Red Rebels

Africa, after entering the new century, is generally hailed as the new oasis of the world economy.

It is impossible for almost all large consortiums to ignore this area. Although it is very poor and full of war, behind it is a newly emerging economy.

It has an influence unmatched by other European clubs in Africa. It has recently become famous in Ghana and has won three consecutive league championships and an African Champions League trophy. Accra Freelancers is a sub-club; Ivory Coast's Abiy Let Mimosa be known as Whampoa Military Academy and is one of the partners.

Additional scouting networks are spread across Africa. They continue to absorb star embryos from all over Africa and send them to five first-class football schools established in central and western Africa for training.

These schools all adopt the Gufren training system, which is of the same origin. The coaches are all trained from the Newton Heath training base. They train these young players in the football school, and once they find a suitable one, they will be sent to them immediately. The Accra Free Professionals receive more systematic professional player training.

Under the leadership of Chairman Melo, Accra Freelancers have become an emerging force that cannot be ignored in Ghana and West African football. From here, one star after another has moved to European clubs. The latest one is Help Annan who won the African Champions League with the Freelancers.

Xiao Yu undoubtedly admires African players very much. They have super physical fitness, excellent tactical execution, and conscientious work ethics. Such players will be loved by the head coach no matter where they go.

However, there are already three African players, Drogba, Mikel and Essien. Once it comes to the African Cup, the absence of these three players will be enough to give Mourinho a headache. If more African players are introduced, It will undoubtedly have a greater impact.

However, with Melo's remarkable results in charge of the freelancers, with the transfer of Annan, and the signing of the sponsorship contract for the new season, especially the five-year sponsorship contract signed with Vodafone, the freelancers can now fully bear their own profits and losses. , this also makes Xiao Yu no longer need to worry too much about this club.

From sponsorship, to now sponsoring freelancers, and then sponsoring the US match against AC Milan and Real Madrid, Vodafone's strategy is very clear. They are coveting the two major markets outside Europe, North America and Africa!

However, Vodafone has very high visibility and appeal in these two major markets, which forced Vodafone to re-examine its cooperation after winning the Champions League.

As one of the most attractive teams in today's football, it undoubtedly has all the potential to become a giant. In fact, after joining g14, it has become a giant among many people, but it lacks a little foundation and a long history.

It was previously reported that many gambling companies wanted to sponsor, and later it was reported that many insurance companies and telecommunications companies wanted to sponsor. All these made Vodafone clearly know that it is no longer the team that was promoted to the Super League two years ago. They are now the top team in Europe that countless sponsors are flocking to.

Beckham, Kaka, Ronaldinho, Messi, Curtis, Terry, Cech, Robben... just count the top stars in the team, and even African players such as Drogba and Essien are included. He became a charity star and set off a charity trend in Africa.

All these made Sui Feng favored, and also made Vodafone very clear that it must seize it as soon as possible.

The negotiation process was difficult. After the end of the season, Vodafone sent a negotiation team to negotiate. The two parties conducted repeated negotiations. However, in view of the good cooperative relationship established over the years, the goals of both parties are very clear, that is, Negotiate a price that is acceptable to both parties.

After more than half a month of negotiations, especially after officially joining g14, the value of sponsorship has also increased. Vodafone finally made concessions and reached a new chest sponsorship agreement with Vodafone. The two parties decided to renew the contract for 5 years. A sky-high sponsorship contract with a total sponsorship fee of 110 million euros.

This sponsorship fee can be said to be the highest in today's football, and according to the agreement between the two parties, if within these five years, every time a league championship or a Champions League is won, the sponsorship fee will be increased. If every year If it can win at least one heavyweight trophy, the sponsorship fee will reach 125 million euros.

With a guaranteed sponsorship fee of 22 million euros per year, it has surpassed Real Madrid and Manchester United in one fell swoop, surpassing Chelsea, which just signed a sky-high sponsorship contract with Samsung, and has become the most attractive club in today's football.

The entire European football world was shocked because there were rumors before that after winning the Champions League, the total revenue would exceed 100 million. Now including the sky-high sponsorship contract with Vodafone, this shocked everyone because it was already Became the richest football club in the world.

But just as the outside world was speculating on which player the money would be invested in, the Ministry of Commerce held another press conference and announced that it had signed another new sponsorship contract with Adidas.

This sponsorship contract is longer than Vodafone's contract, lasting 10 years. The total sponsorship fee is as high as 380 million euros, of which the jersey sponsorship fee is as high as 18 million euros, surpassing the previous sky-high price of 16.5 million euros signed by Manchester United and Nike. It also exceeded the 15 million euros that Chelsea just signed with Adidas, becoming the first in football.

The President of Adidas Europe personally participated in the press conference. When introducing the contract renewal and creating a brand new sponsorship fee in football, he smiled and said that the commercial value of Adidas determines the level of sponsorship fees. Through cooperation with Adidas has gained a lot, not only the improvement of product sales, but also the improvement of brand value.

According to media analysis, as one of the most attractive teams in today's football, it has extraordinary appeal among young people. Even Prince William and Prince Harry of the British royal family are die-hard fans. In addition, this area is full of fans. Brands with a rebellious spirit also have a certain appeal in the United States.

Adidas can earn tens of millions of pounds every year through the sale of related products. After deducting the share of sales and profits, this is also a lot of revenue. Among them, the sales of Beckham's jerseys alone are close to 1 million pieces every year. In addition, The rise of Kaka, Ronaldinho and Messi means that this year's jersey sales may exceed 2.5 million pieces.

This is definitely a new record in football, because according to market assessment, the annual jersey sales of Manchester United and Real Madrid are between 1.2 and 1.5 million, but they leave these two powerful rivals far away. Once Kaká and Real Madrid After the rise of Ronaldinho and others, jersey sales will reach new heights.

The price of a jersey is 50 pounds. Adidas can earn 125 million pounds, equivalent to 187.5 million euros, from the sales of jerseys alone. Although it still needs a part of the commission, it is quite a lot.

And the cooperation with Adidas doesn’t stop there.

As early as 2003, Xiao Yu joined hands with Adidas and Apple to jointly invest and develop a set of sports equipment. Special sensors were installed in the shoes sold by Adidas and connected to the receiver of the iPod sold by Apple, so that the iPod could Stores and displays data such as exercise time, distance, calorie consumption and stride length, and can transfer these data to a computer for storage and analysis.

This development has been highly praised in the sports field. After more than 2 years of research and development, this technology has finally been perfected and will be launched on the market in the summer. It is known as a cross-border cooperation between Apple, Adidas and Apple.

According to Apple's market analysis, among the 50 million iPod users, as many as half use iPods during sports. These will bring huge benefits to Apple and Adidas. They are just accessories such as leather cases and small decorations. The sales revenue of product accessories will exceed 100 million US dollars.

Jobs had been full of praise for Xiao Yu's proposal before. At present, they have selected Beckham, Kaká, Ronaldinho and Messi as the spokespersons of this high-end sports equipment, which has also indirectly given these four This star brings extra income, and will also attend the launch reception of the first product of [Adidas + ipod] during the summer trip to the United States.

It can be said that Xiao Yu’s outstanding and imaginative command, coupled with the super operational capabilities of the Ministry of Commerce, have made it the most popular team in today’s football in just a few years, and its commercial value has grown exponentially. All this makes sponsors flock to it.

After announcing the signing of several huge sponsorship contracts, there was a lot of discussion in the transfer market, and they were constantly discussing whether the players with countless transfer fees would make uncharacteristically large signings.

…………… The most talked-about transfers this summer are undoubtedly Manchester City and Chelsea. This is the second consecutive season in which the Premier League has made a sensation in football and has been talked about by countless fans. Especially Chelsea spent last year. A lot of money bought a champion.

Chelsea first introduced Wright Phillips from Manchester City, then traded Gallas for Ashley Cole, and then subsidized a large transfer fee to Arsenal, but Ancelotti seemed still Not satisfied, they bought the Prussian Emperor Ballack from Bayern for a high price of 24.4 million pounds.

In this way, Chelsea's luxurious midfield is finally formed. Lampard, Deco, Veron, Emerson and Ballack, this midfield combination is definitely one of the most luxurious combinations in the world. The arrival of Ballack will also bring Chelsea's strength to a higher level.

As the most popular club in the summer, Manchester City did not give up too much. After introducing the Dutch twin stars Van der Vaart and Sneijder at a high price, they also grabbed Van Bommel from Barcelona, ​​and then bought him from Juventus at a high price of nearly 20 million pounds. Tus snatched Arsenal captain Vieira from his hands. =半^FU##生-/;.{ban^fu][heng]

Wenger took advantage of selling Vieira and Ashley Cole, and used 700 euros to introduce the Czech genius Rosicky from Dortmund, and then introduced Zidane II Nasri from Marseille for 10 million euros.

However, due to Gilardino's move to AC Milan, it is said that Manchester City has changed its attitude and instead targeted Arsenal's Henry and Atletico Madrid's Spanish golden boy Torres to strengthen their forwards. The hottest star in European football.

In the new season, Manchester City's midfielder consists of Vieira, Van Bommel, Yaya Toure, Van der Vaart and Sneijder, plus Ibrahimovic as the forward, which is already very scary. If Henry is introduced again, and Torres, it is bound to set off a super storm in the Premier League that is not inferior to Chelsea.

With the arms race between Manchester City and Chelsea, there is not much movement among Manchester United, Arsenal and Liverpool. This has actually attracted more attention in the new Premier League season.

Judging from the odds currently offered by many betting companies, defending champion Chelsea and Chelsea are ranked first. Obviously the media are very optimistic about these two teams, especially Chelsea, but their strength cannot be underestimated, especially Kaká’s. Stable performance, the maturity of Ronaldinho and Robben, plus the rise of young player Messi, these are all variables.

What is unexpected is that Manchester City is trailing behind in third place, with a strong call for the championship. Manchester United, which is deeply in debt, Arsenal, who is thrifty and frugal, and Liverpool, who did not get along well last season, are tied for fourth place. Everyone generally believes that if they do not If something goes wrong, the champion will be chosen among these 6 teams.

It is precisely amid the media hype that the Premier League schedule for the new season has finally been arranged!