Superstar Couple

Chapter 378: Sniper from Hollywood

Propaganda in North America is undoubtedly bombardment. Posters, advertisements, everywhere. The three of Zhang Le also participated in the recording of several TV stations, and went to many cities for on-the-spot publicity. There is no doubt that they have a tight schedule and are busy on the go.

Movies can never be without publicity. A movie with good publicity will not have a bad box office at the beginning.

Zhang Le's box office appeal in North America is still very strong, which is the result of the accumulation of many films. Of course, the biggest reason is that among many international directors, his films use 3D technology best. Whether it was the first 3D movie "Inception" or the later "Kinji Sleepwalking". So far, no director has reached his height.

Of course, Zhang Le shot the film "Tomb Raider" in 3D. Although he didn't have the visual shock of "Inception" and "Kinger's Adventures in Wonderland", many parts in it were shot with 3D technology. Don't have a taste.

With this technology, it is natural to make good use of it. What's more, Zhang Le's use of 3D technology is already a gold-lettered signboard. On this point, can attract many 3D movie fans into the theater.

In this world, the appearance of Zhang Le and 3D technology originated in China, but North America is undoubtedly the region with the most 3D enthusiasts. After all, movie fans in North America have long been spoiled by Hollywood blockbusters, and they have a greater pursuit of visual enjoyment. And, they have that economic base.

"Tomb Raider" was released in North America, and the box office was booming. The evaluation of this film by the media and film critics seems to be the same as that of foreign countries, and it is not high. But the movie fans love it very much. Especially the heroine of the film is full of praise. And I like to talk about the different visual enjoyment in the film. Especially when many movie fans mentioned that they were scared and evaded by the bullets fired in the movie, they always felt lingering fear.

There is no doubt that the visual enjoyment of "Tomb Raider" is more of a stimulating visual enjoyment formed by the combination of action scenes and 3D technology.

"Inception" and "Xiner's Adventures in Wonderland", the visual enjoyment of these two films comes more from the shock brought by the inner vision. And the unique visual enjoyment of "Tomb Raider" undoubtedly comes from the stimulation. It is not that the previous films did not have this kind of stimulating visual enjoyment, but the use of 3D technology has infinitely magnified this stimulating visual enjoyment.

There are many thrill-seekers, and it's hard to imagine whether the box office of this film will be a hit. What's more, Zhang Le's strong box office appeal is there. Therefore, it was released in North America for a week, and with a box office of nearly 100 million, it won the North American box office championship and pulled the second place by more than 20 million.

And the second place is the annual drama "Super Cop" of Dream Films, a big Hollywood film company!

Although "Tomb Raider" is full of Western taste, no one would think that it is a Western movie. Especially in North America, where Hollywood is located, in the eyes of those filmmakers, an oriental movie once again dominated the North American box office. It's a disgrace to Hollywood.

Zhang Le has become a big trend, and he is almost invincible in China. But in North America, the Hollywood film companies are not like the Chinese film and television companies. They have no power to fight back against Zhang Le, they can only retreat. Although those companies knew that Zhang Le was able to toss Columbia Pictures to death when the general trend was not yet achieved.

Zhang Le is a hedgehog, if you touch him, he will stab you. But Zhang Le seems to have reached the point where he has to be suppressed. Otherwise, wouldn't North America become his back garden.

Those Hollywood film and television companies actually know that if Zhang Le's films are successful in North America again and again, North American fans will become familiar with Huaxia's films through him. The works of other Chinese directors are released in North America, and those films may enter the theaters because of the familiarity of Zhang Le's films. In this way, wouldn't Huaxia Films slowly erode their market share?

The potential of the Chinese market is getting bigger and bigger, and it has already made Hollywood film and television companies salivate. They thought they would be able to capture the Huaxia market, but Zhang Le's birth turned out to make them lose their position.

Several Hollywood companies seem to have reached a tacit agreement, or they have reached an agreement behind their backs, no longer thinking that in the past, no one was generally willing to be that early bird.

No one wants to have trouble with money. Confronting Zhang Le's film, the box office will definitely be affected, and it may even fail miserably. But now the time has come for a reaction. Because if Chinese-language films are allowed to rise in North America and seize their market share, then they will lose even more.

Dream Films' annual drama "Super Men" was originally scheduled for half a month later, but in order to snipe Zhang Le's "Tomb Raider" was released ahead of schedule, but did not want to still fail miserably. But it has to be said that this film's box office of more than 60 million yuan a week still took away a lot of box office from "Tomb Raider".

Both "Super Men" and "Tomb Raider" use action to attract audiences, and the plot cannot withstand scrutiny. Afterwards, Zhuge analyzed the reasons why "Super Cop" failed in a mess. The most important thing is that the action design in "Tomb Raider" completely failed "Super Cop", and it also has many magical colors. Of course, the most important thing is the setting of the protagonist. There is no doubt that the charm of Laura in "Tomb Raider" directly killed the ruffian policeman in "Super Cop".

In addition to the male movie fans who will be crazy about the sexy heroine, female movie fans will also be crazy about her. After the film was released, there were many beauties on the street dressed in Laura's clothes to show their wildness and sexiness.

"Super Cop" failed. This was not the first time Hollywood sniped Zhang Le's film, but it was the most obvious one, and it was also the worst failure. Even Zhang Le didn't make any moves at all. If the general methods of sniping Columbia Pictures' "Jurassic Park" emerge in endlessly, it is estimated that "Super Men" will die even worse.

Of course, the fiasco of "Super Cop" cannot dispel the hostility of Hollywood film and television companies towards Zhang Le. Perhaps Zhang Le's next film will still be attacked by film and television companies.

However, Zhang Le just laughed it off.

"Should we thank this dream movie?" Zhang Le said to Yang Xiner with a smile.

"Why do I feel like you're acting good when you get a bargain!" Yang Xin'er said with a smile.

"This film was originally intended to increase your international popularity. I don't care about box office reputation or anything. Now, Dream Film and Television has failed in a mess. It is not only the film "Tomb Raider", but also you. .” Zhang Le said with a smile.

Among the analyzes that are full of major media looking for reasons for the failure of "Super Cop", Laura played by Yang Xiner is the most mentioned. As for Zhang Le and Feng Lei in the film, they have already been reduced to soy sauce roles.

Yang Xiner smiled, she naturally knew that after this incident, her popularity in North America has increased a lot. Even if it's not as good as Hollywood's first-line stars, it's definitely on par. At least, now that you walk on the street, you won't be able to hear talk about her for a long time.

"When are you going to Dubai?" Yang Xiner said immediately.

The film was released in North America for a week, and it has obviously entered the regular stage. It won the box office champion of the week and pulled the second place "Super Cop" away by 20 to 30 million. Moreover, the stamina of "Tomb Raider" is obviously far greater than that of "Super Men", so it doesn't make much sense to stay in North America. Besides, it will be released in Europe soon. The publicity over there is naturally indispensable. (to be continued ~^~)