Silicon Valley

Chapter 17: Global online

   In Henry’s view, Netscape’s listing is indeed a bit early. In the previous life, on the day Netscape went public, its market value had reached 7.1 billion U.S. dollars, and it exceeded 20 billion U.S. dollars at the end of that year. Netscape's market value is only more than 500 million, relatively speaking, some losses. But in order to obtain a development fund, Henry had to do it. To make a trade-off between the future and the present, Henry considers the future more!

   A small loss now, a big profit in the future!

   After obtaining 100 million funds, Henry decided to reorganize the Nicholas Bookstore and set up the Nicholas Group, which has the Nicholas website, the IMDB website and the listed subsidiary Netscape. In addition to selling books, Nicholas’s main business will gradually add new products, and the first attempt will be video tapes. With the influence of the IMDB website, Nicholas must be able to cooperate with film companies!

   The establishment of the IMDB website is exactly a bureau under Henry Bu, and it is also the reason why Henry is eager to build a movie website. It is impossible for Nicholas to just sell books. It has to develop, it has to sell more things, and it has to become the largest integrated online retailer!

   In addition, the Nicholas Group will set up a global online company, open online service functions, mainly to provide e-mail, online browsing, and entertainment news.

  AOL is awesome? Brother Global Online! !

   In terms of online browsing, with Netscape browser, global online occupies an innate advantage.

  In terms of entertainment news, the IMDB website will also give the greatest help to the world online.

   Now the only thing that is bad is email. In October 1969, the world's first e-mail appeared. But the current e-mail is very scumbag, and Heng is very unaccustomed to it. The reason why it is called scum is because it is not a graphical interface. How can this be tolerated, and this type of email can only be used at home or on the company’s networked computer, which is equivalent to binding the email to the computer. !

   is too inhumane, too unreasonable! !

   must be changed!

   Henry summoned his staff and made two demands on them.

   First, email must be a graphical interface, and the interface must be simple and concise.

   Second, users can manage accounts and send emails through the Netscape browser.

   Henry doesn't want to make e-mail fancy, it has many functions. Now that there are not many netizens, we must first give them the simplest and most needed thing. Because the best email must not be the most functional email, but the most suitable email! !

   In October, Nicholas Group registered a subsidiary, Global Online, and registered a domain name.

  The management right of the domain name belongs to the US government. Henry thought about it. In 1993, Network Solutions (NSI) signed a contract with the US government to obtain the exclusive agency, and the registration rights for three international top-level domain names. It seemed that he could do the same. With this exclusive agency right, NSI can charge a registration fee of US$100 per domain name per year, and two years later, it will have to charge a management fee of US$50 per year. NSI has made a lot of money. Think about how many domain names there will be on the Internet in the future. I'm afraid it will be in the tens of millions. If you charge a registration fee, you can earn hundreds of millions. Then you have to charge management fees every year.

   Without saying anything, Henry sent someone to negotiate with relevant government departments.

   This negotiation took the shortest time, and the shortness of it was shocking.

ten minutes!

   only took ten minutes!

   Henry sent his own legal counsel, Attorney Will, to talk. After Will went, he immediately explained his intentions. The U.S. government said it could consider it, and then went on to discuss the issue of exclusive agency fees. The U.S. government said that exclusive agency costs 100,000 yuan in 5 years, 1 million yuan in 10 years, and 10 million yuan in 20 years. , No matter how many years it is, it won't work. It seems that the US government also knows the importance of domain names.

   Before Will came, he had been authorized by Henry, one million in 5 years, 10 million in 10 years, and 100 million in 20 years, but I did not expect that the conditions given by the US government were much lower than Henry thought!

   In the interests of customers, Will cut the bargain, but the U.S. government is determined not to give in. In desperation, Will had to negotiate this condition with the US government.

   Henry heard the news and was overjoyed, and hurriedly urged the U.S. government to sign the contract.

   A week later, Henry took Attorney Weir and signed a contract with the US government. Henry naturally signed the exclusive agency rights for 20 years.

   This cannot be blamed on the low-sightedness of the US government. It is really difficult to see the profit prospects because there are less than a thousand domain names in total.

   Henry created a company specifically for this purpose, named "Domain Name Management Company", and then recruited two or three people to cope with the early development. After the establishment of the domain name management company, Henry inevitably had a little thought and little desire in his mind, that is, to register the domain names of the world's top 500 companies, and then wait for them to buy them back from his own hands!

   Henry felt a little impulsive when he thought that in the future, a top-level domain could be auctioned for tens of millions of dollars.

   Henry has now created a domain name management company. Registering a domain name by himself does not require money and management fees. If you register desperately, it seems that becoming the richest man is just around the corner...

   Alas, this is the United States. The crime of monopoly is too serious. If one is careless, it is very likely that he will be invited to drink tea.

   Henry held back after all.

   In fact, the establishment of a domain name management company can not only bring Henry huge benefits, but also monitor the development of the global Internet! Henry knows exactly how many domain names and websites have been registered worldwide, which will play a huge role in his future layout!

  ...

   Geely Hutt began to actively contact the major Hollywood studios and discuss with them about selling video tapes online. UU Reading www.uukanshu.com film company can provide an additional sales channel, and it is naturally happy to see the results. And because of the cancellation of the middleman link, even if the website sells cheaply, the major film companies actually make more!

Geely Hutt signed a long-term contract with them. The content of the contract stipulates that Nicholas website obtains the exclusive right to sell film and video tapes of the six major film companies, and Nicholas website can get 1% rebate from each transaction, and The Nicholas website is obliged to promote and advertise film company video tapes.

   Don’t look at the simple agreement, but in fact the film company just sits and collects money, and the Nicholas website has to build a warehouse and logistics system, doing more than a film company.

   In November, the Nicholas website was officially revised and the movie video tape was released. Combined with the data on the IMDB website, each movie tape has a detailed introduction and pictures, as well as IMDB ratings and reviews. On the IMDB website, a link to Nicholas’s website will be given below each book.

   Netscape browser has also started to pop up, strongly recommending online shopping for movie and video tapes!

   Under the repeated bombing, Nicholas’s website has become a big hit.

   The sales volume of movie and video tapes in a week is amazing, reaching more than 20,000. Sales of books have also soared, with four thousand copies sold within a week.

   Nicholas website took advantage of this fire, the number of registered users exceeded 10,000! In 1987, when there were not many Internet users, this was a very staggering number. (vote…)

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