Rebirth of the Industrial Tycoon

The fact that a blower was sold for 500 US dollars was not concealed for too long. Domestic colleagues soon found out that Li Weidong put a shell on the blower and cheated the Indians out of a large sum of money.

Cheating people is always not very glorious, but in the eyes of many people, this has become a classic business marketing case. Later, a university professor even took this case to class to explain.

In the field of business marketing, many so-called classic cases actually have some cheating elements, such as empty-handed white wolf, false propaganda, exaggeration, borrowing chickens to lay eggs, etc. There are endless means.

But this world is a hero after all. If you are a successful person, then your use of these means is not only harmless, but will become a good story.

In addition, this incident has another impact, that is, it makes Chinese companies realize that Indians are easier to cheat. When doing business with Indians in the future, they must ask for a high price!

Oakland, California, USA, where the 2000 NBA All-Star Game was held.

Due to labor disputes, the NBA was once locked out last season, and finally completed the annual competition with a shortened season.

Now that the labor dispute has been resolved, the NBA games have returned to normal, and the NBA All-Star Game has resumed.

The lockout has caused great damage to the NBA, at least in terms of commercial value, and the team owners have lost a lot of money, so NBA President David Stern hopes to use this All-Star Game to bring the NBA back to its heyday.

The dunk contest has always been the top priority of the NBA All-Star Game and the most watched event.

Also because of the NBA lockout, the NBA dunk contest has not been held for two consecutive years. The last dunk contest was the one when Kobe won the championship in 1998.

This year's dunk contest, the NBA also invited Kobe, the defending champion two years ago, but Kobe did not participate. But the dunk contest has never lacked outstanding young people. For example, this year's dunk contest has Carter, McGrady, Francis, Stackhouse and others participating.

In the players' locker room, Carter took out a pair of brand new sneakers from his bag, which immediately attracted the attention of other players.

"Vince, how come I haven't seen this pair of sneakers before! Is it the latest model? It looks really cool." Francis asked.

Many NBA stars like to collect sneakers, and Francis is one of them. In the future, he will collect a lot of out-of-print sneakers.

Carter replied: "This is the signature sneakers prepared for me by the sponsor, and it is planned to be released after the All-Star Game!"

"Signature sneakers!" Francis showed an envious expression on his face, and then he asked: "Has this shoe been named?"

"Yes, they named this sneaker 'Demi-God'." Carter replied.

"Demi-God? I thought it would be called UFO!" Francis said with a smile.

At that time, Carter did not have the nickname "Demi-God", but because of his explosive physical fitness and often flying over the backboard, the fans affectionately called him UFO.

As for the title of "Demi-God", it was first called out by O'Neal.

Carter nodded: "Yeah, I don't understand why this name was given. It reminds me of Hercules in mythology, but I don't seem to have any connection with that guy."

Hercules is Hercules, a hero in Greek mythology. He is the illegitimate son of Zeus, so he has the blood of a demigod. When Westerners mention demigods, the first thing they think of may be Hercules.

This new pair of sneakers named "Demi-God" quickly became the focus of the locker room.

After all, James Bond is a trendy brand designer. He has always been pursuing trends in the design of sneakers. Therefore, the leap to basketball shoes looks more like a trendy product rather than a traditional basketball shoe.

In the field of sneakers, some young brands often bring amazing products, but the designers of old brands are more rigid in thinking and often rely on their old products.

It is also for this reason that top brands such as Nike and Adidas often look for some trendy brands to make joint models. The trendy brands are responsible for designing the shoes, and the big brands only put on the label.

If the market response is good, then they can make a lot of money by using the sales channels of big brands. If the market response is not good, then the small brands will take the blame, and the big brands will not lose too much.

In the dunk contest, Carter received the most applause and cheers just in the introduction of the players.

In the NBA All-Star Game this year, Carter was lifted into the All-Stars by the fans as the vote king, which shows how popular Carter was at that time.

From this year until 2002, Carter was the vote king of the NBA All-Star voting. Even during this period, Jordan's comeback failed to shake Carter's position as the vote king.

It was not until the Lakers won three consecutive championships, which greatly increased Kobe's popularity, that Carter lost the 2003 vote king. However, in 2004, after the Lakers entered the reconstruction, Carter immediately regained the NBA All-Star vote king.

If it weren't for the huge number of Chinese fans, Carter might have won the highest ticket in 2005 and 2006.

During those two years, Chairman Yao was at the peak of his career in the NBA. With the support of Chinese fans, Chairman Yao won the highest ticket in the NBA for two consecutive years.

Therefore, in the first five years of the 21st century, the most popular star in the NBA was none other than Carter.

The slam dunk contest in 2000 was Carter's battle to become a god, and the strongest dunk king was born here.

This year, Carter faced very high-quality opponents. Needless to say, his cousin Tracy McGrady, rookie Francis' physical fitness is outstanding, Stackhouse was a top spring player in high school, and Richie Davis is also well-known. The dunker.

However, when Carter succeeded in the 360-degree windmill on the first dunk, the game seemed to be over.

In the following three dunks, Carter successively demonstrated a 180-degree turnaround dunk after the backboard, a hand-change with Tracy McGrady, and a reverse dunk with both hands, successfully winning the slam dunk contest championship.

When Carter won the dunk contest trophy, James Bond opened a bottle of champagne in front of the TV and cheered.

"Hahaha, these 'demigod' sneakers are going to be sold out soon!"

Just as James Bond would have cheered, Carter's signature sneakers became an instant hit. The day after the dunk contest ended, a large number of customers came to Feiyue's flagship store to buy Carter's signature sneakers.

However, the sneakers aren't available yet, and fans will have to wait until Monday.

Even on Monday, these demigod sneakers are still on sale in limited quantities!

This is clearly using hunger marketing tactics.

However, this trick is very effective. Precisely because the sneakers are sold in limited quantities, it attracts more people to rush to buy them.

Carter's popularity, coupled with the limited sales strategy, made this demigod basketball shoe become a phenomenon-level hit that swept the United States overnight.

All the chain stores in Feiyue are full of queues waiting for customers to buy half-length sneakers. Even if they can't buy them on the day, they can make a reservation first and pick them up directly after the goods arrive.

The entire Feiyue brand has also greatly increased brand awareness.

Historically, Carter participated in that slam dunk contest and wore a pair of and1 sneakers.

Although Carter still had a contract with Puma at the time, Puma's sneakers were too inexperienced to wear, and Carter had refused to wear Puma sneakers in games.

So Carter began to try on various brands of sneakers, and was eventually attracted by and1's Tai Chi sneakers, so he wore a pair of red and white Tai Chi sneakers and participated in the dunk contest.

With Carter's blessing, this shoe has undoubtedly become a hit and has become the flagship product of the and1 brand. As a result, and1 once became the top five sports brands in North America.

To this day, and1 still relies on speculating on Tai Chi sneakers to stabilize sales.

But unfortunately, and1 did not retain Carter, and Carter was eventually poached by Nike.

At that time, Nike had high hopes for Carter, and gave Carter the shox technology that Nike had worked hard to develop for more than ten years to promote. This is the famous Nike bb4 sneaker.

The last person to receive such treatment was Jordan. At that time, Nike had just launched air cushion technology, and Jordan was responsible for promoting it. From then on, Nike established its position as the leader of the industry.

The bb4 sneakers are indeed very popular, but the "demigod" discovered that his "half-human" part is actually his knees!

The knee injury greatly affected Carter's ability to fly. Carter's data began to decline. It was also for this reason that Nike's shox technology was questioned. Any immature shox technology was the main reason for Carter's knee injury.

In the end, Nike also decided to terminate the shox project. Perhaps this also shows from the side that shox technology does have safety risks.

Now Carter is the spokesperson of Feiyue, and the popular basketball shoes have become the "demigod" of Feiyue.

Dyson joined Nike in 1979. He started as a store manager and is now a senior executive of Nike. He holds multiple positions in the sales and operations departments and is also one of the strong contenders for the future Nike president.

At this time, Dyson's car was driving through the business district of Los Angeles and happened to pass by Feiyue's flagship store, and then saw a long queue in front of the door.

"Feiyue Sports? Is it that sports brand that just appeared in recent years? Are there so many people queuing up? Are they doing some kind of promotion?" Dyson said with a frown.

The assistant sitting in the front row immediately replied, "Sir, these people are rushing to buy a basketball shoe, the one that Vince Carter wore in the dunk contest. This pair of shoes has been very popular recently, and it is sold in limited quantities. So you have to queue up to buy it.”

"Limited sales? It's nothing more than a marketing strategy!" Dyson curled his lips disdainfully and continued; "But I never thought that Vince Carter would be so popular. I remember Carter was at Puma before, right? Then he was poached by Feiyue Sports? "

"That's right." The assistant then asked, "Sir, are you interested in Carter? Do you want me to send someone to contact Carter?"

Dyson frowned and thought about it. Seeing Carter's popularity, he really wanted to sign Carter to Nike.

After pondering for a moment, Dyson said: "Send someone to test Carter's tone first and see if it is possible to lure him to Nike."

"Okay sir, I'll send someone to do it right away." Assistant said.

Dyson looked out the window at the people queuing up and said, "The rise of Feiyue Sports in the past two years has indeed been quite ferocious. Unknowingly, it has already gained a very high reputation."

The driver and assistant replied, "The spokespersons signed by Feiyue Sports in recent years have been relatively successful. I remember when Feiyue Sports spent 10 million US dollars to sign high school student Kobe Bryant, everyone was laughing at them.

Now Kobe Bryant is not only the star of the Lakers, but has also been selected to the All-Stars consecutively. This year's Lakers have a very good record and have a chance to win the championship.

If Kobe can lead the Lakers and win two or three championships, it will be the most successful commercial endorsement in sports history, perhaps second only to when we signed Jordan.

Later, Feiyue Sports signed Tracy McGrady. Although he was still a substitute, he was only twenty years old after all, and he still had great potential that could be tapped.

If Tracy McGrady can maintain his current progress, he may become an All-Star. As long as Tracy McGrady can be selected as an All-Star, then Feiyue's signing will be a huge profit.

In addition, they snatched Vince Carter from Puma last year. In less than a year, this investment has already brought a very generous return.

Carter is the All-Star vote leader and performed amazingly in the Slam Dunk Contest. He has embarked on the path of a superstar and may really become the next Jordan! "

Dyson nodded: "Carter's potential is indeed shocking. In fact, we were also very interested in Carter back then, but Puma beat us to it. Now it seems that it was indeed a mistake not to win Carter.

However, Feiyue Sports' vision in selecting spokespersons is indeed very precise. It seems that we need to pay more attention to this in the future. Once a young player is favored by Feiyue Sports, we must also pay more attention to it.

If they are really potential new stars, they might as well dig them out at a high price. They are a second-tier sports brand. No matter how hard they compete, they can't compete with us, Nike! "

James Bond is also on the phone with Li Weidong.

"Boss, your judgment is very accurate. It is indeed the best time for us to launch Carter's signature sneakers after the dunk contest. Now the sales of this sneaker are very hot. Maybe it will become the U.S. sneaker sales champion this year!"

James Bond paused and then said: "In addition, I have sent information on this year's potential new stars to your email. This is only preliminary scouting information. After the NCAA March Madness is over, I will also send you Your detailed information."

Li Weidong replied: "I've seen that list, and there aren't any guys with potential. On the Lakers side, the team has adapted to the triangle offense system, and O'Neal and Kobe have become more and more understanding as a team. The Lakers are very likely to win the championship this year, so we still focus on Kobe.”

The 2000 NBA draft was a very poor one. Among the players in this draft, only three players made it to the All-Stars.

Several of the more talented players are all glass men, and injuries have completely destroyed their talents. And most of them quickly disappeared from the NBA. There are only a few sixth men who have continued relatively long sports careers.

The NBA draft has always been like this. After several big draft years, it is bound to usher in a small draft year. Outstanding young people either ran for office a few years ago or waited two years before running.

Therefore, after every draft year, there will always be one or two drafts where all the players are imported.

Just listen to James Bond continue to say: "Boss, there is another thing I need to report to you. Carter's agent inadvertently revealed to me that Nike, Adidas and Reebok have sent people to contact him."

"Accidental disclosure? I think it was disclosed on purpose!" Li Weidong asked with a smile.

"It should be intentional. According to Carter's agent, Nike and Adidas contacted him to tentatively inquire about Carter's price. They wanted to poach Carter!" James Bond said.

Li Weidong thought for a while and said: "Carter turned around from Puma to Leap Sports. He should not change jobs again in a short time. For players, frequent changes in sneaker sponsors also have an impact on reputation. Carter's agent People do this just because they want us to give Carter more resources!”

"I think so too, but I think we have to guard against this kind of thing. Nike, Adidas, and Reebok are all big companies, and they are much stronger than us. If we really compete for spokespersons, I'm afraid we are no match. . ” James Bond continued.

"Yes, it's important to be on guard against others!" Li Weidong murmured, but in his mind he was wondering if he should strike first and find an opportunity to trick these big brands.

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