Silicon Valley

Online sales are good, but offline brick-and-mortar stores have some incomparable benefits of the Internet!

The most important point is the user experience!

Consumers can only see some data, photos, or videos on the computer. But whether the product is good or not, you have to experience it yourself before you know it! The physical store can give people the most intuitive feeling, usually after the user experience, if the product is good, they will buy it!

Focusing on user experience is a major factor in the success of a business!

The most detailed feedback from users can be collected in physical stores. For example, employees can ask customers whether the product is good or not, and what they are not satisfied with, and then aggregate this information to make improvements in the next product development, so as to make Products are more liked by people!

Building a brick-and-mortar store also maintains and promotes the power of your brand!

The physical store opened in the bustling area can be seen by many passers-by, and the company's brand is already being promoted invisibly!

Physical stores naturally have warehouses, if combined with online marketing, they will have better logistics services!

If a physical store is established in the local city, users can even pick up the goods directly. Even if there is no physical store in your city, there may be a nearby city, and the natural delivery time will be very fast. Basically, place an order on the same day and receive the goods on the same day! ! !

In addition, physical stores can do a good job in after-sales service, and many consumers are particularly interested in after-sales service! The product is broken and needs to be replaced or repaired. It is very convenient, and even employees can come to repair it. This kind of service is by no means comparable to pure online stores!

Another great advantage of establishing a physical store is that it reduces the distributor's share and can achieve higher profits! Of course, the upfront investment is huge! Fortunately, Henry still has more than seven billion US dollars on hand. He can first open a physical store in the United States, then Europe, and then the world!

Henry informed Harrison about the establishment of a physical store. Then let him form a team to prepare for this!

"Nicholas IMDB is building IMDB Plaza in the United States. At that time, the Silicon Valley Electronics Group store can be opened in it! At the same time, it is also necessary to purchase land and build specialty stores in the prosperous areas of major cities in the United States!" Henry said, "We The specialty store does not need franchisees. Instead, build it at your own expense!!!”

"In addition, the decoration design of specialty stores across the United States must be consistent, um... you can go to the world's largest architectural design firm WinSom to help us design the store! This company is full of talents, and I still have it in it. Shares, if you go to them to design, you can definitely help us design a classic store!"

Henry and Harrison finished talking about the store. I told him to develop a pager again!

actually. Not developing countries are using pagers, even developed countries are using pagers. Americans often use pagers. The classic TV series "Friends" has scenes of using pagers. In fact, that is a very common scene in American life!

When Henry first saw this TV series, he was surprised at first that there are so many people using pagers in such a developed place in the United States! You know, "Friends" only aired in September 1994. And the content broadcast is closely related to the current life in the United States!

"Chairman, Motorola has already occupied the largest market share in the global pager market. If we want to compete with it, I'm afraid it will be a little difficult!" Harrison said with a frown.

"Well, I understand, but Motorola is in the mid-to-high-end market, and we want to develop the low-end market!!!" Henry said lightly, "The price of mobile phones will become cheaper and cheaper, and the mid-to-high-end market will soon be replaced by Eliminated. Only the low-end market will survive! Therefore, if we do a good job in the low-end market, we will also achieve huge profits!”

Henry said: "As far as I know, the number of people using pagers in China is increasing day by day. This is a huge market, and we need to develop it immediately! At present, Motorola and Ericsson's pagers are selling very well in China. There is no reason. Let's just sit and watch them make money. !!!”

Henry paused and seemed to be thinking about something. After a while, he said: "We have developed a Chinese pager that can display Chinese, numbers, letters and symbols! Call the paging station and let them send some simple messages directly. The Chinese information is put into the pager, so that the user of the pager will know what it is when he sees the information, and there is no need to call back! Moreover, the benefits of the Chinese pager are huge, whether it is for the user or the paging station company!"

"For the paging station company, Chinese pagers can also add many value-added services, such as stock market information, news, weather forecast, etc. Through these value-added services, the paging station company can definitely make a lot of money. Pagers naturally do their best! For users, these functions are also very good! Especially for investors, the stock market information displayed on the pager allows them to clearly and timely understand the dynamics of the stocks they have purchased, which is convenient for decision-making !!!”

Harrison's eyes lit up when he heard what Henry said, "Chairman, your attention is good! In China, Chinese pagers are indeed much better than English pagers! Motorola doesn't pay much attention to it, and still launches the English pager! Well, this is a chance!"

"Yes, but don't be too optimistic!" Henry said, "Some people in China are already developing Chinese pagers, and Ericsson is also developing Chinese pagers!!!"

"Oh, yes?!" Harrison said. "Looks like we'll have to hurry up!"

Henry nodded and said: "Yes, we must speed up! It is best to make a low-end Chinese pager within three months, with a price of less than 100 US dollars! At the same time, send someone to China Active and Paging Station Company Contact. I don't know if the Chinese side allows foreigners to set up paging stations, if so, we can also set up our own!"

"Okay, Chairman, I understand, then I will do things now, and do what you ordered as soon as possible!!!" Harrison said.

"OK, all right!"

Henry nodded to him, and Harrison got up and left the chairman's office!

Pagers are a lucrative industry in China, only a few years old, so we must hurry up. In addition, Henry also has an idea, which is to attract more potential mobile phone users through the BB machine. Now I buy a BB machine from Silicon Valley Electronics Group, so I will probably buy a mobile phone from Silicon Valley Electronics Group in the future.

After all, the brand is familiar, so it's good to use it, right?

(To be continued ~^~)