Super Resort System

"The topic of beauty itself is an eye-catching topic, which can spawn a huge "attention economy". In addition to using the eyeball effect brought by beauty, our event has another advantage, which is the controversy. And topicality, and this is in line with the attributes of the Internet, in line with the netizens' hearts, Mr. Li's interpretation of this aspect is very accurate." Lu Guowei continued to explain.

"Our screening criteria for this event is a 90-point beauty.

First of all, 90-point beauty itself is controversial, because this is an issue with no standard answer.

Secondly, it is inevitable that there will be disputes if the activity uses high appearance as a screening condition.

Maybe many people think that it is not a good thing to cause controversy, but a just right controversy will have unexpected effects.

Anyone who has watched Mango TV variety shows should know that Mango TV is best at frying contradictions and controversial things. For a program that was originally harmonious, the trailer can edit the rhythm of the minutes. An ordinary person can edit you into a person that people love and hate, and who are constantly controversial.

Although this is really disgusting, I have to say that many people are poisoned by strange drugs. flow and heat.

Therefore, we cannot deny that it is these disputes that have triggered discussions, and discussions will bring heat, and behind the heat is a huge amount of traffic and attention.

Our marketing strategy this time is to use the controversy to hype the topic, but Mr. Li doesn’t have to worry, we will lead the rhythm and guide the direction of the topic, and the topic itself will revolve around the 90-point beauty and the event itself, which has nothing to do with the hotel’s service and reputation.

Of course, you should also know that there are many trolls on the Internet. They are always indiscriminate, or they make evaluations and abuse based on their own subjective wishes. This is inevitable. "

"Well, I know this, no problem!" Li Yang naturally doesn't care, running a hotel is like being a star, it's impossible to make everyone like you and understand you, you only need to catch the part of the customers you want That's it.

"Then let's talk about the specific implementation plan in detail..." Lu Guowei began to introduce the specific implementation methods and steps of the marketing plan in detail.

Including through which channels and network platforms, and in what way, event marketing, topic guidance, etc., will detonate this event on the Internet.

The plan is written in great detail, the time rhythm, the specific implementation strategy, and even the themes of some articles, some network jokes have been written, it is a mature plan that can be executed at any time.

"Mr. Li, do you have any comments on this part?" After talking about the implementation plan, Lu Guowei looked at Li Yang.

Li Yang nodded and had to say that Lu Guowei and the others were professionals. The whole plan made Li Yang basically find nothing wrong, and even exceeded his expectations.

Moreover, the effect estimates are written in the plan. After all, these people are engaged in event marketing. They have many successful cases and experiences, and they are very accurate in predicting many results, so they have such confidence.

"I don't have any opinion, it's very good, let's continue!" Li Yang said with a smile, since he chose them, he naturally decided to cooperate with them after careful consideration and research. He really believed in their abilities.

"Okay, then let's start the following content!" Lu Guowei smiled slightly, "The following is the second entry point of this event marketing.

Mr. Li, you suggested that the topic can be hyped from the applet itself. We have also discussed this point and determined that it is very feasible. We went back and tested the applet for identifying beautiful women. It is a very entertaining software. If you do it well Marketing can even generate virality.

The software itself also inherits the above features,

Because it is related to beauty, it is very topical in itself.

And the software is very entertaining, so while we are doing event marketing, we are conducting a wave of hype from this starting point. The two-pronged approach can definitely detonate this event completely, and it can also help the hotel to earn enough traffic and attention. ! "

Listening to Lu Guowei's words, Li Siqi's eyes became brighter and brighter. She quietly turned her head to look at Li Yang, who had a serious expression and looked at the projection screen with serious eyes. Suddenly, she felt a little ashamed. She thought of him as a pervert. It's obvious.

I am a planning copywriter, but I couldn't see the marketing logic in it at the beginning. It's really prejudice that limits my pattern.

After listening to the two marketing strategies just now, she really gained her knowledge and gained a new understanding of Li Yang. It should not depend on luck, but rather on strength, that he can make Youmao Inn a net red inn.

"Of course, all of our marketing strategies serve a fundamental purpose, which is the hotel itself!" Lu Guowei continued, "so we will make a wave of guidance around the hotel while the marketing around events and mini-programs will generate enthusiasm. Its own marketing conveys the hotel's brand, scenery, service, feelings, etc. to everyone.

Better transfer the hot spots and traffic created by the first two marketing to the hotel itself! But since we didn't know enough about the hotel before, we didn't write a particularly detailed plan here, only a general framework! "

"But I visited here today and chatted with President Li. I have an idea about the positioning of the hotel, one is to escape, the other is to heal!"

Lu Guowei's words made Li Yang's eyes bright, as if it resonated!

Having lived in the hotel for so long, what he felt personally was precisely these two words.

get away! cure!

"I think that escaping is in line with a state of mind of young people today. Facing the pressure of work and life, facing unfair treatment, facing parents' urging marriage, facing excessive parental care, or excessive family dependence, etc. Wait, many people once had the idea that they want to escape from their original life, their original family, and take a sigh of relief. This is their inner desire, just like that poem can resonate with the distance!

And here is very suitable for the theme of escape, away from the hustle and bustle of the city, away from the original place of life, and living in a place like a paradise for a few days, isn't this a beautiful escape? "

"That's very good!" Li Yang clapped his hands, and Lu Guowei said almost all of his thoughts. Sure enough, if he found like-minded people, he could have this kind of tacit understanding.

"As for healing, I think it is more suitable. President Li should also be very clear about the meaning of healing. Youmao Inn is a place to heal people's hearts, and the same is true here. There are beautiful scenery, fresh air, and wealth. Sentimental rooms, rich leisure and entertainment facilities and places, as well as those cute animals, these are the things that heal people's heart the most!" Lu Guowei continued.

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[Thanks to the soon-to-be-married chubby and book friends 2017**191 two book friends rewarded each with 100 starting coins]