The Best Director

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Wang Yang's little trick worked. Because he was worried that Artisan would be the first to launch a DV horror movie, Lionsgate decided to advance the release date of "Spiritual-Ghost Records". The initial plan was to promote it for two months and then release it in early August. . The promotion of the movie was naturally on the agenda.

Lionsgate did not pay much or less for the promotion fee of "Spiritual Ghost Story", which was 10 times the production cost of the film, 100,000 US dollars. Of course, there is no need to think about TV channel advertisements, movie magazine advertisements, outdoor large-screen advertisements... It is useless to think about it. The key place for the promotion of this movie is almost the only place, the Internet.

Everything went according to Wang Yang's idea. First of all, Lionsgate made an official website for "Spiritual-Ghost Story". These texts, pictures and images are not promoting "the first DV movie", "the youngest director", etc., not at all, let alone propaganda, there is no introduction about the director, actors, or behind-the-scenes footage at all on the website.

The entire website is telling about one event, a horrific murder. In an apartment, Kevin died strangely in the bedroom, and his girlfriend Mel has been missing so far. Although the police suspected that Mel killed Kevin, but they couldn't find her, she seemed to have evaporated. But Kevin's family found a DV player and a lot of Mini video tapes in the apartment, which recorded some information before and after the murder.

The upcoming "Smart-Ghost Records" by Lionsgate is a documentary edited from these video tapes.

Well, this is just the imagination of people who browse the website. Lionsgate never said "this is a documentary", they neither confirmed nor denied.

In order to get the best effect of "pretending to be a god and playing ghosts", Lionsgate and Wang Yang repeatedly researched and discussed, striving to create the most authentic atmosphere on the website.

In addition to introducing the cause and effect of this "murder case" in detail, the official website also has a lot of historical records and knowledge about possessing evil spirits and demons; a few video clips are actually the film materials made by Wang Yang; and then there is the movie trailer Films, some Lionsgate-produced "television news coverage," and interviews with the police, Kevin and Mel's family, and more.

When you see the interview, Kevin's mom is crying out loud and distraught, "I just want everyone to go into the movie theater and see Mel! Please help us, we need to find her, we need If you know how my son died, please help my poor mother." It's hard to doubt. This Kevin's mother is performed by an employee of the distribution department of Lions Gate. Her superb acting skills can almost win the Oscar queen.

In order to film these "news reports" and "interviews", Wang Yang also got an opportunity to earn extra money, earning more than one hundred dollars. It wasn't the one who was in charge of filming with the TV camera, all these jobs were done by the employees of Lions Gate's production department; he became an actor once, playing the "good friend" of the deceased Kevin. He felt that he acted very well, but when he watched the video after the event, he withdrew his thoughts and lamented that it was better for him to stand behind the camera.

Wang Yang's performance will not affect the publicity effect. Because for the sake of confidentiality, he, Zachary, and Rachel were not allowed to publicly appear in the media, accept interviews, etc. until the end of the film's screening. And before that, all three of them "didn't exist\

,"The movie has no director, Kevin is dead, and Mel is missing.

It took a few days to complete the preliminary work of these publicity, and then entered the formal "viral marketing". In other words, it is to find someone to "spread rumors" on the Internet. Major portal forums, communities, BBS, and emails have all become the objects of Lionsgate's patronage.

To this end, Lionsgate dispatched 10 employees from the distribution department, but it was not enough. They spent money to hire 20 short-term contract employees. The short-term workers all signed a non-disclosure agreement, and their task was to soak up the Internet every day and talk about "Spiritual-Ghost Records". They post messages everywhere, register vests, push themselves up, talk to themselves, and create a serious atmosphere in various forums.

And Wang Yang, yes, he is also one of the short-term workers, why not? From June to early August, in two months, the salary was more than 2,000 U.S. dollars. I didn’t need to be exposed to wind and rain every day, and I didn’t have to be sore from exhaustion. I just sat at home and clicked the mouse to type, or for my own movie. , where can I find such a comfortable job?

This job has also become a reason for him not to go home on vacation. The spring semester of freshman year is over, and there will be a three-month long vacation. It stands to reason that he is going back to San Francisco, and his parents also called to ask about the return date. On the phone, he said that he had found a very good short-term job at Lions Gate Films, and he would not go home for the time being. Only in this way can we barely maintain the peaceful situation.

Wang Yang's idea is very simple, wait until the film has a result, and then tell his parents the news of his expulsion, in this way, it will be easy to appease their emotions. You see, your son's movies are out and doing well at the box office, why go back to being a chef in a restaurant?

Therefore, he has resigned all his part-time jobs including the waiter at McDonald's. When he went to work at McDonald's for the last time, Harry George didn't talk to him all night. Said "I don't believe it." Wang Yang just shrugged his shoulders.

Anyway, he has lived a very comfortable life recently. He gets up every day, punches, eats breakfast, turns on the computer with the Internet installed, runs to Yahoo forums and other places, and starts working.

"It's horrible, it's true, I know the policeman, he said that Kevin's death was terrible, his heart was hollowed out, as if he was eaten by someone..."

After Wang Yang finished posting this post, he went to another forum and upvoted a post posted by another colleague: "Oh, it's so scary! I seem to have heard of this incident, and it happened near me. Could it be that in this world Are there really evil spirits?"

After more than ten days of hard work, the publicity effect has achieved initial results. From being ignored at the beginning, to gradually being noticed, concerned, and believed to be true, many people have already said that they will definitely go to the cinema to watch this movie.

Of course, many people suspect that this is a fake, a scam by Lions Gate. Fortunately, in this era, there is no "human flesh search" in the United States, which respects personal privacy very much. Otherwise, Zachary, who works part-time in a supermarket, and Rachel, who studies at York University, their information will definitely be posted on the Internet. Let's take a look , they are alive and well.

Regardless of whether people believe or doubt, the traffic on the official website of "Spiritual Ghost Story" is indeed increasing rapidly, and many people directly call Lionsgate to inquire, which makes Jennifer, the front desk lady, busy every day , said the set of rhetoric that had been prepared a long time ago, "I don't know either."

"I know that guy. He is our classmate at Lincoln High School in San Francisco. I heard that this guy went to Los Angeles to study in college. Why is he now a supermarket employee?"

Seeing this comment on the trailer of "The Interview Report of Kevin's Good Friend", Wang Yang, who was in front of the computer, was startled and almost fell off his chair. Who is this? How could it be such a coincidence! So he had no choice but to post back: "Maybe your classmate met Kevin in college, and he was working part-time in a supermarket." Then he gave up this forum and moved to other places.

But tonight, Wang Yang did not stay in front of the computer, because today is the sixth game of the NBA Finals, and several of his good friends came here to watch the game, Zachary Levi, Jessica and Joshua siblings , and Jessica's best friend from acting school, Erin Iris, a white girl with black hair.

When Eileen-Iris first saw Zachary, she screamed in fright. She widened her eyes and asked in surprise, "Aren't you dead!?" Zachary was quite embarrassed Touching her head, she said with a smile, "I'm not dead, it's just Kevin." Irene-Iris looked at Zachary, then at Wang Yang, and when she understood, she laughed and said, "So, The recent incident of evil spirit possession that has become very popular on the Internet is fake!"

Wang Yang nodded with a smile, and admitted: "Yes, that is the movie I made." He said seriously: "Irene, please keep this secret, we need this publicity effect."

"Oh, of course, I won't say it." Irene made a serious promise to Wang Yang, and then spread her hands: "It's just a little disappointing, I thought it was true."

"You should be happy." Wang Yang looked at Zachary and said with a smile, "At least 'Kevin' is alive and well, no one died."

Zachary shrugged his shoulders with an innocent look that made everyone laugh.

At this moment, the five of them were all sitting on the dilapidated couch in front of the TV, drinking soda, watching the game, and chatting.

In the United States, the most popular sport is naturally rugby. Every year, the Super Bowl can be watched by nearly 100 million viewers, with an average rating of 40%. But the NBA with Michael Jordan should not be underestimated. The ratings of the first five games of the finals More than 20%, Michael Jordan's charm is amazing. He is the hero of Chicago, but he is also the enemy of many cities, such as Salt Lake City. In fact, Los Angeles is also one. The Bulls defeated the Los Angeles Lakers in the finals of the 1990-1991 season team.

Originally, Lakers fans like Joshua would not care about the life and death of the Bulls, but this year's Lakers were humiliated by the Jazz in the Western Conference Finals 0:4, and the Lakers fans had to temporarily put aside their 91-year grievances , I hope the Bulls kick the Jazz's ass and avenge them.

And Wang Yang is a child in the Bay Area. The team he most supports is of course the Golden State Warriors. But this year the Warriors were eliminated by the Lakers in the Western Conference semifinals. He turned to support Michael Jordan's Bulls. He can It is said that he grew up watching the Warriors and Bulls.

Therefore, all of them went to watch the game for Michael Jordan and the Bulls, and there was no conflict between the two parties. When the Jazz attack, they shout defense (Defense); when the Bulls score, they cheer.

"Oh, yeah! It's great!" Seeing Jordan score, the Bulls tied the score again, and the sofa suddenly boiled. Wang Yang stretched out a hand with a smile, and high-fived Jessica next to him; Joshua jumped off the sofa, let go of his voice and yelled frantically, hitting his chest with his hands like a king kong, venting his excitement mood.

Jessica had no choice but to shout to her younger brother, "Joshua, calm down!"

"Huh!" Joshua turned his head to look at Wang Yang, laughed and said, "Wow, Yang, it's really cool to watch the ball with you! You can shout whatever you want!" Jessica said angrily, "Of course, I received it. The only one who complains from the neighbors is Yang." Wang Yang joked indifferently: "It's okay, this is a haunted house, and some ghosts are normal." Jessica smiled slightly, but Joshua ignored them, Looking around the room, he said to himself enviously: "Wow, it's great to live alone, it's so fascinating!"

Wang Yang shrugged his shoulders with a smile, and said, "Really? Living alone is very free, but when you do this, you will find difficulties." He said with emotion: "You have to cook, clean, and Supermarket shopping. It's not an easy job, especially for a kid like you."

"Yan, you're right. He even asks his mother to wash his own clothes." Jessica laughed suddenly, her sweet face was so pretty.

Zachary and Eileen couldn't help laughing when Jessica exposed her younger brother's faults, and Joshua snorted unhappily, rolled his eyes and said, "Hey, Jessica, it's as if you can wash it yourself. , don’t you also rely on the washing machine? I’m just too lazy to put it in by myself.” He looked at Wang Yang who was smiling the most, and said nonchalantly: “Dude, laugh, laugh. Anyway, when I grow up, I will Move out and live by yourself."

"Oh, I support you, but just don't take the clothes back and let Aunt Cathy put them in the washing machine." As soon as Wang Yang finished speaking, he laughed, and Joshua scratched his head in anger.

Jessica held back her laughter until her shoulders shook, and said with difficulty, "Jan...I tell you...that's what he's going to do!" After that, she also laughed heartily.

Joshua looked at the two singing together, his chest was heaving with anger, he took a deep breath, and was about to laugh at Jessica and say, "Oh, you look like a couple." The words came to his lips , and didn’t want to make her angry, so he turned to hum: “Jessica, Jan, I said why don’t you go to ABC to do a talk show!?” He imitated: “Oh, this is Jessica-Al Bara, this is Wang Yang, welcome to our talk show! Our theme is 'make fun of my younger brother'!" He spread his hands and said weakly: "Wow, it's really exciting!"

"It's a good idea!" Wang Yang and Jessica looked at each other, and he said with a smile, "Hey, Jessica, how about we really go to ABC?" Jessica nodded with a smile, Said: "Okay, maybe our talk show is even more popular than 'Oprah'."

Zachary and Irene were overjoyed when they heard the words, and they chimed in and said, "If there is such a program, we will definitely watch it."

"OK!" Joshua counterattacked unexpectedly, and was defeated helplessly. He looked at Wang Yang, changed the subject and asked: "Hey, Yang, your movie is released in early August, right?" Seeing Wang Yang nodded, Joshua asked again: "How is it, buddy, have confidence ?"

"Confidence? Of course." Wang Yang looked confident, and then laughed at himself: "If I didn't have confidence, I would already be in San Francisco."

Joshua asked curiously: "Seriously, how much do you expect this movie to do at the box office?"

Wang Yang shrugged, shook his head and said with a smile: "I don't know, I still say that, it is no problem to recover the cost." Although everything is developing in a good direction now, he still kept calm and did not let himself Blind optimism. The first DV movie "The Witch of Burley" received more than 200 million US dollars at the box office worldwide, but that was in 1999; and now it is 1998, and the released movie is "Spiritual-Ghost Story". These are all X factors. Now he is not sure what kind of path "Spiritual-Ghost Records" will take in the end.

Jessica looked at Wang Yang, her big eyes were full of encouragement, and she said in an affirmative tone: "Yang, I believe the box office of the movie will be very good, God promised me!" She added: "Besides, Yang, You're so young, but to have a movie coming out right now is a win, isn't it?"

Eileen-Iris nodded, and said: "In fact, this matter has spread among my circle of friends. If there is a movie released, they will definitely go to the cinema."

"Thank you!" Wang Yang thanked, and then joked to Irene: "Tell your friends, they should be careful, don't be scared."

"By the way, Jan, has your film been sent to the MPAA (Movie Association of America) for review? What level is it assigned?" Joshua suddenly asked another question, and said, "Isn't it NC-17? Then I wouldn't be able to go to the cinema."

NC-17 level is the level that prohibits audiences under the age of 17 from watching, and it is also the highest alert level. Generally, film companies are unwilling to let their films stand at this level. This level means losing the market for teenagers and children.

While watching the game on the screen, Wang Yang replied, "Lionsgate has already sent the film to the MPAA, and the review results haven't come out yet. I think it should be rated PG-13." - "Ghost Story" is divided into PG-13 level, special guidance level, children under 13 years old need to be accompanied by their parents to watch.

"PG-13? Then Joshua can go to the cinema, he just turned 13." Jessica pretended to be grateful. Joshua gritted his teeth and said, "Jessica, I'm 16." His helpless appearance made everyone laugh.

After laughing for a while, everyone gradually quieted down, watching the TV screen intently, because the game has entered the final critical moment.

With less than a minute left in the game, the Bulls are temporarily behind the Jazz by two points. In terms of the total score, the Bulls lead the Jazz 3:2. As long as they win this game again, the Bulls will be able to win the championship and once again complete the dominance of the three consecutive championships!

At this time, Michael Jordan made a layup to pull the score to 85:86. When it was the Jazz's turn to attack, John Stockton dribbled the ball upfield and passed to Karl Malone, but Malone was intercepted by Jordan with 19 seconds left in the game!

"Oh, God!" Everyone was so nervous that they almost suffocated, and Jessica asked in a trembling voice, "Will the Bulls win the game?"

"Of course, the Bulls won't lose..." Wang Yang's heart was beating fast, he was also staring at the screen tightly, clenched his fists, and said: "Michael Jordan will not let himself lose... definitely It's Jordan, he's definitely going to end the game!"

On the screen, Michael Jordan dribbled the ball to the frontcourt, and the atmosphere in the room froze. At this moment, everyone forgot about other things, and only the voice of the commentator on the TV was in their minds.

"Michael Jordan has the ball, Russell guards him, 11 seconds, 10 seconds, Jordan, Jordan goes in! Drive! Stop! Shoot! Yeah!!!!!! He made it!!!! !!!!!!!!!!!!!!!!"

The ball was scored, 87:86, and the Bulls went ahead by one point! With only 5.2 seconds left in the game, the Jazz called a timeout! With 5.2 seconds left, the Bulls will win their second three-peat!

"Ah, wow!!!" The five people in the room stood up with their hands raised, high-fiving each other in celebration, and during the next pause, they stood the whole time, almost holding their breath, and did not speak.

Soon, the timeout was over, the Jazz kicked off at midfield, Stockton received the ball, took two dribbles and shot from outside the three-point line, and the ball bounced off the basket! The game is over! Michael Jordan jumped up shaking his fist, all the Bulls players and coaches rushed into the field, Pippen, Rodman... all the Bulls players were cheering!

"The Bulls won! The Bulls won the championship again!" the commentator shouted excitedly, his voice hoarse.

"My God, oh my God!" Wang Yang jumped up excitedly, and couldn't help hugging Jessica next to him. Jessica was also so happy that they hugged each other and laughed and danced. They are a Warriors fan and a Lakers fan, and they are all crazy for the Bulls at the moment. This is the charm of the Bulls, the charm of Michael Jordan.

Zachary also yelled "Oh my God", and spread his arms towards Erin who was next to him, but Erin smiled and avoided, and Zachary could only raise his hands in embarrassment as if to cheer.

"Haha! Serve it right!" Joshua laughed loudly, uncontrollably happy. He was not happy because the Bulls won three consecutive championships, but because the Jazz lost. He gloated at the TV screen and sneered, "Whoa, haha! What a happy moment for you to see John Mean Stockton and Karl Sunday Malone dejected! Ooh, someone cried , like a baby. Haha, I'm so happy..."

When the initial excitement faded away, Wang Yang let go of Jessica and just embraced her with forgetfulness. He smiled at Jessica and said with emotion: "It's unbelievable! The Bulls have completed three consecutive championships again. It's amazing! It's great."

Jessica also smiled, thinking back to the hug just now, her heart beat a little faster, she nodded and smiled: "Well, yes. It's great!" She asked again with interest: "Yan, why were you so angry just now? Sure the Bulls will win?"

Wang Yang looked at the extremely happy Michael Jordan on the screen, breathed out, and said, "How can I be sure? I was so nervous just now." He looked at Jessica and smiled at her: "Of course, now that the Bulls win, I can say 'Look, I'm on the hook.' But if the Bulls lose, I'm like, 'There's Game 7 in the Finals, hopefully.' If Game 7 Losing, I'd say 'there's another season, and hopefully it's always there.'”

"Jessica, the most important thing is to maintain confidence. Michael Jordan has now won his sixth championship ring, but when he first entered the NBA, wasn't he also suppressed by the bad boys of the Pistons? But Jordan now It’s a legend.” Wang Yang’s eyes were calm, and he said: “Only a person who has the heart of a championship will win the championship. This is what I think now,”

"Well, I know the heart of a champion." Jessica nodded thoughtfully.

Yes, a championship heart, never give up, be brave, keep faith! Wang Yang smiled. When he got the contract from Lionsgate, he also got this heart. Compared with the contract, this harvest is bigger.

He is no longer confused and afraid of his own future and his own path. What is there to be afraid of? During the most difficult and tiring period of time, he did not fall down, but he survived; he is not afraid of any challenges in the future, and he will continue! In another one and a half months, "Spiritual-Ghost Story" will be released, no matter how the box office is, even if he encounters failure, he will face it calmly.

If he was a moth in flames before, now he is a butterfly breaking out of its cocoon.

He is working hard to find distribution and publicity, and the cocoon is about to break. As long as he persists in biting down, one day he will break out of the cocoon and become a beautiful butterfly. The world shows its beauty. And if it falls in the process of breaking the cocoon, it will be like Harry George, who himself killed his dream and himself.

Tonight belongs to Michael Jordan, and also belongs to the Bulls; but Wang Yang thinks, soon, he will break out of the cocoon and soar into the sky. At that time, there will be a night that belongs to him and belongs to the movie. At that time, the whole People in the movie theater and the whole city will be crazy for him, and by then, he will also be a legend.

There is still one and a half months until the movie's release date.