Since 1983

January 1, 1988.

There is one day off on New Year's Day, and next month's Spring Festival, many people go shopping. At No. 109, Xidan North Street, a store was overcrowded.

A long red carpet was rolled out, with fake flower baskets on both sides. A red silk was drawn at the door, a large flower was tied, and a signboard covered with a red cloth was directly above it.

Although the name of the store has been exposed before the advertisement, but there must be some procedures.

These things are commonplace in later generations, but now they are earth-shattering. Surrounded by the inner three floors and the outer three floors, of course, they are mostly watching the group of Yangko dancers next to them.

Xu Fei, Zhang Guiqin, Zhao Baogang, Feng Kuo and others who came to help, plus three waitresses, were all trembling inside.

frozen.

There is no heating in shops these days, and they can't burn stoves. He spent a lot of money on the decoration, but he was not willing to buy an air conditioner, it was too expensive, and he had to rely on relationships.

And it is the window type, which is installed on the window, like a thick-back TV, with a rotary switch, and it is louder than a tractor.

"Damn, I don't know if Rambohi Island has come out?"

Xu Fei checked the time, it was almost time, "Get ready, open!"

The three waiters stood up with a whoosh and flapped their clothes. Zhang Guiqin was guarding the cash register, and a few gentlemen went out with the machine on their shoulders.

As soon as the door opened and the camera came on, wow, the audience exclaimed.

"Is this from a TV station?"

"I think that sign belongs to Jingtai, why do you care about the opening?"

"Let's advertise."

"Hey, I heard that the owners of this shop are Daiyu and Baochai."

"It's all nonsense, Daiyu can... damn it, it really is!"

After the camera was set up, several large photos of Xiao Xu, Zhang Li, Liu Bei and the little girl Cao Ying wearing cute ear warmers appeared on the window.

They didn't come, Xu Fei could borrow their fame, but he didn't want them to be on this platform like a commodity. As for the camera, it was a half-minute advertisement he cast, which was going to be broadcast on Beijing TV.

In short, it cost money.

"Everyone be quiet!"

Xu Fei held the microphone, connected to the long line, and said: "Today is the grand opening of our store, and welcome all the folks and elders.

This shop specializes in selling fashionable women's clothing, all styles are designed by ourselves, you will never find duplicates in the market, unless you buy them all from me. On the first day of opening today, there is a 20% discount for the entire store, and there are also gift activities. Anyone who spends more than 50 yuan will receive a small gift.

20% off the whole site, for a period of three days, everyone seize the opportunity! As for the thing in my hand, it is called a ribbon cutting, which means auspiciousness. Well, I won't say much! "

As soon as he raised his hand, Zhao Baogang and Feng Trousers threw out several firecrackers, crackling, red crumbs splashing, and the Yangko team started to twist again. Amidst the commotion, the scissors clicked and cut the red silk.

Then he pulled the red cloth, revealing the signboard of Yi Lian's clothing.

"..."

Everyone looked at the atmosphere and moved forward unconsciously. Some wanted to see the clothes, some wanted to see and see, and they actually formed a large team.

At the front is a mother with a four or five-year-old son, just stepped into the door, in front of three young girls, Shui Lingling, "Welcome!"

Emma!

The woman was startled, "Uh, you, hello."

"Excuse me, what do you want to see? The coat is over there, the trousers are over there, and the scarves and gloves are over here."

Wang Bolin stretched out her hand to guide, revealing the standard eight teeth.

"Can I just take a look?"

"Of course, please."

The woman brought the child in, and only then did she look carefully, and saw that the area was quite large, and the steps up and down, using mirrors and some decorations as a foil, made the sense of space more obvious.

The black and white background color is originally deserted, but warm-toned lights are installed inside, and the neutralized light is very comfortable. There are thin wooden boards on the wall, also in warm colors, and clothes are hung on it, which is generous and decent.

Women don't understand design aesthetics, but they unconsciously have a high-end and high-quality feeling.

She turned around before starting to look at the clothes. Xidan came here often, and found that the styles were really different, beautiful and foreign. I didn't intend to buy it at first, but when I saw a red coat, I couldn't walk anymore.

I flipped through the sign, and there was a crossed out original price: 140 yuan. There is a preferential price below: 112 yuan.

Well, I understand everything.

"..."

The woman is very tangled.

Clothes are cheap these days. For example, in the summer night market, a short-sleeved shirt costs only a few dollars. Expensive and extremely expensive, foreign brands in large shopping malls cost hundreds or even thousands.

A coat of 112 yuan is cheaper than Wangfujing’s and slightly more expensive than Xidan’s. Just pinched on the apex of the heart, scratching the heart and lungs.

"Same, comrade, can I try?"

"Okay, what size do you wear?"

Wang Bolin came to entertain and found a suitable one.

The woman put it on, went to the mirror and looked at it, and felt that she seemed not so bloated, and her red and lined face was full of complexion, and she was immediately satisfied.

This mirror is an independent frame, two meters long, seventy wide, and slightly slanted.

There is a special light on the roof, with warm white light.

She was extremely moved, but still asked, "Does it look good?"

Wang Bolin was calm on the surface, but panicked in her heart, "Your figure is well proportioned, and your skin is fair. Wearing a red mid-length style is just right."

"Yeah, I think it's okay."

The woman struggled for a long time, and finally decided to buy this coat, which was equivalent to more than one month's salary, as a New Year gift for herself.

"Put it on, where to pay?"

"okay!"

Wang Bolin was so happy that even the particle words came out, and hurriedly said: "You have spent a total of 112 yuan, and you can get three gifts when you reach 150 yuan. We have ear warmers, hats and scarves designed by ourselves, which are very suitable for this child."

"Ear warmer? Oh, earmuffs, I'll make him one of these..."

The woman didn't care, but her son ran over, "Mom, I want this!"

Although it is a women's clothing store, there is no difference between children, so the little boy picked up an ear warmer and couldn't put it down. The material is not as rich as later generations, mainly cotton, wrapped with thick cloth, like earphones.

The woman thought it was not very practical, but it was more novel and attractive, so she asked the price for five yuan, so she simply bought two and picked out a hat.

The flowers are blooming, and I feel a little distressed, but for the Chinese New Year...

Wang Bolin came over with a cardboard box, "You spend 150 yuan, and you can choose three gifts."

Xu Fei originally wanted to engage in prize sales, but was persuaded later.

Prize sales were particularly popular in the past few years. The famous fool melon seeds were held once in 1985, and 2.3 million kilograms were sold within two weeks. However, the market was chaotic at that time, and many people were shoddy and false, and a ban came suddenly from above, prohibiting all related activities.

So it was changed to a small gift, which is cheap and cheap.

The woman picked out a bookmark, a set of bookmarks, and a hair clip, and walked away with a face full of pleasure that satisfied her desire for shopping—do you mean there is such a thing as matts now?

yeah!

If it was possible, Wang Bolin would definitely shake her fist to celebrate. The boss can say in the formal welfare package that there is a performance appraisal every month, and whoever sells more will get more bonuses.

She looked around and saw that the two little friends were also fooling around, so she hurriedly greeted another guest.

The reputation of the clothing store is not small, from morning to evening, there has never been a loss of people. Most of them join in the fun, and a few are customers, but as long as they are willing to stay, they can basically buy.

From the 1980s to the mid-1990s, it was a seller's market. As long as you have the goods in hand, you don't worry about sales at all.

The profit of this clothing is more than 100%. Xu Fei's production cost is relatively high, but the price is not outrageous. It is mainly aimed at women who are a little heartbroken but can still afford it.

In the future market, this is called light luxury.

It was dark outside, and Zhang Guiqin was not tired at all after a busy day, looking at a drawer of RMB was full of energy.

Finally able to take a breath, the three waiters slumped on the chairs, Wang Bolin said: "Auntie, don't forget me, one less thing is quite a lot."

"Yeah, it's related to our bonus."

"It's not wrong, or let's do it again."

The four of them checked their performance and were very satisfied, and then complained:

"Boss is really serious, if you show your face, you will disappear."

"That is, what if the business is not good?"

"Maybe he has confidence... Hey, I'm back."

As soon as the door opened, Xu Fei braved the wind and cold to enter the room. Zhang Guiqin complained: "Why did you go, and you didn't look at your own shop?"

"People come to help, not to entertain? Talk to the stage about advertising and give me the lowest price. Hey, there will be no one here. Let's go to the restaurant and celebrate."

The three girls clapped their hands and applauded. They simply tidied up the shop and closed the door.

Just eating in a restaurant in Xidan, a few people walked south along the street, and the flow of people was still considerable. There is also a newly opened "Grand Paris Bakery", with colorful lights and "happy new year" written on it.

Seeing the familiarity with a slight imprint of later generations, Xu Fei was in a trance for a while, and sighed year after year:

It's been so fast, it's been five years since only two hundred chapters!

(besides……)