial company and it is impossible to ignore such an excellent film as "The Passion of the Christ". This gentleman, we refused the first weekend. "The Passion of the Christ" was released, and the loss was as high as millions of dollars. Who will make up for this part of the loss? Of course, I didn't mean to let you make up. After all, our friendship is unusual, but I can't continue to reject this film, Debicci There are hundreds of employees and I also need to be responsible for their salaries."

I don’t know what else was said on the phone, Hoddle’s face became more gloomy, and he said in a low voice: "This is the end of this matter. I hope you will not make such excessive requests in the future, and I will never agree to it again. That's it, goodbye."

After hanging up the phone, Hoddle felt relaxed. The other party was a top company in the film industry, yes, but he was not a shareholder of Derby. The favor had already been paid, and he would no longer be responsible for their bad things.

Hollywood, Paramount Studios, Shirley Lansing calmly listened to her assistant reporting the latest situation.

"The following people just fed back the information." The assistant said as concisely as possible: "Those small cinema companies all contacted Embassy Pictures and asked to be included in the screening of "Passion of the Christ". By the end of the week, North American screening theaters will increase to more than 3,500."

Shirley Lansing gently rubbed her eyebrows and said, "I didn't expect this film to explode like this."

The assistant asked carefully: "What are we going to do next?"

"According to the previous strategy, withdrawing the power against relativity entertainment ~ www.wuxiaspot.com ~ Shirley Lansing is also summing up, and found that when facing relativity entertainment, Paramount Pictures is not as strong as imagined. It is undoubtedly unwise to disperse the power against the two companies, DreamWorks and Relativity. She slowly said: "According to the execution I said last time, the matter of Relativity Entertainment will be handled by the group company. Our goal is DreamWorks. "

The assistant hurriedly replied: "Okay, I will let them give up contact with the theater."

No matter how small it is, there is no effect. In the face of the huge benefits that "Passion" may bring, many problems are not problems at all.

Shirley Lansing continued to consider the problem of DreamWorks, and as for the relativistic entertainment, she completely put aside.

This time I rushed up to take a bite, but the meat did not bite, and my teeth almost broke.

She gradually gained a clear understanding. In the past few years when the six major companies were completely attracted by DreamWorks, Relativity Entertainment has developed into a powerful company.

Any one of the six major Hollywood companies will swallow Relativity Entertainment in a short time.