Rebirth of the Strongest Tycoon

Thinking about it, Xia Yu immediately acted and arranged for people to fully collect information about Xie Liyuan Gold Shop.

Soon, all the information of Xie Liyuan Gold Shop was presented to Xia Yu.

Xie Liyuan Gold Shop is a company from Aomen and belongs to the Aomen Xie family.

In 1867, Xie Yutang, who was only 17 years old, founded the brand Xie Liyuan in Qiaozaitou, Aomen, making silver jewelry for the neighborhood, and later entered the field of gold jewelry.

In 1944, Xie Liyuan Gold Shop was also the first gold company to use the principle of electrolysis to purify gold and use carbon to melt platinum. Using this technology, Xie Liyuan Gold Shop refined a large amount of miscellaneous gold imported from all over the world. Ninety-nine gold bars were made as many as two thousand taels.

Because of the use of this technology to grab the top spot, Xie Liyuan Gold Shop has expanded and opened branches continuously. Its assets, strength and brand awareness have ballooned, and it has become a well-known gold shop.

In 1967, the 100th anniversary of the opening of Xie Liyuan Gold Shop, it has a history of 112 years, and it has also been passed down to the third-generation leader Xie Zhi novice, and the fourth-generation heir of the family is also being cultivated.

Unexpectedly, Xie Zhixin made a mistake in the management of the gold coupon business, which led to the closure of Xie Liyuan Gold Shop.

In order not to drag down the Xie Liyuan Jewelry Company, which also belongs to the Xie family, the Xie family tried to find a way to find someone to take over the gold business.

After all, Xie Liyuan Gold Shop is a century-old shop, and it has a very deep background in operation so far.

Chow Tai Fook, the No. 1 brand in the jewelry industry in Hong Kong, was founded in 1929, 62 years later than Xie Liyuan Gold Shop!

Because of the talent of the operator, the strength of Chow Tai Fook Jewelry Gold Shop far exceeds that of Xie Liyuan Gold Shop.

But in Xia Yu's opinion, Xie Liyuan Gold Shop has an advantage that makes him very tempted, that is, there are a lot of goldsmiths who make gold and silver jewelry. All of them are talents. The three factories of Xie Liyuan Gold Shop add up to a total of 285 Although the technical proficiency of the famous gold masters varies, the comprehensive ability of this batch of gold masters can be regarded as the top in Hong Kong and Macau.

If Xia Yu established a jewelry brand by himself, he could spend a lot of money and resources to promote it, but in the jewelry industry, design and quality are the foundation. This kind of background is not easy to accumulate, and the talents are not so good. recruited.

But now, as long as the Xie Liyuan Gold Shop is taken over, this batch of goldsmiths will be able to get it. With his strength, he can easily build a jewelry brand.

With Jiuding Newspaper Company's existing "Fashion Yiren" and "Esquire" magazines, as well as the fashion magazines that will gradually appear later, it is completely cheating to jointly promote a jewelry brand.

Seeing some of the information below, Xia Yu frowned.

Not only he was interested in Xie Liyuan Gold Shop, but also Chow Tai Fook, Chow Sang Sang, Saturday Fortune, Xie Ruilin Jewelry and other companies in Xiangjiang were interested in the assets of Xie Liyuan Gold Shop and wanted to annex them to increase their own strength.

It's just that several companies are still competing, and the Xie family is up for sale.

"Time is urgent, it looks like a surprise attack."

Xia Yu muttered to himself, then made a phone call to Jiuding Securities Company and asked Wang Qi to come to his office.

Under his command, he is best at acquisition business, except for Jiuding Securities Company, which is Jiuding Bank. In order to win the Xie Liyuan Gold Shop quickly and steadily, Wang Qi has to go out of his way.

Soon, Wang Qi came to Xia Yu's office panting.

"Wang Qi, take a sip of tea first, then take a look at this."

"Thank you, Chairman!"

Wang Qi was not polite, took a sip of tea to calm himself, then picked up the information of Xie Liyuan Gold Shop and checked it carefully.

After a long time, he closed the documents and asked, "Chairman, are you planning to acquire Xie Liyuan Gold Shop?"

Xia Yu nodded with a smile: "Yes, your task is to acquire Xie Liyuan Gold Shop, pay attention to those factories and goldsmiths, as well as purchase channels and stores must be preserved,

Brands can not. "

"OK!"

"Chairman, do you have any other requirements?"

Wang Qi nodded in response, and asked again.

"No, you can handle the rest yourself! If you need help from any company, you can go and find it, and say I agree."

Xia Yu shook his head slightly.

"Okay, then I'll do it now!"

After Wang Qi finished speaking, he drank the tea in the cup in one sip, and left in a resolute manner.

In this regard, Xia Yu showed admiration.

After returning, Wang Qi immediately set up an acquisition team and asked people to collect more detailed information about Xie Liyuan Gold Shop. He made an acquisition plan overnight, and led the team directly to Aomen the next day.

In just two days, Wang Qi sacked Xie Liyuan Gold Shop, and before Chow Tai Fook, Chow Sang Sang and other jewelry companies had yet to react, he negotiated with the Xie family.

It was also Xia Yu's office. Wang Qi sat on the sofa with a calm expression and waited. Xia Yu was looking through documents such as Xie Liyuan Gold Shop's contract and equity transfer certificate.

After a long time, Xia Yu put down the things in his hand and said with a smile: "Wang Qi, you really didn't disappoint me, good job!"

Wang Qi smiled and said humbly, "Thank you, Chairman, for your praise!"

"You have to work harder and send someone to take over the Xie Liyuan Gold Shop, so as to calm people's hearts, and at the same time register an Eternal Jewelry Company. The lost gold coupons of Xie Liyuan Gold Shop will be accepted by Jiuding Bank, and I will send someone to take over the company later."

Xia Yu thought for a while and told Wang Qi.

"clear!"

It was Xia Yu's decision to change the name to Eternal Jewelry Company after careful consideration. Although Xie Liyuan's brand reputation is very high, there is a drawback, that is, the Xie family also owns the brand of Xie Liyuan Jewelry Company, which blocked the Xie Liyuan Gold Shop's involvement in the jewelry industry. possible.

Xia Yu didn't want to let the Xie family sit back and enjoy the success of the Xie Liyuan brand in the future.

Moreover, Xie Liyuan Gold Shop is famous again, it is only famous in Hong Kong, Macau and even Southeast Asia. It is not well-known in the world. It is not a pity to lose it. This brand name is too awkward for foreigners, and it is better to replace it.

...

"Dong dong!"

"Come in!"

"Chairman, the acquisition failed."

As soon as he entered the door, Xu Bin, who was in charge of tracking the acquisition of Xie Liyuan Gold Shop, reported to Zheng Yutonghui with shame on his face.

Zheng Yutong frowned slightly, and said solemnly, "What's the specific situation?"

Xu Bin immediately reported: "Originally, we competed with companies such as Zhou Shengsheng and Saturday Fu, and everyone had the same bottom line, so we have been entangled. Who would have known that Jiuding Securities Co., Ltd. attacked, when we knew, Jiuding Securities Co., Ltd. has reached an agreement with the Xie family. , we don't know exactly what conditions were discussed."

Hearing the name of Jiuding Securities, Zheng Yutong immediately attached great importance to it, and he was not dissatisfied with Xu Bin's unclear situation.

With Xia Yu's way of doing things, it is normal to hide Xu Bin. As for why the Xie family is willing not to disclose the price increase to them, it must be the conditions of Jiuding Securities that the Xie family cannot refuse.

So far, there is no need to delve into these things. The key now lies in the meaning behind the acquisition of Xie Liyuan Gold Shop by Jiuding Securities Company.

This means that Xia Yu intends to get involved in the jewelry industry, and directly buy Xie Liyuan Gold Shop as soon as he starts, and complete the accumulation in one step. Relying on Xia Yu's huge resources, it is conceivable that there will be another giant in the jewelry industry of Xiangjiang. .

Moreover, the potential threat to Chow Tai Fook, the industry leader, will be greater than that of Chow Sang Sang, the industry leader.

"Headache!"

Zheng Yutong took a breath, thought about it, picked up the phone, and dialed Xia Yu's number.

"Hey, Xia Sheng, I'm Zheng Yutong, congratulations, I heard that you bought the Xie Liyuan Gold Shop... No, I was curious, and I came here to ask, and wish you a prosperous business..."

After hanging up the phone, Zheng Yutong pondered for a long time, and his eyes were full of light: "If you don't hide it at all, that's fine. Everything depends on your strength."

Shortly after Zheng Yutong learned about it, Jiuding Securities Company acquired Xie Liyuan Gold Shop, and the news that users who bought the gold coupons of Xie Liyuan Gold Shop that could not be exchanged at Jiuding Bank immediately spread all over Hong Kong.

Many bosses realized the meaning behind the news and called Xia Yu to congratulate him.

The next day, many newspapers reported that the stock market bought the Xie Liyuan Gold Shop, and the jewelry industry would be on the rise again.

One day later, the registration of Eternal Jewelry Company was completed. Taking advantage of the public opinion, Xia Yu announced to the public that Xie Liyuan Gold Shop would be renamed Eternal Jewelry Company, and all branches would be renamed at the same time.

And Eternal Jewelry Company cooperates with Jiuding Bank, customers can buy Eternal Gold through Jiuding Bank.

In a few days, Xia Yuli hired a talented person who is proficient in the jewelry industry, named Zhou Hexuan, who was appointed by Xia Yu as the general manager of Eternal Jewelry Company.

Xia Yu talked to him for a long time, made many reasonable and effective suggestions based on the memory of later generations, and then asked Zhou Hexuan to take over the management of Eternal Jewelry Company.

PS: In the new week, I beg for a monthly ticket recommendation, thank you!

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