Rebirth of the Industrial Tycoon

Zhao Liang doesn't know much about the NBA, but from the words "All-Star Game", he can guess that participating in this game are all star players in the NBA.

However, the name "Kobe Bryant" shocked Zhao Liang even more.

Zhao Liang had personally asked his senior brother in the United States before and learned that the player named Kobe was a young man who could only play as a substitute in the team and could not even make it into the team. He must be relatively mediocre in strength.

But Mr. Su, the commentator on the scene in the United States, said this name, and it was from the All-Star Game!

Why should a player who can't even play in his own team play among all the stars?

It must be the same name!

"There are only a few American names that come back and forth, such as Tom, George, and James. It's normal for the names to be the same! Maybe there are many people in the United States named Kobe." Zhao Liang comforted me in his heart.

After 2020, many people did name their children "Kobe" in memory of Kobe, but even so, the name "Kobe" is only ranked outside the 200th name of American newborns.

Americans still like names like James or Mary.

As for the surname "Bryant", although it is not uncommon in the United States, it is not a common surname among Americans.

Kobe and Bryant, the chance of having the same name is not high.

What's more, it's the NBA, and it's not like cats and dogs can get in, so how can they just have the same name?

Although there have been more than 70 Williams, more than 60 Johnson, more than 50 Smith and Jones, and several James, Wallace and Howard in the NBA.

But except for father-son parties like the Hardaways and the Nances, there really are no people with the same name and surname.

As for the pair of Isaiah Thomas, the Smiling Assassin and the Strongest on the Surface 175, they only have the same pronunciation, but different spellings. The Isaiah of the Smiling Assassin is "lsianh", while the Isaiah of the Strongest on the Surface 175 is "lsaiah" .

Zhao Liang was constantly comforting himself, but Teacher Su Qun on the TV immediately broke Zhao Liang's fantasy.

"What we want to highlight is Kobe Bryant from the Los Angeles Lakers. He is only 19 years old this year and is the first All-Star. He is also the youngest All-Star in the history of the NBA and the youngest to enter the All-Star. Lineup players!

Kobe Bryant is regarded as Michael Jordan's successor, and in the next game, Kobe Bryant will also face Michael Jordan, which is also one of the focuses of today's All-Star Game!"

"Jordan's successor?" Zhao Liang was stunned when he heard such comments!

Didn't American newspapers say that high school players simply can't adapt to the NBA? Didn't Senior Brother Liu Jing say that he was a substitute? How did he become Jordan's heir?

He is an All-Star and heir to Jordan. There is huge commercial value behind this!

Zhao Liang stared at the TV blankly until the All-Star Game started.

The broadcast screen always pays special attention to the matchup between Jordan and Kobe. Even if the two are not holding the ball, they will try their best to keep the two in the camera.

Whenever Kobe holds the ball, the deafening cheers on the scene are no less than those of Jordan, and they seem to tell Zhao Liang how popular Kobe, a young man, is in the United States.

Every cheer was like a heavy punch, hitting Zhao Liang's heart hard. Kobe's wonderful goal was more like a death knell for Zhao Liang.

In the end, the Eastern All-Stars defeated the Western All-Stars, and Jordan was successfully crowned All-Star MVP. However, facing Jordan, Kobe also scored 18 points and 6 rebounds, becoming the highest-scoring player in the Western All-Stars. , fully worthy of the title of "Jordan's successor".

Seeing Kobe's popularity and performance, Zhao Liang couldn't help but think of three words in his heart: "It's over!"

At the dinner table, there were glasses of wine. Director Hu, who was in charge of the business of a sports newspaper, was toasting to Zhong Yemao with a smile on his face.

"Mr. Zhong, I'd like to propose a toast to you and thank you, the Puppy Group, for placing it in our newspaper." Director Hu raised his glass as he spoke.

"Easy to say, easy to say." Zhong Yemao smiled slightly and continued: "This is nothing to our puppy group, it only accounts for a drop in the bucket of what we put in every year!"

"That's right, the Puppy Group has a huge business, and a small amount of money flowing out from under the fingernails is enough to support our newspaper office." Director Hu said quickly.

Zhong Yemao continued: "We have never placed it in sports newspapers before. This time we are testing the waters to see how the effect is. If the publicity effect is good, we will continue to place it in the future."

"Our newspaper office is very much looking forward to establishing a long-term cooperative relationship with the Puppy Group." Director Hu said quickly.

Zhong Yemao continued; "Director Hu, having said that, I actually have something that I want to ask Director Hu for help."

"You are looking down on me, Old Hu, when you say you are helping! If you need anything, just ask Mr. Zhong. As long as I, Old Hu, can do it, I will do it without any hesitation!" Director Hu immediately patted his chest.

"It's like this. Our boss made an investment overseas before, but some people in China have misunderstandings about this investment, so I want to pick up your newspaper and write a few articles to help explain it." Zhong Yemao slowly Xu said.

"Well..." Director Hu hesitated for a moment and then said: "Mr. Zhong, we are a sports media, and we are good at reporting sports content.

However, reporting on overseas investment is not within the scope of our business and does not conform to the purpose of our newspaper! I'm afraid this matter is a bit difficult to handle. "

"Director Hu, news related to sports brands can be regarded as sports content, right?" Zhong Yemao asked with a smile.

Director Hu nodded in confusion: "As long as it has something to do with sports, it should be considered."

"That's no problem!" Zhong Yemao said, raising his glass.

The next day, one of the top domestic sports newspapers published such a news article, with the title "With the help of Jordan's successor, domestic sports brands rise in the United States."

"In the just-concluded NBA All-Star Game, the young player Kobe Bryant, known as the "Successor of Jordan," performed well. His 18 points were second only to Michael Jordan.

During the game, the basketball shoes worn by Kobe Bryant were our Chinese sports brand Leap. A national time-honored brand with a history of 60 years appeared on the highest level sports arena in the United States! "

Looking at this beginning, Zhao Liang's heart stung.

As a media person, Zhao Liang can guess what follows without reading. He must be bragging about Feiyue shoes and then promoting Feiyue as the pride of a national brand.

For Chinese brands at that time, being able to enter the US market could indeed be regarded as the pride of a national brand.

What worries Zhao Liang the most is the 10 million US dollars in endorsement fees.

A previous article published by Zhao Liang regarded the US$10 million in endorsement fees as a loss of foreign exchange, and it also attracted a lot of attention.

But now things have turned around. With an endorsement fee of 10 million US dollars, signing a Jordan spokesperson, and allowing a national brand to successfully enter the US market, this deal is extremely valuable no matter how you look at it.

For ten million US dollars, in exchange for the pride of a national brand, ordinary people will definitely not say no.

Moreover, this kind of thing can increase the popularity of national brands and boost national self-confidence, and it will definitely be vigorously promoted in the country.

By then, Zhao Liang's report about the loss of tens of millions of US dollars in foreign exchange had become fabricated and fake news again!

At this moment, a very gossipy colleague walked into the office and whispered, "Everyone has an idea. I will see the director hiding away soon. Don't cause trouble!"

"What happened?" someone asked immediately.

"I just delivered materials and passed by the president's newspaper company. I saw that the president was criticizing our director, and his tone was very unkind! The director was criticized by the leader, and he must not vent it on us later? So we should take it easy and hide. Just hide and don't get into trouble with the director," the man said.

"Then why does the old leader criticize our director?" someone asked.

"I don't know the specific reason, but when I was passing by, I heard the leader say fake news and so on. It must be that there was something wrong with one of our previous reports!" the man replied.

After hearing this, Zhao Liang was suddenly startled, and an uneasy feeling surged into his heart.

At this time, Zhao Liang had already realized that the fake news mentioned by the leader was most likely referring to himself.

After a while, the director returned to the office with a gloomy face.

Everyone immediately lowered their heads and pretended to be busy with the work at hand, so as not to get into trouble with the director.

The director walked directly in front of Zhao Liang, glared at Zhao Liang angrily, and said coldly: "Follow me in."

Zhao Liang followed the director into the office, and the director threw the sports newspaper directly into Zhao Liang's face.

"What the hell is going on? Didn't you say that the US$10 million was a loss of foreign exchange? How did it become the pride of a national brand?" the director said angrily.

Zhao Liang quickly defended: "Director, you also saw those foreign newspapers at that time. They said that the player named Kobe Bryant was unlikely to become a great player. Signing him with 10 million US dollars was just a waste!

And my senior in the United States has also asked about it. This Kobe is a substitute. He can't even play in the NBA. He definitely has no strength. You also agreed at the time. "

"I believed your rumors!" The director pointed at the newspaper angrily, and continued: "I asked you to report news based on facts, why didn't you listen?

The newspaper company has been completely embarrassed by you! Do you know what our peers are saying about us now? They say that our newspaper fabricates fake news to win readers’ attention, and that we are an unscrupulous media! The reputation the newspaper has accumulated over the years has been destroyed in one day! "

"This is not fake news. I wrote the report based on facts." Zhao Liang continued to defend.

"Bullshit facts! It's already this time, and you still haven't admitted your mistake! Is it a lie that Kobe Bryant was selected as an NBA All-Star? The games in the United States have been played, and they are still broadcast live around the world! You can deceive me, and you can also deceive the whole world. The eyes of billions of people in the world?”

The director was really angry. He pointed to the door and continued: "Zhao Liang, you are completely hopeless. Pack your things immediately, get out of here, and don't stay in the editing department!"

Zhao Liang had already expected this result, so he did not resist, but said firmly, "Okay, I will go back to the data room right away so that I won't cause any trouble to you, Director."

"Do you still want to go back to the reference room?" The director snorted coldly, and then said, "I want you to go back to the reference room, continue to flip through foreign newspapers from a few years ago, and then come up with fake news for me? There is no way! You still think it's harmful. Haven’t I done enough harm?”

"Then where should I go?" Zhao Liang asked.

"The security department is short of a security officer. You can report there!" the director said.

"Security Department? You want me to see the gate? After all, I graduated from a prestigious university, how could you do this!" Zhao Liang said angrily.

"It's good enough to let you see the gate. I'll give you a bite to eat at least! If I hadn't given you some mercy because you're a college student, I would have fired you outright!" The anger on the director's face showed. The intention is better.

College students of that era were all the proud ones, and Zhao Liang, who graduated from a prestigious university, was even more popular among the people. How could he bear the insult of looking at the gate.

Zhao Liang was completely angry. He slammed the table and said, "You don't need to be fired. I won't serve you anymore. What a bullshit newspaper agency. I won't work anymore!"

Li Weidong did not know that Zhao Liang, his "enemy" far in the south, had become an unemployed young man.

At this time, Li Weidong was attending a family meeting of the He family in a nursing home on the outskirts of Beijing.

Among the second generation of the He family, the eldest He Rong, He Anan's uncle, pursued an official career. The second eldest child, He Yu, is Li Weidong's father-in-law, and works in a company.

Therefore, whether He Rong's official career goes smoothly or not is directly related to the future of the He family.

Now, He Rong's work is about to change.

He Rong is a mechanical major and has worked in the mechanical department for most of his life. Before that, he worked in the Ministry of Machinery Industry.

During the national institutional reform in 1998, this department, which has existed since the early days of the founding of the People's Republic of China and has made great contributions to China's machinery industry, is about to end its mission.

He Rong is not yet old enough to retire, so he will naturally be assigned to other positions. He Rong has also revealed before that he should be parachuted to work locally.

Now, the leader has spoken to He Rong, and organizational appointments are about to be made.

In the study, He Rong said, "This time, the organization arranged for me to work in the western provinces."

"Is it the southwest or the northwest?" Dad He asked immediately.

"Northwest." He Rong continued; "The northwestmost Xijiang Autonomous Region."

The He family members all frowned. In southwestern provinces like Sichuan and Chongqing, the conditions would be better, but in the northwest autonomous regions, the conditions would be much worse.

"How come it's so far away!" Dad He said subconsciously.

Instead, Mr. He spoke up and said: "If the country needs it, no matter how far it is, we have to go!"

"Dad, I didn't mean what you meant." Dad He continued: "I mean the conditions there are more difficult, but it will make my elder brother suffer!"

Mr. He glared: "What? You won't go if the conditions are difficult? Your brother is a cadre trained by the state, so he should be at the forefront, and he will attack wherever the difficulties are!"

He Rong quickly gave his brother a look to tell him to stop talking, and then continued, "Actually, this time, I took the initiative to ask the organization to take a job in the Western Autonomous Region.

I also know that the conditions in the west are not good, but I think the worse the conditions, the greater the potential in the future, and we need to build it! I really want to go west and make some achievements. "

Li Weidong couldn't help but look at He Rong. This uncle was more ideologically aware than his father-in-law. No wonder the He family would let him pursue an official career.

Then Li Weidong said, "I very much agree with my uncle's choice. Although the western region is very backward, it has huge potential. The western region is rich in natural resources and its strategic location is also extremely important.

I believe that in the future, the country will invest more resources in the west and vigorously build and develop the west. If my uncle goes to work in the west, he may have more opportunities than in the east. "

Seeing Li Weidong himself, Uncle He looked at Li Weidong with a smile and said, "I say Weidong, you can't just talk about it, you have to show something practical. You are the only rich person in the family. You have to let me beat the autumn wind!"

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