Super Tycoon

"Reduce the price? How much is appropriate? If the retail price is lowered, our wholesale price will also be lowered, and the overall profit will also decrease. If we lower the price, what should they do?"

This is what Zhang Weiguang is most worried about. If the price cut can increase sales and ensure that the overall profit does not drop, then that's okay. He is willing to cut the price.

But I'm afraid that if you lower the price, others will also lower it, and then your sales will still decline, and the overall profit will drop even more. It's not as good as it is now, at least the profit margin can be guaranteed.

"Dad, how did they beat us? Think about it, we are cheaper than them in terms of material costs. In addition to the fact that those research institutes have material loss quotas, it is estimated that they also produced some game consoles for those interns to practice their hands. Who can lower the cost of other units than ours?"

"You forgot, we said at the beginning that the retail price was set at 300 yuan. Who would dare to sell it so cheap? Even if it is the Electronics Research Institute, they deliver the goods to the door, and there is no profit."

"Who will do something that is not profitable? In less than three months, those factories that have just started producing game consoles will be shut down. At that time, only our family will be left in the market, and the others will be half-dead, just as a foil. "

"You remember, regardless of the sales volume of game consoles, the production capacity cannot be reduced, and overtime production is required, so we are not afraid of excess inventory. After the New Year, a large number of dealers will come to us to order."

"You always say that there will be dealers who will come to order. Where are the dealers? Do you know how serious the backlog of inventory will be and what the consequences will be? You don't know how the county electronics factory declined?"

Every time Zhang Weiguang sees the backlog of inventory, he feels very upset. I'm always afraid that one day the game consoles will suddenly become unsalable, and the rest of the warehouse will be sold at a discounted price, so no one cares about it. At that time, what should I give to the old man?

If it is not produced, at least the electronic components can be sold directly. Although the profit is small, there is still profit.

"Dad, have you seen the advertisement? After seeing the advertisement, when you buy similar products again, if the price difference is not too big, will you choose the brand-name product in the advertisement?"

Zhang Weiguang, who was about to light a second cigarette, stopped: "You mean, let's advertise? Why didn't you say so earlier!"

That's right, if you advertise, more people will definitely recognize their Zhiduoxing game console.

"Dad, Dad, don't worry, where are you going to advertise?"

"Newspapers, or provincial TV stations are also fine. I know it's a bit more expensive, but the effect is sure to be good. There's a reason why it's expensive." Zhang Weiguang was a little excited.

"No. You watch TV at home, which channel do you watch more?"

"Central TV. You want to advertise on CCTV? That's CCTV. Do you know how much the advertisement costs?!" Zhang Weiguang never imagined that his son would be so bold.

When this kid spends money, he can't even be said to be extravagant, he spends box by box!

"Dad, when you fish, don't you have to cast bait first? In this way, our brand is a national famous brand. Think about it, how can those small brands compete with us? With our cost advantage, it will definitely sweep national market."

"I don't dare to say too much, it's no problem to occupy half of the country within a year."

"Just blow it up. I'll think about it before I talk about it. All right, you take this passbook, and I'll put two hundred yuan into it every month. If you buy something expensive, you can call and say .”

Zhang Yang looked at a CCB passbook, his father's name, and there was only two hundred yuan in it. They are all worth close to a million, and they are so picky about their sons. Don't you know how to raise them according to the rich second generation?

Turning around, my father handed Zhang Shengchang another passbook: "This is from the company, you keep it, in case you need it urgently or something."

Zhang Yang stretched his neck, but he didn't see the number on it. He just saw that the second brother's hands shook just now, and then he quickly stuffed the passbook into his pocket.

"Okay, take him back by bus,

I went to do some errands and went back tonight. "

Standing outside the car, Zhang Yang waved his hands, watching his father step on the accelerator and leave without the slightest hesitation.

"Second brother, how much money is in the passbook?"

"One hundred thousand, it should be for the purpose of buying canned food for Lao Maozi. Last time Lao Maozi called and said that the delivery would come in two days, and he wanted a batch of canned food to take away at the same time."

"I have found a good channel. The cannery I found directly through my elder brother-in-law is cheaper than before." Zhang Shengchang looked proud, and it's not like I don't know how to do business.

"When will Kurishenko come? Let him see our new office and meet up. It's best for everyone else to see it too."

"New office? We rented a desk at the entrance of the Industry and Commerce ~~ Bureau, there is no need to spend money to rent an office."

At this time, many companies leased a desk to work in the office building of the government, especially many leather bag companies, and some XX company (factory) offices in XX city (county, district) and so on. so.

In a big office, everyone has their own space, and there is a sign on the table, which is equivalent to an office. When you ask what to do when talking about something, of course it is to go to a restaurant.

As soon as he drank the wine, he signed it and stamped it when he was dizzy.

Of course, there is another advantage of renting an office in these places. It is close to some government units, and it is convenient to go through formalities. And many people talked about some business directly in a big office.

There are too many disadvantages. There are no secrets. If there is something wrong with you, others can see it. In many cases, the client is pried away by the peers as soon as you start the negotiation.

Moreover, when renting such a place, all dealers will come in the future. At first glance, I feel that Zhiduoxing Company has no strength. Prestige works are very important to company operations, especially in this year.

"That's so inconvenient. When others come to see, we are a joint venture with a registered capital of tens of millions, so we just rented a desk? You have to rent an office, and then find a few professional people to set up the company's personnel structure. You need two for finance, one for the front desk receptionist, and you need to find a cooperating lawyer to fix the contract."

Zhang Yang was counting with his fingers. Zhang Shengchang quickly interrupted him: "You want to rent an office and hire people. Where does the money come from? Do you have money?"

Zhang Yang looked at his second brother: "Don't you have 100,000 yuan in your hand? I did the math, the leasing office, plus decorations and so on, don't need so much at all. It's better to have two phones, so that it is convenient for others to contact when the line is busy. .”

"Wait a minute, this money is for the old man to buy canned food, and the second uncle won't allow it to be used lightly."

"How many cans does the old man want? It's really not possible. We will get some credit from the cannery first. We are all regular customers. Can they still refuse? The office must be done, and it must be grand, you must listen to me."

"Is it my idea to deal with the game console business, and to find Lao Maozi to cooperate with? Let me tell you, we still have a lot to do in the future. Have you ever heard of the fate of the foreign king? Let's go." Let's go, first go to find a place suitable for renting an office near our house."