Silicon Valley

Chapter 310 Apple files for bankruptcy protection

PS. Here is today's update, and by the way, I will pull a ticket for the 515 Fan Festival. Everyone has 8 tickets, and they will also get coins for voting. I beg everyone for your support and appreciation!

Henry began to pay attention to Apple while getting people to contact General Motors and buy Hughes Aerospace and Communications.

In August of this year, Sony was the first to launch the PlayStation home game console. The performance of PS is much stronger than that of Nintendo's SFC, but it is much weaker than that of Jaguar. However, the 3D game screen is still possible. Sony has acquired and wooed many third-party game companies, barely entering the home video game console industry.

Sony PlayStation has entered the home game console industry, making the industry more competitive than ever, and the price of home game consoles has dropped again and again!

The Jaguar is down to $180 and the Sony PlayStation is down to $150.

And Nintendo's SFC is the most outrageous, down to $100! Nintendo sees that the market is gradually being taken away, and SFC will not drop. There are wolves in front and tigers in the back, almost driving Nintendo to a dead end. In particular, the Atari Jaguar is really like a tiger, and it is about to swallow Nintendo! Atari is very popular with players due to its excellent game console performance and various fun classic games. Coupled with the patent system that is much cheaper than Nintendo, Atari has attracted many third-party game companies from Nintendo to join Jaguar. platform! And it didn't take long for Jaguar to launch a new gamepad, which has three functions: analog joystick, trigger button, and vibration pack! Once released, it was wildly sought after by players, which greatly boosted the sales of Jaguar game consoles!

Nintendo desperately wants to hold on to the market and can only reduce the SFC to $100!

The battle in the home game console industry is so fierce that Nintendo can't hold its own territory, but Apple has come to this muddy water!

On November 15th, Apple released its home game console. Encountered an unprecedented fiasco! On the day of the new machine's release, only about 500 game consoles were sold in the United States, and more than 40 cases were returned because the game was not fun. usually. A new machine is on sale, at least thousands of machines can be sold! On the day Nintendo's game consoles were released, there were hundreds of thousands and millions of units.

Apple only sold 500 machines. And there are still a lot of people returning it, it is conceivable how much failure!

The next day, major media criticized Apple one after another, and one newspaper even compared Apple to a clown and painted it on the newspaper. The clown is lying on the ground, holding an Apple game console in his hand. He looked up. Looking at the four "giants" standing in front of him and grinning at him - Nintendo, Atari, Sony, Sega, with fear in their eyes.

On the same day, Apple's stock price plummeted again.

The analyst believes: "The failure of Apple's game console is inevitable. In 1994, powerful companies such as Atari and Sony entered the home game console industry one after another, but Apple chose this time to enter, which is obviously a mistake!"

"Apple's game console has three failures. First. The performance of the game console is insufficient; second, the lack of support from third-party game companies; and the third is expensive, whether it is Atari's Jaguar or Sony's PlayStation, the price is For less than $200, they are trading at a loss for the market. And Apple is already in the wind and can't afford to lose at all, and it is priced at $250! Just imagine, who is willing to buy such an expensive Apple game console? Anyway, I don't want to! "

Apple can only rely on the brand to fool some Apple fans to buy. But other people are not stupid, why should they pay for Apple's failed products?

On December 1, Apple's market value plummeted to $4 billion.

Since then, Apple's stock price has fallen every day, and the company has lost money. On December 20, Apple couldn't hold it any longer and formally applied for bankruptcy protection in the local court.

As soon as the news spread, the United States was immediately shocked.

The Apple company founded by Steve Jobs is the pride of Americans. It created the era of personal computers, created a legend in Nasdaq, and became a giant in the personal computer manufacturer in the computer industry! Such a company is about to file for bankruptcy protection in an instant, which makes people sigh!

"Now that Apple is a mess, who would be willing to take over?" Many people questioned in their hearts.

At this time, Sun actually took the lead in sending someone to contact Apple and offered to buy Apple for $3.7 billion. Henry has always been concerned about Apple, and Sun's actions immediately alerted Henry. Henry also immediately sent a team to initiate an acquisition of Apple, and proposed to buy Apple for $4 billion.

Originally, Sun's acquisition of Apple attracted many people's surprise, but when Henry Williams launched the acquisition of Apple, the United States was shocked!

"What's so good about Apple, actually attracting Henry Williams!"

"I don't understand it, I don't understand it at all. But I'm sure that what Henry Williams likes must be a good thing!"

"..."

That day, Apple's stock price skyrocketed, rising to $4 billion in one fell swoop.

Henry Williams valued Apple's acquisition at US$4 billion, then Apple was worth US$4 billion. Investors were full of confidence in Henry!

At this time, Sun was speechless, and said in his heart, Brother finally made a good appearance, and wanted to acquire Apple. I never thought that the richest man would be killed halfway. What else is going on?

To quit or not to quit, this is a question, and Sun is a little troubled.

In recent years, with the rise of the Internet, the computer industry is very prosperous. Sun has made a lot of money selling workstations, and the company's market value has soared to nearly 50 billion US dollars. Especially in the field of workstations, it is like punching IBM, kicking HP, no one can match. The acquisition of Apple is intended to expand the company's business by entering the personal computer market. However, in the face of Henry, this behemoth, I can't help but feel a little cowardly!

In the face of Sun and Henry, Apple is more inclined to be acquired by Henry.

However, Apple's shareholders still hope that Henry can pay a higher price. Apple was only temporarily in trouble, and the market value was reduced to below $4 billion, so the company's shareholders were not reconciled that Apple could only sell $4 billion.

It's like a rich man suddenly became poor, but he couldn't get used to it in a short time, and he still carried a trace of pride.

"Brother used to be rich, what is this money, is it for begging..."

That's right, Apple's shareholders generally have this mentality.

In the previous life, the Sun company offered 3.7 billion US dollars, almost almost buying Apple, but a certain major shareholder was a little unwilling, and the agreement was not reached in the end.

This time, sun company quickly withdrew from the acquisition. Because Apple saw Henry joining the acquisition, it immediately stood up, and the price shouted $5 billion in one go. Although sun company has a high market value, it does not have much liquidity! What's more, Apple is still a mess. After the acquisition, I don't know if it can turn around its profits and losses, and maybe it will drag down Sun!

After comprehensive consideration, sun company naturally decided to withdraw from the acquisition.

Henry, on the other hand, still thinks it is worthwhile to spend $5 billion to buy Apple. Apple's brand, talent, technology, and patents are all what Henry wants. Before Apple's cameras and game consoles, its market value was more than $5 billion. The reason why the market value is so low is that the investors' confidence in it has declined, and the second is that it has suffered serious losses and is carrying heavy debts!

Henry bought Apple and had to pay off its debt, but not much, about $200 million.

On Christmas Day, Henry officially signed the acquisition contract with Apple, and then held a press conference to announce the matter.

The wind was cold, and the sky was snowing like goose feathers.

In a villa in California, Steve Jobs stared blankly at the Apple press conference, his whole person seemed to have lost his soul...

(Jobs hid in the corner and cried... will continue tomorrow! Please vote hard to support subscriptions!)

[515 is coming soon, I hope to continue to hit the 515 red envelope list, and by May 15th, the red envelope rain can give back to readers and publicity works. A piece is also love, it must be better! ](To be continued ~^~)

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