The Best Entertainment Era

Walking in Netflix's new office building, it is not difficult for Ronan to find that the office environment is much better than before. This also proves that the only way to improve the office environment is to spend money.

In the open office area, dozens of employees in the technical department are busy.

The new office environment, coupled with motivated employees, gives the company a thriving atmosphere.

Eric Meyer, Netflix's vice president and technical director, accompanied Ronan, and said at this time: "All the new content on the website is designed by them."

Ronan had already experienced it personally and said, "It's very good, better than I expected."

Eric Meyer smiled and said: "The main reason is that the idea and goal requirements you put forward for us are very clear. We have a clear framework and goal. It is easy to do specific work."

As he walked, Luo Nan said: "The current functions are already quite good. New problems and new ideas may be discovered during use. You must optimize them in time. We must ensure that we are always in a leading position in the new industry."

Eric Meyer is confident: "We started early, we will definitely be one step ahead, step by step."

Ronan has been staying in San Francisco these days and has carefully experienced Netflix’s social functions and sharing functions. Although there are many flaws, especially in comparison with social software that has been used before, under the ideas he provided, the technical department The finished design is generally very good, and it can be said that it is much more powerful than when Twitter and Facebook first appeared.

More importantly, the user feedback received by Netflix shows that the satisfaction rate of the new features is as high as 99.3%.

This is not easy for Netflix, which has nearly 8 million users.

If forums and chat rooms have opened up the era of online social networking, what Netflix has to do is to use simpler, more powerful, quicker and more convenient functions to push online social networking into a new era.

Ronan can provide some ideas, but the specific design work needs Netflix technicians to complete.

These programmers can be said to be one of the most dynamic professions.

In fact, many people outside are very envious of Silicon Valley programmers.

At present, programmers in Silicon Valley have very considerable income, which can be described as a typical high-paying industry, and the working environment is simple, without too many complicated social interactions, and everything depends on strength.

In recent years, as all walks of life are advancing the Internet, there is no need to worry about their jobs. Compared with monopoly and old-fashioned industries, promotion channels are smoother and opportunities are relatively fair.

After a round in the technical department, Ronan and Eric Meyer entered Mark Randolph's office together.

Today, Netflix has more than 300 employees, and its average monthly operating income is gradually approaching 40 million US dollars. It can be described as a busy business.

"You are here at the right time." Mark Randolph was in a great mood and said, "I just got a piece of statistics here. Since Netflix has been online for one week, our average daily shipments have increased compared to last week. Twenty-five percent, and the number of registered users increased by 52 percent from the first week. There is obviously a positive interaction between the sharing business and the leasing business."

Ronan nodded slightly: "Many movie fans are often curious about what other people like. The sharing function just caters to their needs."

There was a stage when he often went to the website. Many people liked to share their book lists, and others were also happy to find something suitable for them through other people's subscription book lists.

Ronan's function is based on the station at that time.

Eric Meyer said: "Now it's just a preliminary feature, we will continue to optimize it, such as launching a user's share recommendation list and so on."

Mark Randolph nodded slightly: "These are all conducive to expanding our Internet rental business." He added: "There is one more thing that should not be ignored. The increase in the number of new registered users comes from users' calling for friends. To connect with each other, many groups of friends in reality, under the call of individuals, registered users on our website, and then formed a circle of friends that connects reality and the Internet."

Ronan thought for a while and said: "I will let the group increase the promotion of Netflix's sharing business. A point attracted by the promotion is very likely to expand into a facet."

Eric Meyer is a typical technical manager who doesn't know much about propaganda and did not express any opinions.

Mark Randolph thought for a while, and said: "It's best to be a novel way of publicity, and it's best to fit the nature of the Internet and social sharing."

"It makes sense." Ronan didn't have a good idea for a while, and said: "I will let the propaganda department come up with a few more plans, and then combine your opinions."

Newly added customers also need to be converted into paid rental users of Netflix as much as possible. Although streaming media services are limited to many conditions such as general computer hardware and bandwidth, they have not yet been opened, and Netflix also needs to refine the latest Sharing business, but if more people can become Netflix's paid rental users, as long as there is excellent content later, they will naturally pay for Netflix's streaming media business.

"The number of users is one of the keys to Netflix's urgent need for development." Ronan told Mark Randolph before leaving, "We will operate Netflix to go public in the future. This is an important condition for attracting investment."

Mark Randolph said: "Our target this year has been adjusted to 12 million registered users. In addition, we are preparing for overseas business. Netflix's European branch will be launched as early as early next year."

Ronan nodded slightly and said, "Mark, Netflix's strategic goal cannot be shaken. You can think about it. If we have more than 20 million users, it will have an important impact on the discovery of the entire film and television industry, and the group company will do its best. To cooperate with you, TV series such as "Grey the Intern" produced by Shahai Entertainment, as well as some movies that do not rely on special effects, can all be released through Netflix's future streaming media business."

Mark Randolph knew that Ronan and Shahai Entertainment were planning programs for Netflix’s future streaming media business. He said: "When Netflix was first established, the goal was to change the film and television rental industry. Now we have the opportunity to change the entire film and television production and distribution industry. Why not do my best? I can’t wait to see this day."

Ronan smiled and said, "I am also waiting for this day."

To increase the number of users of Netflix by a large margin, publicity and promotion are indispensable. Although in the past year or so, all the movies and related activities launched by Relativity Entertainment will have advertisements for Netflix. It's just a conventional publicity method. Now that Netflix launches its social sharing business, a new publicity explosion is needed.

Netflix's business in North America is developing smoothly, and the next one will expand to Europe, even Australia and more countries and regions with open markets. This publicity explosion will also have a certain international influence, thereby driving Netflix's global business. .

In addition, Ronan also talked to Mark Randolph and Eric Meyer about the application on smartphones.

For Silicon Valley, smart phones are not a new product for a long time. The earliest prototypes of smart phones were born as early as ninety years ago. At present, many handheld business computers also have certain smart phone functions.

BlackBerry has also been established for several years. At present, its flagship mobile phone has many functions such as e-mail, mobile phone, text messaging, Internet fax, web browsing and other wireless information services.

In addition, many mobile phone manufacturers are entering the smart phone industry. Motorola, like Motorola, publicly announced the development of smart phone business in early 2003.

Of course, it is Steve Jobs and Apple's kidney machine that really pushed the smartphone business to the climax.

I have to say that Steve Jobs is really a master of marketing.

Ronan also used his identity as a shareholder of Apple to visit Apple, which is also located in Silicon Valley. Although he did not see Steve Jobs, he also heard some new news.

This is certainly no secret news, after all, Apple's research and development of smart phones is also semi-public.

The first generation of the kidney machine has an initial plan. Ronan can't remember when the kidney machine generation was launched, but he once bought a parallel machine of the kidney machine 4 in 2010.

Calculated according to the rhythm of the kidney machine being replaced every year, the first generation of the kidney machine should be released in 2007, and it will not exceed 2006 at the earliest.

Ronan also has a timetable, no later than 2005, Netflix's APP will fully enter the smartphone application market, or even earlier.

Netflix has the advantage of being a first mover, as well as users attracted by its superior movie resources. The social sharing business has a very high starting point from the beginning.

Even if there are nearly eight million users, not every user will use the sharing function, but the sharing business will have millions of active users at the beginning.

How long did it take for Facebook to reach this scale?

When a company with a fairly basic and huge platform and full of innovation and vitality wants to open up new business, its natural advantages are definitely not comparable to those of a self-made person and a company.

Ronan originally wanted to wait to see Steve Jobs, but he got the news that Steve Jobs went to India to retreat.

Steve Jobs has been diagnosed with pancreatic cancer. It is said that many friends and family have advised him to undergo surgery, but Steve Jobs himself believes more in Indian retreats and even hired psychics.

Pancreatic cancer is called the king of cancer, and no one can guarantee how long Steve Jobs will live.

Ordinary people with this disease basically have to wait to die.

But Steve Jobs, who was once seriously ill, still pushed the kidney machine to its peak.

Ronan also hopes that Steve Jobs will wait for a few more years. In any case, he still holds a significant amount of Apple stock.

The smart era will soon begin.