Since 1983

Xu Fei had an in-depth chat with Yu Jiajia and was also very interested in publishing a book.

First of all, he studied the main idea. He didn't think he had reached the level of making a statement, so it was okay to have fun.

First of all, it is not a serious academic work. The word count is not too many, about 200,000.

The second is what to write.

Xu Fei thinks the other party's ideas are very interesting, how to evaluate a work, what are the criteria for a good drama, and what are the characteristics of a bad drama?

Thinking along the way, he has a direction, "Teach everyone how to watch a play."

plays, including movies and TV shows. According to the family, the publishing house is not responsible for that.

It is divided into several articles, and each article is divided into two parts, "what to read" and "how to read". Including themes, plots, characters, performances, persuasive ways, photography skills, etc.

It's too deep, and I don't understand it.

The aesthetics of film and television are essentially subjective cognition. Nine out of ten people think it's bad, and the remaining ones don't. They like "Little Times" and "Dwelling in the Fuchun Mountains" with sincerity.

That's okay. You can't say he was wrong, you can only say that the aesthetics are different.

However, this thing also has very rigid objective standards.

For example, you can't make 16 years feel like 86 years; you can't ignore the country's various policies for poor children by relying on the imagination of intellectuals; you can't let the police catch the thief and not take it back to the police station for a record, but tie it to a stool with a rope .

You can't let a one-kilometer cordon be pulled, and the logistics and medical services are on standby at any time. The reporters have to screen the scene of the return capsule layer by layer, and get two bastards close, not only close, but also go up to help!

What's more pointing out is that some people completely ignore this lot of nonsense, insisting that you don't understand artistic conception and have a low level of appreciation!

Of course the picture is still beautiful.

What Xu Fei wanted to write about was these objective standards.

…………

While "Hutong 2" was popular on the screen, an extremely important meeting was held in the capital.

The headline on the front page of "China Film News" featured "The Main Theme? ! Entertainment? ! ", published the summary of the "National Feature Film Creation Conference".

It's a long story.

A guy surnamed Zhao was transferred from Changying Studio to the capital to help the newly appointed Director of the Film Bureau design slogans at the National Film Conference.

The slogan is: highlight the main theme, insist on diversity - this is the first time that the concept of the main theme has been explicitly proposed. At the same time, there is another slogan called the unity of three natures, that is, artistic, ideological, and ornamental.

Is it very familiar? Because it is still in use.

The background at that time was that due to the rise of the fifth generation, many experimental art films were shot, but no one watched them, and China Film gradually stopped releasing them.

Like Tian Zhuangzhuang's "Drum Book Artist", there are no more than 10 copies. Li Xiaolong's "Drum Tower Love Story", zero copy.

When art films could not be sold, the studios created entertainment films on a large scale. Such as "Wisdom Fights the Beautiful Snake", "Invincible Mandarin Duck Legs", "The Tangling Bandit" are crudely produced, but some people watch them.

People in the film industry call it "the tide of entertainment films".

It is in this environment that this meeting is held. The leading department was divided into two camps, fighting with each other, and later evolved from "art films or entertainment films" to "main theme or entertainment films".

The main theme won.

This result has led to the fact that the country will vigorously support the main theme movies in the next ten years, so that the number of moviegoers plummets.

From the peak of 29.3 billion in 1979, it dropped to 14.4 billion in 1991, and then to 10.5 billion in 1992. State-run movie theaters also withered rapidly.

It's all something later, so I won't go into details for the time being.

…………

"The fun and storyboarding are a little bit worse, but TV commercials are different from print commercials. It's your first independent creation, and it's already very good to be able to do this."

"If you have the energy to perfect it, there is an urgent need. I want to shoot after the Spring Festival."

"Don't force it, it's okay."

In the evening, Chen Xiaoxu came out from the professor's house and stuffed a thick stack of drawings into his schoolbag.

The school is on winter vacation, and she still has things to do. The professor really contacted a washing powder factory and a township enterprise, saying that it would cost two dollars to advertise, but he was reluctant to find a big company to do it, so he went to the school for help, thinking it was cheap.

It has always been like this, some people don't pay much attention to the value of mind, "hey, you learn design, help me with the whole LOGO."

All this.

Other students learn theory from scratch, but Xiaoxu, on the other hand, has a lot of experience in advertising before, and even completed a fashion show in Beihai, which means learning theory from practice.

The speed is very fast, and I often eat small stoves.

She rode home against the cold wind, and the road was bustling. Today is the new year, and the atmosphere of the Spring Festival is strong. There are stalls set up at the entrance of the shopping malls, with some loose sugar, dried fruits, persimmons and the like.

She bought a catty of persimmons, and was stopped when she entered Baihua Hutong.

"Daiyu!"

The aunt of the neighborhood committee ran over from the side, and asked cheerfully, "Going out to play?"

"Well, I bought some persimmons, would you like to try them?"

"It's so cold, my teeth can't stand it, give me a pancake and I can take two bites..."

The aunt babbled a few words, and said: "Shen Lin and his wife still live here, we haven't seen each other for a while."

"They moved away."

"Moved away? Then you and Baochai still live?"

"What's wrong?"

Xiao Xu was wrong to hear this.

"It's nothing, don't blame me for talking too much. You two big girls live in the young man's house. Although you are tenants, it is inconvenient. In the past, you were accompanied by colleagues, so it was fine. Now it's just you two... I know you are both Good boy, but outsiders don't know, and you are big stars, I'm afraid of people making irresponsible remarks."

Seeing her expression, the aunt hurriedly said: "I'll just remind you, that's all right, you can be busy."

"..."

Xiao Xu was stunned for a while before entering the courtyard with his head down.

There was no one in the courtyard, she paused, and pushed open the door of the east room. Shen Lin and his wife moved out at the beginning of the month, and the furniture is still there, but it is empty and deserted.

She was thin-skinned and thoughtful, sitting motionless on the plank bed, her mind was full of what she had just said.

When he agreed to move in at the beginning, it was because of Shen Lin that he had a reason to convince himself, but now it is gone.

"Boom!"

"Boom!"

Just in a daze, Zhang Li pushed the car into the door, "Come on, come on!"

"Yeah, why are there so many things?"

"The New Year's goods issued a while ago have always existed in the unit, and today I mustered up the courage to move back."

I saw Lao Gao piled up in the basket, three cardboard boxes tied to the back seat, and two bags hanging from the handlebars. Xiao Xu was amazed, "Thank you for being able to ride, let me see what happened."

The two moved the New Year's goods into the kitchen and rummaged through everything.

"Hairtail, hairtail again."

"Apple, another apple."

"Persimmons, I just bought persimmons."

Xiao Xu looked around for a long time, and was very disappointed. CCTV is just that little thing, no better than Beijing and Taiwan.

(Physical condition is not good, need to rest.)