Super Evolution Base Island

Some people say that in this world, the rich earn the most money, but they are also the hardest to earn.

This sentence is very reasonable.

Rich people have accumulated a certain amount of wealth. No matter what kind of consumer goods they see, they can bring comfortable experience, wonderful enjoyment, and high-quality services. They are often willing to spend thousands of dollars on this consumer product.

And recently, a super functional healthy biological drink called Supersoftdrinks in Chinese called 'Supersoftdrinks', which has become popular among the wealthy circle and has become popular among the wealthy circle, has won the unsurpassed reputation in this circle in one fell swoop. The expectation and favor of most people.

For ordinary people, this seems to be an incredible thing. It is just a new type of biological drink, so there is nothing special about it.

But some businessmen with a keen sense of smell have already discovered the business opportunities contained in it. After all, the rich in this social group are the main force in the high-end consumer goods market, and they are also the vane of fashion and trends.

It will be unimaginable for a consumer drink that can become a mouth-watering beer in the wealthy circle and start to form a brand popularity. The potential customer market and profit value it can bring will be unimaginable.

In the past few days, the threshold of Base Island Company was almost broken by some dealers who saw the potential business opportunities of Supersoftdrinks.

It's just that these businessmen came to negotiate, but they didn't get any actual results.

Although many people want to do this business and want to cooperate with Base Island Company, some people come with hope in terms of the price customized by Base Island for this Supersoftdrinks drink, but return disappointed.

Because the market retail price of Supersoftdrinks is 99 yuan per bottle of 220ML, and as high as 180 yuan for 450ML. Large purchase volume.

This means that without the support of channels and high-end customer groups, it will be difficult for them to sell this product.

However, there are also some large merchants whose customer groups target all consumers, and have reached an agreement with Base Island Company on the cooperation of consignment sales of this product.

Moreover, these merchants are several well-known super chain supermarkets and trading companies in the South Island. They have excellent channel relationships and product sales and promotion capabilities, and they also have the strength to sell their products to several important provinces across the country.

At present, the base island company does not have the strength to sell its own products and promote them to the whole country. It is undoubtedly the best choice to cooperate with these large businesses.

Therefore, the base island company gave these companies who came to discuss cooperation on their own initiative a big discount rate. A bottle of 220ML "Super Drink" gave them a price of 69 yuan, and a bottle of 450ML was 150 yuan. Regardless of distribution or agency, they also There will be a lot of room for profit distribution.

...

However, no one thought that what kind of impact that Supersoftdrinks would have on the entire South Island market.

During the National Day Holiday, several major dealers did not jointly launch an advertising and publicity plan with Base Island Company. After Supersoftdrinks quietly entered the major high-end retail markets, in just three days, the shelves of major dealers were sold out. Clean up.

Especially those salesmen were dumbfounded that those rich people came to shop,

It seems that they don't care about the high price of Supersoftdrinks at all. When they buy, they buy several boxes at a time, or even dozens of boxes.

You should know that there are 6 bottles of 220ML in Supersoftdrinks exquisite packaging box, and the retail price of each bottle is 99 yuan, so a box is 590 yuan. These rich people buy more than a dozen boxes at a time, and the price is tens of thousands.

Of course, after a simple market survey, these products are mainly consumed by wealthy groups in South Island who have used and are familiar with the Supersoftdrinks brand.

In addition, there are some people who, after being influenced by the rich people in the circle, also came to buy some for a try, otherwise they would be laughed out of, and they would not be able to keep up with the trend.

In addition to these rich people, there are also a small number of high-paid white-collar workers who, out of curiosity, follow the trend brought by the rich people and spend 100 yuan to buy a small bottle and go back to try it.

As a result, after this trial, Supersoftdrinks' super functional experience and excellent taste enjoyment made these people quickly become the first batch of loyal consumers of Supersoftdrinks.

After all, Supersoftdrinks is a new product transformed from cutting-edge biotechnology achievements. Its powerful health performance experience and excellent taste enjoyment can adapt to most groups of people. Even people with strong appetites will gradually like it after experiencing it. .

Especially those rich second-generation teenagers, the pursuit of Supersoftdrinks is even more crazy. In some noble schools, teenagers go to school every day with a bottle. If you don’t drink, you will be OUT.

They have almost taken this Supersoftdrinks as normal drinking water, and the more they drink, the more energetic they become, the healthier and stronger their bodies, and some minor ailments and pains disappear.

Rich parents and rich mothers didn't care at first, but after gradually discovering this phenomenon, they loved this product so much that they even helped promote it in the circle and introduced it to relatives and friends.

Therefore, Supersoftdrinks quickly became popular in the South Island at a crazy speed, and began to radiate towards Nanjiang Province and the surrounding provinces.

However, in addition to the sales of these physical stores, the base island company also opened an online sales business under Xiang Shaoyu's planning.

Especially online sales are a few dollars cheaper than physical stores, but they still can't resist the enthusiasm of those rich people who like to stay at home in South Island to shop online.

Not only that, the sales on the Internet will also spread to other provinces and regions along with the continuous spread of the word-of-mouth crowd established by Supersoftdrinks.

Moreover, during this holiday period, a South Island businessman who cooperated with the base island company was trying to spread the goods to the capital to see the market reaction.

What they didn't expect was that the capital city is the center of the whole country, and the rich people there are countless times larger than those in South Island. The spread of good word-of-mouth made this product quickly become popular in the capital area and continue to radiate outward.

During the seven days of the November holiday, the sales department of Base Island Company made statistics.

In just seven days, the base island company did not carry out national advertising, nor did it carry out sales promotion activities, but 1.25 million bottles of Supersoftdrinks were sold, and the total sales reached 100 million RMB. up.

In just these seven days, several businesses that cooperated with the base island company have made a lot of money. Stimulated by the profits, several major businesses have increased production orders again, and at the same time began to spread to key cities across the country. goods.

Half a month later, Base Island Company counted the total sales of Supersoftdrinks as RMB 220 million.

At this time, other merchants in the South Island who had given up on cooperating with the base island company, now seeing others making a lot of money, regretted it.

Now even if they want to compete for the agency rights in the South Island, it is too late, they can only set their sights on other cities that Supersoftdrinks has not yet entered.

However, at this time, after seeing this business opportunity, large merchants from other provinces also joined in to discuss cooperation with the base island, and a new round of merchants competed for regional sales agents.

In the end, under a new round of negotiations, the agency rights in the southern provinces were divided among six merchants, while the agency rights in the major northern provinces were divided among nine merchants.

In addition to the four merchants that reached cooperation with the base island company during the first round of negotiations, there are a total of 19 merchants across the country, and Supersoftdrinks will officially begin to enter major cities across the country.

One month later, the word-of-mouth and popularity of Supersoftdrinks began to heat up across the country. After the experience, people found that the audience preferences of Supersoftdrinks began to focus more and more on the youth and the elderly, and these two groups were the most preferred by consumers.

No one can imagine, what kind of product is this, which has such a powerful influence and expansion force?

In the absence of large-scale advertising campaigns, in the absence of arduous and excellent marketing channel promotion, and only relying on the word-of-mouth fermented in the rich circle, this Supersoftdrinks product quickly appeared in the national key points in a short period of time. The city's high-end beverage products top the shelves.

But at that high price, people are still scrambling to buy, and agents and dealers are actively attacking like crazy, wanting to get more agency rights, which is obviously unreasonable.

This phenomenon has also attracted the attention of some sociologists and some so-called experts.

They want to figure out where this thing called 'superdrink' is attracting people's crazy desire to buy and drink.

At the same time, because the influence of this Supersoftdrinks has begun to spread to a large group of consumers such as teenagers, the elderly, and young children, some related networks and news media have also indirectly reported the phenomenon brought about by this strange drink.

Of course, there are naturally some people who are not used to the hot sales scene of Supersoftdrinks, and will be jealous of the huge profits earned by Base Island, and they will publish some comments to discredit Supersoftdrinks on the Internet and in the media.

What is unexpected is that within a short period of time, fake products of Supersoftdrinks have begun to appear on store shelves in some second- and third-tier cities at low prices.