Rebirth of the Strongest Tycoon

In the new week, "Jiuding Daily" directly announced the total sales of "Economic" magazine.

After a number of 160 was announced, the entire press in Hong Kong and Southeast Asia was completely silent.

This is an extremely brilliant number, and it is also a number that makes them feel deeply powerless. For Jiuding Newspaper Company, they have completely extinguished the idea of ​​surpassing it. This is not a number they can achieve.

The sales of one million magazines are still at a high price of 2.5 Hong Kong dollars each, which is so much higher than the price of their newspapers that they can still sell one million copies. The average daily sales volume is 142,800, which is also more than The daily sales of Ming Pao, the No. 3 in Heungkong, how do they compare?

What's more, the most important foundation of Jiuding Newspaper Company is "Jiuding Daily". The total daily sales volume on the latest day reached 800,000 copies, which is another figure that makes them look up to the mountains.

"Jiuding Daily" has refreshed the sales records of newspapers throughout Southeast Asia and Hong Kong time and time again, and its dominant position is becoming more and more indestructible!

In addition to "Jiuding Daily" and "Economic" magazine, don't forget that Jiuding Newspaper Company also published "Xun Qin Ji". After accumulating this week's sales, the total sales of "Xun Qin Ji" also exceeded one million sets, reaching 1.05 million sets, the two volumes add up to a total of 2.1 million copies.

The company's total sales reached 6.2 million. Xia Yu's royalties and the company's gross profit add up to more than 3 million, and this number will continue to increase with subsequent sales.

The only pity is that the users who bought the book have not all converted into the support of "Jiuding Daily", and it is estimated that some of them are passers-by fans or readers of physical books such as lack of compulsion to read books and patience.

In the second week, the second issue of "Economic" magazine was re-issued, and the cumulative total sales dropped a lot after a week to only 680,000 copies, which was 20,000 copies away from the 700,000 copies that Xia Yu expected. , but it also exceeded his expectations of 600,000 guaranteed copies, and Xia Yu was also very satisfied.

The next thing to do is to stabilize the 680,000 subscriptions, and then continue to find ways to increase sales!

During this period, Jiuding Newspaper Company once again held a bidding meeting for advertising space, and the results were very gratifying!

Holding the "Jiuding Daily", which covers the whole of Southeast Asia and Xiangjiang Aomen, with a daily sales volume of 800,000 copies, and considering that a newspaper is definitely not limited to one person's reading, then the number of affected people can definitely exceed one million.

There is also a weekly "Economic" magazine with a sales volume of 680,000 copies, covering more than 680,000 people, and this group of people still has high spending power and high commercial value, and belongs to the high-quality user group that advertisers like most.

And both platforms are the first! And far ahead!

With these two major platforms in hand, advertisers are waving their checks towards Jiuding Newspaper Company, just to grab those rare advertising resources.

Due to the scarcity of resources, the heat of the competition was astonishing. The competition in the bidding meeting was very fierce, and the price of each advertisement space was so high that Yan Wenhan, who presided over the bidding meeting, couldn't even close his mouth.

According to the final statistics, the advertising revenue of Jiuding Daily this month reached 3.6 million, which is more than three times the advertising revenue of the first month's 1.0 million!

The advertising revenue of 3.6 million, divided by the daily sales volume of 800,000 copies, means the average monthly advertising value of each newspaper is 4.5 Hong Kong dollars, and the daily advertising value is 0.15 Hong Kong dollars, which is not too high.

But after thinking about this month, the daily sales of "Jiuding Daily" has more than tripled, so it is not surprising that there is such a high advertising revenue!

Of course, the advertising spaces in this auction are all fixed advertising spaces. In addition to these fixed advertising spaces, "Jiuding Daily" also has some other active advertising spaces, such as gold-filled advertisments!

Directly ask "Jiuding Daily" to write a soft article and put it in a position with high exposure rate. This kind of advertising value is also extremely high, and of course the advertising fee is not much lower.

However, this kind of soft article needs to take into account the specific situation before accepting the order.

And it can't appear too often, it will affect the user's reading experience, so it will not be placed in the advertising auction to attract investment.

Therefore, the advertising revenue of 3.6 million Hong Kong dollars a month is not the final revenue, and the advertising revenue will definitely be high or not low after a month!

And "Economic" magazine's advertising revenue also exploded, and more than "Jiuding Daily"!

According to the design of Jiuding Newspaper Company, an "Economy" magazine has a total of 40 pages. Except for the copy advertisements that have not yet officially issued external orders, the fixed advertising space on each page and the advertising space on the first and last cover pages add up to a lot. Scary, more than twice as much as the "Jiuding Daily"!

However, despite the large number of advertising spaces, "Economic" magazine has a special status, and its sales and influence are too strong, resulting in too many advertisers coming to grab it, and there are still too many monks and few porridges, and all of them are robbed.

Because "Economic" magazine is published once a week, unlike the daily issue of "Jiuding Daily", there is plenty of time to receive and arrange advertisements, so the advertising charging model of "Economic" magazine is also different, it is once a week instead of Once a month like "Jiuding Daily"!

Because the first issue of "Economic" magazine did not receive advertisements, it started from "Second Issue", and there is no journal comparable to "Economic" magazine in the entire Southeast Asia and Hong Kong Aomen area, and even the sales volume exceeded There are no 100,000 copies, so there is no way to compare, and the value of each advertising space is not easy to determine.

To this end, Xia Yu directly instructed Yan Wenhan to bid directly for each advertising space in the first "Economy" magazine advertising bidding, and the highest bidder won the bid, and the winning bid price also became the reference price for the next issue.

From the next issue, the form of advertisements in Economic Magazine will be richer and more convenient. That is, Jiuding Newspaper Company directly sells each advertisement space at a clear price. Whichever one you want to buy, you don't have to bother. Run over and bid for ad space once a week.

It can be said that Jiuding Newspaper Company is also very considerate to serve customers!

Because "Economic" magazine has too many pages and many advertising spaces, the advertising revenue of the second issue reached 1.8 million!

Divided by the sales of 680,000 copies, the advertising revenue per issue is HK$2.65, which is much higher than the HK$0.15 per issue of Jiuding Daily!

But thinking about the number of advertising spaces in "Economic" magazine and the value of users, the value is actually not high!

You must know that each issue of the magazine lasts for seven days, adding up the seven-day advertising revenue of "Jiuding Daily", there is also an advertising revenue of 1.05 Hong Kong dollars, the actual difference is not big!

The advertising revenue of one issue of "Economic" magazine is 1.8 million, and fifty-two issues can be published in a year. Even if the sales of "Economic" magazine will not increase, as long as every advertisement space is occasionally read and sold, then the light The fixed advertising revenue can reach nearly 94 million Hong Kong dollars!

Coupled with the monthly advertising revenue of "Jiuding Daily" of at least 3.6 million Hong Kong dollars, it can reach 43 million Hong Kong dollars in a year!

Adding the two together, in an ideal state, Jiuding Newspaper Company's annual advertising revenue will exceed 100 million, reaching 137 million Hong Kong dollars!

Absolutely outrageous numbers!

Exposing it will definitely scare your peers to death!