Silicon Valley

When everyone heard "Earth Partner", they were curious and confused. What kind of platform is this "Earth Partner"?

The movie "Chinese Partner" starring Huang Xiaoming, Deng Chao, and Tong Dawei has not yet been released, so everyone does not understand what Henry means by "global partner".

Henry created Earth Partners to invest globally in entrepreneurs, including college students.

The word "partner" will be very popular in the future, mostly referring to entrepreneurial partners. In fact, in Henry’s previous life in 2016, Shenzhen Satellite TV launched a venture capital program. With the help of the popularity of the movie "Chinese Partner", the program was named "Partner Chinese". This variety show has become a phenomenal venture capital program. , the ratings are good!

There are five investors in each issue of "Partner Chinese". They conduct real negotiations on commercial financing with entrepreneurs, conduct in-depth observations and free questions on entrepreneurs' "draft comparison" entrepreneurial projects. If the business model is attractive enough, investors will compete for investment rights on the spot and become entrepreneurs' mentors throughout the process.

In the current situation where venture capital companies are more popular, this type of program is a very good learning opportunity for many entrepreneurs who want to seek venture capital, and it also inspires many entrepreneurs!

It is not easy to start a business. If you have the guidance of experienced people, you will definitely be able to avoid many detours.

Henry actually wants to create a similar "Partner Chinese" program, but the name is "Earth Partners"!

"Partner Chinese" has some flaws. Each program has fixed five investors, which is a bit monotonous. If Henry wants to do it, replace an investor every two episodes. After all, newcomers and new atmosphere, every new investor can add a little freshness to the show... In addition, there are too few young entrepreneurs who come to sign up, and there are not enough entrepreneurial projects Wonderful. However, this is not a problem for "Earth Partners". If everyone knew that "Earth Partners" was a program created by Henry, people who would sign up would flock to it!

Of course, if it was purely a venture capital program, then Henry would be underestimated.

Henry said that he wanted to build a huge platform, so the platform for a variety show is too small! Henry wants to develop an Internet entrepreneurial ecological service platform to provide the most professional products and services for entrepreneurs looking for investment and investors looking for investment projects. Its essence is an equity crowdfunding platform! In addition to receiving investment returns and communicating with entrepreneurs, investors can also become shareholders of the companies they support! ! !

This is different from general crowdfunding platforms.

Common crowdfunding platforms, such as Kickstarter, the world's largest crowdfunding platform in the previous life, operate in the following way: investors contribute to a certain project, but they do not get shares in the project development company, and their compensation is usually the product of the project. For example, if you invest a small amount of money in a certain VR glasses under development, then your reward may be a VR glasses!

In terms of development potential, equity-based crowdfunding platforms like "Earth Partners" are obviously incomparable with Kickstarter. One is mainly for startups and investors, and the other is for entrepreneurial projects and everyone. However, the two are connected again.

Investors seldom directly invest in start-up companies that have no actual products, and what start-up companies lack is start-up capital. Kickstarter gives start-ups a platform to get startup funding. After that, if the product is developed and recognized by the market, at this time, financing is usually required for the rapid development of the enterprise. Equity crowdfunding platforms also play a role! Of course, even if some companies have no products, they can still enter the equity crowdfunding platform, and maybe good ideas will be favored by angel investors!

Henry briefly introduced the "Earth Partners" equity crowdfunding platform to the students at Tsinghua University at the moment, and then said: "It is normal for start-up companies to have no funds, but as long as the project and entrepreneurial team are good, Williams Royal Investment Company , Blackstone Group, Taobao, Baidu, Google, Facebook, ICQ and other companies can all become your earth partners!!!”

After hearing what Henry said, the students present were very excited.

"The name Earth Partner sounds so domineering! When I think that so many Fortune 500 companies may become my partners, I feel very excited!!!"

"Yeah, after hearing what Henry Williams wrote, my blood boils, and I really want to start a business!"

"Me too. In fact, I have always dreamed of starting my own business, but I have no start-up capital!"

"..."

Henry raised his hand at this moment and made a quiet gesture.

"In addition, I plan to host the "Earth Partners" variety show in various countries around the world. Everyone can not only seek investment through the online platform, but also get investment through the "Earth Partners" variety show!!!"

The variety show "Earth Partners" is used to create a gimmick, and its purpose is to promote the "Earth Partners" online crowdfunding platform. The higher the ratings of the program, the higher the popularity of Earth Partners, and more companies choose to raise funds on the Earth Partners platform, so Henry's goal is basically achieved!

As the saying goes, if you are close to the water, you get the moon first!

When the Earth Partner platform becomes the first choice for corporate financing, Henry can catch all start-up companies, pick promising companies among them, and win! ! !

In this way, Henry will have more and more high-quality companies in his hands, so that he will be invincible in business!

Therefore, although the equity-based crowdfunding platform "Earth Partners" has a much smaller audience than ordinary crowdfunding platforms, and naturally generates much less profit, it is more important to Henry because " "Earth Partner" belongs to the strategic platform!

Therefore, Henry will choose to launch the "Earth Partners" crowdfunding platform first, rather than a crowdfunding platform like Kickstarter.

So, can these two types of crowdfunding platforms fit together?

Henry had thought about this question.

The equity-based crowdfunding platform of "Earth Partners" favors financial investment, while the Kickstarter crowdfunding platform favors Internet consumption. Consumers hope to spend a small amount of money to buy the products of this project.

Differentiated competition, market segmentation is very important!

Only by doing it professionally and finely can the company grow bigger!

However, the two are related to each other, so they cannot be completely separated.

Comprehensive consideration, "Earth Partner" and Kickstarter can be made into two software, put together in the Alipay software, as a subsidiary of Ant Financial!

(More tomorrow)

(to be continued ~^~)