Red Rebels

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Xiao Yu had a habit of attending meetings, which he himself didn't realize, but the people below him were very familiar with it.

He likes to listen to everyone's reports and opinions before expressing his own opinions. Some people say this is good because it allows Xiao Yu to listen to all different ideas, but who knows?

Only the top management of the club could participate in the internal meetings of the Ministry of Commerce. The Athletics Department only arranged for Andy Walsh. Mourinho and other coaching staff did not even come because they did not have the leisure to do so.

Some people say that if Mourinho is seen walking into the Ministry of Commerce, there is only one possible surname. He has taken a liking to a certain player!

After listening to the reports of various members of the Ministry of Commerce who attended the meeting, Xiao Yu was the first to express his satisfaction with the achievements of the Ministry of Commerce, which should be said to be impeccable.

From the reform of the sponsor system, the selection of sponsors and partners to now, even if the high sponsorship fees of the main sponsors Vodafone and Adidas are not included, we can collect from official sponsors and partners every year. to revenue of nearly £50 million.

This is definitely a surprising amount of income for the Red Rebels.

With 15 official sponsors and 30 partners, the Red Rebels’ sponsor network spans the world. With excellent operations and creative business methods, the Red Rebels maintain a good cooperative relationship with their sponsors.

For example, the first Red Rebel Beer Festival, which opened on July 25, lasted for six days and caused a huge sensation throughout Europe, especially the series of operations and promotions carried out by the Red Rebels, which attracted countless fans and The Budweiser beer company is very satisfied with the tourists who come here. It said that it will increase its efforts next year in order to make the Oktoberfest a fixed festival.

In addition, the cooperation between the Red Rebels and MasterCard and the launch of the Red Rebels credit card have also attracted hot sales. Fans regard this as a bridge between them and the team to share weal and woe, and the club does not care at all. We strive to achieve mutual benefit with fans and launch various preferential policies with MasterCard.

These things are just the beginning, but from this series of operations, it is not difficult to see that the Red Rebels still have great potential to tap. Not much else, it is just a stadium. As long as the Red Rebels manage it a little, At least double your income.

But Xiao Yu is unwilling to do this!

"Many people are trying to persuade me and our executives. They feel that the ticket price of the Red Rebels is too low and should be increased or even doubled. With Beckham, Kaká, Ronaldinho, Messi, With a luxurious lineup composed of Robben and other stars, the Red Rebels can be said to be the most attractive team on the planet, and we deserve the highest ticket prices!"

Xiao Yu stood up from his seat,

He walked slowly around the conference room and spoke slowly, while everyone listened quietly.

"But I don't want to do this! Maybe some of you will think that I am stupid. Indeed, from a business perspective, I am very, very stupid. I have such a big sum of money, but I don't know how to make it. You know, if ticket prices double and home operations improve, our annual game day revenue can at least double again."

"Oh my god, what a huge amount of money that is!" Xiao Yu couldn't help but laugh.

But only people in the Ministry of Commerce such as Mark David and Gardner knew how huge that amount of money was. It should be said that the Red Rebels were probably the only ones in the world who would give up such a large amount of income.

Maybe the Bundesliga teams have low game day income and low ticket prices, but that is limited by their national conditions and systems, but the Red Rebels gave up on their own initiative. There is a big difference between the two.

"From the first day I decided to set up the Ministry of Commerce, I told Mark that what we want is sustainable development, not killing the goose to lay eggs, but maybe we increase the ticket prices, our stadiums are still full, our catering and The fee-based service industry is also flooded with customers, but what about in the future? What if the economy is in recession?"

"Guys, matchday income is fixed and has a limit. Our stadium can only accommodate 85,000 people. Can our single-game top-level ticket price exceed 100 pounds? Can our annual top-level season ticket price exceed 2,000 pounds? Stop dreaming, that’s nonsense, and the fans simply can’t afford it!”

Currently, Arsenal has the highest ticket prices. Single-game tickets range from 45 to 90 pounds, and annual season tickets range from 850 to 1,850 pounds. Business seats and VIP boxes are extra. This can be said to be the highest price in the Premier League and even Europe. Highest fare.

The Red Rebels' current single-game ticket prices range from 25 to 55, and season tickets range from 450 to 1,000. It can be said that they are located in the middle and lower reaches of the Premier League, while competitors such as Manchester United, Chelsea, and Liverpool have the lowest season tickets. The prices are all above 550 pounds, not to mention the highest price, some even exceed 1,500 pounds. Even Tottenham, West Ham United, Newcastle, Everton and other teams are more expensive than the Red Rebels.

The Red Rebels' season ticket price does not provide discounts and benefits like other teams. It is calculated based on the single game price multiplied by the 19 home games throughout the season. The discount is not high, but the club waives the formalities for fans who purchase in groups. Fees and postage, each season ticket costs about £5, plus surcharges, etc. These are all preferential policies provided by the club for fans.

This is why so many people feel that the Red Rebels should raise their prices.

Of course, it is undeniable that the Red Rebels are located in Manchester, and teams such as Arsenal, Chelsea, West Ham United and Tottenham are located in London. However, in fact, the gap in consumption levels cannot be a measure of such a large difference in ticket prices!

"Our business seats and VIP boxes are the most expensive in the entire Premier League, but our ticket prices are the lowest. I think this tiered pricing method is very good, and fans also find it acceptable. We use low-cost, stable pricing To protect the interests of the fans, I believe they will repay us with their loyalty, which will become an inexhaustible treasure trove for our future development!"

"The reason why all investors think we still have huge business potential is because of our game day income. I hope that we can still have this in ten years, twenty years, even fifty or one hundred years later. There is potential, and I believe that once our club encounters a life-and-death crisis at some point in the future, this potential will be transformed into the driving force for the club to rise again, and at that time, the fans will repay us with their actual actions!"

Unlike Arsenal, Manchester United, Chelsea and other teams that emphasize current income, Xiao Yu's philosophy puts more emphasis on future, sustainable income. Once ticket prices rise, it will be difficult to provide subsequent growth after one step, and raising ticket prices will also Xiao Yu feels that this kind of behavior that harms the interests of the fans and lacks foresight should be abandoned.

That's why he places so much emphasis on commercial income.

Use commercial income to make up for the loss of match-day income, and let match-day income, media income and commercial income completely become the troika that maintains the club's financial income. Only in this way can the future development of the Red Rebels be stable and can they always maintain their potential.

The current Premier League, including Tottenham, Chelsea, Liverpool, Arsenal, Manchester City and other clubs are building or have built new stadiums with varying capacities. From this point of view, all clubs are similar to the Red Rebels. The Ministry of Commerce's strategy is the same, attaching great importance to game-day revenue, so they want to build new stadiums to increase this revenue.

This is correct and beyond reproach. After all, it is the right decision!

But the key is that they often pass on the pressure of building new stadiums to the fans and increase their income through a series of measures such as increasing ticket prices and service charges. This is killing the goose that lays the golden egg!

Of course, in addition to attendance, increasing the number of games is also an important factor in increasing match day revenue, especially in the Champions League. This is why so many teams are keen on the Champions League.

"Now, many media outside are calling our Red Rebels a top club. This is recognition of us, but what I want to say is that we must not have such thoughts within our club. We are not a wealthy team, we are just a fucking team that has only been established for 8 years!"

"Yes, in the past eight years, we have achieved world-renowned results. We defended the Champions League and we created a legendary history. But what about eight years later? Can we maintain the current momentum?"

"We Chinese have an old saying, which is to be prepared for danger in times of peace. When the situation is good, we must know how to consider the worries in the future. We must prepare for a rainy day. We must see clearly that we are different from top players such as Real Madrid, Manchester United, Barcelona, ​​and AC Milan. The gap between wealthy families, compared with their long history, who are we?"

"When your grades are good, you are a wealthy family. When your grades are bad, you are not a wealthy family. What does this mean?"

Xiao Yu's words made everyone present fall into deep thought. Everyone knew that the Red Rebels had achieved outstanding results in both competitive and commercial fields, which made the atmosphere within the club very high. This is why many people proposed When talking about the reasons why ticket prices should be increased, they began to think about the problem with the thinking of a so-called wealthy family.

In Xiao Yu's view, some changes are necessary, but some changes are fatal and must be killed!

"They have been established for more than a hundred years. They have experienced turmoil, ups and downs, and darkness, but they have been able to stand firm. But what about us? In the past eight years, it seems that everything has been smooth sailing for us, but how many risks have we taken secretly? But how did we survive?”

"Without fans, football is nothing!" Xiao Yu said firmly.

The entire conference room fell into a dead silence. Everyone had to admit that when the club achieved results, they all began to feel a little elated, but Xiao Yu's words clearly told them that the Red Rebels had done well. The income is higher, but at heart he is still the same Red Rebel.

Of course, Xiao Yu is not the kind of master who just sticks to the stick. He knows that everyone will understand some words as long as he points them out.

Sometimes, running a team is like running a company. Every time it reaches a certain stage of development, certain transformations and changes must be made. Otherwise, problems will occur sooner or later.

"Of course, the Ministry of Commerce has made brilliant achievements in the past few years, and we must acknowledge this." Xiao Yu's words immediately relaxed the originally solemn atmosphere in the conference room, especially his smile. , as soon as it was revealed, many people immediately breathed a sigh of relief.

"Many people have asked me what I plan to do with the £250 million in the Red Rebels' bank account. I have discussed it with Mark and Brian. Our investment in the second half of the year will use 150 million pounds. Part of it will continue Invest in Red Rebel Network Company, which is responsible for the maintenance and operation of fan forums and official websites.”

"In addition, we will establish Red Rebel Media Company to be responsible for the promotion of pay TV channels. We will also transplant Red Rebel TV to the Internet and mobile fields. Currently, we have technical cooperation from Sky TV and Granada TV."

Red Rebels TV is a 24-hour channel that broadcasts Red Rebels football matches and club-produced programs, such as recordings and broadcasts of various Red Rebels official matches, live broadcasts of Red Rebels warm-up matches, Newton Heath Cup matches, etc. , in addition to game highlights, pre-game arrangements, training live broadcasts, exclusive interviews, team news, player news, classic games and documentaries, etc.

After transplanting to the Internet and mobile fields, the Red Rebels will also provide a large number of program libraries and training videos for fans to choose and watch on demand. Currently, Vodafone and Apple have made it clear that they will cooperate with the Red Rebels in the mobile field. Red Rebel TV is integrated into all Vodafone bundled phones, as well as iPhones produced by Apple, and will be added to Vodafone's service packages.

Vodafone and Apple will naturally not do uncertain business. What they value is the huge fan base of the Red Rebels. And with the rise of 3G network, they believe that this will become another important paid service item for them.

Red Rebel TV is currently looking for partners around the world, including telecommunications and network service providers in Japan, Hong Kong, Singapore, India and other countries and regions, who have expressed strong interest in Red Rebel TV.

This will become a huge amount of income for the Red Rebels in the future, especially the sale of exclusive rights to broadcast TV channels and video programs, which will bring huge profits to the Red Rebels. One of India's largest telecommunications companies is expected to become a Red Rebel. The Rebels' new sponsor is currently negotiating a five-year sponsorship contract with a total sponsorship fee of up to 12 million pounds.

The Red Rebels are said to have as many as 25 million fans in India, and Indian telecom companies hope to use the influence and multimedia resources of the Red Rebels to enrich their services and pay TV content.

In addition, the African telecom giant MTN is also expected to obtain the exclusive broadcast rights of Red Rebel TV in Africa with a seven-digit annual sponsorship fee.

Similarly, Red Rebel is also actively looking for chain operations such as theme stores, theme restaurants, theme coffee houses and theme bars. Global agents. In addition to maintaining operations in Europe and North America, Red Rebel will also operate in other regions as Promotion as an exclusive authorized agent has also attracted the attention of countless investors. It is expected that in the second half of 2006, 50 flagship stores, 150 themed restaurants, 100 themed coffee houses and 100 themed restaurants will be opened around the world. bar.

I believe that with the start of all these operations, the Red Rebel business empire will be further consolidated, which will bring a steady stream of income to the Red Rebels in the future and further strengthen the Red Rebels' finances!

In this series of actions, the new season of the Premier League has officially begun!

(To be continued)