Superstars In Parallel Time and Space

This time, Chen Mubai's publicity is very good. The drama itself is a big production, the popularity of the starring roles is very high, and there are many powerful stars in the cast, so it is no worse than other dramas in terms of production and lineup. Naturally, he has the confidence to compete with those summer TV dramas.

On weekdays, with his successful publicity methods, he is not afraid that he will not be able to sell more prices to second-tier satellite TV. After all, good publicity is already half the battle, but what he lacks most now is time. I want to cut the mess quickly.

During this period of time, TV stations will receive a lot of TV dramas, but they can't buy too many, and the time can't be arranged, so every drama that needs to be bought is very important. After all, it can't be changed after buying it. It depends on the quality of the drama.

This is also a time for major TV stations to compete for attention. Whoever has the highest ratings means whoever buys the best drama.

Of course, because of the type of drama, I will not buy dramas with the same theme. For example, if I buy an urban emotional drama, I will not buy another drama of the same type. If I want to buy it, it will be a costume drama.

There has always been a market for costume dramas, and it is also a guarantee for ratings!

Compared with urban dramas, everyone is more optimistic about the prospects of costume dramas.

Because the investment in costume dramas is very large, from actors to directors to scripts and crews are all very strong. With a large investment and a strong production team, the quality of the filming will not be bad.

Because costume dramas are historical or fictional dramas, there are more requirements for historical facts, costumes, etc., and they will be extremely realistic to restore the real scene, and more efforts have been made in the early stage.

Urban dramas are relatively fast-paced, and many of them rely on playing tricks for fun, or family trivial matters to promote the plot. In terms of conception and production, they are generally not as good as costume dramas.

Naturally, the quality of costume dramas is relatively higher, and the audience pays more, and the ratings are higher.

 …

Southern TV Station.

purchasing department.

Yao Yongbo was checking his email. As the TV station's department specialized in purchasing film and television dramas, they would watch every TV drama they got, and then evaluate the value of the drama before deciding whether to buy it or not.

It's not busy on weekdays, but it's just that the summer vacation is coming soon, and this period of time is very important.

Every year at this time point is a critical moment for all David TV dramas.

It is necessary to find a good drama to beat other satellite TV, so as to get high ratings and rank among the top in the summer competition.

At this time, everyone is under a lot of pressure, because once the chosen drama is not as good as the other party, then they will be blamed.

Although the drama everyone chooses will be approved by the leader, but if it succeeds, the leader deserves credit, and if it fails, the employees will be blamed. This is also the norm.

Generally, major dramas are viewed first, because of the production team and other reasons, relatively speaking, the high-quality rate will be higher, and there will be more snatches.

After all, the film studio will not only invest in one TV station, they will test the waters with multiple parties, and then choose one to cooperate with.

It often happens that big money is spent on productions with big investment, but the ratings are impressive, and then whoever bought the show will be unlucky.

"Hey, I don't know if there will be a big hit on our TV station this year!"

Yao Yongbo sighed while checking the email.

"There are several big productions this summer, and there are two costume dramas. I don't know which one is better!" Yao Yongbo's colleague said.

"By the way, Chen Mubai's new drama was also completed two days ago. His drama is quite popular. I think we can try it if his drama is good."

Yao Yongbo curled his lips and said, "I don't know when it will be released, there is no movie, and besides the supporting roles, the actors are all newcomers, so I don't like their acting skills."

"Also, two days ago, Taili just bought an urban drama, which is still a popular police drama. If you choose again, you should choose one of the two costume dramas. Chen Mubai's is an urban drama. It's hard to compete!"

"That's true. It seems that there is some competition for this year's summer vacation. The directors of the two costume dramas are both well-known directors. This means they are determined to compete in the ring."

The directors of costume dramas will not be small directors, which involves an investment issue.

For a drama with a larger investment, the directors chosen by the film studio will be more cautious. After all, such a large amount of money is not just for fun. It is impossible to shoot for an unknown director. If the filming fails, the money will be lost?

And this year, two costume dramas with famous directors and big investment will meet in the same period.

These two dramas are also trying their best to compete in PK, and they are very hot in publicity. They are currently promoting on a large scale. The broadcast date is 7.1, which is the beginning of the summer vacation.

As for the urban dramas they mentioned, the most popular in the past two years has been police and gangster dramas.

Because last year, "The Heart of the People" became popular. This is a TV series about censorship and anti-corruption. Once this film was broadcast, it quickly became popular all over the country and became the annual ratings champion!

It is precisely because of this drama that domestic urban dramas have experienced a blowout. The most popular dramas are criminal investigation and suspense dramas. There are also many police and gangster dramas, because the audience likes to watch them.

In urban dramas, the current audience tends to be this kind of drama, and the life type has no advantage, that is to say. Although "Struggle" is very popular, the TV station does not necessarily pay the bill. They have the ratings of the types of dramas that the audience likes, so they will naturally be more rational.

By the way, the scale here is much larger than the Earth in the previous life, and there is no strict review, so the scale of the shooting is very large, and the audience loves it and likes to watch it.

Continuing the trend of last year, several police and criminal dramas and prosecutorial dramas have good ratings, and other urban dramas also have good ratings, such as doctor dramas, lawyer dramas...

This year, another police and gangster film will be broadcast in the summer. This film has the largest lineup, and the investment is strong in all aspects. It can be regarded as the "boss" in the summer urban drama.

Under such circumstances, the cooperation partners selected by the major TV stations are mainly based on the drama "People's Police". After all, if they get it, the ratings will definitely not be bad, and they can even compete with those two costume dramas!

The first-level satellite TV is not bad for money, but the work is bad.

Everyone competes for ratings and wants to seize the summer ratings market share. Naturally, they choose dramas very carefully. After all, a drama is so long, and it is only possible to choose (one) or two partners in time. It is impossible to choose many.

Because there are only two points in the golden viewing segment, one is around 8 o'clock, and the other is around 10 o'clock.

At other times, there are fewer people watching TV. Even if you buy more dramas, there is no time to block, so everyone's choice will be very cautious.

This kind of well-known big production is the object of looting, and the major film studios are urgently promoting it, just to overwhelm each other when it is broadcast in the summer!

"I hope I can choose a good drama, otherwise I will definitely be punished by then!"

Yao Yongbo and his colleagues said.

Just as he was talking, he suddenly found an email from Mubai Entertainment, and the attached content was the drama "Struggle"!

Just talking about it, here it comes!

Although he thinks that the acting skills of Chen Mubai and others are not enough to support a drama, but this is his job, he still has to watch it again and make an evaluation when the time comes.

After all, the leaders in the station will also intervene. The popularity and influence of this drama is not small. They must find out about the quality problems. Then they need to report. If they say they haven't watched it, they are waiting to be reprimanded!

"I won't tell you now, I received a play, I'll watch it first!"

Yao Yongbo said that he is not going to tell his colleagues. After all, even though they are in the same department, there is competition. Everyone has to recommend places for dramas. Whoever recommends a drama with high ratings and high quality will get a bonus!

"Okay, I want to watch it too, I don't know how..." His colleague is also ready to watch the drama.

 …

Jiang Provincial TV Station.

"Lao Gu, you are amazing. We talked about the drama "Da Tang Wushuang" yesterday!" Zhang Hui laughed.

"Good luck, good luck!"

Gu Jianjun said modestly, but his face was full of joy that could not be concealed, obviously very happy, not as modest as his tone.

"After get off work today, treat me!"

"No problem, I invite you tonight, everyone come together!"

Gu Jianjun said loudly in the procurement department.

"Great!"

"Manager, you are amazing!" All the employees cheered happily.

Gu Jianjun himself is a manager of the procurement department of Southern Satellite TV. The drama "Datang Warriors" he talked about is one of the two strongest costume dramas in the summer.

Therefore, everyone is very happy, because the ratings of this drama are not bad, the well-known cast, coupled with overwhelming publicity, this drama has attracted wide attention since the beginning of filming, and now it is finally about to be released!

Many netizens have waited for too long, and there has been a lot of news about this drama on the Internet recently.

Regardless of whether this drama can win the first place in the summer ratings, but the top few ratings will not be able to run, the only controversial thing is to see if it can hit the number one!

Everyone envied Gu Jianjun, and Gu Jianjun himself was very happy, so he invited people from the department to have a dinner.

When he won the show, the leaders in the station were also very happy, after all, this is a guarantee of ratings.

"Okay, let's keep working, and try to find a few more good dramas to win, so that our TV station can win the number one ratings share in the market!"

Gu Jianjun clapped his hands, dispersed the crowd of employees, and let them return to their seats to work.

Although there are blockbuster dramas competing with other TV stations for ratings, good works are also needed to maintain ratings in normal times. For example, some TV dramas are also needed in broad daylight. If the quality is good, it will naturally attract a lot of viewers.

These TV dramas are produced with not that much investment, and the top-level investment productions compete for prime-time ratings, and the price is higher!

The prime time is the time that can best measure the strength and ratings of a TV station, and it is also a time point that all TV stations must compete for.

For TV stations, the ratings at normal time are also very important, but they are not as important as the golden ratings. After all, the most people watch TV at that time, which is why good programs are broadcast during the prime time.

Gu Jianjun returned to his own office. As a department manager, he has a separate office.

He opened the mailbox, checked the mail, and then looked for good works in other periods.

People in this industry must watch a large number of works, and then choose the drama that they think will be popular, and negotiate to buy it.

Of course, for a show like "Da Tang Wushuang", it's not that they pick people, it's people who pick them. TV stations will compete with each other, and the film crew chooses to cooperate with the one that favors more.

Or, some TV series are filmed in cooperation with a TV station, so they will be broadcast on that TV station.

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