Red Rebels

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In addition to Mastercard's desire to cooperate with the Red Rebels, many companies have expressed strong interest in cooperating with the Red Rebels. After all, this club has extraordinary influence and credibility in the field of football.

From the establishment of the club to the present, Adidas alone has designed two jerseys for the Red Rebels, of which a new jersey will be launched next season. However, without exception, the Red Rebels' jerseys are full of the club's tradition. Elements such as red with green and gold lines, etc., are traditions of the club and are loved by fans.

Some people may say that the jersey alone can hardly affect the commercial value of the team. This is wrong!

In fact, after an investigation by the Red Rebels' Ministry of Commerce, the jersey is like the fans' intuitive impression of the club. Frequent changes in the color of the jersey will only make fans feel that the club is fickle. The details of the Red Rebels' jersey have been changed, but In terms of the overall color and structure of the jersey, the original traditional colors have always been used.

This gave the club the nickname Green and Gold in addition to the Red Rebels. This undoubtedly resonated greatly with fans who knew and were familiar with the founding and history of the Red Rebels. Increase their loyalty.

In addition, the Red Rebels' technical and tactical style of play is also the reason why the team attracts fans. Even experts such as Andy Gray agree that the Red Rebels are the most popular team in the Premier League, even more popular than Arsenal. Favorite, the reason is very simple. This team pays attention to smooth and fast passing and cutting cooperation, and pays attention to a delicate off-the-ball running system. This makes the Red Rebels' game not too dull no matter how they play.

It is precisely because of this that the home attendance of the Red Rebels is the best. Another reason is that the Red Rebels' home court has maintained an unbeaten record since entering the professional league and is known as the most terrifying devil's home court in Europe. .

In addition to these, the Red Rebels' business philosophy is gratitude and emphasizes loyalty. It is not only the loyalty of the players to the club, but also the loyalty of the fans to the club, and the loyalty of the club to the players and fans. From beginning to end, the Red Rebels are loyal to the club. This image was created very well.

As Mark David said, the existence of the Red Rebels itself is the most powerful commercial value. Because they love to the extreme, they choose to betray. This in itself is an organic combination of loyalty and rebellious spirit, which is found in almost all ages. With a rich audience, especially among young people, the Red Rebels stand out.

It is precisely because of so many elements that sponsors have an almost incredible pursuit of sponsoring the Red Rebels.

"Currently, many companies have expressed interest in the 15 official sponsors we have initially identified. In addition to Mastercard, British Airways also hopes to cooperate with us. They will assume the responsibility for all our away games starting from next season. flights and this four-year sponsorship deal will bring us over £6 million in cash income.”

Speaking of which,

Gardner changed a photo on the big screen. It was a Boeing 737 aircraft. The fuselage was dyed red, with green and gold lines, shining in the sun. At the same time, the huge red The Rebel emblem is extremely conspicuous on the fuselage.

"This is the Red Rebel Boeing aircraft. Once we reach this agreement with British Airways, they will use the club's emblem, logo and even the image of the players on the fuselage of the aircraft, but in fact, what they value is Our team emblem, otherwise, if Beckham is dyed on it, the plane will become a Beckham number!"

Gardner's words caused everyone in the conference room to burst into laughter, but everyone had to realize one thing clearly, that is, the operational capabilities of the Red Rebel Commercial Department are really excellent, and the main sponsor does not need to Having said that, among the 15 official sponsors, Mastercard and British Airways both have annual sponsorship fees of 1.5 million.

By analogy, 15 sponsors have at least more than 20 million pounds in sponsorship fees a year. This is definitely a huge income for the Red Rebels. In addition, it also indirectly enhances the club's image and value.

Of course, the Red Rebels are not in need of repayment. In addition to the team emblem, they will also open a special booking area for British Airways on the official website. British fans can get discounts when ordering flights, especially for the Red Rebels. For away games, overseas fans can also book air tickets to the UK to watch the game here.

“In addition, Budweiser in the United States also hopes to cooperate with us. They hope to plan the Manchester Beer Festival in our Red Rebel Theme Park, which will be sponsored and organized by them. In addition, they also hope to become our beer sponsor. They are willing to pay £2 million a year for this!"

Budweiser is also currently vigorously developing the European market, so their sponsorship of European teams is very popular. In the Premier League alone, Chelsea is currently cooperating with the Red Rebels, and the sponsorship fee exceeds Chelsea. After all, the Red Rebels The overall commercial value is much higher than that of Chelsea.

In addition to the above-mentioned sponsors, the Ministry of Commerce of the Red Rebel Army is also negotiating closely with many companies. It should be said that it is the Red Rebel Army that selects sponsors, rather than sponsors selecting the Red Rebel Army, such as those companies in the gaming industry. He has already been coveting the Red Rebels for a long time. Previously, Biying wanted to sponsor the Red Rebels with an annual sponsorship fee exceeding Vodafone's 10 million pounds, but the Red Rebels declined on the grounds that the image did not match.

As Xiao Yu said, the Red Rebels' business operations must be consistent with the club's business philosophy, so the Red Rebels reject all sponsors such as the gambling industry and the tobacco industry.

Instead, companies such as Armani, American Gallo Home Wine, Aikang Fitness Equipment, Coca-Cola, McDonald's, Gillette Shavers, etc. are within the scope of the Red Rebels' consideration. Currently, the Ministry of Commerce is also closely following these companies. companies negotiate.

According to David and Gardner's estimates, the 15 official sponsors will be in the automobile, finance, credit card, aviation, clothing, beer, wine, travel companies, fitness equipment, beverages, food, toys, e-commerce and other industries. In addition to these 15 official sponsors, there are also partners in Gardner's sponsor system.

In addition to the main sponsors and official sponsors, partners must also have more than 30 commercial partners. Although these commercial partners cannot bring the Red Rebels as high a profit as the official sponsors and main sponsors. It is profitable, but it can also bring real income to the club.

"In addition, our Opta data company has completed its global layout and will provide our club with stable income in the future. The Red Rebel paid channel we previously established in cooperation with Sky TV and Granada TV will also It has already achieved profitability, and it is expected that with appropriate improvement and promotion, it will bring us more than 10 million pounds in revenue every year, which will also become a stable source of income for us in the future."

Xiao Yu has always been supportive of the club's diversified operations, especially with football as the core. The Red Rebels' business operations have indeed advanced by leaps and bounds, especially in the three years since they were promoted to the Premier League. It has become the leading business model in European football today.

The current valuation of the Red Rebels by the outside world exceeds that of Manchester United, and is expected to exceed 1.5 billion pounds. In addition to the value of the club, it also includes the value of the players, the potential income of the youth training system, and the Red Rebel Stadium and surrounding areas. Land.

It took eight years from being founded with nothing in 1998 to now being worth 1.5 billion pounds. Although Xiao Yu also invested a lot of money in it, the income is absolutely amazing.

Of course, the current £1.5 billion is nothing to Xiao Yu. With the listing of Google, the increase in Apple's stock price, and the fact that several of Xiao Yu's current companies are also plotting to go public, Xiao Yu’s net worth will further increase.

……………………If they see the business plan and income of the Red Rebels, perhaps most people will involuntarily say wow and praise the Red Rebels’ revenue strength, but one thing that cannot be ignored is that, The costs of the Red Rebels were also high.

According to the salary structure formulated by Xiao Yu, the coaching staff and the Ministry of Commerce, players' salaries account for 50% of the club. This is a relatively reasonable and safe number, so the salaries of Red Rebel players are based on this salary structure. to proceed.

However, when I was a fan like Xiao Yu in my previous life, I simply added the players' pre-tax salaries together and thought that this was the team's salary expenditure. That was wrong!

In addition to salaries and bonuses, Premier League clubs must purchase expensive national insurance for their players. This is just like Xiao Yu buying a car in China in his previous life. The higher the price of the car, the greater the insurance amount that needs to be paid. The same is true for players. Logically speaking, the higher the player's salary contract, the higher the national insurance payment will be.

In addition, the Red Rebels must also pay national insurance and pension insurance for club employees, plus the salaries of management, business department, coaching staff, laboratories, etc., the total salary expenditure of the club is also an expensive figure, among which Mourinho Rinho's annual salary after tax reaches 5.5 million pounds, which is the highest price in today's football.

Not only are the salary expenditures of the Red Rebels soaring, looking at the entire Premier League and even Europe, the total salaries of teams such as Manchester United and Liverpool are also quite high, and wealthy teams such as Real Madrid, Barcelona, ​​and AC Milan are even more expensive than the Red Rebels. Not to mention giving in, fast-rising teams such as Chelsea and Manchester City spend far more on wages than the Red Rebels.

It can be said that as a football club, especially a wealthy team, this itself has destined the Red Rebels to have a high-input, high-output, high-risk revenue and expenditure trend. In order to prevent the club from being affected by random adverse factors, Xiao Yu and Business The ministry attaches great importance to investment in industry.

In addition to the annual revenue of the Red Rebel theme park of about 15 million pounds, the club will further promote the Red Rebel themed restaurants, themed bars, themed coffee houses and the Red Rebels official flagship merchandise store. The club has already begun to contact all continents. For partners, the club will look for partners in the form of authorized operations. The club will make wholesale profits and the partners will make retail profits.

At present, many countries and regions, including Singapore, Japan, the United States, etc., have expressed interest in cooperating with the Red Rebels. However, the income in this area will not be able to bring support to the team in the short term. It is expected that the maximum number will be within the next three years. It can only account for 5% of the club's revenue, but with further promotion and operation in the future, it is expected to increase steadily.

In Xiao Yu's words, club management itself is high-risk, so it is necessary to minimize the risk through a series of business operations, so that even when the team's performance is at a low point, it can still quickly turn around the situation.

In addition to these income and expenses, the Red Rebels also have deposits of up to 150 million pounds in their bank accounts. This money was deliberately paid by Xiao Yu when he sold Palacio, Juninho, Hleb and other players. What was kept was used as working capital for the Red Rebels in case of emergencies.

In addition, the Red Rebel Charity Foundation is currently developing very rapidly. It has become a famous charity foundation in Europe today. It has received the full support of the Red Rebel fans and is becoming more and more prosperous. This has also made Xiao Yu and the Red Rebel The military's reputation reached a whole new level.

To use a reply from a Chinese Red Rebels fan on the Internet who questions the club’s charity philosophy, you don’t care what the mentality of this club is, and don’t care whether it sincerely wants to do charity, but the Red Rebels Charity Foundation Indeed, if you spend 5% of your fixed assets every year to do good deeds and help those who are poor and sick, that is enough!

In this regard, the UK has complete laws and regulations to limit the actions of the Red Rebel Charitable Foundation, so it donates 5% every year, which is a hard target for charitable foundations.

At present, the Red Rebel Charitable Foundation will cooperate with the United Nations Disease Organization to carry out charity activities around the world. In addition, the Red Rebel is also committed to disease prevention, hunger, education and other issues in developing countries. It is also working in the UK and Europe A lot of donations have been made in schools, streets, communities and other areas across the country, and it is important that every donor's donation can be put to good use.

The charity foundation is also cooperating with the Red Rebels to actively promote street football activities and campus football activities. On the one hand, it is to give more talented football teenagers opportunities to show their talents. On the other hand, it is also to enrich campus, street and campus football activities. community life.

In addition to the Red Rebels, more and more Red Rebels fans have also invested in this charity. In particular, there are many rich people among these fans, and they highly praise the charity of the Red Rebels. .

At this internal meeting of the Ministry of Commerce, Xiao Yu finally made a summary. While acknowledging the achievements of the Ministry of Commerce, he also proposed a future business plan for the Red Rebels.

To strengthen the development of the team, we must allow the Red Rebels to continue to maintain competitiveness in the competitive field, while continuing to invest in youth training; commit to charity, continue to steadily increase charity efforts, and help more people in need; and finally, strive to make the Red Rebels The military has become a diversified international brand and continues to maintain the healthy operation and development of the club.

This is Xiao Yu's plan for the Red Rebels and his request to the Ministry of Commerce.

At the same time, at the Newton Heath training base, the players were actively involved in the second round of the League Cup, a home game against Blackburn Rovers.

(To be continued)