Rebirth Starts From 2006

It is said that CCTV’s Spring Festival Gala is the most watched program in China, and this is indeed true.

Take this year's Spring Festival Gala as an example. On a provincial basis, the highest ratings in the country were in Liaoning, as high as 88.9%, and the lowest in Hainan, with only 1.3%.

The national comprehensive ratings were 32.29%, and the ratings share was 83.62%.

Far more than any other program, it is the well-deserved king of ratings!

Of course, looking at the data alone, many people may feel that compared with the ratings of 80 or 90% more than ten years ago, the Spring Festival Gala has declined.

That's right, compared with the previous Spring Festival Gala, it has indeed declined.

But the Spring Festival Gala is still the most watched program in China, and no program has ever been able to overwhelm him.

not a single one!

until today!

If there is any program with higher ratings than the CCTV Spring Festival Gala, it must be the Olympic Games Opening Ceremony.

And it must be the opening ceremony of the Olympic Games held in your own country!

Not long after the opening ceremony of the Beijing Olympics, the ratings were announced online.

Excluding Xiangjiang, Aomen and Taiwan, the national ratings exceeded 40%, reaching 40.54!

By the next morning, the ratings from all over the world had been compiled.

Just last night, more than one billion people around the world watched the live broadcast of this event. The highest ratings outside Hong Kong were in Hong Kong, with 42.5%.

Followed by the United Kingdom, with more than 40%,

Once again, it turned out to be the United States, which seemed a bit scary.

Because originally the American broadcaster, the National Broadcasting Company NBC, deliberately delayed the program for twelve hours and broadcast it during prime time in the evening for commercial reasons.

As a result, a large number of viewers gave up watching the live broadcast and turned to the Internet or foreign TV stations. The result was still a ratings of 37.3%!

Otherwise, it might be able to surpass the mainland or even Xiangjiang and become the region with the highest ratings for this event.

In addition, South Korea also has 30.3%, Japan has 37.3%, and Taiwan Province has 7.82%.

The ratings in Germany and France both exceeded 20%.

There are also Russia, Italy, Spain, Canada, New Zealand, Australia, Mexico, Egypt...

Etc., etc,

Whether it is the East or the West, the Northern Hemisphere or the Southern Hemisphere, this event has achieved very high ratings.

In a word, the opening ceremony of the Beijin Olympic Games is a hit!

Not only is it popular, but its reputation is not bad at all.

Unlike some domestic audiences who criticized Lao Mouzi's aesthetics, foreign audiences almost unanimously applauded.

Ancient civilization, modern technology, stunning stage beauty,...

Many authorities claim that so far, no Olympic Games can compare with this year's Beijing Olympics opening ceremony in terms of spectacle, majesty, wonder, innovation, vision and precision!

Even in the future, there will be no one except Beijin himself!

Don't think that foreigners are ignorant.

In fact,

I'm a little embarrassed to say it.

Chen Yang faced the computer, looked at screenshots of live broadcasts from foreign TV stations, and then looked at CCTV's live broadcasts at the same time for comparison.

Oh my god, it’s too harmful!

CCTV, which is the ceiling in the domestic television industry and has the advantage of playing the home field, is directly crushed by many foreign media in terms of photography and framing!

For example, in the opening scene of the fou-beating scene, the central stage is a close-up view, and a group of men are shouting, "It's great to have friends from far away!"

At that time, many spectators inside and outside the venue did not hear clearly what these fou-beating performers were shouting. They just thought that it was impossible for foreigners to understand.

Chen Yang is also one of them. He watched it twice in front of the TV and was still thinking about this question. People couldn't understand it. What are you yelling about?

He didn't know until today that foreigners can watch with subtitles!

Of course it's not the subtitles printed at the bottom of the TV screen.

For example, in the American TV broadcast, at the top of the podium facing the Bird's Nest, there is a line of large characters:

"It's great to have friends from far away; my friends\

,"Really big, big,

Because there is a super big screen that goes around the top of the entire stadium.

The subtitles are right there!

But none of our domestic audiences have seen it!

Another example is the simple painting depicting the origin of ancient civilization. The central stage shows a close-up view.

In fact, if you lengthen the lens and give it a distant view, you can see how spectacular the scene is.

Well, actually CCTV also gave Vision a chance at that time,

However, it’s too far, and the entire bird’s nest is directly put in. It’s still a fart to look at!

Has anyone seen the totem next to the simple drawing? !

There is also a loom that is very important to Chinese civilization.

There are also calligraphy figures, two thousand and eight smiling faces, even the Eight Diagrams during Tai Chi, and the gorgeous sky above the little girl's head when she sings solo...

Almost all of these wonderful shots were missed perfectly by CCTV.

In short, you should be far away when you should be close, close when you should be far away, close-up when you should not be close-up, and take aerial shots when you should be close-up...

Looking at the pictures on the computer, Chen Yang scratched his head with a headache and decisively closed the files. At the same time, he also closed the Weibo page complaining about Lao Mouzi.

Then he turned around and said to Huang Shan, "Say hello to Lao Zhang and make the Olympics popular on Weibo, especially about complaining about Lao Mouzi. Control public opinion and don't let outsiders praise you so much." , but our own people are pouring cold water on them,"

Having said this, he couldn't help but pause for a moment, and shook his head with a wry smile, "Lao Mouzi was quite unjust. If you hadn't shown me these things, I would have thought there were many problems with his design.

The design he co-authored could have more than ninety points, but CCTV stole twenty points! "

Speaking of which, the scene designed by Lao Mouzi was too grand, and it was difficult to show it completely with just one shot.

How to choose better shots is a test of the live broadcast director's scheduling ability. Obviously CCTV is still lacking in this aspect.

Thinking of this, Chen Yang became more and more regretful that he could not be there. Otherwise, at least there would be more than what he saw on the TV.

Now I can only comfort myself with "I have contributed to the Olympics", poor!

Huang Shan curled her lips helplessly, exhaled a long breath, and said seriously,

"I have already decided on the plan. Souhu is the network partner of the Beijin Olympic Games. Lao Zhang will definitely promote it with all his strength. You don't have to worry about this.

As for field control, it’s okay if I don’t know. Now that I know, I will definitely not remain indifferent.

Just half an hour ago, I have contacted Twitter in the United States. They will focus on promoting the Chinese elements in the Olympic opening ceremony and use this as an opportunity to introduce the real situation in our country.

Although it is limited to natural and urban scenes, it is better than the filters of biased media.

My idea is to first start with the hype on Twitter, take advantage of the Olympic Games and the high praise of the opening ceremony, set off a wave of China fever abroad, and then work from the outside to the inside to spread the praise and praise of foreign audiences through the Internet. Transfer to China,

As you said, the Chinese people are indeed not confident enough at present and pay too much attention to foreigners' evaluation of us. Then the transfer of such a batch of good reviews should immediately reverse the situation of being too harsh on the opening ceremony.

As for Lao Mouzi, if there is suppression in the past, when it rises again in the future, it will naturally gain higher popularity and praise.

Finally, from the inside out, through Weibo and Damai browser, we organized an interactive activity to explore folk traditional culture, and recommended this activity to Twitter to form a cultural promotion linkage and once again set off a wave of popularity on Twitter ,

Doing this will benefit all sides. Lao Zhang and Twitter have already agreed. If nothing else happens, Twitter should be doing a Chinese culture feature during the Beijing Olympics opening ceremony! "

After hearing a lot of what she said, Chen Yang blinked blankly, "You have already made arrangements, so why are you coming here to see me?"

Show me off did you watch the full version yesterday? !

Huang Shan's mouth twitched slightly, she slapped her forehead, sighed helplessly, then raised her head and looked at him, "Let me ask you, where is your cell phone?"

"cell phone?"

Chen Yang looked around, but there was nothing on the desk.

I checked my pocket again and found nothing.

Then he shouted at the top of his lungs, "Rong Rong, have you seen my mobile phone?"

Zou Rongren arrived before he showed up, "It's charging. I'll get it for you."

Chen Yang chuckled and said to Huang Shan, "It's charging, what's the matter?"

At this time, he also remembered that there were too many text messages on his mobile phone yesterday. As he was replying to them, the battery ran out and the phone shut down automatically.

Not to mention that it’s not good to be a celebrity. You even need to bring two more power banks, otherwise your mobile phone won’t be enough.

Huang Shan shook her head and said, "As soon as the opening ceremony ended yesterday, Dajiang drones became popular all over the world. Did you know?"

Chen Yang shook his head blankly, "I don't know,"

After a pause, he nodded quickly, "But it's conceivable!"

Isn’t this nonsense? Dajiang UAV itself is not unknown. Especially in the European and American markets, with Jackson as the spokesperson, the stock has long been sold out.

Because foreign profits are relatively high, domestic shipments have even been reduced, causing Dajiang's domestic marketing department to complain.

Now Dajiang has shown off again at the Olympic opening ceremony. It would be strange if he is not popular.

As for how others knew it was Dajiang UAV,

In today's information society, as long as you are willing to dig deep, no secret can be hidden.

Not to mention that after the opening ceremony of the Olympic Games, the name of Dajiang Company was included in the acknowledgment subtitles.

Combining the two, it is normal for Dajiang drones to be popular.

Dajiang was furious, and so was Huang Shan. She was so angry that she even dared to glare at her boss.

"You know it and you can imagine it, so why don't you check your phone? Do you know that the London Olympic Organizing Committee, as well as countless messy units, companies, institutions, organizations, and individuals, have all come to me!"

"Wow,"

Zou Rong happened to come in, gently put her phone on the table, sat down next to Huang Shan, and asked curiously with her eyes wide open,

"Sister Shan, why is the London Olympic Organizing Committee looking for us? And those other messes, who are they?"

After glaring at Boss Chen fiercely, Huang Shan turned around and said to Zou Rong in a friendly voice, "Oh, you don't know, our drones are very popular.

As soon as the opening ceremony of the Olympic Games ended yesterday, the London Olympic Organizing Committee approached our people from the North Olympic Organizing Committee and asked about drones, hoping to use these drones in their own opening ceremony. "

"Yeah?"

Zou Rong opened her two big eyes, full of joy, "This is a good thing!"

"yes,"

Huang Shan nodded and said with a smile, "So Lao Mouzi immediately contacted the boss, but he didn't expect,"

Then he turned around and glared at the boss, "The boss's cell phone is turned off and he can't be contacted."

Chen Yang sat steadily behind the desk and tea table. He just turned on his mobile phone and said casually, "Don't he have Wang Tao's phone number? You can call Wang Tao directly."

Neither he nor Huang Shan worked in Dajiang, and they didn't even occupy a board seat.

Well, Dajiang does not have a board of directors, only a president and CEO.

This person is Wang Tao, so Wang Tao can decide the matter about Dajiang by himself, and there is no need to look for them at all.

"Why didn't you find it?"

Huang Shan said angrily, "Wang Tao's phone is also turned off. I doubt that his phone was turned on yesterday, or even now!"

Chen Yang raised his eyebrows, but said nothing.

This is also human nature.

The cell phones had to be turned off during the performance. After the performance, they all ran out to celebrate. They probably didn’t think about the cell phones at all.

After all, mobile phones these days don’t have so many entertainment functions that people can’t live without for even a second.

There are also many people who forget to bring their mobile phones when they go out. For example, Boss Chen himself often forgets to bring his mobile phone. Either Zou Rong helps him put it away, or Huang Shan or Qin Yu always remind him.

However, he did not dare to say these words. He just nodded to express his understanding. Then he looked at the mobile phone in his hand.

Good guy, just like last night, the vibrating reminder never stopped. I flipped through it casually and found a few messages from Lao Mouzi.

I wanted to reply a few words, but I didn’t know what to say.

Forget it, let’s listen to what Huang Shan has to say first.

Huang Shan was still talking to Zou Rong at this time.

"He couldn't find anyone, so he had to find me. As soon as I turned on my phone this morning and saw Lao Mouzi's text message, I immediately replied to him and then came to find the boss."

Hearing this, Chen Yang's mouth twitched slightly, "You only turned on the phone half an hour earlier than me?" !

Noticing the boss's eyes, Huang Shan stared back confidently, "I did a lot of things in the morning, contacting Twitter, contacting Lao Zhang, contacting this and that. Besides, my mobile phone is always turned off, which is what happened last night. Come back!"

"okokokok,"

Chen Yang nodded mindlessly, "I understand, I understand."

After a pause, he asked cautiously, "Then, now?"

Who is right or wrong is a trivial matter. When you go out to do things, whether you are a boss or a part-time worker, solving problems is the first priority.

The key question now is how the London Olympic Organizing Committee will respond!

Huang Shan waved her hand, "It's okay now. I have made an appointment with the London Olympic Organizing Committee to go and interview them this afternoon. Wang Tao is the person in charge of Dajiang. He will definitely go. If you are okay, you'd better go there." Come along."

Dajiang's holding company is Rainbow Group, and it is not difficult to find out about Boss Chen as the chairman of Rainbow Group.

Therefore, for a transcendent organization like the Olympic Organizing Committee, out of etiquette, it is the best choice for Boss Chen to attend.

"This afternoon?"

Chen Yang blinked in shock, "It seems a little inconvenient?"

Um?

Huang Shan turned to look at him and asked doubtfully, "What can be inconvenient for you?"

Zou Rong also wrinkled her nose and nodded, "Yes, the relatives are going to watch the game on their own, and we don't need to accompany them. What else can they do?"

Chen Yang grinned, "That's right. I made an appointment with Mr. Ma from the Goose Factory to meet today to discuss the exchange of shares between the two parties. This was an appointment made long ago last night. It's hard to go back on it."

"Share exchange?"

Huang Shan frowned slightly, "Which company's shares do you want to exchange for the shares of the goose factory?"

"It will be all right,"

Chen Yang smiled and said, "It's just a few of our companies, whether it's Damai, Dajiang, Hengli, or Anjia, they all have plans to go public.

My idea is that for mainland companies to go public, they should either go to the mainland securities market or go to Hong Kong. Of course, Hong Kong is more likely.

If we can exchange shares with Goose Factory, it can be regarded as having early contact with Xiangjiang's capital. Anyway, as long as the price is right, no one will suffer. "