Super Resort System

The sun in Bali is really not covered, it is very poisonous. Li Yang had to speed up his steps after being exposed to the sun. After walking for a while, Li Yang saw a European and American couple on a viewing platform, taking wedding photos. Li Yang's eyes lit up, and the thoughts in his mind gained a little new inspiration.

"For the time being, let's call this marketing plan to carry out love to the end!" Li Yang murmured. After this on-the-spot investigation, a very complete plan for revitalizing the Eisener Resort Hotel appeared in his mind.

After returning to the hotel from Lover's Cliff, Li Yang immediately opened his laptop and started writing the plan.

If the acquired Essener Hotel wants to turn losses into profits, Li Yang must open the Chinese market, which is also the market he is most familiar with.

But Bali is not unfamiliar to many people in China, and it is one of the popular destinations for China's outbound travel. This is a double-edged sword!

On the one hand, you don't need to spend money to popularize this beautiful island, but on the other hand, it means fierce competition.

In order to stand out from the many resort hotels, Li Yang also needs to make the hotel have a more refined positioning - that is love.

First of all, he intends to transfer the hotel's original positioning of vacation and leisure services to love-related weddings and honeymoon trips.

This is also the reason why he named his plan "carrying out love to the end", and its implication is to focus on the theme and positioning of love, in-depth development, and one-stop service.

He did this for three main reasons:

The first point: It is very close to Lover's Cliff, which can bind the hotel to the legend of Lover's Cliff. Even the unique seaside cliff topography of the hotel can simulate the landscape of Lover's Cliff as a scenic spot for wedding and travel photography. .

The design style of the bird's nest in the hotel is also in line with the meaning of the Chinese people's love nest. Li Yang has even tentatively set the hotel's future name as Nest of love, hoping that the name of the hotel can directly target the target group.

The second point: the current consumption positioning of hotels is still relatively high-end people, at least people from middle-class families can afford it.

Although there are still a lot of these families in China, and they all have sufficient spending power, the problem is that most of the people who have reached the middle class are from the older generation, and these people are not willing to travel abroad and island tours. Not strong.

It is even said that it is not distressing to ask them to spend hundreds of thousands to buy a car for their children or hold a wedding, but it is a little distressing to ask them to spend hundreds of thousands on vacation abroad.

But how to make their money?

The answer, of course, is the children's wedding.

And these middle-class families are fully able to afford their children's overseas weddings, and they are willing to spend money on their children's weddings.

As we all know, Chinese people value the three most important things in life: childbirth, wedding, and funeral.

Compared with the three major things in life, leisure and vacation seem trivial, and people are more likely to spend impulsive on these three things, regardless of the cost, or even devoting everything to make it different, vigorous and earth-shattering.

This is also the current state of some well-known wedding banquet hotels in major cities in China that can go to the countertop, which is completely in short supply.

In order to be able to book a good wedding venue, it is a test of money and time, endurance and physical strength.

On the other hand, some not very famous wedding hotels,

Not so hot.

Why?

Because the wedding is a major event in the hearts of Chinese people, even if other things can be saved, the wedding cannot be saved. It must be high-end and elegant, especially for some people with a little money, they must not let their children's weddings be worse than others.

This has led to the more famous and high-end wedding banquet hotels, the more sought-after, especially when there are so many good days in a year, and everyone is rushing for those days, which leads to the situation that the wedding venue is in short supply.

And at the wedding, because the main group has turned to the post-90s group, this group used to be the maverick generation in the mouth of the older generation, and their pursuit at the wedding naturally hopes to be different and have their own personality and creativity. .

Therefore, a high-quality, high-profile, and distinctive wedding is definitely the dream of many girls.

It is also one of the ways for their parents to show their financial resources, their social class, and their high pursuits and high taste. Just imagine, for most people, there are several times in their life when they can be in all relatives, friends and colleagues. Prove your economic strength and taste in front of you.

Someone once said that discovering needs and meeting them is a business opportunity!

Therefore, Li Yang feels that he can make a big fuss about overseas weddings. As long as he does it well, he will never worry about making money.

However, in recent years, some large-scale wedding companies with business savvy have also begun to promote overseas wedding services.

After all, there are many wedding venues in foreign countries, and they are also on the table, which makes them look different. You can choose the most important day, and no one will snatch it from you!

But we also know from distance that most of the wedding companies are not scaled up at present, they are just making small noises and serving those customers in their own cities.

And they also have many restrictions in this area, and they can't really show their strength. After all, the wedding venues are all cooperative hotels. They need to balance the needs of users and the needs of the hotel. All needs.

On the other hand, I am different. I can do whatever I want with my hotel. It can completely customize the wedding venue according to the needs of customers, and the active advantage is more obvious.

And what Li Yang has to do is different from them.

Of course, Li Yang may also cooperate with these wedding companies in the early stage to share their customer resources.

The third point: The real concept of vacation and leisure does not apply to the current market in China. On the contrary, honeymoon travel is a trend pursued by young people, and it is also a way for them to spend a lot of money to travel, or it is reasonable to seek parents. Ways to finance travel.

This is a very large and potential market, and Li Yang must seize it.

Of course, what Li Yang has to do is to form an industrial chain from wedding photography, wedding customization, to honeymoon travel, and can even directly make a one-stop package and sell it directly.

According to Li Yang's plan, the package directly covers the wedding photography, wedding planning and customization of the newlyweds, wedding banquets, honeymoon trips, catering and accommodation expenses for family members, relatives and friends attending the wedding, and even their round-trip air tickets.

And in this form, Li Yang can directly negotiate with the airline to get air tickets at a low price, just like a tour group, which can not only make consumers feel affordable, but also allow himself to earn a part of the price difference to balance profits.

In this way, your own service package will have a price advantage and competitiveness. Of course, the same is true for wedding planning and customization. Your own venue and your own team will save the wedding company from earning the price difference, and the price will be more high-quality and service. Also more secure.

"By the way, I almost ignored it!" Li Yang's hands suddenly stopped typing on the keyboard.

His brows were slightly wrinkled, and he pondered for a while.

"If you only rely on one resort hotel for honeymoon travel, it will obviously not meet the needs of current Chinese consumers!"

Li Yang slandered, he knows very well that most people in China are still more inclined to go abroad for sightseeing. Even if they are on a honeymoon, they hope that they can stay in a few more distinctive hotels and go to a few more scenic spots.

Therefore, the items in the honeymoon trip in this package must have enough items, and even several different itineraries may be designed according to the package price and different needs.

So here comes the question?

It's easy to handle attractions and other things. It's not difficult to charter a car or boat in the itinerary. How to arrange the resort hotel where you stay? I have such a resort hotel in Bali.

"It seems that we can only follow the model of a travel agency and find other hotels to discuss cooperation!" Li Yang scolded.

"But with my current cash flow, I can also consider choosing a few reliable hotels to invest in, so that I have more say!"

Li Yang had nearly 400 million left over from the last acquisition of the Four Seasons Resort Hotel, which is definitely not a small amount, and he can also mortgage the Four Seasons Resort Hotel and continue to invest.

Thinking of this, Li Yang smiled slightly, so everything was much easier.

Then the next step is how to choose a hotel for cooperation or investment, and how to formulate a honeymoon travel itinerary that consumers like.

"At present, the hotels that we cooperate with can be roughly divided into three categories, the first is a seaside hotel like mine, the second is another major feature of Bali - hotels in the tropical jungle, and the third category is located in the urban area. Some resort hotels!" Li Yang murmured.

He has checked a lot of information before, and in the past few days, in order to confirm the feasibility of his plan, he has also collected a lot of information, some of which are industry data that Mihir helped to obtain.

What Chinese people like most when they come to Bali are seaside hotels like Essener acquired by Li Yang. After all, everyone here wants to feel the beauty of the sea, and only seeing the sea is an island vacation.

The most popular seaside resort hotel in Bali in the Chinese circle is AYANA.

It is famous in China because of the wedding of Liu Shishi and Wu Qilong, and then it became the first choice of Chinese tourists because of a large group of Internet celebrities.

In the early years, I didn't see many faces of Chinese people there. Now if I catch up with the domestic long holiday Golden Week, I will have the illusion that I am in Sanya when I go there again.

However, there is a reason for the fire there. The scenery, service, and location are all super good, and there are many Internet celebrity check-in points.

It is also the first choice for Li Yang to visit and experience the experience, and the main reason for him to go there is that there are many venues where weddings can be held, and it is also a holy place where many weddings have been held.

On the other hand, the hotel that I acquired was enough to provide a venue for weddings, barely one.

Fortunately, the view from this hotel is absolutely first-rate, the hotel covers an area large enough, and has enough places to be converted into a wedding venue.

Therefore, Li Yang plans to start a purposeful field trip to a resort hotel like AYANA.

In particular, some domestic stars have held weddings, as well as several resort hotels that are most suitable for weddings.

Closer to home, in order to make the customer's honeymoon travel full of richer experiences, he must also investigate the tropical jungle hotel, the second largest characteristic hotel in Bali, to see if he can invest in a wave or seek cooperation to incorporate it into his own. A destination and strategic partner in a honeymoon package.

Most of Bali is mountainous, and the entire island is surrounded by mountains. The entire island is almost covered by tropical jungles. The tropical jungle landscape on the island is also a major feature.

In recent years, Bali's forest resort hotels have also become popular, becoming popular all over the world and becoming another major feature of Bali. Many resort hotels built in the mountains and jungles have attracted tourists from all over the world.

For example, AYANA just mentioned, and later also built a new forest hotel - RIMBA in the tropical mountains near her hotel, which is also the reason why AYANA can be popular in China.

Because staying in this hotel can experience two different experiences of seaside and forest resort at the same time.

But to say it is more beautiful and can experience the real tropical jungle, it is the Bali Hanging Garden Villa Resort.

The resort hotel located on the cliffs of Bali is really just like its name. Thirty small villas are scattered around the hotel lobby according to the mountains. From a distance, it seems to be suspended in the air.

Although Li Yang had only seen some data maps of the hotel, he already wanted to experience a completely different experience from a seaside resort hotel.

Therefore, the Hanging Garden is also the second object of his visit and study.

Of course, he can't just look at this one forest resort hotel, he still needs to go to a few more, and choose more destinations, and finally choose the best one.

The third category is actually not the focus of Li Yang's study and investigation. It is conceivable that the resort hotels located in the urban area will experience more local cultural characteristics and experience the strong religious atmosphere.

This category is just one candidate destination for Li Yang to add to his honeymoon trip.

Li Yang quickly tapped the keyboard with ten fingers and put his plan of "carrying out love to the end" on paper.

"Wait a minute, I ignored another Balinese feature!" Li Yang suddenly thought of the previous system's introduction to Bali: "Lembongan, a beach resort in Lembongan!"

To say that Bali can become popular, there is another crucial reason, that is, Lembongan Island.

The beaches and sea water in Bali are not beautiful, let alone Tahiti, or even some islands in Thailand, but Bali has a younger brother called Lembongan Island.

Lembongan Island is a small island located in the southeast of Bali. It is very close to Bali and can be reached by boat in half an hour.

Lembongan Island has very beautiful white sandy beaches and Tiffany blue waters. Because of the relatively good ecological protection, the island is very clear and the underwater ecology is also relatively good, especially suitable for snorkeling.

Many people who travel to Bali usually also check in on this small island.

And in the past two years, this small island has also been known by more people because of a scenic spot, that is, the famous scenic spot-the Devil's Tears.

It is a magical work of nature, and it is also a must-check place to go to Lembongan Island, but there have been successive incidents of tourist casualties, and it has been searched on Weibo several times.

Therefore, in the honeymoon itinerary that Li Yang wants to design, it is natural that Lembongan Island cannot be missed.

"We have to arrange the itinerary for these few days of inspection as soon as possible!" Li Yang said to himself, and immediately started to book a hotel room online. Now is not the peak tourist season, so the hotel is easy to book.

According to the itinerary, Li Yang first booked a hotel on Lembongan Island. He planned to go to Lembongan Island tomorrow, and then go to AYANA, Hanging Garden and other hotels.

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