Rebirth of the Strongest Tycoon

Of course, Xia Yu knew about Yan Wenhan's proposal, and even he knew the inside story better than Yan Wenhan.

The potential and influence of fashion magazines and Playboy are definitely more terrifying than Yan Wenhan imagined.

One thing Yan Wenhan guessed right, the magazine income in the fashion field is really the highest among all magazines!

Xia Yu has seen a ranking list in 2009 in his previous life, which is the advertising revenue ranking of all well-known magazines in China.

Caijing, the number one magazine in the field of economics and management, has an annual advertising revenue of around 200 million, followed by Fortune at around 150 million, and China Business News Weekly, which ranks third, to exceed 100 million. .

However, the magazine "Fashion Yiren", which ranks first in the field of fashion and beauty clothing, has an annual advertising revenue of 670 million, the second "World Fashion Garden" is 570 million, and the third "Ruili Yiren Fashion" is 490 million. .

And according to statistics, there are 13 magazines with advertising revenue of more than 100 million yuan, and 9 magazines with advertising revenue of more than 200 million yuan!

And it's all advertising revenue in 2009, when the money hasn't depreciated on a large scale!

Comparing the two fields, the difference is too big!

The revenue of Caijing magazine, the first in the field of economics and management, can only be compared to the tenth place in the field of fashion!

A glimpse of the leopard, a woman's business is really easy to do!

If Jiuding Newspaper Company can successfully make fashion magazines, its advertising revenue will definitely surpass other newspapers and magazines in one fell swoop.

Under the same sales volume, it is not a problem to surpass the "Economic Weekly"!

"Wenhan, your idea is very good, you can do it, I will give you the greatest support!"

Xia Yu said with certainty and made a promise.

"thank you boss!"

Yan Wenhan thanked him happily.

"Wenhan, you have said so much, and I also have some ideas. You should listen to it first, and then think about it carefully!"

Xia Yu thought about it and said slowly.

Yan Wenhan immediately restrained his smile, sat up straight, and looked at Xia Yu with burning eyes, ready to listen.

"In the field of newspapers, our company has firmly established a leading position in the entire Southeast Asian region, but since we have done it, we must do it all and cover all categories."

"In entertainment, we lack a representative newspaper."

"Don't look at the fact that entertainment doesn't seem to be in the mainstream, it looks a bit low-level. The newspapers that make entertainment newspapers are all third-rate tabloids, but in my opinion, the entertainment industry still has great potential, and its influence will grow in the future. , as a businessman, we cannot look at any industry with a discriminatory eye."

"Since in the eyes of everyone, entertainment news is very low-end, then we will make a set of standards and raise the threshold, which will make it easier to build authority, don't you think?"

"Yes, you are right!"

Hearing the boss's question, Yan Wenhan nodded with a thoughtful expression on his face.

"So next, the company will set up another newspaper, specializing in the entertainment field, called "Entertainment Daily", which is grassroots, popular, but professional. Be careful not to report fake news, and don't go too far. Get rid of those bloody inside stories, so as to improve the grade and authority of the newspaper!"

"In the media industry, authority always comes first!"

"Understand?"

"Understood!"

Yan Wenhan nodded solemnly, and at the same time he had already taken out his notebook and quickly recorded it.

"With "Entertainment Daily", we can achieve full coverage in the field of newspapers, then let's talk about the field of magazines."

Xia Yu made a conclusion, took a sip of water to moisten his throat, and continued.

"The market in the magazine field is larger than that in the newspaper field, and the profits are also higher, so in the next few years, Jiuding Newspaper Company will focus on specializing in the magazine field when consolidating and improving the newspaper field."

"I said some categories for you to remember."

"In the field of entertainment, you can make an "Entertainment Weekly", a popular film and television magazine with both pictures and texts,

Publish news reports, product introductions, interviews, reviews, etc. in entertainment (including movies, videos, concerts, records, tapes and books, etc.), and even have columns for children's entertainment and entertainment equipment purchases. "

"In terms of men's magazines, you just said to make a magazine similar to "Playboy". I also have some ideas. Our local market is blank. We can make one to fill the vacancy in the men's magazine market and fill the psychological needs of men. vacancy."

"The name of the magazine can be called "Men's Clothing", the purpose of the magazine is "Men need true temperament", and the content can be full of sexy photos of sexy women. Don't break the scale, you can still do well. I believe that no matter it is the grassroots, Whether it is an elite man or a child of a wealthy family, it is absolutely impossible to refuse.”

"And the fashion field is a big category, and the market that can be deeply cultivated is large enough."

"For example, in the field of fashion and beauty, you can do two books, namely "Fashion Yiren" and "Mr. Esquire", which are aimed at men and women respectively. The concept of running the magazine can be: personality growth, gender relations, and career development. , emotions, health, career, life, fashion, beauty, entertainment and other sections to write content."

"Even this field can be further refined. "Fashion Yiren" is aimed at young women in the public, and another book called "Bazaar" is aimed at high-quality women with mature elites with high spending power."

"Similarly, it is also possible to make a "Harper's Bazaar Men" magazine for mature elite men."

"For example, in the field of health and family life, you can also do two books, called "Fashion Health", which is divided into men's and women's versions, focusing on the eternal theme of "health", with "physical health, mental health, social adaptation". "Power" three aspects are the core of editing, providing comprehensive psychological and physical health information."

"There are also sports and hobbies, which are still inconspicuous now, but have good potential in the future. You can make a book called "Fashion Travel", you can learn from the "National Geographic Society", by providing a unique travel reading experience , inspiring readers to explore the world."

"Fashion can be built into a big brand, as well as "Fashion Home" for the home furnishing industry, "Fashion Time" for the fashion watch industry, and so on."

"In addition, there are other fields, such as the automotive field, to make a professional automotive magazine, committed to providing the latest, most authoritative, most comprehensive and most objective automotive information, popularizing knowledge for consumers, and after successful , advertisements in the auto industry will be soft-hearted, and the name of the magazine can be called "Automobile Magazine"."

"In terms of literature, culture and art, we can make a magazine called "Zhiyin", which can hold high the banner of "beautiful human feelings and beautiful human nature", and adhere to the awareness of running a boutique journal of "readable articles and wonderful issues" , the future will be good too!”

"As for other fields that I haven't mentioned, you can investigate later. The market for magazines is very large!"

The more Xia Yu talked, the more inspired he became, and he said everything that came to his mind in one breath.

Looking at Yan Wenhan, who was stunned, but was still writing and writing, a smile appeared on the corner of Xia Yu's mouth.

Xia Yu watched quietly, and when Yan Wenhan finally put down his pen with a sour hand, he heard his admiration and emotion from the bottom of his heart: "Boss, you are really amazing, I didn't expect that there is such a large market and space for operation in the field of magazines. , I used to be ignorant, but now listening to your advice is really deafening!"

Listening to Yan Wenhan's sighing words and seeing his admiring and shocking eyes, Xia Yu smiled and said encouragingly: "Observe and think more, you can also find out!"

"Well! I will definitely remember your instructions!"

Yan Wenhan solemnly nodded and assured.

"After remembering so much, how will the company develop in the next few years? Do you have an outline?"

Xia Yu asked.

"Have it!"

"In the next few years or even decades, we will go deep into the field of newspapers and magazines, and lay the foundation, nothing more than expanding the market scope, going out from Hong Kong, to Asia, to Europe, and to the world!"

"How to do the magazines and newspapers, and how to do them better, you need to explore and research on your own, I have left it to you, I believe you can do it well, don't let me down!"

After speaking, Xia Yu looked at Yan Wenhan with expectant eyes.

Yan Wenhan pursed his lips, his eyes full of determination, and nodded solemnly.

"Don't worry, boss, I will work hard and I will never let you down!"

"Um!"

"Any questions?"

"temporarily unavailable!"

Yan Wenhan shook his head and said.

"If you have any questions, ask me again. If you have nothing to do, just go to work first!"

"Goodbye boss!"

Yan Wenhan solemnly put away the notebook in which he had recorded ideas, held it firmly in his hand, bowed to Xia Yu, and then slowly exited the office after speaking.

Looking at Yan Wenhan's back and feeling his burning fighting spirit, Xia Yu showed a smile of anticipation.

"Hope you don't let me down!"

"If these magazines can be made, Jiuding Newspaper Company will have the foundation to become a world newspaper giant!"