Rebirth of the Strongest Tycoon

Under Xia Yu's order, the shell companies secretly controlled by Bright Fund and Galaxy Fund in the UK began to act, shorting Sotheby's Auction House and Eskenazy Co., Ltd.

Sotheby's is at the top of the top ten auction houses, edging out Christie's by a narrow margin.

Among the top ten auction houses, only two auction houses are currently listed, namely the first auction house Sotheby's and the second auction house Christie's.

The former was listed on the London Stock Exchange in 1971. I still remember that it was privatized in 1986 in order to develop the American market, and was listed on the New York Stock Exchange in 1988.

The latter was listed on the London Stock Exchange in 1973.

In the 1950s and 1960s, the annual turnover of Sotheby's auction house was less than 6 million British dollars, but the annual financial report disclosed last year in 1978 showed that the total transaction volume in 1978 reached 230 million pounds, and the annual revenue had reached 230 million pounds. 72 million pounds, with an annual net profit of 25 million pounds.

Today, Sotheby's auction house has a market value of 292 million pounds and a price-earnings ratio of 11.68 times.

Xia Yu still remembers that in 1980, Sotheby's became the first auction house in the world with a revenue of over 100 million pounds.

The world's No. 1 throne will remain until 2012, when it was surpassed by Christie's auction house due to various problems.

Xia Yu's other target, Eskenazy Co., Ltd., was listed on the London Stock Exchange last year, and its market value now fluctuates around 78 million pounds.

Fortunately, both of these companies are listed, so Xia Yu can deal with them better, otherwise, there is really no way to talk.

The global summer auction held by Sotheby's auction house is scheduled for August 10 of the Gregorian calendar, which will be held on the same day not only in London, but also in New York in the United States, Tokyo in the island country, Hong Kong, and Paris in France.

There are generally two channels for obtaining qualifications to participate in the auction house. One is that Sotheby's Auction House directly sends an invitation letter to invite the rich to participate, and Xia Yu, a big man, has undoubtedly received an invitation letter.

Another channel is to prove their strength. For example, sellers who provide a certain level of value, or buyers who have undergone asset verification, will receive an invitation letter.

Xia Yu can go to Sotheby's auction house's Hong Kong auction and London auction. It happened that Elena called him a few days ago to tell him that Rolls-Royce Motors had designed two new cars according to the drawings. sample car.

In order to better grasp the action of cleaning up the two companies, Xia Yu came to the UK again.

In the Rolls-Royce Automobile Co., Ltd. factory, Xia Yu took Li Qian and Elena, who was dressed in a formal suit, to the car design laboratory that was designated separately under the leadership of the general manager Rudolf Brook.

The first one I saw was a new Rolls-Royce car, the new version of the Wraith, the classic model of the Wraith series, which originally took ten years to come out, but now it was brought out in advance by Xia Yu.

"This car looks so beautiful! And it's luxurious! It looks better than the car I bought before at home."

There is no doubt that women like beautiful things. At first glance, they always like to look at the appearance. When they look at the shiny black car in front of them, Li Qian, who is holding Xia Yu's arms, lit up and praised.

Elena's eyes are full of admiration: "Although I have watched it a few times, I still feel amazing when I watch it again, giving me an excellent visual impact and enjoyment."

"If this car goes on sale, I believe not many nobles can refuse it."

Elena is the daughter of the duke, and her views are undoubtedly representative of the young aristocracy to a certain extent.

Rudolf Brooke had a smile on his face and looked at this car full of fascination and longing. He seemed to have seen the shock and adoration of the world after it came out.

People who can appreciate cars may not necessarily build cars, but those who can build cars must know how to appreciate cars.

Perhaps due to ability or inspiration, car designers could not design a classic car, but after all the designers of Rolls-Royce Motor Company built this car according to the design drawings,

All agree that this car is one of the most perfect cars of this era.

As for the other one of the most perfect cars, of course, is the new model of Bentley.

Xia Yu stepped forward, stroked the cool and smooth body, opened the door and looked at the exquisite workmanship inside, a satisfied smile appeared on his face.

Regardless of the matching and adjustment of the car's parts and components, just the appearance of the car, this car can definitely amaze the world.

Maybe in the eyes of someone who has experienced countless classic models in later generations, this car is just average, but in this era, it is definitely a stand-out.

You know, this Rolls-Royce Wraith, even after ten years of classic models, can still stand out from the crowd, let alone now.

"Rudolph, when will this car go into mass production?"

After reading it, Xia Yu asked a key question.

Rudolf Brooke said confidently: "Chairman, now this car is the first version and can be used on the road, but the design team believes that there is still room for optimization. The company initially decided that this car will be launched on January 1, 1980."

It is now August 1979, and there are still more than three months before January 1, 1980. Considering that it will be put into mass production, the time is actually very tight.

Doing the math, if it really goes on sale as scheduled, then the R\u0026D and production cycle of this Rolls-Royce Wraith is only about half a year. Compared with some cars, the R\u0026D cycle is as short as more than a year, and the R\u0026D cycle as long as two or three years is very short.

However, Xia Yu was not surprised. If he opened up the Rolls-Royce Motor Company, it would be the same as the normal procedure, and he would not be able to lose this person.

In the research and development process of a car, the appearance design is actually very time-consuming, and this problem was solved directly by Xia Yu.

As for hardware collocation, adjustment and other procedures, it depends on the actual situation.

As a luxury car manufacturer, Rolls-Royce Motors Co., Ltd. has a top-level car laboratory and an amazing technical reserve. Many of these technologies can be directly used.

This inherent advantage is something that ordinary car companies and new companies cannot make up for, and it is also one of the main reasons why Xia Yu acquired Rolls-Royce Motor Company.

After all, building a car is based on technology.

But if a car wants to sell, the model is a powerful booster.

In this world, after all, there are only a few technical controls who understand cars, and Yan controls have occupied the mainstream of the world from beginning to end.

Most industries are like this!

Xia Yu instructed Rudolf Brook: "The general production line must be expanded, the production staff, especially the manual technicians, must be fully allocated, and try not to let the output become a constraint on sales."

Although Rolls-Royce cars have always claimed to be purely handmade, it is not really the case.

This is purely hand-made, which is only for the refined assembly of sheet metal parts such as the body, interior trim, and some parts.

As for those mechanical parts such as wheels, axles, engines, gearboxes, electronic circuits, suspension systems, steering systems, braking systems and electrical circuits, they are all mechanically or chemically produced.

This is not to deceive consumers, as many consumers know and understand.

This is the case in the entire industry. Like the kind of parts that are purely handmade, it is not impossible to exist, but even if there is, it is definitely just a prototype car in the laboratory, or a large local tyrant spends a super high price to customize it alone. Cars, mass-produced cars in the face of the market are absolutely impossible!

Rudolf Brooke assured with a serious face: "Chairman, rest assured, I will not make this mistake, and now two new production lines are being set up."

After watching this Rolls-Royce Wraith, Xia Yu traversed more than half of the factory and walked to another design laboratory, where there was a new Bentley model, but this model was not owned by later Bentleys model.

If a later car professional sees it, he will definitely recognize that this car is a classic Lexus LS400 in the 1980s.

This island car can be called the most classic car in the 1980s. This car from Toyota Group marks the successful transformation of the island car manufacturer after 20 years of entering the European and American markets. It no longer revolves around cheap products, but Directly face the top luxury car brands in Europe, and become an instant hit.

This car is not only popular in Europe, but also in the United States. In the first year of the Lexus LS400, the sales of this single model in the United States exceeded the overall sales of any European luxury car brand in the United States, including BMW. and Benz.

Now this model has a new name - Bentley Continental.

That's right, Xia Yu was too lazy to come up with a name, so he just took the name of a Bentley model that appeared after the 21st century and used it.

No one knows anyway, so that's it.

This Continental model will be a model transformed by Bentley, because its price will no longer be the price of a top luxury car, but a standard BMW.

The brand of top luxury cars has a mid-to-high-end price, which undoubtedly lowers the grade of Bentley. There are some old Bentleys in the company who are unwilling, but they are directly suppressed. For the transformation of Bentley, Xia Yu has been in the beginning of the acquisition. It's fixed, no one can stop it.

The economic base determines the superstructure, there is not enough market, those stubborn pride will only make people laugh in the end, how the top luxury cars in the UK in the past life fell collectively, Xia Yu is very clear!

I believe that after the launch of this car, it will definitely shock the whole of the UK, and there will be many Bentley supporters dissatisfied, after all, it has lowered the brand level of Bentley.

But Xia Yu doesn't care about this pain, because he knows that more people will be put into the arms of Bentley, and it will definitely make a lot of money on the whole.

For most people, the Bentley used to be unattainable, but now they can buy a Bentley at the price of a BMW. How would most people choose?

Xia Yu is already mentally prepared for this Bentley Continental to explode.

"Rudolph, has the factory and production line for this car started?"

Facing Xia Yu's question, Rudolf Brooke decisively answered that it was already under construction, but after he finished speaking, he hesitated for a moment, and said with some worry: "Chairman, we really want to build an annual output of 200,000 vehicles from the very beginning. A production line? Will it be too big?"

Xia Yu knew that Rudolf Brook was worried, he smiled lightly and said, "It won't be big. I planned to build a production line of 300,000 vehicles at the beginning. Are there many people in the company who are also worried about this?"

Rudolf Brooke nodded and said: "Yes, everyone is very satisfied with this model, and I believe that this model will sell well, but building a production line of 200,000 vehicles at one time, everyone is still a little worried, after all, before this , Bentley's annual production is only 5,000."

Xia Yu laughed: "Rudolph, you can tell everyone, don't worry about the company's problems, our company is a private company, and the shareholders are only me and Duke Howard, we can bear this risk, your duty is to build the company with all your strength, Understand?"

Rudolf Brooke was silent for a moment, then shrugged with a wry smile: "Chairman, I think I understand!"

Since the boss has clearly stated that he is not afraid of losing money and is willing to gamble, what else can they say about these migrant workers?

Work hard!

"One more point, before the Bentley Continental goes on sale, offline sales outlets must be established and constructed in strict accordance with 4S standards. As a luxury car, Bentley must provide customers with the ultimate after-sales service experience."

Xia Yu thought for a while, and warned Rudolf Brook again before leaving.

The automotive 4S standard is also one of the trump cards that Xia Yu gave to Rolls-Royce Motor Company.

In this era, the automotive 4S standard has not come out. As long as Rolls-Royce Motor Company launches it, it will definitely cause a huge sensation and have an impact on the entire industry.

This "four in one" car franchise model includes vehicle sales (Sale), spare parts (Sparepart), after-sales service (Service), and information feedback (Survey).

In later generations, due to the various pitfalls of auto 4S stores in mainland China, they were affectionately called "4 Son Stores" by the masses.

But it is undeniable that although the 4S shop is very bad, it is also caused by the changes in the market. When it first appeared, it was of great help to customers and car companies.

When the automotive 4S standard has not yet been tested by the market, car dealers will definitely wait and see, so in order to formulate the best standard, Xia Yu asked Rolls-Royce to make a personal shot, and he could also make a fortune in car retailing.

After the automobile 4S standard has formed a trend, and then take the opportunity to authorize or join, with the help of this Dongfeng, the sales outlets of Rolls-Royce automobiles will be spread out fissionally, which will make the sales of Rolls-Royce and Bentley grow explosively.

At that time, the existing company's auto direct-operated stores will not only allow the company to grasp the market context more clearly, but also have a deterrent effect on car dealers and retain more initiative.

Through the halo of the originator of the car 4S standard, it can also make its own cars sell well.

So many benefits!

However, in order to eat the cake to the greatest extent, before the launch of the Bentley Continental, the direct-operated 4S store of Rolls-Royce Motor Company will only sell cars, and will not release the 4S standard.

After all, Xia Yu gave Rolls-Royce Motor Company three trump cards, namely, the new Rolls-Royce Wraith to increase the sales of the Rolls-Royce brand; Bentley's transformation implementation plan; and the terminal 4S standard.

Xia Yu is confident that once these three trump cards are out, and there is strong financial support, it is difficult for Rolls-Royce Motor Company not to rise!

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