Super Tycoon

Reservation is also a kind of pre-sale, and the product will not be sold to players in advance, but it can also be seen how much players like this product.

In Zhang Yang's previous life, many mobile phone manufacturers liked to play this trick, and the effect was very good. Some pre-sales require 100% of the purchase price to be paid in advance, while others only require partial payment.

Through this method, Zhiduoxing Company can get a large amount of cash. This is not the most important, more importantly, it will affect the product sales of peers.

At present, the only competitor of Zhiduxing G2 is Uranus of Sega Bandai. It is clear at a glance who this pre-sale is aimed at.

It's a pity that the Internet is not developed enough at this time, and the online shopping mall has not yet emerged. Even Amazon, the giant in the previous life, is just a bookseller who can't make ends meet.

There is no payment link on the official website of Zhiduoxing Group. This will take another two years to develop. The company's technology and funds are not enough.

So Zhiduoxing Group talked with agents and retailers, accepted reservations through retailers, and charged half of the fee.

In order to prevent competitors from maliciously ordering and then refunding, it is stipulated that no refunds will be made after the reservation is made until the product is launched.

When this news broke out on the official website of Zhiduoxing Group, and after it was announced in the stores and counters of various retailers, it immediately caused great changes in the market.

...

"What did you say? Zhiduoxing G2 accepts reservations? Do you need to pay half of the deposit? Will it be refunded before it goes on sale?" When Okawa Gong got the news, he immediately felt troubled.

Originally, the publicity of Zhiduoxing G2 was very vigorous, so many players were waiting for the launch of Zhiduxing G2, which had a great impact on the sales of Uranus.

Sunny and Nintendo also announced that their new 128-bit game console is under development and is expected to be launched next year.

As the first 128-bit game console to hit the market, Uranus became the public enemy of the industry. The other three manufacturers all wanted to defeat them, and even continued to magnify the shortcomings of Uranus.

Sega Bandai has increased a lot of publicity expenses for this. If it weren't for the addition of Microsoft, they would have been defeated.

Just when they wanted to continue to enjoy the dividends of monopolizing the market, Zhi Duoxing actually played such a trick. Players are willing to pay in advance without giving game consoles and game discs?

Okawa Gong certainly knows the benefits of doing so, which can withdraw funds faster and affect the market earlier. But if the number of reservations is very small, it will also have a great impact on the launch of Zhiduoxing G2!

This is a very risky move!

"Is there a problem with the funds of Zhiduoxing Group?" Okawa Gong felt that he had discovered the truth.

"The news from our staff in China is that the Zhiduoxing Group plans to release the Zhiduoxing G2 in 15 languages ​​this time, and it will be released simultaneously globally. It is currently in full production, and there are a lot of products in the warehouse."

"According to our calculations, the production cost of Zhiduoxing G2 will exceed US$150, and after including the profits of warehousing, transportation, advertising, agents and retailers, their price of US$199 is not profitable."

"Even if warehousing and advertising expenses are not counted now, the production cost alone will make Zhiduoxing Group stretched. Their revenue this year is good, and the net profit in the first two quarters is expected to exceed 400 million U.S. dollars, but those game consoles and game CDs It will cost more than a billion dollars, or even higher."

"Zhi Duo Xing Group must have run out of money. It took a large loan from the bank before. Their reservation must be to get back the funds."

Isao Okawa finally laughed, don't they know the benefits of simultaneous global release? But the disadvantages are also great, that is, the capital occupation is serious and the risk is extremely high.

Otherwise, even if their production capacity is not high, can't they find other factories to manufacture? Zhi Duoxing Group has played big this time, so they will come to participate.

If it is done properly, even if the Zhiduoxing Group cannot be bankrupted, it can affect the plans of the Zhiduoxing Group and cause their profits to drop sharply.

even into a loss.

But the premise of all this is that the reservation effect of Zhiduoxing G2 is not good.

Well, let's make their reservations bad!

...

[Zhiduoxing Group is in financial crisis and needs money to alleviate it]

[It is rumored that Zhiduoxing Group defaulted on the supplier's payment, and was blocked by the supplier to ask for it]

[Zhiduoxing Group defaults on employee salaries, and many employees jointly ask for salary]

[After booking and paying, can I really get the product? 】

A piece of news broke out, which caused many players who originally planned to pre-order Zhiduoxing G2 to fall into hesitation. They were afraid that they would really pay for the reservation as the media said, but the other party would not have any products for them at all.

They want to buy more fun game consoles, and they want to be the first to get them, but they don't want their money to be wasted.

On the second day after accepting the reservation, so many negative news came out. It was obvious that someone was targeting Zhi Duoxing, and the popularity of the previous day's reservations disappeared in an instant.

Agents in some areas called and asked if they should increase the publicity fee and give a positive response?

They also know that during this period of time, Zhiduoxing Group's funds are not sufficient, because there are too many overstocks, and it will be even worse next month.

Whether Zhiduoxing Group can still come up with money, they are not sure. But if you don't refute it, you will be considered by many people as tacit consent, and it will also have a lot of bad influence on Zhi Duoxing's reputation.

Zhang Yang saw those media reports, and his answer to Sun Tengfei was only two words: "Strike back!"

There are many ways to fight back, such as breaking out negative news about other companies, such as breaking out positive news about yourself, or selling misfortune to gain sympathy, etc. If any one is done well, it can turn things around.

But Zhang Yang's requirement is that several methods be carried out at the same time. It is necessary to let the players know that the Zhiduoxing Group is in difficulty now, but it is not a big deal, and let the players understand that the Zhiduoxing Group can supply goods on time, as evidenced by the product photos in the warehouse, and point the finger at other peers to start a war of words.

Others speak first, why should Zhi Duoxing hold back? Let’s break it down together, we will have new products on the market soon, do you have any? Uranus went on the market earlier, is it selling well?

We are number one in the industry, who are you?

When the game consoles on the assembly line were continuously packed, transported into warehouses, and even loaded into containers, and the photos and videos of them being shipped overseas were broadcast, the word-of-mouth of Zhiduoxing quickly reversed.

Moreover, some suppliers and employees stood up and spoke out, saying that they took the initiative to ask Zhiduoxing to suspend the payment, because they are all family members of Zhiduoxing Group and are willing to help their families.

After the news broke out, players who pre-ordered the G2 G2 began to line up.