Silicon Valley

Chapter 180 Victoria's Secret

The "Miss Asia" program is also being held. This time, they followed Henry's instructions, packaged them, attended various events, and attracted the attention of the audience. The last stop, will come to the United States to participate in the "Victoria's Secret" company's first "Victoria's Secret Fashion Show"! ! !

The Victoria's Secret Fashion Show was originally supposed to start in 1995, but at the moment Henry decided to acquire "Victoria's Secret", it was destined to be held four years in advance! ! !

In the previous life, Victoria's-Secret's product categories included women's underwear, bras, panties, swimwear, casual women's clothing, women's shoes, cosmetics and various matching clothing, luxury shorts, perfume cosmetics and related books, etc. It is one of the most famous and sexy underwear brands in the world.

Basically, women know this brand!

As for men, hehe... Victoria's Secret Angel is so sexy! ! !

In 1995, the Victoria's Secret Fashion Show was held for the first time, which attracted global attention and was reported by the world's major media as the "Century Underwear Event"! ! ! Since then, a Victoria's Secret Fashion Show will be held every year, and each time it will attract global attention, cause a huge sensation, and make the front page headlines of major newspapers every year! ! !

Victoria's Secret is affiliated to the Limited-Brands Group, a well-known mid-to-high-end clothing manufacturer in the United States. It has established hundreds of stores in the United States and is developing well, with annual sales exceeding one billion US dollars! It is very difficult to acquire such a company!

However, there are many brand companies under the Limited-Brands group. If the conditions are good, it is possible to sell Victoria's Secret! Limited-Brands Group often sold its subsidiaries in previous lives, and then made a lot of money!

And Victoria's Secret is not as popular and influential as later generations, and the IP value is not big enough!

Now it seems that Victoria's Secret is just an ordinary chain store selling underwear!

After the Victoria's Secret Fashion Show, Victoria's Secret began to really catch fire! ! !

Henry established a clothing production company in California, Williams Clothing Group, and then made a request to the Limited-Brands Group to acquire "Victoria's Secret"!

As soon as the other party inquired, it was actually the world's super rich Henry Williams who wanted to buy his own company, and he immediately thought about it. Promise to negotiate! I thought to myself, if the other party has money, if they really want to buy it. You can make a lot of money from him by yourself, and build a new brand after you are great!

Henry personally came to the Limited-Brands group of companies, and Henry attaches great importance to this large-scale acquisition involving billions of dollars! this time. Henry is going to borrow from Williams Bank to buy Victoria's Secret. His current deposit is not so much... However, I believe that after the disintegration of the Soviet Union, Henry's cash is absolutely amazing! ! !

Limited-Brands Group Chairman and CEO Leslie has been waiting for a long time.

Leslie is actually the founder of the Limited-Brands Group. He founded the first clothing store in 1963, with his superb taste and keen business sense. Position the brand to be operated by teenagers, especially young women. Under his genius management, limited became an instant hit. Then opened five branches, and then went public to make money. After the money was collected, it was out of control, and a crazy expansion was carried out, opening branches, acquiring, continuing to open branches, and continuing to acquire. Making the Limited-Brands Group one of the giants in the American apparel industry! ! !

In Henry's investigation, Leslie spent $47 million in 1990 to build an imitation British Georgian manor outside Columbus, Ohio, and bought a genuine British 17th-century manor in the same year: with 11 Bedroom, 5 bathroom Foxcote-House. Plus, he commissioned what is said to be the largest private yacht in the world! ! !

All indications are that Leslie is rich and will spend money! ! !

The first time Henry saw Leslie, he knew that this very shrewd old man was a little difficult to deal with, and I'm afraid it would be difficult to acquire...

Leslie greeted Henry with a smile: "Welcome Mr. Williams, I'm Leslie. Chairman and CEO of Limited-Brands Group!!!"

"Hello, Mr. Leslie, I admire your self-made deeds!"

"Hehe, I'm playing a small game, there is better than you, Mr. Williams. The total market value of the Limited-Brands group company is less than one-seventh of yours!" Leslie laughed, "Mr. Williams has 200 billion worth..."

Henry smiled, waved his hand and said, "Not so much, the Internet and newspapers spread the word!"

"Ha ha……"

Leslie smiled, "Please come in, I'll show you the company first!"

"Okay!!!" Henry nodded.

Entering the Limited-Brands group company, Henry found that it was filled with beautiful women, handsome guys, and a dazzling variety of clothes. Leslie took Henry to visit the major subsidiaries of the group company successively, and finally took him to Victoria's Secret!

Leslie introduced: "This is the current CEO of Victoria's Secret, Marcus Christie!"

Marcus Christie knew Henry and hurriedly reached out to say hello: "Hello, it's a pleasure to meet you, Mr. Williams!!!"

"Hello, Mr. Marcus Christie!" Henry smiled and shook hands with him.

Leslie said with a smile: "Mr. Williams, the company has also visited. Let's go to the reception room. It's time to talk about business!"

"Well, then please lead the way!" Henry said.

Leslie responded and walked in front. After a while, he took Henry to a reception room that could accommodate dozens of people!

After sitting down, Leslie smiled and said, "Mr. Williams, how much are you going to pay to acquire Victoria's Secret?"

"Two billion dollars!!!" Henry replied.

"No, Mr. Williams, this price is a bit low!!!" Leslie shook his head, "Victoria's Secret has hundreds of stores, and the brand is well-known, with annual sales exceeding one billion US dollars and a net profit of two $100 million!!! According to the current development trend, Victoria's Secret will only make more money, maybe in a few years, the profit will double! So, for such a very profitable company, Mr. Williams, you don't think twenty Is a billion dollars too little?"

Henry's face was calm and he asked lightly, "So, how much does Mr. Leslie think is appropriate?"

"Four billion dollars!!!" Leslie smiled and said slowly.

Hearing this offer, Henry couldn't help frowning. In 2015, the market value of Victoria's Secret was only 7 billion US dollars. Now it is more than ten years apart, so it is not worth 4 billion US dollars!

"Mr. Williams, do you think the price is too high?" Leslie said, looking at Henry's expression.

(To be continued ~^~)

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