Reborn Russia As An Oligarch

Chapter 593 Leading the Trend

Wang Ye's current fleet is all Mercedes-Benz Big G.

The car is indeed a good car, and it has a lot of aura when driven out, but it's a pity that it is not its own brand.

Since even Rosiana, her assistant, knows how to support her brand, how can she not lead by example?

He simply picked up the phone, dialed Katya, and ordered: "Go to the automobile trading company and see if you can get ten top-end Range Rovers, all black. Then replace all my fleet with Land Rovers." Range Rover.”

Obviously, Katya was a little confused.

She didn't understand what Wang Ye meant for a moment.

Although the Land Rover Range Rover can be considered a luxury car, after all, it is still a little inferior to the Mercedes-Benz Grand G.

What's wrong with the boss? Other people's cars are getting better and better as time goes by, so why are they getting worse and worse every time they change them?

Before she could react, Wang Ye continued: "In the future, the reception vehicles and work vehicles in each gaming center of the Kitty Eagle Group will all be replaced by three brands: Volvo, Jaguar, and Land Rover. Of course, our own brands must be supported. "

Only then did Katya understand that the boss was not crazy, but just wanted to support his own industry!

She quickly said: "Okay boss, I'll do it right away. By the way, how about replacing all the cars of other group companies with these three brands?"

Don't tell me, if all the cars used by Wang Ye's group companies were replaced by these three brands, the overall number would not be small.

Especially Wagner Security Company, which is definitely a big user of cars!

It's just that the current Wagner Company basically purchases Toyota off-road vehicles, which are cheap, durable and very easy-to-use tool trucks.

If these were all replaced by a Range Rover, there would be no need.

Although Land Rover's off-road vehicles are also very capable, the current Land Rover is famous for its luxury and comfort, and is not very suitable for real off-roading.

As for Jaguar and Volvo, that's not a good fit.

Katya's work was very efficient. In only two days, ten brand new black Range Rover top-end versions were parked downstairs at the Kitty Eagle Hotel.

Although this car is not as expensive as the Mercedes-Benz Grand G, for people who don’t know much about cars, this car is really quite intimidating.

Tall, big and long, even more powerful than the Mercedes-Benz Grand G!

Ten identical black Range Rovers were parked there, no worse than the Big G fleet.

These cars will be used for a period of time. After a while, Wang Ye plans to ask Land Rover to customize a batch of cars for him, including bulletproof glass, anti-explosion tires, full aniline leather interiors, and V12 engines. Served with...

…………

Don't tell me, Wang Ye's new team is quite eye-catching.

Of course, the main reason is because this is Wang Ye’s team...

He has always been the public figure that the media pays the most attention to, and the former Mercedes-Benz Big G team has appeared in the media many times.

Now that the team has suddenly changed to a new team, it is certainly worth reporting by reporters.

Besides, most people may not know who acquired the three brands Volvo and Land Rover and Jaguar, but the media definitely know.

Originally, Wang Ye didn't hide anything, he just didn't come forward to sign and negotiate.

But the chairman of that company is clearly his name, which already explains the problem.

The combination of these factors has resulted in a lot of news about Wang Ye's new fleet appearing in Russian media, newspapers and television.

"Mikhail's new fleet!" 》

It showed a large color photo of a row of black SUVs whizzing past on the street with flash lights on, looking very impressive.

"Supporting the domestic automobile industry starts from ourselves!" 》

For those who don’t know, just reading this title, I thought Wang Ye bought a few Lada cars as cars...

"The domestic luxury off-road vehicle market is about to undergo major changes, and Commissioner Mikhail is leading the new trend of luxury vehicles. 》

This is not flattery. In Russia, the sales of SUVs that can go off-road are good. Due to weather factors, SUVs are more suitable to drive than cars, especially outside Moscow.

In addition, although the overall economy is not very developed, there are quite a few wealthy people here.

Therefore, the luxury car market has always been relatively prosperous.

In the past, this place was dominated by German cars. Mercedes-Benz and BMW have been operating here for many years, and the relationship between the two countries is also good, so the sales of cars like Land Rover and Jaguar are far behind those of competitors such as Mercedes-Benz and BMW.

Let’s not talk about Jaguar for now, but the Range Rover car’s product strength is really not weak.

Whether it is appearance, power, off-road capability, or interior luxury and comfort, it is top-notch among similar products.

The reason why the sales were not good enough before was just because the brand influence was not enough.

Well now, this brand is owned by a Russian company, so it can be regarded as a "domestic brand", and it has a little more emotional bias.

In addition, Mikhail, the current real "top-notch", personally "brings the goods"!

This fleet of cars was running on the streets of Moscow for a few days, which directly boosted the sales of Range Rover in Russia. It is said that they were all sold out...

Just like the experience of Land Rover becoming popular in a certain country, a TV series directly made the brand popular, resulting in a price increase of hundreds of thousands if you want to buy a car!

Now Wang Ye is no exception. Through his influence, the Land Rover brand has become popular in Moscow.

This is the influence of celebrities!

…………

Wang Ye did all of this casually, not too deliberately.

Rosiana actually bought a large Land Rover, which was the same model as Wang Ye's car, but the color was different. She chose a white one.

Since November, it has begun to snow heavily in Moscow, which is not suitable for driving supercars.

So she drove her big white Land Rover to work every day.

Unconsciously, there were more and more Range Rover cars in the parking lot in front of the Duma Building.

It seems that many wealthy congressmen have also been influenced by Wang Ye, or want to support him a little, so they bought a Range Rover to drive.

I have to say, this car drives really well and is very suitable for the ice and snow weather here in Moscow.

Of course, the price is quite good, but it is not as high-end as the Mercedes-Benz Big G. People with a little money can still get it to stand on their toes.

So it’s not surprising that this car has become so popular.

Wang Ye just played a "push" role, mainly because the product of this car is strong enough. Otherwise, even if others want to support it, it will be terrible to use after buying it, and the reputation will become worse and worse. Otherwise, it is impossible for this brand to go far.

At that time, there were not so many high-tech products in the car, so Land Rover didn't have so many minor problems.

There is no such thing as "a Toyota that can't be driven, a Land Rover that can't be repaired"...

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