Silicon Valley

Chapter 70: Launched the Isearch advertising network

   After a short break-in period, Cisco MCI announced: "Cisco MCI will spend a huge amount of US$1 billion to build a wider network!"

Immediately afterwards, CommScope Optical Fiber, a subsidiary of Cisco MCI, announced to the public: "Commodity Optical Fiber will invest 100 million US dollars in research and development funds to research and develop optical fiber technology, hoping to develop more economical and broadband optical fiber. Our goal is: Let fiber to the home!!!"

   Now I still dial-up through the phone line to access the Internet, the speed is like a snail. I can't see the video...it's so uncomfortable!

Cisco has made great moves here, and Isearch is not to be outdone. It launched Isearch-adsense as early as January 1990. The top 1,000 websites in Internet traffic have joined Isearch-adsense. Of course, websites that are hostile to Isearch have not been added. , Such as America Online and other search engine companies.

   The main advertiser this time is Coca-Cola, and Isearch has also focused on it, and strives to create a sales miracle! ! !

   Isearch first looked for Pepsi, but was rejected. The reason is that false clicks on the website are cheating money! However, Isearch company explained this. Repeated clicks on each IP within a certain period of time are invalid. Even if there are false elements, it will not be too much. Moreover, Isearch company will also supervise various websites if any violations are found. Cheating will drive it out of Isearch-adsense!

   But Pepsi still refuses to cooperate with Isearch!

   Later, Isearch found Coca-Cola. Coca-Cola listened to Isearch's plan and did not immediately respond. But when I heard that Isearch had looked for Pepsi, it was rejected. Coca-Cola just feels that Pepsi doesn't dare, but I dare Coca-Cola! So, agreed to join Isearch-adsense.

   For Coca-Cola's willingness to join Isearch-adsense so readily, Isearch also expressed its sincerity, letting Coca-Cola try its promotion effect in the first month, and if the effect is good, make up the money. The effect is not good, Isearch company said that it does not charge money!

   The conditions are so good, of course Coca-Cola has nothing to say.

   So the two parties signed the contract soon!

   It didn't take long for Isearch advertising and promotion to be overwhelming on the Internet, everywhere! Not only does it advertise for Coca-Cola, it also greatly enhances the exposure of the Isearch brand!

   In February, Coca-Cola’s sales performance came out, an increase of 4% over the previous month. Normally, it is difficult for Coca-Cola to increase its performance by 1%, let alone 4%! This news shocked the industry. Without a word, Coca-Cola signed a three-year agreement with Isearch! Coca-Cola’s idea is very simple. The Internet has not yet been fully popularized. If the Internet becomes popular in the United States, Coca-Cola’s sales performance will increase by more than 4%. By then, 4% will not know how many times it will double? ! ! !

   Coca-Cola's signing of the three-year long contract is naturally an exclusive contract!

   Among soda drinks, Isearch can only promote Coca-Cola, not Pepsi! Coca-Cola is willing to pay more for this!

   Isearch had no good impressions of Pepsi, and immediately reached an agreement with Coca-Cola!

   Other merchants saw that Coca-Cola had joined Isearch-adsense and its sales increased sharply! All of a sudden, Isearch's threshold was broken!

   Hundreds of manufacturers in the United States, or advertisers looking for ****, asked to join Isearch-adsense, at this time, Isearch's bargaining power greatly increased. The conditions for opening are far more demanding than those of Coca-La! For example, for the same amount of clicks, other businesses need to pay 5% more than Coca-Cola. Of course, the 5% will not be distributed to other websites, but into the pockets of Isearch!

   Although the conditions are a bit more demanding, there are still an endless stream of merchants who want to join Isearch-adsense!

   Due to the large number of advertisements, Isearch-adsense will subsequently make adjustments to classify websites and advertisements, so as to make targeted advertisements to make them more effective!

   Isearch-adsense became so hot that AOL search had to announce its withdrawal from the search market.

   On February 10th, AOL issued a statement: "AOL Search will stop providing search services to ordinary netizens and transform to provide search engine services to enterprises!"

Sitting in Isearch's office, Henry sneered when he heard AOL want to provide an enterprise-level search service: "Great people have said that the remaining braves should be chased after the poor, not the famous academic king. How can it be done without killing the AOL search engine? !"

   Immediately, Henry called Bill Joyce and Luke Stowe, and ordered: "It will be announced immediately that Isearch will also provide enterprise search services!"

   "No problem!!" Bill Joyce and Luke Stowe nodded. Enterprise search is a piece of cake for Isearch. Isearch can handle the entire Internet data, not to mention small enterprises?

   As for the market for corporate search services, there is still a market for patent agencies, library and information agencies, media, and governments that require high-quality information services, so there is a high demand for search!

   Originally, Henry was not ready to enter this industry so early, but since AOL is doing corporate search, I'm sorry, what I like to do is to steal others' way and let others die behind!

   AOL headquarters.

Steve Case almost vomited blood with anger, "Isearch is so deceiving, it has already forced AOL search to desperate, and it has to rush to kill! Now AOL search just wants to drink soup and do business search, and Isearch has even Don’t let it go, let people live..."

   Regardless of how AOL complains, the search will never let you do it anyway!

  Search, instant messaging, e-commerce, whoever dares to intervene, pick it up!

  Isearch has developed rapidly with the launch of Encyclopedia, Post Bar, and Isearch-adsense, and it has developed rapidly with Global Online, Nicholas Group, known as the Internet Big Three! According to statistics, the total traffic of these three companies accounted for more than 75% of the Internet traffic in the United States.

  ……

  ……

   At the beginning of 1990, the number of Internet users in the United States exceeded 3 million, reaching 3.4 million users!

   Cisco MCI has just merged. Once the resources are integrated, plus a huge investment in network development, it is expected that the number of network users will increase by one million by the end of this year! And this one million is just a new user of Cisco MCI, not counting other companies. If you add users from other telecommunications companies, the number of new netizens in the United States may be two to three million! !

   Once the U.S. and France connect submarine optical fiber, the number of French users will increase a lot. Now, the Big Three companies have started their global layout and are preparing to develop a French version of the website, so they have recruited many translation experts and French students from the Department of Computer Science! At that time, to open a branch in France, you need these talents!

   Not long after the merger of Cisco MCI, Henry was very surprised that ~www.NovelMTL.com~ Qualcomm suddenly came to ****.

   Henry happened to be inspecting the situation at Cisco MCI, and he was very curious about the arrival of Qualcomm. After asking, I learned that in 1989, the Telecommunications Industry Association approved a digital technology called Time Division Multiple Access (TDMA). Qualcomm is developing a CDMA technology for wireless and data products based on it. This time I came to Cisco MCI, hoping to get support from Cisco MCI!

   TDMA technology is generally questionable in the industry, and what Qualcomm has done is simply challenging the traditional wireless technology standards! Therefore, almost no communications company dared to use its products. The smell of wine is also afraid of the deep alleys. If there is no communication company to adopt, then even if Qualcomm launches CDMA technology, it is useless! When Henry heard the word CDMA, his ears suddenly stood up! ! !

  CDMA is a very advanced wireless communication technology, its appearance has permanently changed the face of global wireless communication! To put it simply, its three main advantages are enough to crush the current wireless communication technology: one is a wider signal coverage, the other is better call sound, and the third is that the construction cost is low.

   With these three advantages, once they are promoted, it will be difficult for them not to become a wireless communication technology standard!

  Made, it must be collected! ! ! ! ! !

   Henry is thinking about buying Qualcomm quickly! Since Qualcomm is such a powerful company, since it has sent ****, is there any reason to accept it? ! ! ! ! (Recommendation tickets, and book friends group: 424930141, welcome everyone to join ~www.NovelMTL.com~ Welcome to read, the latest, fastest and hottest serial works are all at ~www.NovelMTL.com~ mobile phone users Please go to read.

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