Restart the Flying Age

Chapter 1433: Hunger marketing by mistake

This is not the first time that Yuanqi Technology has held a new machine press conference.

But it was the first time that it was released through the school's intranet and many other major Internet sites.

In this way, the size of the crowd of attention has risen in an instant, and the crowd of attention is not limited to the previous media and colleagues.

Because of this, Wu Tao didn't visit the scene for the first time, and sat quietly in the president's office, hanging up to watch the live broadcast.

Since the streaming media technology has not yet become popular, the live broadcast at this time is actually limited to the graphic live broadcast.

But this is enough for Wu Tao.

With a cup of coffee in his hand, Wu Tao glanced at the computer screen, feeling a little uncertain.

Although the brand diversification strategy has become common in later generations, it is based on a highly mature market.

Now that Yuanqi Technology is the first time ever, it is the first attempt at this moment, and the risk it took is also conceivable.

Fortunately, judging from the feedback from the press conference, although the media and peers were a little surprised by the emergence of this new brand, they could still calm down and continue to pay attention and discuss there.

At the same time, netizens from all over the country were curious about the new brand of Honor, and the degree of discussion was not low.

It looks like a good start.

Soon, the on-site new machine conference officially began.

After Xiao Zixia gave a speech on behalf of Yuanqi Technology, Deng Fang, the product director, took the stage to unlock the three new models of the Honor brand S1 series for the guests at the conference and the netizens who watched the live broadcast.

After the pictures burst out on the webpages of live graphics and text, Wu Tao clearly felt that the screen was swiping faster and faster, and the content was barely clear, and the popularity of the discussion was also soaring exponentially.

The design of the physical keyboard is completely abandoned, and more than 70% of the entire mobile phone is a capacitive screen with integrated touch and display, which looks really amazing.

This sense of design is almost the same as when the Lotus brand first appeared...

Compared with the lively discussions among netizens, the atmosphere at the press conference was equally lively.

The flash light kept clicking, and the media reporters who had no feelings about the new brand of Honor completely changed their views.

"I have to buy such a mobile phone!"

"That is, although I just switched to last year's Lotus flagship model this year, I still can't resist the urge to try something new when I see the Honor model."

"These new machines are much better than promised new machines not long ago."

"By the way, since the new products of the Honor brand are so amazing, I don't know what kind of surprise the next new Lotus machine will bring us?"

"When you ask questions later, ask by the way."

The president of Yuanqi Technology.

Wu Tao just received a call from Qiu Wuyan from Tianjing Company, saying that the school intranet was flooded with a large amount of traffic due to the live broadcast of the new glory machine, and the impacted website was almost unstable.

How can the chain fall on this knot?

After listening to Qiu Wuyan's explanation and report, Wu Tao repeatedly urged that no matter how large the traffic is, the stability of the live broadcast must be ensured.

The release of the new Honor machine must not be delayed.

Putting down Qiu Wuyan's phone call, Wu Tao grew up in relief, this time steady.

At least from the results of the press conference, Honor, as a brand new brand, has caused much more enthusiasm than expected.

According to the experience of previous years, the subsequent order performance is definitely stable.

Facts have proved that the orders for the new Honor machine are not only stable, they are almost bursting.

Since the end of the press conference, most of Yuanqi Technology’s marketing calls have never stopped...

This situation continued until the entire building was brightly lit.

Wu Tao did not care about the specific sales order data. After confirming that the Honor brand was successfully recognized, he planned to go home from get off work.

As for the rest, just leave it to the people below.

However, when he was about to pack up and leave, Xiao Zixia brought Deng Fang and Pei Ying to the door hurriedly.

This battle..., before Wu Tao asked, Xiao Zixia blurted out with anxiety and joy: "Boss, the stock of the new Honor machine is exhausted!"

So fast? !

Wu Tao frowned, "The press conference is early, leading to insufficient stocking?"

Pei Ying immediately explained: "In terms of stocking, after confirming that the press conference is ahead of schedule, I have discussed with Mr. Yang and asked them to work overtime to produce. Although the final stocking is not as much as originally planned, it has at least reached the seventh of the original plan. Become more than that."

Wu Tao's expression suddenly eased. If that's the case, it's not a question of lack of preparation.

Xiao Zixia did not speak any more, but left the opportunity for performance to Pei Ying, "As of just now, the total order sales of Honor's new machine has exceeded one million units! Although it is now notified that it is out of stock, the calls for reservations are still continuous. ."

Wu Tao nodded and said affirmatively: "This is a good thing. You have coordinated with Mr. Yang. Please enlighten Electronics to continue to arrange overtime and schedule production. The corresponding expenses will be settled as they should be settled."

"Mr. Yang, I already called half an hour ago. Mr. Xiao also passed with Mr. Yang just now." Pei Ying reported, "But what I am worried about is that because the new machine is not available, Honor New The terminal market price of the mobile phone may soar, and even far exceed our market guide price, which will affect the brand image that we have finally built up."

Hearing this, Wu Tao's eyes just brightened.

As her former secretary, Pei Ying was able to have this vision in a short period of time, which is simply extremely malleable.

It's just that the situation of Honor's new phone has caused a hungry marketing situation by accident.

Hunger marketing is a double-edged sword.

Use it properly, you can get miraculous results.

However, for the hot sales of the Honor S1 series, there is no need to take the risk to use this trick.

It's just because of the limitation of production capacity ~www.wuxiaspot.com~ The situation of hunger marketing may persist in the next two to four weeks.

This time is a bit too long.

Wu Tao pondered for a moment, and immediately made a decision, "In this way, from the next production and stocking, we will take out a quarter of the amount and pass through Yuantong Logistics' telephone marketing network in batches to guide the price and electricity sales, highlighting our manner!"

Xiao Zixia immediately stated, "This method is not only feasible, but also ingenious. On the basis of maintaining the brand image, the end customer and the channel business are not guilty. More importantly, the hunger marketing situation will still exist, and eventually continue to push the glory of the new machine. heat."

"It's great!" Pei Ying said as if she had beaten her blood: "I will do it now."

From the beginning to the end, Deng Fang didn't interrupt. Seeing a few people make a decision, he suddenly dumbfounded: "Then what should I do?"

Wu Tao patted the other person on the shoulder and said: "You don't need to do anything. It's serious to go back and get a good night's sleep."

Deng Fang:...

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