Senior Superstar

After waiting for more than ten days, Li Shixin was very happy when he finally received a call for the online broadcast rights of "The Undertaker".

When "The Undertaker" was filmed, neither Jing'an Real Estate nor Li Shixin planned to release the film in theaters.

What are the profit points of a movie?

In fact, it is nothing more than that.

Take domestic conventional commercial films as an example. When filming, you earn a lot from advertising placement, theaters earn a lot at the box office, and when the theaters are released, you get access to the encryption key, and then sell it to major online video platforms to earn a lot of money.

At this point, basically a film can make almost the same amount of money-but this is a regular commercial film.

Obviously The Undertaker is not on this list.

This kind of literary and artistic film with a niche theme is destined to not have a very good box office in theaters. It doesn't make much sense to find a distribution company to put it on the screen, but it doesn't sell a lot of tickets and it goes offline in a week or two.

Therefore, Li Shixin's positioning of "The Undertaker" was very clear from the very beginning-to collect awards first, and then make profits.

In the absence of well-known stars to bring traffic to the film, and without mature publicity and distribution operations, "The Undertaker" can only take this path.

After winning the award, word of mouth has risen, and then it will be cashed out and sold for money. The sale of money is also divided into two parts, one is the broadcasting rights of domestic theaters and online platforms, and the other is that foreign film festivals continue to participate in exhibitions to gain prestige and then sell overseas broadcasting rights.

For non-commercial literary films, this is the routine.

Many movies have little influence in China, but they make a lot of money abroad, which is the reason.

Compared with "Suzhou River" in Li Shixin's previous life film circle, literary films such as "To Live" and "Changing Face" all follow this path.

But just the same, following this model, the quality of the film must be hardened. The premise of being able to make a profit is to get the prize.

The moment "The Undertaker" won the best feature film at the College Student Film Festival, Li Shixin knew that the film's broadcast rights would definitely be out of his hands.

But he didn't expect that it took ten days for someone to find him.

After receiving the news that Li Shixin still had the right to broadcast the movie online, the other end of the phone became polite.

"Ms. Li, it's like this. I'm Zhou He, the content operation officer of the film and television area of ​​Bizhan. Now our platform is enriching the content thickness of the film and television area. I want to talk to you about the online broadcasting rights of "The Embalmer". Is it convenient now?"

Beep?

Hearing that the other party reported his family name, Li Shixin was happy.

As a video website targeting young people, Bizhan has been operating very well in recent years.

But the development focus of this website for so many years has been in the second dimension, and there are several sections of ghosts and animals.

As for the operation of the film and television area, Bizhan has its own model - small but refined.

The so-called "small" means that the sector does not engage in the self-made online dramas and big IP models of other platforms. Instead, buy some niche imported films or classic old films at a relatively low price.

The reason for buying these types of films is not to expect these films to increase the viscosity of member users. It's about creating a community culture. While improving user activity, it also provides new content materials for UP owners in some film and television areas. Further enhance the content value from old movies and niche movies.

To put it bluntly; the film and television area of ​​Bizhan is a place for users to play barrage and provide materials for UP owners.

Knowing that the caller was from Biz, Li Shixin was already mentally prepared - he might not give too much money.

After all, this is a platform where prostitution is the community culture.

Li Shixin didn't answer for a long time, and a question came from the other end of the phone: "Mr. Li, are you listening to the phone? I contacted Fang Jing'an Real Estate, the producer of "The Undertaker", and the person there gave me your phone number. Say this matter is up to you. You see."

"How much are you going to pay?"

Not in the mood to chat with the other party, Li Shixin went straight to the point.

The opposite Xu did not expect Li Shixin to be so direct. He didn't react immediately, and hesitated for a moment before saying, "Well, Mr. Li. I watched the movie, and the content is good. But this movie, firstly, it didn't go to theaters, secondly, You've let it out on the fighter's side.

I took a look, and the hit volume of the collection has reached more than 2.7 million. This data is basically equivalent to the number of popular movies played on a video platform.

So in theory, your film cannot be regarded as a premiere. If you ask me to buy out the price, I can give you a price of two million at most. "

For this price, Li Shixin pouted.

Putting aside the question of whether you lack money, if you sell the rights to broadcast the film at this price, it will be too cheap!

What Zhou He said is true. "The Undertaker" has indeed never been shown in theaters, and it is true that the main content has already been released through the Dou Shou platform.

But the problem is.

The film has also won a film festival award!

He couldn't accept the two million offer.

"Then what if you don't buy it out?"

Hearing Li Shixin's question after a while of silence, Zhou He on the other end of the phone hesitated for a moment, and said, "That's right, Mr. Li. If you don't want to talk about buying out, you can also use the payment model. For the payment, our membership price It’s 6 yuan to watch the full version, and 10 yuan for non-members. You can share one-third of the payment into the account, but based on the community culture of Bizhan and the fact that other platforms already have film sources, I don’t recommend you consider this model.”

Understood, whoring for nothing!

"nothing else?"

"Ah, there is no Mr. Li. Other platforms will have a click-to-share model. As far as I know, the theater-line movie playback rights under this model in the industry are about 2 yuan per time. Each user watches more than 6 minutes and counts once. .Bizhan is different from other video platforms in that we have no advertising revenue, so there is no such option in the broadcast rights contract.”

After hearing all the conditions, Li Shixin pondered for a moment, said "need to consider" to the other party, and hung up the phone.

Is Li Shixin short of money now?

Of course it is missing!

Previously, I shot a UnionPay advertisement, sold the copyright of the drama, and the film contract of "Fried Cold Rice" were all invested in the foundation, and now there are more than 20,000 yuan left in the card.

Poor Li Shixin wants to go back to Rongdian to eat Zhang Shuo's soft rice these two days!

However, the price quoted by Bizhan for the copyright of the film is indeed a bit low.

Even if he is short of money, Li Shi is confident that he will not be able to pass this test.

A gentleman is solidly poor, poor and determined!

Want to prostitute an old man for two million?

Pooh!

dream!

The phone on the other side of the beep station seemed to be a starting gun.

No one contacted the broadcasting rights before, but no one contacted them, but after a start, they all came up at once.

In the next two days, Li Shixin received contact from seven or eight video sites.

But unfortunately, the price offered was not high. The price is similar to that given by station b, and several of the websites even offer prices that are even lower than those offered by Bilibili. Li Shixin's request for click share was not considered at all.

Obviously, for this kind of niche literary film, more websites just want to take advantage of the popularity of the film festival awards to improve the quality of the content, and are not optimistic about the profitability of the film.

Yeongju Bus Terminal.

Sitting on the bus leading to Rongdian, Li Shixin frowned when he put down the phone of Xigua Video APP.

"Teacher, Grandma Wu sent a video just now. Let's go to Rongdian to go to her house. She has already cooked! Hey, teacher, the right to broadcast has not been negotiated yet?"

On the side, An Xiaoxiao put down the phone with the Pikachu shell, looked at Li Shixin's frowning, and blinked.

Li Shixin waved his hand, picked up the phone and turned out the phone book.

He directly called Yang Kuan, son of No. 3 godfather.

He vaguely remembered that Huaqi had shares in Chadou Video, the video website with the second largest number of users in China.

The old man has been soloing for so long, it's time for his godson to contribute!