Rebirth Starts From 2006

Chapter 863 Advertising

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When Chen Yang put down the walkie-talkie, Huang Shan couldn't help looking at him curiously and asked,

"Do you really want to open a separate variety show for them?"

The artists from your own company haven't been arranged yet, so why do you think of tailoring variety shows for others?

Or a few has-been celebrities who are half-popular but not popular?

Chen Yang turned to look at her and said with a smile, "I have this idea, but it still depends on their own wishes."

After a pause, he smiled and said,

"Even though they are not doing well now, they are not simple masters. This time it was because they wanted to support Lao Lang, so Huang Lei and Zheng Jun came here specially. As for Sun Honglei, it is possible that he wanted to pay back the previous drama. favor,

It's easy to find them to guest star. If you want to open a variety show alone, the schedule will take more than a month at least. It's hard to say whether they can be put together.

It depends on fate. If they don't agree, they can find someone else. "

Chen Yang had only watched many variety shows in his previous life, and some of them left a deep impression on him. If he wanted to reproduce them, one thing was that he needed to study them carefully, and the other thing was that some variety shows were filmed in advance, so they might not be able to reproduce them. achieve the desired effect,

This variety show is the same as a movie. What matters is the right time, right place and right people. What will be popular in the future may not be suitable now, and what was popular in the past may not be suitable for now. If any piece is missing, the effect may be much worse.

There is another very important point,

Many of the popular domestic variety shows of later generations were imported from abroad.

Some may not have bought the copyright, but they have also learned from it to a certain extent. For example, the popular home improvement program Dream Home Renovation originally bought Japan’s all-around home renovation king, and then gradually formed its own style.

At that time, it could no longer be regarded as a purely original program, and naturally it did not meet Chen Yang's requirements.

As for the programs that have purchased Korean copyrights, there are countless of them.

It is indeed quite difficult to find a variety show among so many later generations that is clearly differentiated from foreign programs, can boost ratings, and most importantly, reflect the domestic cultural landscape.

After thinking for a while, Chen Yang temporarily put the problem behind him, turned to look at Zou Rong, and said with a smile, "You have been watching from the side, do you want to come in and participate in the performance?"

Since they started filming, he and Huang Shan have both appeared in variety shows. Only this girl is shy. Every time she is targeted by the camera, she either can't help but laugh, or she just pricks her head and doesn't dare to look up. Until now, she is still shy. Photogenic.

When Zou Rong heard this, she immediately shook her head, "No, no, no,"

He grinned widely as he spoke, "I'm Ye Gong Haolong. It's great to watch them take pictures. If I were asked to go up, I wouldn't even be able to say anything."

Huang Shan laughed at the side and said, "Actually, filming is not that scary. You see, your husband and Xiao Yu filmed commercials together the year before last. They had never been exposed to this before, and the final result was very good, wasn't it?

You just can't let it go and think too highly of this thing. In fact, if you change the angle and treat these shootings as your husband's toys, even if you mess up, it's nothing more than a waste of money.

This way there should be no shrinking back. "

When Zou Rong heard this, she felt a little moved in her heart.

But after thinking about it again, I couldn't help but shake my head, "Haha, let's forget it."

It's not that she's afraid of wasting money, it's mainly because she can't let go.

Huang Shan shook her head with a smile, turned to look at Chen Yang who was laughing, her heart moved slightly, and she said to him, "Hey, people from CCTV mentioned to me last time that you created the 'Caring for the Elderly' After the series of public service announcements, there has been no further action.

Would you like to think of another idea for a public service announcement and have Rongrong act in it with you? "

After hearing this, Zou Rong was no longer nervous. Instead, she looked at her husband with some expectation.

The "Care for the Elderly" series of public service advertisements two years ago not only caused a huge craze in China, but also became popular abroad.

Later, several countries, including Japan and South Korea, approached CCTV to buy the copyright of this advertisement and filmed their own country's version. It also became popular in their own country and caused great repercussions.

Chen Yang, who did not have much strength at that time, in order to gain the support of Jinqiao Advertising Company and CCTV and increase the popularity of Damai mobile phones, he directly gave up the copyright and authorship rights of this series and used this advertising idea as a meeting gift, so CCTV was completely Have the power to dispose,

However, when CCTV sold the copyright, it did not charge much in copyright fees, only a symbolic fee of one yuan. However, the achievements of this kind of cultural export made the CCTV leaders at the time very popular.

Later, CCTV launched several series of public service advertisements, but the response was never as good as that series. No wonder they later met Huang Shan and extended the invitation again.

As for Zou Rong, when she saw her husband filming a commercial with Qin Yu, she was still a little jealous, but she didn't say it and pretended not to care.

If you have the opportunity to shoot an advertisement with your husband, even if the effect is not as impactful as the "Advocate for Yourself" shoot with Qin Yu, it will be considered a dream come true, right? !

So at this moment, she even forgot about her "camera phobia" and just looked at her husband longingly.

Hearing Huang Shan's words, Chen Yang also felt moved in his heart.

Yes, cultural output can not only rely on movies, music and variety shows, but also advertising.

A good advertisement, whether it is public welfare or commercial, can easily move people's hearts.

If a few more public service advertisements are made, maybe the effect will not be worse than the movie.

When he saw the look in Zou Rong's eyes, he immediately agreed without hesitation, "Okay, I'll think about it in the next two days and see what I can take pictures of."

Hearing this, Zou Rong was filled with joy and looked at him with a silly grin.

Huang Shan, on the other hand, was pleasantly surprised and looked at him blankly, "Do you really have one?"

Chen Yang leaned back in his chair and chuckled, "Actually, the most real emotions come from our daily lives. It's just that everyone's eyes are attracted by the feasting and feasting, and they ignore the touches around them.

So, it’s not a question of whether I have creativity, but whether we can find the little things that move us, and then dig them out and make them into our stories.

If possible, it is not particularly difficult to copy the ‘Care for the Elderly’ series. "

Huang Shan's eyes were thoughtful, she was silent for a moment, and then suddenly asked, "For example?"

"For example?"

Chen Yang glanced at her, squinted his eyes and thought for a while. He turned his eyes to the window, pointed at a herdsman riding a horse in the distant wilderness, and said softly, "Look at him, if this is the border, he is from a border village. He is an ordinary villager, but no one knows that from the day the boundary markers were erected at the border, he took the initiative to take on the responsibility of patrolling the border.

No one asked him to do this, but he just did it! "

Chen Yang turned his head, looked at Huang Shan and said, "Although I was making up a story just now, when we inspected Western Xinjiang last year, we did encounter such a person, and there was more than one, and more than one place.

Could digging out their stories play a more important role in patriotic education than simply preaching? ! "

Huang Shan pursed her lips and gave him two thumbs up, "I'm convinced!"

Chen Yang smiled, turned to look at Zou Rong, and said with a smile, "It's easy to think of a public service announcement plan, but we need to think carefully about the plan that suits the two of us. Don't worry, wait until I think of it. Get up and we’ll start filming.”

Zou Rong grinned and said, "Okay, I'm not in a hurry. You can think about it slowly and think of something better."

This time she was really not in a hurry, and she would never fail to fulfill whatever her husband promised.

And now they have their own film crew and their own distribution channels. They don't even need to go through a TV station and broadcast it directly on Damai Video. Maybe more people will see it.

The convoy was moving forward on the road. More than a hundred kilometers away from Lin Zhi, the guide car in front slowly stopped, and the entire convoy also stopped and drove to the open space next to it.

This is a place that the crew previously inspected as suitable for filming Geng Hao's encounter with the long-legged beauty Siqing. They will film this scene here.

Chen Yang got off the minibus and walked to Huang Lei and the others who had already gotten off the bus. He stretched out his hand and said with a smile, "I won't send you any more. Have a nice trip."

"Thanks."

Huang Lei and the other three shook hands with him.

Chen Yang added, "The variety show thing is not a joke to you,"

He pointed at the five of them and said with a smile, "I feel that if the five of you are put together, there should be a lot of laughs, and people will definitely watch the show."

Huang Lei looked at the others, then picked his nose out of habit, and said with a smile, "Mr. Chen, can you tell me what the format of this variety show is and what its theme is?"

Boss Chen's sudden offer of an olive branch just now shocked them all, and then several people discussed it in low voices.

At present, except for Sun Honglei, who is very popular, almost everyone else is not a big celebrity. Huang Lei, Zheng Jun and Lao Lang were indeed popular back then, and Lao Lang was even more popular than Sun Honglei now.

But that was already that year, and none of the three of them had a hit work released for many years.

For example, Huang Lei, after writing, directing and starring in his first TV series "Times Past" in 2003, he only published a collection of personal essays "Fantasy on the Seventeenth Floor" in the second year. In 2006, she began to star in the drama "Secret Love in Peach Blossom Spring" and has been starring in it ever since.

This year, he only took on a new drama, "Four Generations Under One Roof". Apart from that, he has no other works. It can be said to be tepid, and he is still resting on the laurels of "April in the World".

And Lao Lang and Zheng Jun have been resting on their laurels. If things go on like this, their lives may not be a problem, but they can only live in people's memories. Maybe someday when nostalgia comes, they will be talked about. one time,

That's all.

As for the last Qiao Shan, he is a newcomer who has just debuted. It would be nice to have an announcement, not to mention that it is a project of the big boss, so just ignore it.

The last few people put it all together, it is not impossible to accept this variety show, and it is best to accept it.

As long as the content and theme aren’t too outrageous!

Even Sun Honglei, with the intention of returning the favor, thought he could accept it.

Hearing Huang Lei's words, Chen Yang knew that they were all moved, so he smiled and said, "The format is a combination of indoor and outdoor, by issuing tasks and grouping for game confrontation.

The theme is to discover our country’s intangible cultural heritage that is not particularly famous but has great inheritance value. The purpose is also to promote our country’s traditional culture.

If the response to the first season is acceptable, we do not rule out spreading it to other aspects, such as cultural landscapes in various places, poverty alleviation in remote areas, or unknown stories about environmental protection.

It's always something positive. "

After hearing this, Huang Lei immediately stopped hesitating, nodded and said, "I understand, then, Mr. Chen, I have no problem. You can let me know when you are ready."

As he spoke, he looked at Lao Lang and Zheng Jun, and said with a smile, "We three brothers don't have much to do anyway, so we're always here for you!"

A positive variety show can not only improve the image, but also earn money. It would be strange not to agree to such a good thing.

When Huang Lei finished speaking, Sun Honglei also said with a smile, "Mr. Chen, if you give us some face, we will definitely have to carry it. It's okay with me. I can come over after I finish filming this movie."

He didn't even ask about the salary.

Hehe, who doesn’t know that Boss Chen is famous for his arrogance, and when you start working with him, you still worry about not being paid enough? !

Chen Yang was also very happy to see everyone so happy, so he didn't have to find anyone else.

"Okay, if that's the case, then you should go back first. When I prepare the project team here, I will send someone to contact you immediately."

After saying that, he put the three of them into a commercial vehicle and watched them go to Lassa Airport for their return trip.

Originally, the idea for this variety show came up after seeing Huang Lei and Sun Honglei. The show referenced the characteristics of later generations of Men's Gang and other similar variety shows. It is very different from the original Korean variety show. , he is not afraid of copyright conflicts,

Just now I was thinking, if they don't agree, where to find more suitable people, but now there is no need, just let Kou Miao and Ding Wenfeng support the project.

After seeing off the guests, Fang Gu continued filming the movie.

Speaking of which, Lao Lang, Qiao Shan and Nazha can all be considered newcomers to the film industry.

Qiao Shan had graduated less than a year ago. This year, under the arrangement of Xia Yumeng, she had played a lot of supporting roles, but the roles were not important.

Mainly because his image is not suitable for playing important roles.

Nazha's situation is similar. After signing with the company, she was arranged to go to school for further study. Speaking of which, she also attended the Huanglei training class. At the same time, like Qiao Shan, she was occasionally arranged to go to filming and catwalk shows. , it can be regarded as spanning fashion and film and television, but it is not very deep.

Not to mention Lao Lang, except for a guest appearance as a singer in a TV series, he has never been exposed to the profession of actor.

However, the foundation of these three people is pretty good, especially when there are three experienced veteran actors, Zhou Xun, Zhang Shaohan and Yaya, who teach them step by step. The other people in Damai Culture are also from majors and can improve a lot. suggestion,

After this period of filming, they have gradually become better.

A road scene was successfully filmed after several laugh scenes.

Then a group of people continued towards Lhasa.

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