Rebirth Starts From 2006

Chen Yang smiled, and did not comment much on what Dai Shouliang said about coming up with a complete solution, but continued,

"The second thing is about Hengli's future development,"

After a pause, he said, "I heard your report just now. For Hengli's future development, it is mainly about improving the project level and optimizing the business performance level.

Does this mean that we should focus on mid-to-high-end properties, or even only make high-end properties, while abandoning low-end economical products? "

Dai Shouliang was stunned when he heard this, pondered for two seconds, and then said, "We do have such a plan, and this plan is based on Hengli's objective situation.

Hengli's development this year is very special. Like this year, nearly 500 projects were acquired in a year. This kind of thing may never happen in the future,"

Having said this, Dai Shouliang looked at Boss Chen and saw that he had no intention of speaking, but had a thoughtful expression, so he explained,

“Those of us in the real estate industry know very well that the current domestic real estate market is still in a relatively early stage.

The primary stage means that there is very high room for development.

There is a serious shortage of commercial housing, a large number of old shanty towns in urban areas, and some public housing units with decades of history.

These are the foundations for the rapid growth of the real estate industry.

Therefore, even if we encounter a financial crisis this time, as long as we can survive it, when the economy recovers, the real estate industry will definitely explode again,"

Dai Shouliang took a breath, his tone became more relaxed, and he smiled,

"Frankly speaking, we didn't understand this at the beginning. When Mr. Huang issued the order for unlimited mergers and acquisitions, our colleagues at all levels were sweating from the bottom of their hearts.

It wasn’t until we established the Hengli Real Estate Research Center and hired experts and scholars to conduct research on my country’s real estate market and came to this conclusion that everyone really felt relieved. "

Chen Yang took a sip of tea, smiled and said, "It's normal. There is no shortage of bosses who make blind decisions. We have never been in the real estate industry before. It is indeed very risky to suddenly spend such a large amount of money to enter the industry."

Dai Shouliang also smiled, but he was not telling Boss Chen this now.

In other words, these words are just foreshadowing.

After a pause, he continued,

“We all believe that if Hengli digests all these 500 projects, the company will become a veritable leading domestic real estate company in terms of market share and enterprise scale.

However, this crazy expansion momentum will definitely not last long. Once the real estate industry recovers, we will face increasing competition in the market.

If we want to have such an opportunity again, unless there is another financial crisis, that's about it! "

At this point, Dai Shouliang spread his hands and said with a wry smile, "But a financial crisis of this scale cannot happen every three to five years, right?!

At the very least, it will definitely take ten years.

Even if according to the wave theory of economic laws, if there is an economic crisis every ten years, the next opportunity will be ten years later.

But at that time, after ten years of rapid development, the domestic real estate market will definitely not be in its current primary stage."

Dai Shouliang took a deep breath and said categorically, "According to the objective laws of the development history of various countries, the greater the period of economic growth, the higher the real estate prosperity index and the greater the increase in housing prices.

The greater the increase, the more OTC funds will be attracted to enter.

Ten years will be enough to push the domestic real estate market to a very high level.

Not to mention Singapore’s type of sound and mature market model, from the perspective of supply and demand alone, at that time, the domestic property supply area will most likely exceed the normal rigid demand.”

After a pause, Dai Shouliang made gestures with his hands, and his speech slowed down unconsciously.

"So, even if there is another financial crisis, Hengli will never be able to carry out large-scale project expansion like this year!"

After he finished speaking, Chen Yang nodded slowly, gently turned the still hot glass tea cup with his right hand, looked at him and said, "So, you plan to take the high-quality route and gradually phase out economic projects starting from this year?"

Dai Shouliang nodded solemnly and said, "This is a conclusion reached by consensus among all members of our management team based on the suggestions provided by Hengli Real Estate Research Institute as a reference,"

After saying this, Dai Shouliang smiled sheepishly and then said,

"However, because Mr. Huang is still in retreat, she has not responded to the summary plan I sent him, so it has not yet been officially approved."

"Haha, that's what I said."

Under Dai Shouliang's puzzled gaze, Chen Yang shook his head and smiled at him, "First of all, there is no problem with your proposal. Including myself, I have expressed it in public many times. From now on, Hengli It means to be a high-quality real estate.”

Hearing Boss Chen's words, Dai Shouliang couldn't help but breathed a sigh of relief, grinned and said, "That's good, that's good,"

After a pause, he smiled and said, "Then, we will execute according to this plan?"

As a result, Chen Yang waved his hand and said to him, "There is no problem with this plan, but it is not complete enough."

Smiling at the confused Dai Shouliang, Chen Yang tapped his fingers on the table with a smile on his face, but there was no smile in his eyes.

"Lao Dai, you are the veteran of our company. Hengli was founded by you. As for the option rewards for you and the entire Hengli management, there is still room for future development. Mr. Huang and I both I have considered it repeatedly,

Hengli will also officially launch its listing plan next year, and your option rewards will be cashed out one by one during this process. "

When Dai Shouliang heard this, he couldn't help smiling, but when he saw Boss Chen's expression, he couldn't help but feel a little uneasy.

Otherwise, you should just say but?

"but,"

Chen Yang looked at him and said seriously, "Do you have a thorough understanding of our...our Rainbow Group and Hengli's corporate positioning?"

Hengli’s corporate positioning?

Dai Shouliang was a little confused and blinked in confusion.

Your corporate positioning for Hengli is to build Hengli into a leading domestic and world-class real estate company, right?

Our plan to build high-end boutique real estate is based on this positioning, right? !

"It seems not,"

Chen Yang curled his lips, pointed at him with his left hand, raised the teacup to his mouth with his right hand, and blew while saying, "Don't say I'm going to kill you without teaching. I'll give you a chance to help outside the field. You can call and ask others." , see if they know.”

Ask someone else?

Can you still do this?

No, no, yes, the group company has really defined Hengli’s corporate positioning? And does anyone else know?

Dai Shouliang scratched his head in confusion, his eyes turned left and right, names flashed through his mind, and finally he decisively took out the phone and dialed.

If you want to ask everyone in the company who knows Boss Chen best, there is no doubt that it is Mr. Huang and Mr. Qin who are his two right-hand men.

But of these two bosses, one is in retreat and the other is far away in the United States. It is impossible for Dai Shouliang to find them.

So besides them, the person who knows Boss Chen best is definitely this person.

That is, Zhang Chunli!

The phone was connected, and Zhang Chunli's voice rang in my ears.

"Mr. Dai, aren't you having a year-end summary meeting with your boss today? Why did you call me suddenly?"

Dai Shouliang glanced at Boss Chen who was drinking tea silently from his cup, smiled awkwardly, and then said softly, "Mr. Zhang, I have something to ask you."

Seeing that he got straight to the point, Zhang Chunli stopped chatting and replied directly, "Well, you tell me."

Dai Shouliang, "That's right. Just now, Director Chen asked us if we know Hengli's corporate positioning. What we said is that we want to build Hengli into a leading real estate company in the country and a world-class real estate company.

However, Director Chen doesn’t seem to be satisfied with this answer. I just want to ask, have you received any news over there? Has there been any change in the positioning of each company by Director Chen and others? "

"Oh, this,"

Zhang Chunli smiled and said, "Mr. Dai, you must be too busy to pay attention to the speech made by Director Chen at the Mayflower Expedition Ceremony, which was released internally by Chuangfuture to the heads of major companies, right?"

Mayflower again?

Dai Shouliang wiped his cold sweat and nodded repeatedly with a dry smile, "Yes, I'm too busy to read it."

"Hey, you are indeed very busy. You are developing so many projects at the same time, and you have to prepare for the projects to be launched next year. I heard that you don't even have time to eat, which is really difficult for you."

Zhang Chunli sighed and shook her head. She first expressed sympathy for their situation, and then said, "However, the boss rarely speaks in public. No matter how busy he is, you have to take the time to read the content of his speech, otherwise you won't be able to speak in public today." You won’t make this call to me.”

"Yes Yes Yes,"

Dai Shouliang wiped his forehead again, and there was more and more sweat on his face.

At this time, I heard Zhang Chunli say again, "What you just mentioned about Hengli's corporate development positioning should be correct. That was also what the boss said before.

However, starting from his speech at the Mayflower Expedition Ceremony, it is not only you Hengli, but also our Anjia, Anjia.com, as well as Damai, Huahuo, Chuangfuture, Feihong Supply Chain, and even Chuangfuture Investment. company,

We all have an additional corporate positioning. "

Upon hearing this, Dai Shouliang immediately blurted out,

"What?"

Zhang Chunli said, “The ultimate development goal of all our companies is to become a very influential social enterprise in their respective fields!”

Social enterprise?

Dai Shouliang murmured to himself, seeming to understand somewhat, but not completely.

"Yes, it is a social enterprise,"

Zhang Chunli repeated it again and explained, "The so-called social enterprise is a level higher than a listed company. The company's shares are open, and many social institutions will hold shares, and the management rights are also controlled by the company's employees, management team, and related parties. Major shareholders, or even suppliers and customers, will have joint control.”

Upon hearing this, Dai Shouliang immediately blurted out, "How can the company's interests be guaranteed?"

Including suppliers and customers and handing over management rights to them, don’t they already know the costs and profit margins?

Are you still making money by running a company like this?

On the other end of the phone, Zhang Chunli chuckled and said, "That's why they are called social enterprises. The purpose of this type of enterprise is to solve certain social problems and enhance public welfare, rather than pursuing the maximization of its own profits.

From a certain perspective, you can understand it as another form of state-owned enterprise.

Even purer than state-owned enterprises! "

Dai Shouliang opened his mouth and looked at Boss Chen who was smiling and speechless close at hand. He couldn't help but be speechless.

You don't start a company to make money, but you do it to solve certain social problems and enhance public welfare. Isn't that funny?

Are you an entrepreneur or a philanthropist?

Besides, with so many shareholders, how will the management team be selected?

How can the elected management eliminate interference from shareholders and focus on doing things?

Isn't this nonsense? !

Just when Dai Shouliang was in a daze, Zhang Chunli said again, "When I first saw the speech, I couldn't understand it. But later, after discussing it with Sister Rong and Sister Ying, I found that the boss This plan is simply a genius idea!”

Dai Shouliang rolled his eyes slightly and was about to ask why, but glanced at Boss Chen and swallowed the question.

If you ask why at this time, wouldn't it appear that you and your boss are not of the same mind?

Fortunately, Zhang Chunli on the other end of the phone took the initiative to explain,

"Actually, you can think of this social enterprise as a higher-level fully-owned company."

Hearing this, Dai Shouliang suddenly understood.

Zhang Chunli was still talking, "Think about it, the so-called social enterprise means that after the boss makes the company bigger, he only retains a small share of the stock and gives away the rest, including the management rights.

What consequences will this have on the company?

Anyway, judging from the effects of Anjia Real Estate's partnership franchise operation, I think that for such a company, not to mention every one, most of the employees will definitely regard the company as their own business and their work as their own family affairs. Do,

The kind of ownership that all training institutions have emphasized 10,000 times, but cannot be given to employees at all. It is more useful to allocate 10,000 shares to them. They have 10,000 shares or even 100,000 shares in their pockets and do not work hard. ah?

The same applies to other stakeholders. If they want their own interests to be better, they must first develop the company better.

And it seems that with more shareholders, some wrangling will inevitably happen, but these things can be solved.

There may be relatively few domestic cases for reference in this regard, but there are many overseas, especially in Europe and the United States. Their professional manager system has been popularized for many years and is quite complete in all aspects. These can be learned from.

Then our future creation also has its own unique advantages in the management model. It localizes advanced foreign experience and combines it with some of our unique things, such as inviting political regulatory agencies to settle in, or the rotation system of the company's supervisory board, etc. ,

Anyway, I think doing this will do more good than harm to the company.

It just doesn’t work,”

Zhang Chunli said with a smile, "When socializing the company, you can retain the boss's decision-making power over the company. As long as he has the final say, the company will not collapse!"

Hearing this, Dai Shouliang couldn't help but nodded slightly,

Indeed, as long as Director Chen retains the decision-making power, no matter how socialized the company is, it will not completely lose control. This is a good idea.

Well, he is still a little worried that after the group increases the social attributes of the company, there will be big chaos in management.

On the other end of the phone, Zhang Chunli finally said,

"So, what the boss said is to transform all companies into social enterprises at the right time. I think this is his new positioning for all companies under his banner.

Yes, that’s it, it can’t be wrong! "