Super Resort System

"Do you have any better ideas about the celebrity wedding plan proposed by Mr. Li? Talk freely and listen to it!" Hou Zhengyu said at the marketing meeting about the Love Nest Resort Hotel.

At present, the marketing department of the brand center has begun to carry out multi-channel publicity for the Love Nest Resort Hotel in Bali, but since the hotel has not completed the transfer of all assets, the early publicity is mainly on vertical media and new media in the industry. Some publicity about the news and information about the founder of Santo B\u0026B Resort and several investors who invested in the acquisition of Bali Essener Resort.

And in order to stir up the hot spot, he also deliberately borrowed the news of the Li surname, who was popular for a while, to buy the news of the Four Seasons Resort Tahiti.

If it weren't for Li Yang's blocking, he would have almost bought a navy to guide the topic, and deliberately linked the two to hype the topic.

However, despite this, some people on the Internet have linked the two together, which has caused a wave of heated discussions, but after all, the audience of the topic is not wide, so it did not cause much waves.

"This is a list of celebrity couples that we have recently counted. The top ones are relatively well-known celebrities who have announced their romances and are already planning to get married. For example, this couple, who just got their license half a month ago, are the most suitable. Both of them used to be traffic stars, and they are still popular stars!" The marketing manager put a PPT on the big screen and said.

"But the question is, how can we better collaborate with these stars so that they will happily choose to have their wedding at our Love Nest Resort?

In fact, if it is some second- and third-tier stars, they may consider choosing to cooperate with us for money, and they can get paid for free marriage.

But the influence of the wedding of these stars is limited, and the publicity effect for our resort hotel will certainly not be very good.

Unless we use their wedding to create an event marketing, this is not a very good operation, or it will cause fire!

But if you choose to be a popular star and get married, you will not change your choice because of money, unless we are fortunate that the place of marriage in their hearts is ours, but we will not consider this probability for the time being!

We need to come up with a more secure method, so I hope everyone can use their brains, speak freely, and talk about ideas. This is also the main difficulty we are currently facing! "

Everyone fell into contemplation, which is indeed a difficult question.

If you talk about business cooperation with celebrities, but the wedding is a personal matter and a major event in life. It is estimated that too commercial cooperation will not impress celebrities, especially popular celebrities.

And they also have to consider the cost and effect of this marketing. They can't spend a lot of money and get no effect.

"I don't think we can follow the current conventional thinking, we must jump out, because I think according to this thinking, no matter how we talk about it, it feels a bit blunt!" Hou Zhengyu said.

If this is the way, Li Yang can also think of it. The reason why he handed it to them is that he must hope that they can come up with a better way.

"Should we ask them first, or one of them to help shoot the advertising of our hotel, etc., so that we have a reasonable opportunity to get to know them, so that we can ask or propose them to our hotel under the condition of informal negotiation Marry!" said a young man.

Hearing his words, many people nodded, thinking that this method is better.

"Well, this method is better,

But not better! "Hou Zhengyu still thinks this plan is not good enough.

Everyone fell into contemplation again, and suddenly Li Siqi raised her hand and said, "I have a good idea!"

After Li Siqi was transferred from Youshan to the brand center, she has been working in her old business, doing copywriting planning for the marketing department, but it is only one of many copywriting planning.

Everyone looked at Li Siqi in unison.

"Tell me!" Hou Zhengyu looked at Li Siqi and said.

...

In the office, Li Yang has just read the progress schedule of the construction of the Youmao Inn branch. At present, the second branch has officially opened for business, and the third and fourth branches are also under construction.

"It's time to transfer Jigu Ayi to the brand center to be the first person in charge of the Youshan business department!" Li Yang put down the document and slandered.

No one is more familiar with the operation of Youmao Inn than Jigu Ayi. After more than a year of tempering, Jigu Ayi has grown up, and her performance has also satisfied Li Yang.

Li Yang took out his mobile phone and called Jigu Ayi: "Xiaoyi, I have time to come over today, I have something to talk to you about!"

"Okay, Brother Yang!" Jigu Ayi responded.

After hanging up the phone, Li Yang flipped through Douyin with his mobile phone, and accidentally saw a video about the program clip of "Daughters' Love 3".

When he saw this video, Li Yang's eyes suddenly brightened, and his face also showed excitement.

"Why don't I do a variety show to promote the resort hotel!" Li Yang said excitedly, recalling the reality show variety show co-produced by his RV campsite project and Tencent, which received very good results.

The show captured a large number of fans who love self-driving and traveling, and also brought the trend of self-driving. He couldn't help but make his Ranwu Lake RV campsite on fire, and even brought fire to the entire RV campground industry.

Not long ago, Li Yang learned from the industry association that Li Yang's name is on the list of tourism industry summits held in the country this year. Li Yang will attend the summit on behalf of Sichuan Province and give a speech on RV campsites.

Dangdang-

The door was knocked.

"Come in!" Li Yang responded, looked up, and saw Hou Zhengyu walked in excitedly, and couldn't wait to say, "Mr. Li, we just held a meeting about celebrity weddings, and we came up with a new idea, which is great. !"

"Don't you think of variety shows too?" Li Yang asked with a smile.

Hou Zhengyu was stunned. Did Li Yang think of it before, so he was not satisfied with this plan.

"Yeah! How do you know?" Hou Zhengyu said with a wry smile.

"Really, hahaha, when I was looking at my phone, I suddenly thought of the popular reality observation variety show!" Li Yang said with a smile, but they thought of one.

"Yes, yes, real-life observation variety shows, that's what that little girl Li Siqi said!" Hou Zhengyu laughed, he didn't expect such a coincidence.

"Come on, talk about your specific plan!" Li Yang beckoned to sit on the sofa with Hou Zhengyu, and asked the secretary to bring them coffee.

"We can imitate a series of observational variety shows such as "Daughter's Love" and "The Man Doing Housework", and make an observational variety show with the theme of love and marriage, such as "Daughters' Wedding" or "Let's Get Married" "Let's go" and so on, we can choose the shooting venue in our hotel, and even directly present a star's wedding in the program, show us the service process of customizing different weddings for stars in an all-round way, and show our service concept and characteristics .

And with this as the starting point, we can invite some well-known celebrity couples. After all, being able to record our wedding in this way is also a very unique memory! " Hou Zhengyu began to speak out the plan they just touched.

"Okay!" Li Yang said happily, the shooting cycle of variety shows is much smaller than that of film and television dramas, and the publicity effect and influence are very good, even more than one-step successful film and television dramas.

The most important variety shows can have more shots and time for them to show the hotel's scenery and their own services, and will not make the audience feel disgusted.

"Immediately refine the plan according to this idea, and start implementing it, the sooner the better!" Li Yang said.

"Okay, let's do it now!" Hou Zhengyu said.

After leaving Li Yang's office, Hou Zhengyu immediately called Li Siqi and others to his office, and set up a small project team to be responsible for the program and follow-up work of variety shows.

Not long after, Jigu Ayi also came to Li Yang's office. Li Yang really hadn't seen Jigu Ayi for a while. Before that, she basically met Hou Zhengyu about work.

"Brother Yang!"

"Xiaoyi, you are here, sit down!" Li Yang motioned Jigu Ayi to sit down on the sofa. Although Jigu Ayi still looks so young now, his spirit has completely faded. The former immature looks capable and mature.

"Brother Yang, is there anything important to call me over?" Jigu Ayi asked with a serious expression. She knew that Li Yang was very busy right now.

"It's a very important thing!" Li Yang joked, "What to drink?"

"Plain water!" Jigu Ayi said.

Li Yang asked the secretary to pour water for Jigu Ayi, and then chatted with her about some recent inn and some thoughts on the operation of the new store.

Jigu Ayi talked a lot to Li Yang.

"Brother Yang, are you planning to transfer me to the new store?" Jigu Ayi said with a smile. She actually guessed early on that Li Yang would definitely transfer her to the new store. After all, the old store is currently operating very stable and does not need her. Continue to stare, just find a store manager who can manage it well.

"No, the new store will definitely be handed over to you, but our two new stores will be open one after another. It's definitely not possible to rely on you, so I decided to transfer you to the brand center and be solely responsible for the operation of the Youmao Inn chain. Work, that is to say, you are not just a single store manager, but the general manager of the entire chain brand, you are responsible for managing all store managers and managing all store operations!"

Hearing Li Yang's words, Jigu Ayi was stunned again, as if Li Yang wanted to promote her to be the store manager, so suddenly and so excitedly.

She remembered Li Yang's original words again, and the day that almost changed her life.

Li Yang is her Bole. Without Li Yang, she didn't even dare to imagine that she could be who she is today, but she still couldn't imagine that Li Yang would promote her to be the general manager of the Youmao Inn chain brand.

"Brother Yang, I, I will definitely live up to your expectations!" Jigu Ayi's expression became firm again, although she was also a little worried that she was not well educated and could not do well, and lived up to Li Yang's expectations.

After all, there are many people with high education in the entire brand center, and there are many people who are more capable than her. She feels a little inferior and has no bottom in her heart.

But after thinking about it, she felt that since Li Yang trusted her, she couldn't put it off and study if she wasn't capable enough.

"Very good, we have to rely on this strength!" Li Yang actually knew Jigu Ayi's thoughts, "Don't care about education, everything in my company is based on ability, as long as you make achievements, all doubts will be self-defeating. break!"

Li Yang also knows that the pressure and challenges she will face to bring Jigu Ayi up are unprecedented, but every leap and breakthrough in life, doesn't she need to go through all of this?

Even though Li Yang owns the system, he has also put in a lot of effort to try, learn, and transform himself from a novice to a real person in the industry.

"Well, Brother Yang, I see, I will definitely live up to your expectations!" Jigu Ayi said firmly.

...

Hou Zhengyu knew that Li Yang attached great importance to the reality observation variety show project, so he asked the staff of the group to work out a complete plan as quickly as possible.

Everyone lived up to their expectations, worked overtime, formed the first set of plans at noon the next day, discussed it at a meeting, and then re-optimized and completed it around 11 o'clock in the evening.

"Everyone has worked hard today. I invite everyone to have a late night snack. Tomorrow morning, everyone can go to work one hour later!" Hou Zhengyu clapped his hands and said.

"Thank you, Mr. Hou!" Everyone was very happy. Although the past two days were very hard, everyone was full of fighting spirit. Now that all the plans have been completed, it is even more fulfilling.

Li Yang didn't expect Hou Zhengyu and the others to move so quickly. It took less than two days for the plan to be proposed, and Hou Zhengyu's team had already formulated the final plan.

The name of the variety show in the plan is tentatively set as "Let's Get Married", and two cooperative media are initially proposed, namely Mango TV, Zhejiang TV and Pearl TV. The specific choice will be determined according to the follow-up negotiation.

The plan also lists the candidate star guests and the reasons for choosing these guests. The plan has a detailed analysis, including the star's traffic, word of mouth, fan audience, recent news, and the film and television works currently being filmed, etc. .

Of course, the final candidate will be decided based on actual communication and negotiation.

"By the way, Mr. Li, a group of amateur guests will be added to the guests. Our project team agrees that you and your girlfriend are particularly suitable.

In this way, you can get higher exposure in the program, which can further promote the publicity effect of our brand, and can also increase the influence of our brand through your personality charm.

You should be clear that brands are cold, especially in this era. This is the importance of spokespersons. Binding the original abstract brand to humans can instantly shorten the distance between the brand and the user.

And if you win the audience's love through the shaping and presentation of the program, then as the founder of our brand, the influence of our brand will definitely be a leap forward! " Hou Zhengyu asked with a smile.

Hearing Hou Zhengyu's words, Li Yang raised his brows, and he really felt that this was a good proposal.

But when I think about it, I feel that it doesn't seem right...

...

[Thanks to Qingyu Feather for rewarding 5,000 starting coins, and I am very grateful to the brothers for their monthly passes! 】