Superstars In Parallel Time and Space

"Yaoyao's promotion was very successful for you this time. The whole Internet is talking about "Buried Alive." Lu Fang looked at Chen Mubai with a smile on his lips.

"She asked me about the movie before, but I didn't expect her to help me promote it under the guise."

Only then did Chen Mubai know why Tao Yaoyao always asked about the movie, it turned out it was to help him promote it on the show!

It can be regarded as a warm-up in advance, and the effect is very good. After all, "Leisure Time" is also a program with a very high ratings, and the news ferments very quickly.

"Is everything done later?" Lu Fang asked.

He seldom asks about the affairs that Chen Mubai is in charge of. He usually manages the affairs of the company, and Chen Mubai will come to him when he has something to do, so he has never asked about "Buried Alive".

He is also busy during this period, and he is still in charge of "Let's Get Married". This drama is currently the most important thing for Mubai Entertainment, and it will be released soon.

Although "Buried Alive" is becoming popular now, it is still some time before its release, and it has not yet negotiated with the theater, so the priority should be lowered.

When things are almost done, it is time to start promoting.

Tao Yaoyao is tantamount to heating up the popularity of "Buried Alive" in advance, which can be regarded as advance publicity and increase the film's influence.

"En." Chen Mubai nodded.

"The editing was completed last week, and now the post-dubbing work has also been completed. The film is in a state of completion, and I have submitted it for review. After the review is passed, I can contact the theater and the media company."

"That's coming soon, do you want to start publicity?" Lu Fang asked.

The review is very fast, especially since their company has contributed several excellent works, which can be regarded as some preferential treatment. The country vigorously develops the cultural industry, and Mubai Entertainment can be regarded as benefited from the policy. Otherwise, if there is no background, the review speed will be slower.

"We can take advantage of the heat to warm up. The real promotion should wait until the film's release date is confirmed." Chen Mubai thought for a while and said.

Once the overwhelming publicity starts, it is not a small sum of money. The promotion of the movie is extremely important.

No matter how awesome a movie is, it will attach great importance to the impact of publicity, and the benefits brought by successful publicity to the movie are huge!

After all, there are many opponents in every schedule. If you don't increase your efforts to promote, it is easy to be robbed of the audience by others.

The support of fans is one aspect. The number of people is limited, and more of them are mobile audiences. They will only watch the movie's lineup, publicity, word of mouth and other factors. This group of people is also the largest.

If there is no publicity and promotion, everyone will not know the information about your movie. Except for fans, other people will naturally choose to watch other movies instead, at least it will have the effect of publicity.

The reason why many film critics are invited to watch the premiere is to let them write film reviews for the audience. When everyone sees the high score, they will come to the cinema to support them.

Many film critics also charge money for their work, so their reviews are actually promoting soft articles, and the effect is also there.

There are also some film critics who don't charge money, they just write real reviews from their own perspective, these are relatively professional and have a great impact on the word-of-mouth of the film.

If Chen Mubai didn't spend a lot of money to promote the movie, but only wanted to rely on word of mouth to turn the tide, the movie might be smeared by other people's trolls as soon as it was released.

Even before it was released, some competitors would hire sailors, which would affect the judgment of normal audiences and deal a fatal blow to the movie.

Moreover, the popularity and influence of a movie are also related to the film schedule. The better the publicity, the stronger the lineup of the film, the higher the proportion of the film lineup. The lineup is not good, and the publicity is not good. The movies are basically low-ranking films, basically making no money, and the chances of counterattack are low. very small.

Even if there is a chance of a counterattack, but because of the low film schedule, the final box office is limited. After all, this process is long, and the time for a movie to be released is limited, and word-of-mouth fermentation also takes time.

Another point is that it is like a literary film, the audience is not good, even if the ratings are high and the word-of-mouth is good, the audience does not like to watch it, the box office will not be high, so the movie theaters will not rank high.

At present, everyone has discussed the type of Chen Mubai's film, and they all agree that it is most likely to be a literary film, similar to the form of a documentary, otherwise it would be impossible to shoot it alone.

As for the netizens who don’t believe that Chen Mubai is filming alone, they feel that Chen Mubai is just using this gimmick to promote the movie, which is essentially a bad movie to make money, not as good as a literary movie...

"Are you going to promote it yourself or ask the distribution company to do it all?" Lu Fang asked Chen Mubai.

Although Mubai Entertainment has been doing well recently, it has nothing to do with the film industry at all, and there is no channel for this. The effect of self-promotion is naturally not as good as that of a professional company.

"Promote it yourself and slowly develop channels in this area. This movie is just the beginning, not the end." Chen Mubai said confidently.

"The effect will be almost..." Lu Fang frowned and thought.

In his opinion, since Chen Mubai's movie wants to get off to a good start, it is better to directly expand its influence, which will lay the groundwork for future works, just like "Struggle" at the beginning. After its success, it has accumulated popularity for the following works And word of mouth will increase the influence of the later dramas and sell them better.

"I think that since you want to open up the film market, word-of-mouth of this drama is very important. Do the best publicity to accumulate popularity for future works. The publicity channels can be opened slowly and handed over to the second film." Lu Fang After deliberating for a while, he opened his mouth and said.

"I have considered what you said." Chen Mubai affirmed Lu Fang's suggestion, and then changed the subject: "Sooner or later we will have to do this by ourselves, and the distribution company has released too many works, it is difficult for them to accept our Work preference."

"No matter how much money we spend, we may not be able to compete with others, especially they will also refer to the factors of the production lineup. I am at a disadvantage, and I am a newcomer to the film, so I am not valued, and the promotion resources must not be tilted. will be on me."

"It's better to spend a little more money to promote it. We will give more money to the theaters and ask them to show our trailers a few more times, and put the posters in a prominent position. The effect of building momentum may not be as good as that of a distribution company that does not receive key publicity."

"There is another main reason. The popularity of "Buried Alive" is very high on the Internet. We are targeting the offline market. We are not starting from scratch."

What Chen Mubai said made sense, and he was sure, Lu Fang agreed.

There are too many movies released by the distribution company, and some movies are still in the same schedule!

They only care about distribution and nothing else, but the higher the box office of a movie, the more money they have, so they will naturally focus on high-quality works when they release resources.

Like Chen Mubai's film and the productions of other well-known directors and stars, if you think about which one has a higher audience rate and success rate, you will naturally make a choice that is in line with your interests.

You can't blame others, it can only be said that the distribution company's consideration is based on its own interests. If your movie quality is good, then you will also be favored.

Simply, Chen Mubai gave up on the way of distribution company agency distribution. After all, there are many people who are not optimistic about him in the film and television industry. Many people are based on real thoughts. Chen Mubai knows the public opinion on the Internet.

Even netizens are not optimistic about it, so do you still expect the distribution company to be optimistic about it?

They themselves will also consider the views of netizens as one of the risks to consider. After all, they are the audience. If the audience thinks it is not good, they will naturally not watch it.

That being the case, it is better to directly choose your own company to publicize. Although the effect is limited, you will do your best!

And it can also open up channels in this area to lay the foundation for the future.

Chen Mubai wanted to enter the film industry. This was not a temporary idea. Now he just realized this idea. He wants to create more works to go to the world!

Of course, Chen Mubai's decision-making still has great risks. Lu Fang has a conservative style in his bones, but every time Chen Mubai's decision is very bold...

Lu Fang would support Chen Mubai's decision, just like before, Chen Mubai proved his decision was right every time, his words made Lu Fang very relieved.

"According to what you said, we are slowly developing this channel, and the focus of development is shifting to film and television." Lu Fang trusts Chen Mubai very much.

Even if this movie fails, they will have another movie. Since Chen Mubai wants to develop into film and television, this is the direction of their company's development.

"This time we are going to challenge the film industry!" Lu Fang was so proud that he also wanted to give Chen Mubai confidence.

Everything in "Buried Alive" is led by Chen Mubai. He faces a lot of pressure from the outside world, from within the company, and also has his own heart.

Lu Fang and others can't do much for him, they can only support him. Everyone is supporting Chen Mubai in their own way.

"Then we are still mainly promoting "Let's Get Married". After your movie has passed the review, you can contact me again, and we will start promoting the movie!" Lu Fang said.

"I will arrange some people to always pay attention to the public opinion on the Internet, and control those who are malicious, rhythmic and smeared."

Even if you don't promote it, it doesn't mean you don't care about it. After all, now that the popularity has risen, it is not guaranteed that some people will start to make some moves secretly. This is a common thing.

At this time, everyone is still very curious about "Buried Alive". Once the rhythm is increased, it may affect the perception of this movie, and then it will affect the box office of the movie.

"Thank you, Brother Lu."

...

Public opinion on the Internet not only allows netizens to discuss, but also allows many people to observe.

As Chen Mubai's old enemy, Starway Entertainment is naturally one of the forces that pays the most attention to Chen Mubai.

"What do you think?" The shareholders held a meeting together.

"Tao Yaoyao dared to promote it like this. I think it's possible for a bad movie. Otherwise, how could Mubai Entertainment not promote the news of this movie, but Tao Yaoyao revealed it?"

As the shareholder spoke, he took a moment to continue: "It means that Mubai Entertainment is testing the waters. Let's take a look at the trend of public opinion on the Internet in advance, and by the way, we can promote some movies earlier."

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