Rebirth of the Industrial Tycoon

At the signing ceremony, Chen Maikang looked at the big man next to him with envy.

"You are only 21 years old, and you have already received a big contract worth tens of millions." Chen Maikang sighed.

Little did Chen Maikang know that the young big man next to him would become his leader sixteen years later.

Next to him, the general manager of the Eastern Team also had a happy face. Because as a team that develops players, they can also get a share of the pie.

Feiyue Sports offered Dayao a seven-year endorsement contract worth 70 million yuan, which is equivalent to 10 million yuan a year. . This may not seem like a big contract now, but based on the income level at the time and the domestic sports market, Feiyue Sports was almost being taken advantage of.

You must know that Anta signed Kong Linghui to coach, and only gave him 3 million a year.

Coach Kong was handsome and fierce, but he was not bald. He was soft-handed in winning various championships, and table tennis was still a national sport. At that time, getting an endorsement contract of 3 million was already a sky-high price. A player like Dayao had not yet established his worth in the international arena. , offering him 10 million a year is indeed too much of a premium.

Historically, Yao entered the NBA as the No. 1 pick and played for one year, but Nike was only willing to give him a four-year contract worth $1.6 million. $400,000 a year is only equivalent to 3.2 million yuan.

At that time, Yao's team's asking price was not high. It only required 5 million US dollars over four years, which was equivalent to 10 million yuan a year, but Nike would not even pay this price.

It wasn't until the next year that Dayao made rapid progress and won a seven-year, $50 million endorsement contract with Reebok.

Therefore, the price offered by Feiyue Sports is equivalent to Dayao's asking price after entering the NBA.

Moreover, Feiyue Sports also gave an additional clause. If Dayao can enter the NBA, the endorsement amount will be doubled!

This is clearly saying, stop messing around in China and go to the NBA as soon as possible!

So at the same time, Feiyue Sports' stores began to expand rapidly in various cities across the country.

Li Weidong adopts the expansion model of franchise stores, and the franchise fee is not high. The purpose is to spread Feiyue Sports stores across the country in the shortest possible time.

For franchisees, Feiyue Sports basically accepts all comers.

In this process, many franchisees will go bankrupt.

In fact, Feiyue Sports' product positioning is mid-to-high-end. If it is located in a bustling business district, there will definitely be no problem. However, if a specialty store is opened in a place where there is not a lot of traffic, it will most likely close down at a loss.

Leap's high-end products, such as the signature sneakers of Kobe, Carter, Tracy McGrady and others, are priced enough to compete with major international brands such as Nike and Adidas.

Mid-range products are much cheaper, but still more expensive than domestic brands. As for low-end products, there are none.

Li Weidong's strategy for Feiyue Sports originally did not include low-end products. Feiyue Sports hires NBA superstar-level spokespersons. If it goes into the low-end market, it will affect the brand value.

Moreover, the profits of low-end products are also low. There are so many small workshops in China making street stalls, so why should Li Weidong get involved?

Fukang Agricultural Machinery Company, Li Weidong looked at the company's performance report with a serious expression.

Compared with last year, Fukang Agricultural Machinery's performance has declined.

After entering the 21st century, China's local agricultural machinery companies have entered a relatively difficult period.

In the mid-to-late 1990s, many internationally renowned agricultural machinery companies began to establish wholly-owned or joint venture factories in China and implemented a localization strategy.

These international agricultural machinery companies have higher technology and stronger capital, and have quickly occupied the mid-to-high-end market. Many local time-honored state-owned enterprises have to cooperate with foreign capital in order to continue to survive.

And a large number of private enterprises are also rapidly rising. Not all private enterprises have the large scale and excellent technology research and development capabilities of Fukang Agricultural Machinery. The vast majority of private agricultural machinery companies have backward technology and little capital, and can only produce some low-end single products.

Although I cannot praise the quality of the products of private agricultural machinery companies, they are better than others at low prices. Therefore, those low-end markets with very low profits were quickly occupied by private agricultural machinery companies.

As a result, the agricultural machinery companies caught in the middle were unlucky. In the mid-to-high-end market, they cannot compete with foreign investment and joint ventures, and in the low-end market, their prices cannot compete with those of private agricultural machinery companies.

Therefore, this type of enterprises without technology, lack of funds, and poor management were basically eliminated by the market in the late 1990s. Even those who survive will have a hard time, and if they can barely maintain normal operations, they are considered good.

The hard times for the agricultural machinery industry will not get better until 2004. In 2004, the state promulgated the "Agricultural Machinery Promotion Law" to provide strong policy support for agricultural machinery.

Then in 2006, the country completely abolished agricultural taxes. When farmers have more money in their hands, they will naturally buy more agricultural machinery.

Policy help has promoted the development of domestic agricultural machinery. The scale of the domestic agricultural machinery industry, the independent innovation capabilities of enterprises, technological research and development and product quality levels, as well as the export of agricultural machinery, have all risen several levels. The ten years from 2004 to 2014 are also known as the golden ten years of China's agricultural machinery industry.

Now there are still three years to go before 2004, which is the most difficult thing for the domestic agricultural machinery industry.

The scale of Fukang Agricultural Machinery is not comparable to that of large state-owned enterprises, such as Yituo Factory and China United, which are leading domestic enterprises. Not only do they have profound foundations, but they are also very large in scale, which is unmatched by private enterprises.

In terms of technology, Fukang Agricultural Machinery is considered strong among local companies, but there is still a big gap compared with foreign-funded companies. To compete with foreign-funded enterprises or joint ventures that produce locally, we still have to rely on price wars.

For example, the cotton harvester produced by Fukang Agricultural Machinery relied on its low price to win the market in the northwest.

However, it is impossible for the Construction Corps to purchase hundreds of cotton harvesters every year. This year, the purchase volume of the Construction Corps has decreased, which has also reduced the profits of Fukang Engineering a lot.

Another major product of Fukang Engineering is agricultural tricycles.

However, after ten years of development, the agricultural tricycle market is almost saturated, and the sales of agricultural tricycles are unlikely to grow as much as in previous years.

What’s more important is that many cities in China have issued “motorcycle bans”!

Motorcycles were once the main means of transportation for Chinese people. In the 1990s, it was considered superior for ordinary families to have a motorcycle. If young men at that time could ride a motorcycle, it would be much easier to find a partner.

However, with the development of the times and the progress of society, the disadvantages of motorcycles have gradually become apparent.

The three main disadvantages of motorcycles are that they easily cause traffic congestion, air pollution, and traffic accidents.

The traffic jam is easy to explain, mainly because the motorcyclists did not obey traffic rules at that time. Therefore, the blame should not actually be placed on the motorcycle, but on the motorcycle rider.

Thinking about how many electric vehicles are now cruising around in cities, and the old electric vehicles occupying motor vehicle lanes wantonly, you can probably understand the situation at that time.

The air pollution caused by motorcycles is related to the emission standards set by the country.

At that time, the fuel consumption of all domestic motorcycles was less than one-third of that of a 1.6L family car.

However, because the structure of motorcycles is different from that of cars, the emissions of nitrogen oxides and carbon monoxide from motorcycles are relatively high, and can easily exceed the national emission standards.

Problems in this area can only be solved after the National Five standards are implemented. Basically, the displacement of motorcycles meeting the National Five standards has reached the national standards.

The country began to implement the National Standards in 1999, and the "motorcycle ban" in most cities was also implemented at that time. After the National II standards were implemented in 2004, some major domestic cities had already implemented motorcycle bans; after the National III standards were implemented in 2007, the motorcycle bans had been extended to counties.

As for whether motorcycles are prone to traffic accidents, it still depends on whether the driver obeys traffic rules. Regardless of motorcycles or cars, as long as everyone obeys traffic rules, the traffic accident rate will definitely be greatly reduced.

However, once a motorcycle is involved in a traffic accident, it is indeed more dangerous. After all, motorcycles are made of leather and iron, and the driver is exposed to the outside. Unlike cars, which are made of iron, they are protected by the outer shell of the car. .

Even if a motorcycle driver wears a helmet, it only increases the probability of saving his life when encountering a traffic accident, and physical injuries are unavoidable.

The emergence of the motorcycle ban has greatly affected the sales of domestic motorcycles and also affected the sales of agricultural tricycles.

Agricultural tricycles are noisier, cause more air pollution and are more likely to fail to obey traffic rules. Many cities have already banned agricultural tricycles from entering the city. Since the ban on motorcycles was issued, the ban on agricultural tricycles has become more justified.

Although agricultural tricycles are still a good helper for farmers in rural areas, if they are not allowed to travel in urban areas, many vendors and passenger tricycles will be affected. Without this part of customers, the sales of agricultural tricycles will naturally decrease significantly.

Cotton harvesters and agricultural tricycles are the two core products of Fukang Agricultural Machinery. Nowadays, the sales of these two products have decreased, which has also directly affected Fukang Agricultural Machinery’s revenue.

Yue An'an was sitting aside and noticed that Li Weidong's face was not very good-looking, so he quickly explained: "The production cost of cotton harvesters is too high, so the price is relatively high. Ordinary farmers will definitely not be able to afford it. Once this happens, The reduction of orders from the Construction Corps will directly affect our efficiency.

However, the Ministry of Scientific Research has accelerated work progress and will replace the parts required for cotton harvesters with local production, which can significantly reduce production costs. In addition, at the national policy level, I will see if I can get special national subsidies for cotton harvesters. With subsidies, sales of cotton harvesters should be better. "

Li Weidong nodded: "Domestic substitution must be carried out, but this will definitely take a time process, and it cannot be eaten in one go. As for the state's agricultural machinery subsidies for cotton harvesters, I think it is unlikely in the past two years. . These are things that cannot be quenched by water, so if you want to improve efficiency in the short term, you cannot rely on cotton harvesters.”

Yue Anquan went on to explain: "The decline in sales of agricultural tricycles is mainly affected by urban bans. Many cities have banned motorized tricycles from operating within urban limits. Now there is a motorcycle ban, which directly leads to our Sales are down.

To this end, we have also discussed some solutions. The main solution at present is to use electric tricycles to replace our current motorized tricycles. The scientific research department led by Dr. Ni has also begun research and development work on electric tricycles. "

As early as the mid-1980s, China had electric bicycles, which were called "battery bikes" at the time. Since there was no corresponding battery technology, the battery bikes at that time actually burned oil. A small single-cylinder engine supplies power to the battery, and then the battery is used to drive the car forward.

This is far from being similar to today's gasoline-electric hybrid cars. When the gasoline engine is running, the battery is charged. When the battery is charged, the gasoline engine stops and then uses the power in the battery to drive. When the electricity is not enough, the gasoline The engine restarts.

But at that time, there was no power storage technology like today, and the electricity in the battery alone could not travel very far. In addition, the horizontal bar engine was very noisy, so this so-called battery car was noisier than a motorcycle when it was running.

Due to backward technology, in the 1990s, domestic electric vehicles were basically imported. For example, electric golf carts and electric sightseeing cars are all purchased from abroad at high prices. The price of one can buy several Santanas.

In the mid-1990s, China began to develop its own electric vehicles. Since Tsinghua University developed the first electric vehicle in 1995, China has kicked off its research and development of electric vehicles.

Before 2000, China's electric vehicle research and development was still in the exploratory stage. At this time, China was still unable to produce qualified four major components of electric vehicles, namely motors, batteries, chargers and controllers.

These four major components are key technologies for electric vehicles. Since China cannot produce them, they can only rely on imports. Therefore, the domestic electric vehicle companies of that era could only be regarded as electric vehicle assembly plants.

And the performance of the four major components of that era was not good either. The electric bicycles at that time, with a brand-new battery, could not even travel 30 kilometers when fully charged, and the battery life was very short. It could only be charged more than 200 times. If it was charged every day, the battery would have to be replaced in half a year.

There is only a motor, the maximum output torque is less than 20nm, and the kinetic energy is very poor. Whenever you encounter a high slope, you have to push it. It's okay in a plain city, but if you live in a mountainous place like Chongqing, buying an electric bicycle and riding it every day will definitely give you some exercise.

In addition, problems such as chargers easily catching fire and poor control of the control system are also common.

Although electric bicycles at that time had many shortcomings, many discerning people had already seen that electric bicycles were the direction of future development. Especially after various cities began to issue motorcycle bans, the prospects of electric bicycles are even more promising.

Yue An'an is obviously that kind of visionary entrepreneur. He has seen that electric vehicles will have broad prospects, so he has asked the R\u0026D department to start developing electric tricycles to replace motorized tricycles.

After listening to Yue An'an's introduction, Li Weidong nodded slowly: "Electric tricycles are indeed the future development trend. As long as the technology can gradually mature, they will definitely be able to replace motorized tricycles in the future. It is the right decision for us to make arrangements in this regard early. ”

Yue Ping An said: "It's just that we have encountered a big problem in our current research and development. If it is not solved, the entire research and development progress will be slowed down."

"Is it a battery problem?" Li Weidong asked immediately.

In Li Weidong's impression, batteries have always been the number one issue restricting the development of electric vehicles.

However, Yue Ping An shook his head: "It's not a problem with the battery, it's a problem with the motor!"

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