Rebirth to 90s: Start from Scratch

Qiu Xuewen led Zhang Qianxiu into the house.

Qiu Xuewen lives alone, but his house is very clean and the furnishings at home are also very organized. The whole house may be less than 60 square meters, but it seems to Zhang Qianxiu that it is about 100 square meters, mainly because Qiu Xuewen uses the space well. it is good.

Although the room is a bit dated, after being slightly decorated by Qiu Xuewen, it doesn't look like it's old, it looks like a retro decoration style.

Zhang Qianxiu couldn't help but admired: "Director Qiu, your house is pretty good!"

Qiu Xuewen was a little bit embarrassed: "We shoot commercials and need to know a little bit about aesthetics. It just so happens that I have taught myself design and have a better grasp of space."

Zhang Qianxiu nodded slightly: "Guide Qiu, your design and aesthetics are definitely at the master level."

"It's all for asking for a bite of food. Our advertising director is not doing well now." Qiu Xuewen said with a wry smile.

Zhang Qianxiu noticed that now Qiu Xuewen felt a little desperate, and asked casually: "Director Qiu, haven't you thought about changing careers to make movies or TV shows?"

Qiu Xuewen was silent for a while, and said: "Nowadays, many film directors and TV series directors do not have filming. I am an advertising director and it is impossible to get funds from the government."

Now there is almost no private investment in movies and TV series in the Mainland. Almost all the funds for shooting are from the government, or the director finds ways to collect, and TV series can only be sold to TV stations. Now TV stations hold a group, even if the TV series ratings are very high, filming TV series People who do not make money can not make money; movies are even more dumbfounded, there are not many movie theaters, and there are fewer people watching movies. How do you make money?

There is no way to make money when you come up with VCD, because VCD didn’t exist until 1993. Now they are all video tapes. Most of them are 2.5cm thick, 18.7cm long, and 9.8 inside wide. You have to watch a 20-episode TV series. It's just a large box of video tapes, which most people can't afford at all at home. They are luxury goods.

Zhang Qianxiu also knows that after a movie has a box office of several billions at every turn, now there are hundreds of thousands of box office that are good.

Qiu Xuewen is now in his 30s. If he persists and keeps on doing it, he should be able to catch up with a wave of good times when he is in his 50s and 60s.

Zhang Qianxiu comforted: "Guide Qiu, science and technology are getting more and more developed now, maybe it will get better in the future."

Qiu Xuewen smiled bitterly: "I don't expect it anymore. If I am studying movies or TV dramas, I can find a way to enter a film factory or TV drama production center, and I can also have enough food and clothing. It is not bad for me to make a commercial. Up."

With that, Qiu Xuewen turned around and said, "No matter how unsatisfactory I am in this day, I still have to be better than ordinary people."

This is the truth. Many ordinary people are struggling with food and clothing, and Qiu Xuewen can at least buy a house like this in Shangjing.

The two chatted for a while and turned the topic to the advertisement.

Although the plan this time has not been fully completed, what is left is some detailed expressions. It only took a few seconds. Qiu Xuewen even drew the manuscript, and Zhang Qianxiu could probably tell after the film was taken by looking at the manuscript. What is the effect.

The slogan has also become simpler. The slogan for canned food is simple and rude, "Canned food, I only eat flavour.", and there is a spare "Taste, taste more delicious."

Taste is the brand name of canned food, which was also made during the multi-brand strategy. The sales volume was relatively good, so it was selected as the main brand.

The biscuit slogan is "Fragrant Garden Biscuit, nutritious and delicious."

Zhang Qianxiu feels the same and can't seem to fault it, but he always feels that this seems to be no different from the last time.

Qiu Xuewen saw Zhang Qianxiu's thoughts and said, "Boss Zhang, after you last suggested it to me, after thinking about it for a long time, I went to find some teachers. We can sing this canned food in a drama."

"Listen, this is from Huangmei Opera. The taste is..., the taste... is more delicious."

"And from the Queensland..."

Qiu Xuewen demonstrated three or four versions in a row, which sounds really interesting.

But Zhang Qianxiu also has some concerns in his heart: "Dao Qiu, we put these elements in, even if we only choose one, will it look more complicated? Especially our canned food has nothing to do with these!"

Qiu Xuewen said: "Huagu Opera, which happens to be from Xiaojiang Province, brings in some cultural elements of the origin. The problem should not be big. Moreover, the singing voice of Huagu Opera is not particularly obvious. It only brings a little bit of tune, which is a bit like speech. We Find a master and change this slightly to make it a jingle."

"Probably that's it, I will show it to Boss Zhang. The taste is good, the taste is more delicious!"

When Qiu Xuewen spoke, the word Wei Ke's Ke lengthened the sound, and the sound was raised even more, and it really sounded pretty good.

Zhang Qianxiu nodded again and again: "It sounds good, then we will decide on the general direction first. If you make a small change, you will think about it, Director Qiu, and show it to me when it is finalized."

When Qiu Xuewen saw Zhang Qianxiu's satisfaction, he was also happy. He racked his brains when designing these advertisements.

Zhang Qianxiu promised to give 200,000 yuan. If he really wants to spend it, the 200,000 yuan can be spent, but Qiu Xuewen still thinks that he can earn a little more, so when designing, he tries to design the scheme without spending so much money.

Qiu Xuewen was originally afraid of Zhang Qianxiu's provocation, so he showed Zhang Qianxiu the plan for the first time. Although Zhang Qianxiu didn't choose too much, he didn't agree. He didn't expect to confirm it the second time. Hearing what Zhang Qianxiu said, as long as there are no big problems in the details , He will not object.

Qiu Xuewen was happy in his heart and continued to explain the cookie advertisement to Zhang Qianxiu.

Zhang Qianxiu's understanding of advertising is limited, and it can even be said to be singular. What he cares most is whether others can remember the brand. He doesn't have a deep memory of advertising in the previous life, but he remembers many advertising words, so he cares about advertising. Word expression.

In fact, what Zhang Qianxiu didn't know was that his ability to remember advertising words had a lot to do with the image expression and the number of advertisements.

Zhang Qianxiu was a man. Although he saw a lot of advertisements, he did not understand the production process of advertisements. Just watching the advertisements would make the advertisements, and he could understand the advertisements, and even design the advertisements. Those assembly line workers, construction site workers, etc. who watched countless advertisements The security guards have all gone to do advertising design, who wants to continue to do this work!

The cookie advertisement was adapted with a cheerful, catchy music. This tune really won Zhang Qianxiu's heart. Zhang Qianxiu felt very good: "Director Qiu, the music we use is not infringing?"

Zhang Qianxiu doesn't want to be a defendant in an advertisement, but he is not afraid. The main reason is that it is too troublesome. If it can be prevented in advance, don't leave trouble in the future.

Qiu Xuewen said: "Boss Zhang, the author of this piece is in Beijing. I have already passed the anger with him. If we really want to use it, we can just give a thousand yuan in copyright."

"So cheap?" Zhang Qianxiu was a little surprised.

In his view, copyright fees are very expensive.

At every turn, it is hundreds of thousands, millions, even if the copyright of Su Yuwei's book has sold for tens of thousands.

Qiu Xuewen said: "We only used a short paragraph, it took less than two seconds, and 1,000 yuan is not too small."

It seems to make sense to say that, anyway, spending a little money can solve a possible problem, and Zhang Qianxiu still thinks it should be spent.

"Director Qiu, I leave all these issues to you to handle. I don't have much opinion on these two plans." Zhang Qianxiu followed up and said, "I will go to Zhongzhou Province in the past two days. It is possible there. It will stay for a while. If all the plans are determined, just call me and tell me. Generally speaking, there is no problem. In terms of small details, the problem should not be too big."

What Zhang Qianxiu cares most about is the expression of those two advertisements. He thinks that as long as people remember my advertising words, they will know my brand, and it has some effect.

Therefore, Zhang Qianxiu is not very concerned about the expression of the picture.

When Qiu Xuewen heard this, he understood that these two plans were basically determined. If he shoots according to these two plans, he will probably earn 50,000 to 60,000 yuan.

This is the time he has made the most money since he started his career.

Qiu Xuewen nodded hurriedly: "No problem, if Boss Zhang wants to know the specific situation, I can make a trip to Zhongzhou Province. It's not far anyway."

Zhang Qianxiu smiled softly: "No, it's troublesome to run around."

"By the way, I still have an employee here, and I will let him come over and follow Director Qiu when the time comes."

"My employee basically doesn't know anything about advertising. At the factory, he helped us develop new biscuits. At that time, Dao Qiu helped to take care of it. The first time she came to Beijing, she basically didn't understand anything."

Qiu Xuewen thought that Zhang Qianxiu's polite remarks, but actually sent someone to monitor him.

However, Qiu Xuewen is not disgusted with such things. After all, Zhang Qianxiu spent 200,000 yuan. It should be a certain quality requirement for advertisements.

Qiu Xuewen nodded hurriedly: "This is no problem, boss Zhang can rest assured."

Everything about the advertisement was basically discussed. Zhang Qianxiu and Qiu Xuewen chatted for a while, then got up and left.

Qiu Xuewen hurriedly got up to see him off. Zhang Qianxiu is now his big benefactor, and he may also be a potential customer in the future.

Qiu Xuewen’s commercials are not too few, but cooperating with Zhang Qianxiu is the easiest thing for him, or in other words, Zhang Qianxiu’s messy requirements are the least.

What Qiu Xuewen is most annoying is the bosses of the company, who clearly don't understand anything, they have to point fingers and express their various opinions, hoping to incorporate various elements into the advertisement.

These bosses may feel that they are not pleasing to the eye after gesticulating them. In the end, they chose the first version of the plan made by Qiu Xuewen. Such things annoyed Qiu Xuewen the most. Wouldn’t it be enough to just choose the first set of plans? Why do you have to toss, you toss is to toss a better one, you choose the last version, don't choose the first version! Qiu Xuewen felt better in that way, at least not in vain.

Sending away Zhang Qianxiu, watching the car had gone far, Qiu Xuewen walked back to the alley, unable to suppress his inner joy, clenched his fists with both hands, shook his fist in front of him, and let out a long sigh of self-encouragement: " It was shot a year ago, and I will go home during the New Year, haha...