Rebirth of the Industrial Tycoon

Chapter 582: Taking advantage of free advertising

Qinghe City Textile Wholesale Mall, Kong Zhenlong came here again, which can be regarded as a revisit to his old place.

Compared with a few years ago, the textile wholesale mall is much more prosperous. There are people coming and going in the mall, and there is a constant flow of vehicles in front of the door.

The Beijing-Shanghai Expressway has not yet been fully completed, but the section from Qinghe north to Beijing has been opened, which means that trucks can reach Beijing directly through the expressway.

After all, the capital city is the center of the country. The transportation here can connect all directions. When products are shipped here, they can basically reach the whole country. Therefore, the expressway public prosecution only reaches the capital city, and it has also greatly promoted the development of Qinghe Textile Wholesale Mall.

In the future, when the Beijing-Shanghai Expressway is completed, Qinghe and the two largest cities in China will form a one-day living circle, which will be a great boost to business.

As the business gets better and better, more and more merchants come to the wholesale mall to purchase goods, and the number of three-bouncers carrying passengers has also increased exponentially. The three-bouncers run rampant and do not obey traffic rules, which also makes the traffic around the wholesale market difficult. The order is somewhat chaotic.

However, in the eyes of many people, this is not chaos, but a symbol of prosperity. Only a prosperous wholesale market can have so many three-bouncers.

"Back then, foreigners said this was a ghost fortress and a face-saving project, and some domestic media followed suit without verifying it. However, when I came to interview, many merchants had already moved in."

Kong Zhenlong paused for a moment before continuing, "I really hope that foreigner who spreads rumors will come back to see how prosperous this place is and give him a hard slap in the face!"

"Perhaps it won't be long before you can see his works!" Li Weidong said with a smile.

The "book" Li Weidong refers to is, of course, the book "China is about to collapse" that Zhang Juzuo is famous for.

When this book was published, it aroused heated discussions around the world. The anti-China forces in the United States were even more excited to find a treasure. They regarded the predictions of this book as true and eagerly counted the calendars, waiting for the collapse of China. one day.

As a result, I was slapped in the face day after day, year after year, and this book was often used to flog the corpse.

Just listen to Li Weidong continue to say; "Reporter Kong, you have visited my Puppy Electric Factory before, I think you should have understood that if you want China's hundreds of millions of rural laborers to live a good life, relying on agriculture is far from enough. .

Is the demand for labor for cotton picking in the Northwest large enough? But it can only solve hundreds of thousands of people, and the time limit is only two short months during the cotton harvest. What about the other ten months? You can't go hungry, right?

Therefore, developing the manufacturing industry is the answer to the problem. Let a large number of farmers leave agriculture and come to manufacturing jobs, which can create higher value and earn more abundant income.

However, the products produced in the manufacturing industry must be sold to make money. If the products produced cannot be sold, they are almost like waste products. So a commodity circulation link is needed! "

Li Weidong said, pointing to the surrounding shops, and then said; "This textile wholesale market is the link of commodity circulation. It is impossible for ordinary people to go directly to the factory to buy products. At this time, these traders are needed to sell the goods to the people. .

At the same time, this commodity circulation link needs someone to do it, which will create a lot of jobs and provide jobs for many people. Reporter Kong, guess how many people are counting on me, a commodity wholesale mall, for food? "

Kong Zhenlong thought for a while and asked, "Is there twenty thousand?"

"More than that!" Li Weidong shook his head and continued; "The merchants in the wholesale mall alone, plus the people they employ, are more than 20,000. In addition, the logistics related to the wholesale mall will also use a lot of resources. Few people.

You have also seen the situation outside wholesalers. There are large trucks coming to pull goods and deliver goods, which requires drivers and loaders. There are also those three-bouncers who will bring some small traders and also help small traders. Trafficked goods, all of them depend on this wholesale mall for food! "

As Li Weidong was talking, a voice sounded from behind: "The teacher in front of you, give way, be careful of getting burned!"

I saw a young man pushing a trolley over. There was a large box and a thermal bucket on the trolley. There were packed lunches neatly placed in the box.

Li Weidong pointed to the young man delivering food, and continued: "This should be a lunch stall outside, specially designed to deliver food to shops. In this textile wholesale mall, merchants, employees, merchants, drivers, and tens of thousands of people are eating, drinking, and eating. Don't we need people to supply it? So there are many food stalls and lunch boxes around here, and some of them can even deliver meals!

This is just the wholesale mall itself, without accounting for taxes and related upstream and downstream industries. Reporter Kong, don’t underestimate this wholesale mall. I estimate that there are no less than 50,000 people relying on this textile wholesale mall! "

"So many?" Kong Zhenlong looked surprised.

Li Weidong went on to introduce; "This is only the first phase of the wholesale mall. The second phase is already under construction. The second phase is mainly for the wholesale of small household appliances. In the future, we will also do hardware, building materials, ceramics, lamps, furniture, Wholesale mall for parts and other goods.

By then, at least millions of people will be looking to the wholesale mall for food. Isn't it better to feed millions of people by circulating goods than to go to the northwest to pick cotton for two months every year?

I have said before that manufacturing is the foundation and the answer to the problem. Although business does not directly participate in production, it can provide a circulation channel for products, which helps the manufacturing industry realize its value and at the same time realize its own value.

Whether it is manufacturing or business, if it wants to operate normally, it requires logistical support. For example, factories need to be built, workers need to eat, and goods need to be transported. This requires excavator drivers, chefs, and drivers. Technical schools can provide exactly this.

Each of these links can generate value and a large number of jobs. As long as this system is well developed in any city in the country, it can easily create jobs for hundreds of thousands of people. Reporter Kong, after understanding this, are you still worried that hundreds of thousands of cotton pickers will have their jobs taken away by cotton harvesters? "

Kong Zhenlong nodded thoughtfully: "Chairman Li, I seem to understand!"

Reporter Kong returned to the station, organized his interview content, wrote the copy, and trimmed the captured audio and video materials.

There was a lot of information in this interview. Even though Kong Zhenlong was concise, he still did two episodes of the program.

The first program mainly talked about picking cotton.

The scene of cotton pickers working hard in the cotton fields appeared in the camera, and the narration introduced the life of cotton pickers. This introduction did not use too much space. After all, the daily life of cotton pickers has been reported by many media , even every year during the cotton picking season, there will be new reports.

The screen turns to a cotton harvester. Here we mainly introduce the efficiency of the cotton harvester and compare it with manual cotton picking. He came to the conclusion that a cotton harvester can support a hundred laborers.

This is not new content. Other media have already reported on cotton harvesters.

The next scene shows the train station. The cotton pickers, with joyful expressions, boarded the return train and prepared to return to their hometown.

Then a close-up shot of "Gen'er" was given. The narration introduced that this was a sixteen-year-old boy who came to the Northwest to pick cotton for the first time, and then foreshadowed that an accident was about to happen, and the pickpocket group appeared.

As far as the effect of the program is concerned, the emergence of the pickpocket group has indeed added a lot of tension and excitement to the program. Audiences often like to watch some reversal and novel content instead of bland narratives.

As the pickpocket gang was caught, Gener kept his hard-earned money. The scene changed again, the warehouse was filled with packed cotton, and outside the warehouse were several cotton harvesters being maintained.

The narrator began to introduce again that this farm plans to increase production next year, so they need to purchase more cotton harvesters.

The camera finally stayed on the smiling face of the cotton-picking boy "Gen'er" chewing ham sausage, and the narration asked a question: when cotton harvesters become more and more popular, will the many "Gen'er" still have a chance to come? Northwest cotton, where will they go?

Compared with other media reports on cotton harvesters, this program is obviously very in-depth. The program positively affirms the efficiency improvements brought by cotton harvesters, but it also directly looks at the problem of machinery replacing manpower. .

The next day, the second program was also released.

This program follows the previous one, starting with the farm's need to purchase more cotton harvesters and where the cotton pickers will go.

The program first interviewed Fukang Agricultural Machinery Factory, which produces cotton harvesters, and briefly introduced the cotton harvester developed by Fukang Agricultural Machinery.

The camera showed a cotton harvester that had just left the factory, and the narrator said, "A cotton harvester like this is worth a hundred laborers.

Does that mean that every time a cotton harvester is shipped to the Northwest, a hundred cotton pickers are replaced? So how should the livelihood of these 100 people be solved? With this question, the reporter came to the local Puppy Electric Factory in Qinghe. Hope you can find the answer here. "

Workshops, canteens, and dormitories appear one after another, while the narration also introduces this huge factory that accommodates 120,000 workers.

The reporter then went to the textile wholesale market in Qinghe City and showed the bustling scenes inside and outside the market to the audience.

Then came the Qinghe Vocational Technical School, where the camera showed the young people who were learning skills.

With the display of these places, a picture of prosperity and vigorous development is presented to the audience.

The TV screen was split into two, and the contrasting shots appeared in the same screen again.

On one side are cotton pickers hunched over and working in the cotton fields under the scorching sun; on the other side are workers in the workshop sitting in front of the assembly line tightening screws.

On one side are cotton pickers in patched clothes, carrying snakeskin sacks, standing in line on the platform, preparing to board the train home; on the other side are clothes vendors, sitting in a passenger car with a Nokia mobile phone, Tell your family that you are safe.

On one side is the sixteen-year-old Gen'er, curled up by the window of the train, his eyes full of vigilance and uneasiness; on the other side is the sixteen-year-old scumbag, with a careless smile on his face, practicing the spooning carelessly. .

The program ended with this comparison, without giving an answer, only the familiar phrase "Thank you for watching "Focus Talk"" that the audience is familiar with.

However, this program is even better than the first one. After watching it, the audience will feel emotional and even cannot help but think about it carefully and think about the content described in the program.

Kong Zhenlong is indeed an ace reporter. Not only is he rich in interviewing experience, but the programs he produces are also very in-depth and thought-provoking.

After the program was broadcast, the social response was also very good. The pickpocket gang was quickly sentenced, and the police officers who caught the pickpocket gang were also commended by their superiors.

As for Gener, he received ham sausages donated by many well-wishers, which is enough for him to eat for a year!

The director appeared in the office, glanced around, and asked expressionlessly: "Isn't Lao Kong here yet?"

"I saw him just now, he probably went to the toilet!" one person said.

The director said "yes" and left the office.

After a while, Kong Zhenlong walked into the office humming a little tune and seemed to be in a good mood.

After all, I have just produced a very in-depth and high-quality report. It is like an artist who has come up with a work that makes him very satisfied. Regardless of whether it can be sold at a high price, he has to be happy in his heart first. one time.

"Lao Kong, the director came to see you just now." The man said.

"The director is looking for me? What's the matter?" Kong Zhenlong asked.

"I don't know, the director didn't say anything," the man replied.

At this moment, the director's voice sounded: "Lao Kong, come on!"

Kong Zhenlong responded and then walked to the director's office.

"Director, do you have a problem with me?" Kong Zhenlong asked straight to the point.

The director looked Kong Zhenlong up and down, and then asked, "Old Kong, you went out for an interview recently, please confiscate the money!"

"Collect money? How can I do that kind of thing!" Kong Zhenlong shook his head and continued: "I have been a reporter for so many years. Although I have not won any journalism awards, I still have professional ethics. Things like collecting money, I would never do it, not to mention we have discipline in the station.”

"That's good. I also think it's impossible for an old comrade like you to accept money." The director said.

There is a lot of money in the journalist profession, especially if you expose some immoral things, someone will inevitably pay you some hush money, hoping that the reporter will not report it.

If you accept hush money and do not reveal the facts and truth, it will definitely violate the professional ethics and ethics of journalists.

Any media prohibits its reporters from accepting money for work, but there are always some bad apples in any industry. Sometimes it is difficult for some people to hold the bottom line in the face of coercion and inducement.

Just listen to Kong Zhenlong say: "Director, why do you ask me such a thing? Is there someone who is causing trouble behind my back and reporting me!"

"No one reported you." The director shook his head.

Kong Zhenlong obviously didn't believe the director's words, and he said, "I, Kong Zhenlong, sit upright and am not afraid of being investigated. If someone reports me, just let the comrades of the Discipline Inspection Commission clear my name."

The director sighed helplessly and said, "No one really reported you. It was our director who suspected that you took money and advertised for others!"

"Get paid to advertise? I'm not from the advertising department." Kong Zhenlong looked confused.

"It's not the kind of direct advertisement, it's the kind of advertisement that contains private goods in the program." The director said.

"Then it's even more impossible! Director, you know who I am, Kong Zhenlong, how could I possibly do that kind of thing! And I've done a lot of reports over the years, and I've never had anything go wrong, right? "Kong Zhenlong said confidently.

"Lao Kong, of course I can trust you. I also helped you register for the station director!" the director said.

"Thank you, Director, for your trust." Kong Zhenlong pondered for a moment, then lowered his voice and asked, "Director, why does the station director suspect me of collecting money?"

"It's not the two cotton-picking programs you did recently!" the director said.

"Are there any problems with those two programs?" Kong Zhenlong frowned and then said: "I think it is quite profound."

The director sighed helplessly: "You affirmed the working efficiency of the cotton harvester in the program, so let me ask you, who produced this cotton harvester?"

"Fukang Agricultural Machinery Company, I introduced it on the show." Kong Zhenlong said.

"Whose company does Fukang Agricultural Machinery Company belong to?" the director then asked.

"Li Weidong. He is the chairman, and Fukang Agricultural Machinery Company must be his company." Kong Zhenlong then replied.

"Whose company is the Puppy Electrical Appliance Factory?" the director continued to ask.

"It belongs to Li Weidong." Kong Zhenlong replied immediately.

"Whose is that textile wholesale market in Qinghe City?" the director asked again.

Kong Zhenlong's expression changed slightly, he was already aware of the problem, but he still answered: "It was also developed by Li Weidong."

"And Qinghe City Technical College, isn't it a public technical school?" the director asked.

Kong Zhenlong hesitated for a moment and then said, "That technical school was also run by Li Weidong!"

"This report you made is all about introducing Li Weidong's company, and it is also relatively positive. Can the station director not doubt that you are paid to advertise for Li Weidong?" The director snorted coldly.

At this time, Kong Zhenlong also came to his senses. He recalled the interview process. Li Weidong seemed to have deliberately led him around in various companies under his command!

What teaching people to fish, what manufacturing is the answer, and what business can create a large number of jobs, now that I think about it, it looks more like what Li Weidong planned!

Originally we were talking about cotton harvesters, but why did Li Weidong take him to see a technical school, a puppy electrical factory, and a wholesale mall, and he also listened to him talk a lot about the truth? This is completely off topic. !

Thinking of this, Kong Zhenlong frowned: "Am I being taken advantage of by Li Weidong? He is using our "Focus Talk" to gain free advertising!"

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