Silicon Valley

George Moore was very dissatisfied with the conditions offered by Apple, and negotiated for more than ten minutes. However, Apple did not give in, and insisted on $105 per chip. Since neither side had any intention of compromise, the first round of negotiations ended. The second round of negotiations will be held tomorrow morning!

After the negotiation, George Moore immediately made a phone call to inform Henry of the negotiation situation.

Henry thought about it for a while. The handheld computer Newton sold less than 10,000 units in total. If ARM charges by the piece, it would be a loss!

"Since Apple has come up with two sets of plans, we will choose the first set of plans, and only take the chip design fee and the production license fee!!!" Henry said.

When George Moore heard this, he became anxious and said quickly: "Mr. Williams, if we follow the first set of plans, we will lose a lot of money..."

Henry interrupted him, saying, "George Moore, we're going to lose a lot of money if Apple's handheld computer, the Newton, will sell, but what if the Newton doesn't sell? What if the Newton doesn't sell 10,000 units? We Don't take chances!"

After Jobs used newton, he thought it was rubbish and useless, and he cut Newton off as soon as he came to power. And Apple CEO Sculley before Jobs came to power believed that Newton failed because it was too advanced, and Apple was too ambitious, trying to change the entire personal computer. In Henry's view, being ahead of time is ahead, but the technology is immature, resulting in many imperfect functions. The product is a failed product, and naturally it cannot be sold. Jobs cut off Newton decisively, which is definitely a wise move!

George Moore listened to Henry's words, pondered, and then agreed: "Yes, Mr. Williams, you are right, we can't take chances. If Apple's Newton can't be sold, we will It’s a loss! In this way, we ARM choose the first plan, but ask them to pay more!!!”

"Hehe, that's right!" Henry smiled and continued, "Huh? Let Apple add another million dollars!!!"

Since Apple is so ambitious to develop Newton, thereby changing the personal computer market in one fell swoop, it obviously has great confidence in Newton, with a sales target of at least 500,000 units. ARM will make a lot of money if it is billed by the piece, so Apple has been trying to force ARM to choose the first plan. If ARM is willing to compromise and choose the first plan to authorize Apple's own production at one time, then Apple doesn't mind giving some extra money!

George Moore nodded: "Okay, I will discuss this with Apple!"

The next day, after the Apple negotiating team arrived, George Moore said to Ronald Reed: "Mr. Reed, ARM has decided to choose the first plan after careful consideration, but you Apple must Add another $1 million! That's three million dollars in total for the design fee and licensing fee! If Apple agrees, we can sign it right away!!!" George Moore's tone was decisive, and Apple was not allowed to bargain at all. .

ARM was able to choose the first plan, Ronald Reed was very satisfied, he sipped the coffee with great interest, and his expression was a little smug, "Mr. George Moore, Apple can only increase the price by half a million dollars. !"

"Well, since Apple is only willing to increase the price by half a million dollars, then ARM can only choose the second plan!" George Moore glanced at Ronald Reed and said lightly.

Ronald Reed felt as uncomfortable as eating a fly.

If ARM really chooses the second plan, he will have the heart to vomit blood! ! !

At this moment, George Moore's face is indifferent, what do you like about Apple, anyway, I broke the jar, either give me a million dollars, or I will choose the second plan... …

Ronald Reed was helpless and said in a slow tone, "Well, since ARM is willing to choose the first plan, we Apple should also make concessions, a million dollars is a million dollars... …”

George Moore smiled: "Oh, that's great, it seems that we have reached an agreement."

"Yes, you can draw up a contract now and sign it immediately!" Ronald Reed was afraid that ARM would regret it after a while, and hurriedly urged ARM to sign the contract.

George Moore nodded: "Okay, no problem!"

Half an hour later, ARM and Apple officially signed the contract.

The rise of ARM is inseparable from the cultivation of Apple. In this cooperation, ARM will emerge. Although Newton is not selling well, ARM's technology has been recognized globally. After that, the orders continued. Although it was not as popular as Intel, it was no problem to support itself and grow stronger!

After signing the contract, George Moore called Henry to inform him: "Mr. Williams, ARM has officially signed a contract with Apple. The cooperation method, choose the first set of plans, Apple is willing to pay ARM a total of three hundred $10,000 in fees!"

Henry smiled and said: "Very good, then try to design a good chip for Apple! Apple will be a springboard for us, and Newton will be the best platform for us to show the strength of ARM. I believe that after passing this Cooperation, AMR company can achieve very good results!"

George Moore nodded and said to himself: "Don't worry, Mr. Williams, ARM will not disappoint you!"

...

...

On the other side, Ronald Reed and others returned to the hotel and happily opened a bottle of champagne to celebrate.

Ronald Reid laughed: "Come on, let's have a toast and celebrate the success of this negotiation!!!"

"cheers!!!"

"cheers!!!"

Everyone was drinking and teasing. ARM was too stupid and too cowardly. After being forced by myself a little, they chose the first plan.

However, when Apple treats others as fools, it does not know that it is itself.

You stand on the bridge and look at the scenery, and the people watching the scenery look at you upstairs. Apple is too self-righteous, Ronald Reed and others also think they have succeeded, forcing ARM to choose the first plan! But I don't know that ARM has decided to give up the second set of plans and choose the first set of plans. If Apple's attitude is tougher, then ARM will also choose to compromise in the end!

AMR now depends on Apple for food, so no matter how harsh Apple's conditions are, AMR can only accept it in the end!

Ronald and others are opening champagne to celebrate now, and they will regret it later when Newton is released... (Please recommend and collect!!! The author has created a book group: 424930141, everyone is welcome to join...)