Rebirth of the Strongest Tycoon

The next day, after the million-dollar advertising revenue of "Jiuding Daily" broke out, the Hong Kong newspaper industry, which had been hotly debated because of the sales of "Jiuding Daily", became even more lively like a bucket of oil was poured into the fire.

A month's million advertising revenue! An enviable number!

One million can buy four third-rate tabloids with a daily sales volume of 3,000 like "Hong Kong Island Daily", and this is only one month's advertising revenue, which is 12 million in a year!

The average monthly advertising revenue of "Oriental Daily" with an average daily sales volume of 170,000 was only about 500,000.

Ranked second, with a daily sales volume of 160,000 copies of "Sing Tao Daily", although the sales volume is lower, the average monthly advertising revenue has reached 550,000.

The average monthly advertising revenue of Ming Pao, which sells 130,000 copies a day, is around 430,000.

You may wonder why "Oriental Daily" has the highest sales, but the advertising fee income is lower than that of "Sing Tao Daily" with lower sales, while "Ming Pao" sales are 40,000 copies worse than "Oriental Daily", but the income is only less. 70,000.

This is because the user value of "Oriental Daily" is not as high as that of "Sing Tao Daily" and "Ming Pao".

Advertising companies are not fools, of course, understand which type of people have more money.

The consumption power of ordinary grassroots is limited. The consumption intensity of three or four grassroots citizens is not comparable to that of a white-collar worker and an intellectual. However, most of the users of "Oriental Daily" are grassroots citizens. Advertising can bring the least value.

And "Sing Tao Daily" has been in business for more than 30 years, and the old users are basically the heads of the family, who dominate the financial power; or other white-collar workers and intellectuals, who are relatively good money people, advertising The company is targeting the pocketbook of this type of person.

At this time, you may wonder if the daily sales of "Jiuding Daily" is 250,000 copies, and since it is a new newspaper, the value of users should not be comparable to that of "Sing Tao Daily" and "Ming Pao", how can advertising revenue reach 1.02 million Woolen cloth? And it is almost double that of "Sing Tao Daily"!

This is determined by many reasons. As I said before, the merchants who advertise cannot be fools. Those who can make the company bigger and stronger always have a long-term vision!

Although the daily sales of "Jiuding Daily" is 250,000 copies, it is far higher than the second place, and the first halo is too strong, which naturally brings a bonus! The subconscious of a company whose advertisements can appear on the Jiuding Daily will make people feel more powerful. This is the invisible value brought by the authority of the media.

Just like in the previous life, CCTV looked down on the heroes, a small brand that has never been heard of before, as long as it advertises on CCTV, its popularity will increase greatly, and people's recognition of CCTV will be transferred to that brand.

Although Jiuding Daily cannot compare with CCTV, and because it is a newly established newspaper, its authority needs to be improved, but it is undeniable that Jiuding Daily is now the most influential newspaper in Hong Kong.

Moreover, the daily sales volume of "Jiuding Daily" is 250,000 copies, which proves that it has reached at least 250,000 users, and if "Hong Kong Island Daily" and "Ming Pao" are added up, the total number of users is about 280,000, literally It has 30,000 more users than Jiuding Daily, but the combined advertising revenue of the two newspapers is 980,000, which is still 4 points lower than that of Jiuding Daily.

However, this has to take into account the overlapping rate of users of a newspaper. Many users subscribe to Sing Tao Daily and Ming Pao at the same time, so the total number of users of the two newspapers is not 280,000, and because many users are High-level intellectuals, so the overlap rate may be relatively high. In this way, in fact, it is not bad to have 200,000 users of the two newspapers combined.

If a company spends 980,000 Hong Kong dollars to cover "Thinking RB" and "Ming Pao" for a month, the radiation users are only about 200,000.

While another company paid 1.02 million to cover the "Jiuding Daily" for a month, the number of radiation users reached about 250,000.

It is clear at a glance which company made the money.

That is to say, because "Jiuding Daily" has just risen, users have not yet cultivated solidly. And it is true that rich people, or the middle and upper class people in Hong Kong account for a lower proportion of total users than "Hong Kong Island Daily" and "Ming Pao", otherwise the more important is the same, the sales volume of 250,000 copies alone can earn at least income 1.2 million advertising fees.

As I said before, the number one newspaper is a scarce resource, there is only one, and the sales volume is so much higher, the effect of advertising is much higher than other newspapers, and the major advertisers are stupid if they don't grab it!

It is foreseeable that as long as the "Jiuding Daily" continues to maintain, or the sales volume increases again, the value of the newspaper's advertising space will become higher and higher, and the advertising revenue will only increase!

...

Because of the revelations yesterday morning, many evening newspapers followed suit and reported that Xia Yu made millions in stock trading. All kinds of stock gods and masters were put on Xia Yu's head for no money, and the headline party was unknown, which made the investors especially crazy and more convinced. The stocks recommended by Xia Yu are only because in their opinion, even Xia Yu entered the market in person, which can prove that he is very confident in his distraction article.

As a result, more people bought "Jiuding Daily" and wanted to follow suit. This also led to a lot of sales of "Jiuding Daily" yesterday, reaching a new high. Last night's statistics reached 270,000 copies. The 250,000 copies on the first day were up 20,000 copies.

Today, more small newspapers have reported Xia Yu's feat of making millions in the stock market. It is foreseeable that the sales of "Jiuding Daily" will rise again.

It really is a crazy stock market, crazy investors!

This is also the place where everyone likes to invest in stocks, such as Xiangjiang, to have such a high bonus to the sales of "Jiuding Daily".

Xia Yu was in a happy mood when he found out about this sales, but some people were particularly unhappy, such as Ma Chengkun, the boss of "Oriental Daily".

At this time, in the building of the Oriental Newspaper Company, Ma Chengkun looked at the statistical reports and analysis reports submitted by his subordinates.

Ma Chengkun's appearance made the subordinates who submitted the report trembling, not daring to make any noise, and did not dare to take a breath, for fear that Ma Chengkun would put fire on him, as if he had thought of the tragic situation of his colleague Wu Neng a few days ago. He was a jerk all over.

"Go out first! Let all mid-level and above employees go to the conference room for a meeting!" Ma Chengkun looked up at him and said lightly despite his anger.

"Okay boss, I'll tell you right away." The employee bowed his head and said respectfully, then walked out quickly, closing the door gently when he went out.

After the employee went out, Ma Chengkun couldn't bear it any longer, his expression became hideous, his blue veins burst out, and he looked like he was going to choose someone to devour, which made people feel scared when they saw it.

""Jiuding Daily", "Jiuding Daily"... Is it really the nemesis of my "Oriental Daily", and it has impacted my newspaper sales. Yesterday, the sales of "Oriental Daily" dropped to 120,000 copies, which is lower than "Ming Pao" , in just a few days, it has dropped from number one in sales to number four in sales, Xia Yu, my mother who lost mine!"

"Snapped!"

Ma Chengkun was furious and slapped the table with a loud noise. Although his palm tingled, Ma Chengkun didn't seem to care.

After losing his temper for a while, Ma Chengkun calmed down while panting, and tidied up his clothes a little. After all, he had to go to a meeting later.

However, before leaving, Ma Chengkun once again looked at the statistical data in his hand, thinking of the news from the family's dark line adventure, a haze flashed in his eyes, and he said to himself: "I must not sit still, otherwise "Dongfang" The sales of Daily News will only get lower and lower, which is extremely unfavorable to the family, and there will be no way for the Hong Kong government to be jealous! Now is a critical period, and I must not make mistakes here!"

"Hopefully they can come up with some solutions later, otherwise..."

At the end, Ma Chengkun narrowed his eyes slightly, clenched his teeth, and a fierce light flashed in his eyes.

ps: Ask for a recommendation ticket, thank you!