Silicon Valley

On April 1, the movie "Remaining Island" was released. In order to promote the movie, Henry decided to use the Internet virus marketing method to promote the movie!

"If you were alone on an island, what would you do?"

Henry posted this topic to the Isearch post, then pinned it to the top, and then used various vests to leave a message below.

"If I'm alone on an island, I'll sit and die!"

"If I am alone on an island, I will build my own boat and leave this island!"

"Hehe, if I am alone on an island, I will find a savage sister XXOO."

"It's so evil upstairs, please pay attention, it's an isolated island, an uninhabited island, you can find a sow XXOO."

"..."

Afterwards, Henry secretly made the Isearch search ranking first on the topic of isolated islands!

ICQ chat software specially set up a short story award based on the popular topic of the island, the title is "If I am alone in the island", and all short stories are scored by ICQ users, the top ten will receive 10,000 US dollars to Prizes ranging from $1,000! ! !

After a period of fermentation, the topic became hotter and hotter, and the major newspapers were unwilling to be lonely and wrote news about the island one after another!

Just when everyone was discussing the topic of isolated islands, suddenly, the text introduction and movie posters of "Desert Island" are everywhere on the Internet, and at the same time, they are directly connected to the IMDB website! Only then did everyone react. It turned out that everything before was hype, and the real purpose was to promote the movie "The Rest of the Desert Island"!

Although people knew it was a hype, their curiosity did not diminish at all, but even more so, they couldn't help but enter the website and browse the information of the movie!

The IMDB website focuses on promoting the movie "Remaining Island" on the homepage, with text, pictures and comments. Celebrities broke the news and so on, attracting people in a variety of ways. And at the entrance of the IMDB theater, the publicity poster of "The Rest of the Desert Island" was also posted on the bus! ! !

The right margin of the Isearch search page was replaced with a poster of "Desert Island". Click in and jump directly to the IMDB website booking system.

The homepage of Nicholas Shopping.com launched an event. Spend over $1,000 and get a verification code for the movie ticket of "Desert Island" on the IMDB website. Subscribe to movies through the IMDB online booking system, enter the verification code, and you can get movie tickets for free! ! !

And by giving away movie ticket verification codes, users can learn how to book tickets on the IMDB website and develop consumption habits! Later, the user wants to watch a movie. It is possible to use the IMDB online booking system!

certainly. In addition to the great publicity on the Internet, there is no shortage in reality. The crew members have to participate in various TV variety shows every few days to increase their exposure, and at the same time, to make the movie famous! ! !

Finally, as of April 1, the number of bookings in the IMDB online booking system has reached 120,000, which shocked many people. If a movie ticket is $8. That's nearly a million box office! It's amazing how $1 million was contributed from website bookings alone!

You know, some movies don't even have a million dollars at the box office!

Moreover, IMDB online booking is still very new. Although it is very trendy, many people have never even been on the Internet, let alone how to book tickets! Only 120,000 people have booked tickets now, and there will definitely be more in the future! Then, the proportion of the box office brought by online booking will be bigger and bigger!

Under a series of publicity, people are already full of expectations for the movie "The Rest of the Desert Island".

On the day of the show. There are almost always long queues in the movie theater ticket hall, and audiences who book tickets online can bypass the queue and go directly to the entrance of the movie theater to enter a set of "numbers" to go in and watch the movie! ! ! Two internet-connected machines, a keyboard, a mouse, an LCD monitor, and a host computer, are specially built at the entrance of the auditorium, which are similar to a personal computer, but look more high-end. At the same time, the machine also has a voice.

The user entered correctly, and the machine made a sweet woman's voice: "Welcome, and happy viewing!"

If the user makes a mistake, it will prompt: "Sorry, the number you entered is incorrect, please log in to email to check!"

These voices are not electronically synthesized, but recorded by someone and made into MP3 format. Although there are only two sentences, but it looks very dangling, doesn't it?

Just after an audience who booked online tickets lost the numbers, he was about to enter the screening hall, and someone called him in doubt.

"Hey, don't you buy a ticket?"

"I've already booked my tickets online, so I don't need to buy any more!"

"Online booking?"

"You don't know? It's the IMDB website. They have an online ticketing system. You can book tickets for upcoming movies in theaters! After you book your tickets, the website will email you a set of numbers to enter the screening. When entering the hall, enter this set of numbers, and you can go in and watch the movie! Hehe, the price of online booking is a dollar cheaper than the actual price!!! Is your ticket price $9?"

"Yes, my movie ticket is $9!"

"Hehe, it's better to book tickets, it's not only convenient, but also cheap!"

"Is the IMDB website? Next time I'll check it out..."

Soon after that, the movie began, Tom Hanks played the male lead Chuck as a system engineer for Nicholas Express, because he is a super workaholic, so he rarely has time to spend with his girlfriend Kelly, so their relationship emerges crisis. During a business trip, Chuck's small plane crashed and he was stranded on a deserted island with poor resources. When he lost the convenience of modern life and the interaction between people, the only purpose of life was to survive Instead, his outlook on life gradually changed. When he found that the pressure of life disappeared immediately, he began to reflect on the purpose of life, and finally he had a new experience and understanding of work, love, and even life itself.

The general plot is like this, and there is a lot of content promoting Nicholas Express. First of all, before the plane crash, Chuck was very conscientious at Nicholas Express, and the whole company was running well, showing a thriving state!

After the plane crash, countless packages fell into the sea. Chuck jumped into the sea regardless of the danger of his life, picked up these packages one by one, and sorted them out, showing the superb professional quality of the employees of Nicholas Express! ! ! This deserted island is poor in resources and does not have enough food and water. But several shots in the movie divert to the mountain of packages, which hints that there must be something inside!

food?

water source?

clothing?

However, as an employee of Nicholas Express, he must have professionalism and professionalism. He would rather starve to death than touch the contents of the user's package!

The spirit of Nicholas Express is fully reflected in the hero Chuck!

The whole film is simply a promotional film for the image of Nicholas Express. Despite this, the film is still wonderful and touching. Tom Hanks' performance simply shocked the audience, especially the one-man show on the desert island, which almost made this person alive, and the Oscar winner must be him! ! !

In fact, after the screening of the film, people praised the film and recognized Tom Hanks' performance very much. The whole film has a good reputation!

On the IMDB website, "Desert Island" has a score of 9.5 points, and the box office is even more amazing, with 10 million US dollars that day! ! !

On the second day, the number of online bookings on IMDB has greatly increased. Before, it took two weeks to book 120,000 tickets, but now there is an increase of 100,000 in one day. The box office on the second day was higher than that on the first day, reaching 13 million US dollars. According to expert analysis, the movie "Remaining Island" may exceed 100 million US dollars within a week! ! !

(To be continued ~^~)