Super Evolution Base Island

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The advertising planning investment and celebrity endorsement promotion plan formulated by Xiang Shaoyu are a set of customized upgrade plans under the circumstance of the excellent sales performance of the product this time.

Prior to this, the advertising plan launched by Base Island Company and major cooperative merchants was based on the sensational effect caused by cutting-edge biotechnology in the global biological world, and in some places. Advertising on TV media and the Internet.

But in fact, the good sales performance achieved did not lead to much improvement in the advertising and promotion of ordinary scale investment, but relying on the excellent experience function of the product itself and the word-of-mouth effect that has been gradually fermented and established and radiated. promote.

Now, as the word-of-mouth brand of the product has gradually matured and gradually gained a firm foothold in the ranks of luxury drinks, the next promotion plan is to stabilize these high-end consumer groups while continuing to attract and cultivate high-salary white-collar customers. group.

It's the end of the year now,

It is less than two months before China's important festival comes, and the orders received by the beverage company have also begun to increase significantly.

Xiang Shaoyu believes that when this important festival is approaching this year, the sales volume of the products will definitely break through.

After all, this product is backed by strong biotechnology, and at the same time has a good taste and drink function experience as guarantees. For young people and the elderly, the demand is booming.

Coupled with the arrival of the end of the year, a new round of advertisement bidding for a set of prime-time advertisements of Tianchao TV has also begun to enter the planning stage, so Xiang Shaoyu intends to participate in the advertisement bidding of Tianchao TV's news and weather forecast slots. Strive to win next year's Tianchao set of prime-time advertising spots.

In this set of advertising planning and investment plan, apart from participating in the prime-time advertising insertion bidding of Tianchao Set, if this key project cannot be won. Then the company also intends to select several representative local satellite TV stations with high ratings. And one or two important online media platforms for advertising plans.

For such a large-scale advertising investment plan, with the current financial strength of Base Island Company, it is still very easy. After seeing the plan, Yu Xiaohu has no objections.

However, in the process of arranging celebrity advertisement endorsements and promotion plans, Yu Xiaohu discovered that Xiang Shaoyu only planned to invite the currently popular first-line celebrities to endorse products, and several celebrities were also listed in the plan.

After Yu Xiaohu read the profiles of these celebrities, he felt that some of them did not meet his psychological expectations.

Just like the recently popular sexy actress Liu Ruoyan in China. As well as Wei Yingying, who is known for her high exposure, their screen images have already been deeply rooted in the hearts of the people, which is somewhat inconsistent with such a high-end luxury brand.

There is also Alex, who is very popular in a female idol group in the Smecta country. Compared with the market that has already opened up in the Smecta country and the Japanese island country, for the two major markets of Smecta and the Japanese island country, choose Such an energetic young and beautiful girl is not in line with the positioning of the higher-end luxury new products that will be launched next year for the markets of Smecta and Hishima.

In fact, relatively speaking, the new blue product that the company will launch next year will be labeled as a sports drink with stronger functions.

But actually in the production process. At most, it only strengthens the ratio of super proton enzyme crystal melting solution and some other ingredients, and changes in color and packaging, and the price will also increase. It is mainly used to open up foreign markets. In fact, the main formula of this new product has not changed much.

Yu Xiaohu has seen the trial-produced samples in the factory. It is a new product with a clear blue color like sapphire. The visual changes and taste experience are completely different. After adding the super proton enzyme crystal melting solution , its efficacy will be gradually enhanced, mainly for countries with developed economies in Asia, Europe, and the United States, such as the United States, France, Germany, Japan, and Smecta.

However, those promotion plans aimed at European and American countries are all key promotion projects to be carried out in the second half of next year.

At present, it mainly focuses on consolidating and stabilizing the domestic and Asian markets.

Therefore, considering the strategy of developing the entire Asian market at the end of this year and the first half of next year, I chose the words of celebrity spokespersons. If the star's influence is limited to the domestic market, it will not meet expectations. It must be a top star with influence throughout Asia.

After all, the base island company is not short of money at present. It is in line with next year's Asian market expansion strategy to choose two influential stars in the Asia-Pacific region as endorsements.

So in the end, Yu Xiaohu crossed the names of those celebrities. And he said to Xiang Shaoyu: "Mr. Xiang, in fact, based on the comprehensive promotion plan you customized, the grades of these celebrities do not seem to be in line with the positioning for the Asia-Pacific market. Why did you choose these few stars?" Man, what do you think about it?"

Xiang Shaoyu shrugged his shoulders and said: "Actually, these female stars are the first batch of loyal consumers. They have a very high degree of love and recognition for this product, so their economic managers are sure about it. The potential high-end consumer groups of this product will become larger and larger, and it will also greatly help to improve the taste and popularity of celebrities, so after learning that the company revealed the celebrity endorsement plan in the Asia-Pacific region, I took the initiative to contact you!"

Hearing this, Yu Xiaohu became a little interested and said, "Then the ones who took the initiative to contact you are the management companies of these three stars, are there any others?"

Xiang Shaoyu said: "Since the announcement of the company's plan, there are indeed some second- and third-tier stars, as well as some economic companies, who have contacted them actively, but relatively speaking, only these three are more influential, so I will It is listed in the planning book as a reference, so Yu Dong, do you have a suitable candidate in your mind?"

Yu Xiaohu lowered his head to look at the planning plan, thought about the temperament that is more suitable for the endorsement brand, and said: "If it has a greater influence in the Asia-Pacific region, like Li Lianjie, Zhou Yunfa, Li Bingxian, Mu Cun, etc. Tuo disaster is quite suitable, but among female stars such as Gong Li, Zhou Xun, Cai Lin, Bin Qibu, etc..."

After listening to Yu Xiaohu's thoughts and explanations, Xiang Shaoyu felt that one or two of them were similar to what he thought, so he said: "Yu Dong, the ones you listed are considered to be top stars in the entertainment industry. I have contacted a few people from the department, but some of them have endorsed some beverages before, and it is not suitable to endorse our products again, while some are more picky, and some managers are very open-minded, and the endorsement fees they ask for are too high , has exceeded budget.

Among these top stars, there is an old movie star who is quite interested in our products, but his agent told us that he is currently filming a new movie about gambling in Xiangjiang, which requires us to go to Xiangjiang for an interview ..."

Yu Xiaohu probably understands that Zhou Yunfa is undoubtedly the veteran film star that Xiang Shaoyu said he is interested in, and this film king has a calm temperament, a great atmosphere, a large number of domestic fans, and is quite influential in the Asia-Pacific region. suitable.

After thinking about it, if he can sign this actor as the spokesperson for the Asia-Pacific region, it is still necessary to send someone to Xiangjiang in person, so Yu Xiaohu said: "Who do you think is more appropriate to send to the meeting?"

Xiang Shaoyu glanced at Yu Xiaohu, and said: "Well, I'm afraid you have to go there in person, Director Yu. I'm surprised that the other party's manager named you, the vice chairman who has the highest decision-making power in the company, to go in person. A trip to Hong Kong!"

"The other party asked me to go?"

Yu Xiaohu looked very surprised, and said: "I have always kept a low profile in the company. I have never been in the media and newspapers. Even some employees of the company have never been familiar with me. The manager of Zhou Yunfa was far away in Xiangjiang, and how did he know about me? , and want me to negotiate in person?"

Xiang Shaoyu shook his head and said, "I'm not sure about that, maybe Director Yu met him indirectly somewhere and left a deep impression on him, that's why he made such a request!"

Ringing!

But just as he was talking, Yu Xiaohu's personal mobile phone rang. When he picked up the mobile phone and saw that the calling number was actually Datou Feng, he was very surprised.

...

Feng Datou is also considered to be proud of the spring breeze recently, and he is in a very good mood.

Especially when he obtained a set of equipment from Yu Xiaohu and resumed the business of fishing for treasures, Feng Datou was always in a state of excitement when a major result was discovered in the first experiment.

During these days, Feng Datou basically salvaged all the antiques in the sunken ship and cleaned them up secretly, and at the same time, some of them have already been disposed of.

Although the porcelain in the shipwreck was commercially traded during the Wanli period of the Ming Dynasty, they were not high-quality goods, and the selling price was also cheap, but the advantage lies in the large quantity.

Excluding those damaged and irreplaceable, after Feng Datou's careful cleaning for days and nights, there are nearly 10,000 pieces of porcelain that were finally sorted out, which made a lot of money.

After tasting the sweetness of this treasure hunt, Feng Datou plans to invite Duo Meng and Yu Xiaohu to a banquet to celebrate, and at the same time give them a profit share of the cooperation, so as to consolidate the relationship between the two parties and also It is good to carry out the next step of deeper and closer cooperation.

When Yu Xiaohu heard that Feng Datou invited him to dinner, he also wanted to give him money. Naturally, he readily agreed to such a good thing.

... (to be continued)

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