Rebirth of the Industrial Tycoon

Most of the people in the office of the "Focus Talk" program team have gone out to work, leaving a few editors talking quietly.

"Our Director Wang's face doesn't look very good!"

"Nonsense, look at those reports from the south, no one feels happy!"

"This flood is indeed too serious. Anyway, I have never seen such a severe flood in my life."

"Director Wang's face is not good-looking, not only because of this, but also because of Lao Huang. You don't know, right? Lao Huang went to the disaster area to interview, and encountered a mudslide on the way!"

"Mudslide! How about the old man?"

"My life was saved, but I lost an arm and a leg, and there are multiple fractures on my body. I am currently being treated at a local hospital."

The man sighed and continued, "It would be fine if it was in our capital. It's just a fracture. It can definitely be cured. But other places don't have as good medical conditions as our capital.

Moreover, the medical resources in the disaster-stricken areas were the tightest. Where Lao Huang was, he didn't know whether he could get effective treatment. If you are unlucky, there may be sequelae. "

"Lao Huang has done several in-depth reports over the years. It would be a pity if he could not go to the front line for interviews because of the sequelae."

"It seems that it's not just because of Lao Huang's matter. This morning, our director was called to a meeting by the leader. I think it is because the leader assigned new tasks and it was not easy to complete, so the director is upset!"

At this time, Director Wang was indeed sitting in the office with a miserable expression on his face.

Lao Huang was his capable man, but now he encountered an accident during the interview. Although he was treated in time, as a boss, he inevitably felt a little uneasy.

Moreover, Lao Huang's situation is not an isolated case. There are many reporters in the "Focus Talk" program team who are now covering the front lines, and they are also facing danger.

For journalists, the dangers they face when covering man-made events are predictable. Sometimes if interviews are interfered with, you may be beaten or even the interview equipment may be damaged.

But as long as you show your CCTV press card, your life will basically not be in danger. People who dare to do bad things are not fools. They know that CCTV reporters are not easy to offend, and "Focus Talk" reporters are not to be offended.

However, the dangers faced when covering natural disasters are unknown. Natural disasters are God's business. You can't predict when God will not like you and will take care of you.

In the face of natural disasters, it is useless to take out a press card. God will not give you special mercy just because you have a press card.

Director Wang is worried about the personal safety of his men. In addition, the leaders above have also assigned new tasks.

The leadership requested that the direction of the next reporting should be adjusted, the reporting content should be more in-depth, more positive reports should be made, and in-depth excavation and highlighting of typical and advanced deeds should play a role in uniting the people and enhancing confidence.

Most of the interviews sent back by reporters previously introduced the situation of flood relief and disaster relief, as well as the resettlement situation of the affected people, and there were no in-depth reports on outstanding typical and advanced deeds.

This made Director Wang feel a little upset. Although he wanted to implement the leader's requirements, it was difficult for a clever woman to make a meal without straw.

Browsing through the interview content sent back by the reporter, I read each article but did not find what I wanted. A feeling of anxiety and irritability poured into Director Wang's heart.

Suddenly, Kong Zhenlong's interview manuscript came into Director Wang's sight.

"The water purifiers donated by kind-hearted companies have allowed people in the temporary resettlement sites to drink clean drinking water, which has solved the drinking water health problems of the disaster-stricken people."

Director Wang was slightly startled, and secretly thought that the focus of this report seemed a little different.

"I'll go to the studio later and see what Lao Kong was interviewed about."

In the viewing room, Kong Zhenlong's interview is being played on the device.

In the picture, yellow dirty water mixed with sediment enters the water purifier, and what comes out is clear and clean water.

"According to the product description of this water purifier, the purified water can be drunk directly. However, most people are still accustomed to drinking warm water, so the resettlement site eventually boiled all the water.

Moreover, the boiled water can also be used by the affected people to make milk powder, run instant noodles, or take cold medicine and other medicines. Next let me taste what this purified water tastes like. "

Kong Zhenlong said while drinking the glass of water he just received.

"This water has no peculiar smell and is exactly like our usual drinking water. With this equipment, the health of the drinking water in the resettlement site will be fully guaranteed!"

After watching the content shot by Kong Zhenlong in fast forward, Director Wang couldn't help but feel a little excited.

Director Wang is familiar with the drinking water situation in the disaster-stricken areas. In areas with serious security issues, floods have contaminated most of the water sources, and clean drinking water cannot be found at all. Even after filtration and long-term sedimentation, the water is still It is yellow and has a peculiar smell.

In the reports from the front, there are too many scenes of People's Liberation Army soldiers drinking mud soup and eating steamed buns. Many of these scenes will make people feel an unforgettable sting.

Water is the source of life. If there is no other choice, who would drink such dirty water mixed with soil?

The report now sent by Kong Zhenlong is obviously a so-called positive report.

"These water purifiers are donated by kind-hearted companies. I remember that this kind of water purifier is used by many families abroad. It is connected to the water pipe, and the water that comes out can be drank directly. The price seems to be quite expensive, so More than five hundred dollars!”

Thinking of this, Director Wang looked back at the interview with Kong Zhenlong.

"Judging from the picture, this resettlement site must have more than 100 water purifiers, which costs more than 50,000 US dollars, which is equivalent to more than 400,000 RMB!

These water purifiers were donated by Puppy Electric. I don’t know how many such water purifiers Puppy Electric has donated in total. Isn't it an outstanding example to donate money and materials to disaster areas? Someone should be sent to the Puppy Group to interview him! "

After the reporter came back, Director Wang learned that Puppy Electric had donated a total of 12,000 household water dispensers to the disaster-stricken areas.

Director Wang quickly calculated that this is equivalent to six million U.S. dollars, or 50 million yuan.

In 1998, this was definitely a huge donation.

As the saying goes, a friend in need is a friend indeed. At that time, many domestic companies actively donated money. However, at that time, the country's economy was not as strong as it is now, and companies were not as wealthy as they are now. For most well-known companies, if they donated one million yuan, those who could donate two to three million yuan would be considered too much.

Glass King donated 3 million, which is considered a leader among private enterprises; Changhong donated 10 million, which is the largest donation among state-controlled enterprises.

Of course, there are also some very outstanding companies, such as Huawei, which was founded just a few years ago. It donated 40 million yuan and emergency communications equipment worth 25 million yuan. It is definitely a ceiling for conscientious companies.

After all, that was 1998. Donating 10 million at that time might be even more powerful than donating 100 million now.

What's more, what the Puppy Group donated was water purifiers, which are urgently needed materials in the disaster area.

In a natural disaster of this magnitude, donating ready-made materials is definitely more effective than donating money directly. After donating money, you still have to purchase supplies. If you donate supplies, they can be used directly by the disaster-stricken areas, eliminating the need for intermediate links.

Water is the source of life. Drinking water is always the first priority. Even if it is a normal meeting, drinking water must be ensured for the participants, not to mention areas that have experienced large-scale natural disasters.

Therefore, the batch of drinking fountains donated by the Puppy Group are definitely strategic-level supplies to protect people's livelihood.

In the TV screen, a village cadre scooped out more than half of the murky water with a ladle and said to the camera: "This water has been filtered three times and it is still so muddy. There is nothing we can do. It is like this now. I can't find it." Water can only be boiled and drank carefully!”

"Does this water have a peculiar smell?" the reporter next to him asked.

"It must have a smell. It has an earthy smell. After it is boiled, the smell will be less, and it is barely drinkable." The village cadre introduced it.

The scene turned to another scene of a temporary settlement. The person in charge of this settlement began to introduce the drinking water situation here.

“We have water purifiers here that can purify muddy water into clean water.”

Next is an introduction to the water purifier and footage of Kong Zhenlong personally tasting the purified water.

The scene turned again, and the people affected by the disaster were queuing up to make noodles with boiling water, holding bowls of noodles in their hands.

As soon as the camera turned, clear water flowed from the faucet of the thermos bucket, quickly covering the bowl of instant noodles. You can see through the clear water that the instant noodle condiments are melting rapidly.

At the same time, a narration sounded, roughly introducing that since kind-hearted companies donated water purifiers to the disaster-stricken areas, more and more temporary settlements have been drinking clean water.

Next, there was an interview with the Puppy Group. The interview was not long and there were not many pictures. It was just a brief introduction. The Puppy Group donated 12,000 household water purifiers to the disaster area.

However, for the viewers in front of the TV, this news report was full of novelty.

It is no longer about introducing the houses that were flooded by the floods, and it is no longer about describing the properties that were lost in the floods. Rather, it tells a positive story, a story about how to use scientific and technological means to solve the drinking water problem of disaster-stricken people.

Moreover, this contrast between muddy water and clear water makes the audience feel the difference most intuitively.

Vision is always the most visually stimulating. Compared with other ways of obtaining information, the perception is a notch behind.

For example, in news reports, when it is said that a certain company or a certain kind person has donated how much money they have donated to the disaster area, people can only perceive it as a number.

When ordinary people hear that a company has donated 100 million, their first reaction will be to think that 100 million is a lot. However, in fact, they do not have a clear understanding of this 100 million, and it is unlikely to cause much disturbance in their hearts.

Because ordinary people have no access to so much money in their lifetime, one hundred million has no actual concept in the minds of ordinary people, and can only form a numerical concept.

So in terms of money, ordinary people and the super rich are actually on the same level.

The super rich don't care at all because they are too rich, so they just regard money as a number; while ordinary people don't have much wealth in their hands and are reluctant to spend money, so money becomes a number in their bankbooks.

However, visual stimulation can bring about intuitive feelings.

When the comparison between drinking muddy water and drinking clear water appears in the news, even if the audience has never drank muddy water with dirt, they can imagine that the taste of muddy water is difficult to swallow.

CCTV has always been the benchmark for domestic news reporting, and "Focus" is the most popular program. When this program was broadcast, the household water purifier product instantly became popular, and the Puppy Group also became a A conscientious enterprise in the hearts of ordinary people.

"Chairman, a CCTV report is much better than an advertisement. Now that people all over the country know about our water purifier, I don't even need to ask Teacher Ge to shoot an advertisement!"

Wang Jiuyang said with an excited expression: "Many agents are asking about the water purifier. They want to know when the water purifier will be launched, and some agents can't wait to place orders."

"Water purifiers should be supplied to disaster-stricken areas first. Tell those agents that the water purifiers will not be put on the market until the disaster situation has eased. Let them wait first!" Li Weidong said.

Wang Jiuyang continued: "I asked around and found out that many customers asked the agents if they had water purifiers for sale, and some consumers were eager to buy our water purifiers.

Mainly because after it was broadcast on TV, consumers felt that our water purifier was very effective, so they planned to buy one and install it at home for emergencies. "

"In case of emergencies?" Li Weidong chuckled and continued, "I think these people are worried that if there is a natural disaster and there is a problem with the water supply, they will not have clean water to drink, so they quickly install a water purifier. Tool?"

Wang Jiuyang thought for a while, then nodded: "That seems to be the case!"

Li Weidong sighed helplessly.

Chinese people are like this, especially the older generation. They have probably suffered from hunger and poverty, and are very crisis-conscious. If there is any trouble, they will immediately stock up.

There are many similar reports in the news of later generations about people hoarding salt, soy sauce, and grain.

Nowadays, natural disasters have occurred in the country, and news reports have shown that drinking water has been contaminated. This water purifier has also become a target for many wealthy families to stock up.

"After all, the price of water purifiers is relatively high. I think even if they are put on the market, the short-term sales will not be too big. What's more, under the current situation, disaster areas need water purifiers even more."

Li Weidong paused and then said, "But after all, we are a company, not a charity, and we still have to take care of the wishes of our customer groups. Well, I will go back to Qinghe in a few days and personally urge the production of the electrical appliance factory."

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