Super Tycoon

"Have you ever seen a camera phone with three cameras?"

Many people read the newspaper in the morning and saw such a large line. There is only this line of words, nothing else, no other words, no pictures, it is confusing.

This sentence was published not only in the Chinese market, but also in many mainstream newspapers around the world.

Not only ordinary consumers, but even many mobile phone manufacturers are a little confused. Isn’t the most amazing thing now is that there are two cameras on the front and back, so what are you doing with three, an external camera?

However, some companies have considered this method. Through an interface, a camera can be connected externally, with higher pixels and a larger optical zoom factor, just like a professional camera replacement lens.

But after careful consideration, I think it is useless. If you like this design, you can just buy a professional camera, and the photo effect will be better.

How else to do it, one in the front, one in the back, and another on the top? Or make another one on the side? Isn't the thickness of the mobile phone going to increase?

Now, since the super-thin mobile phones of Zhiduoxing and Motorola V3 have been selling well, all major mobile phone manufacturers are pursuing thinner, more portable, and better hand-feeling.

If you do the opposite, isn't this driving backwards, and someone will buy it?

For three days in a row, this sentence was in the newspapers, and consumers were still puzzled. The manufacturers had already found out that this advertisement was purchased by Zhiduoxing Group.

Doesn't it mean that Zhiduoxing Group is busy with the listing of its subsidiaries at this time, and it is actually launching a new mobile phone at this time, and what kind of three cameras are it, so it is not afraid of being too advanced and failing?

On the fourth day, when everyone saw the picture of the mobile phone in the newspaper, they realized that it turned out that the mobile phone had dual rear cameras and a front camera.

But why dual rear cameras, what good is that? When taking pictures, isn’t a camera enough?

Is this brand Zhiduoxing? Has Zhiduoxing developed some super technology?

Sunny and other 3D camera manufacturers immediately understood that Zhiduoxing wanted to allow mobile phones to shoot 3D videos. But the camera pixels of a mobile phone are only so high. Judging from this design, it should not have an optical zoom. Then 5 million pixels is the best. What's the use of having a 3D function?

On the eighth day, the newspaper published the performance parameters of Zhiduoxing's new camera phone. Everyone looked at it and found that there was no outstanding hardware performance. The only thing that changed was the camera effect.

Was the picture published in the newspaper really taken with this phone?

On the tenth day, the advertisement in the newspaper only announced the launch date of a new camera phone of Zhiduoxing, September 27th.

After that, this advertisement never appeared in the newspaper again, but suddenly everyone found that many advertisements for this mobile phone appeared on many TV programs. Looking at the effect in the advertisement, it seems that the photo effect is very good.

Not only can it shoot clearer portraits and close-ups, but it can also shoot L-eye 3D videos, which is simply black technology for many consumers.

Although the space occupied by the video is very large, the storage space of this mobile phone is also large. 8G is enough. If it is not possible, you can also buy an expansion card. Theoretically, it supports a maximum of 32G expansion cards. It's a sky-high price.

When we saw the retail price, we realized that,

The phone actually costs $999.

This is the most expensive mobile phone of Zhiduoxing, but compared with those expensive mobile phones of other mobile phone manufacturers, the price is really not too high.

When the N95 was first launched in May, the global retail price was about 1,800 US dollars, and the Chinese market sold for 15,000. Some people said that dealers and others had inflated the price, but the shipping price was actually far higher than that of other mobile phones. retail price.

Of course, the performance of the N95 is indeed very strong, except that the memory space is a bit small. At that time, Zhiduoxing and other companies took advantage of this attack, but it did not affect the sales of N95.

In the previous life, this was also a mobile king product of Nokia. When many people clamored that the era of mobile kings had passed, Nokia once again taught other manufacturers a lesson.

Many mobile phone manufacturers are like this. They give dealers a shipping price, regardless of the retail price of the other party, anyway, cash is settled anyway, and those retailers will naturally consider market acceptance.

There are often some products in different markets, and the price gap is very large. Even in many markets where the economic situation is not good enough, the products are sold more expensive.

Just because retailers define it as a high-end product, which is only sold to those rich people, the more expensive it is, the more it meets the requirements of the rich. Whether you sell it for 10,000 or 15,000, there are only so many people who can afford it and are willing to buy it.

Just like in the late 1980s and early 1990s, Big Brother sold for 20,000 to 30,000 in the Chinese market, and had to pay several thousand for Internet connection fees, telephone charges, etc., and some people still bought them. If you sell it for 15,000, it will not increase sales much, but it will reduce the total profit.

Dealers and retailers are smart.

When pricing the new camera phone of Zhiduoxing, it also considered many factors, one is the R\u0026D cost, and then the sales volume and profit, etc. After weighing, it is considered that the price is not high, and many people will accept it.

It took more than a year to develop the dual-camera technology alone, and a lot of manpower and material resources were invested. At the same time, I bought other people's camera technology and spent a lot of money.

In addition to software research and development, metal shell, etc., if this product sells 10 million units, the cost of a single unit will not be less than 700 US dollars after amortization. And his own profit, a thousand dollars is not high.

If you can sell more, then the profit margin will be higher.

But if it fails and only sells a few million units, the profit margin will be reduced, and it may even fall into a loss. But it doesn't matter, at least the technology is still there.

It is also with this belief that Zhiduoxing dared to launch a dual-camera camera phone so quickly, and the price also created a new record high for the product.

And in a short period of time, intensive advertising was carried out, expecting this product to become a hit, earning a large amount of profits for the company, and helping Yangcheng Zhiduoxing to go public smoothly.

On the first day of its official launch, there were long queues at the door of many mobile phone stores and Zhiduoxing counters, and they were all very interested in this mobile phone.

The dual-camera technology sounds amazing, and it can also shoot 3D videos. There is no better camera phone than this. Although there are not many functions and not so many rich software, it is enough.

There are many young people who line up to buy it for their girlfriends. Girlfriends like it immediately after seeing it. What can I do? There are also some people who bought it for themselves, and went back to show off to others, let them see how powerful this function is, and how rich I am, I can afford such an expensive mobile phone!

When the first week's sales statistics were placed on Zhang Yang's desk, he knew the phone was a success!

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