Rebirth of the Industrial Tycoon

The Mid-Autumn Festival is approaching, and it is time to give gifts.

The small shops on the roadside, all kinds of gifts are piled up in rows, like a low wall.

There are also people coming and going in the mall. The Mid-Autumn Festival has always been a traditional shopping season, and it is also a good time for the mall to make a lot of money.

Compared with the small shops on the roadside, the goods in the shopping mall are of higher grade, such as expensive famous wines and famous moon cakes, which are difficult to find in the small shops on the roadside.

In the mid-1990s, the most popular gift moon cake was the anti-human five-nut moon cake, and there were even more anti-human cyan and red silk inside.

This is probably because the cost of five kernels is higher than that of bean paste and jujube paste, so they are put into the gift box.

Those who come to the shopping mall to buy gifts are also gifts to their bosses or leaders. Gifts to leaders naturally need to be graded. If you give gifts to relatives and friends, there is no need to go to the mall to buy things.

Zhou Tao shuttled through the bustling crowd, picking out suitable gifts.

Beside him, his wife said impatiently, "You really know how to pick the time. If you have to go out to the mall at this time, this person is so crowded that you can't even move."

"Isn't this to buy a gift for the director! The Mid-Autumn Festival is coming soon, you have to show the leader!" Zhou Tao said.

"Your director still lacks your three melons and two dates? Too many people give him gifts!" The wife said dissatisfiedly.

Zhou Tao opened his mouth and said: "It's because there are so many people who give him gifts that we have to give gifts. Think about it, if everyone gave it, but I didn't give it, then the director will definitely remember me, maybe he will wear small shoes for me in the future. What! So this gift must be given."

The wife pouted: "You gave your director a gift in the hope that he would remember you well. If everyone gave gifts, the director would not be able to remember you. Isn't this gift for nothing?"

"Then what do you think I should do?" Zhou Tao snorted coldly, and then said, "Even if the director can't remember me well, at least he won't give me small shoes!"

The wife continued: "I think when we choose gifts, we have to choose something special, so that your director will remember you, so that the money will not be wasted!

Look at these tobacco and alcohol, and these moon cakes, ordinary ones, you will give them, others will give them too, your director will definitely collect a lot of them, how can you remember who gave them? "

"Moon Festival,

What do you give without mooncakes? You can't give dumplings and dumplings! "Zhou Tao said.

The wife pointed to a counter in the distance: "You can send that!"

Zhou Tao looked up and saw a large propaganda poster across the distance. On the poster, Mr. Zhao Laogen was holding a five-element needle, showing a foolish smile.

The posters also read "Giving gifts means giving health", "Five-element needles, youth, health products." and other promotional slogans.

"That's Chinese five-element needle, right? There are advertisements for this thing on TV every day." Zhou Tao hesitated for a moment, then said, "Isn't this thing for curing disease? It's not suitable for leaders!"

"What's wrong? Isn't it written on it that you should give health as a gift. And don't you sing every day in the advertisement, you don't receive gifts this year, only five-element needles are accepted for gifts! The key is that you give this kind of five-element needles. Give it to your chief, he can remember you."

The wife paused, then said: "If you send a box of wine, your director will forget it after drinking it; if you send a few boxes of moon cakes, your director will also forget you after you have eaten it.

But if you give him a box of five-element acupuncture, it will be different. Five-element acupuncture is not for eating or drinking, and it can be used multiple times. Every time he uses the Five Elements Needle, he can think that it was given by you, and he can remember your goodness! Isn't that better than giving food and drink? "

"Daughter-in-law, you are still smart!" Zhou Tao nodded suddenly, and then said; "Then let's go buy this Chinese five-element needle!"

When he walked to the counter of Wuxingzhen, Zhou Tao discovered that there were several customers here who were shopping. Then Zhou Tao looked at the price tag.

"The basic model, a set of 488, is the same price as the top 100 on TV! If that's the case, why go to the TV to buy it, just buy it in the mall!" Zhou Tao frowned.

The wife next to her said, "Don't forget, you buy from TV. They deliver to your door. If you come to the mall to buy, don't you have to make a trip!"

"The same is true." Zhou Tao is not as smart as his wife, and then he continued: "The price of 488 is not very expensive, just buy a set!"

"No, you can't buy this! You gave it to your director. Buying this 488 is too low-grade to give away!"

The wife pointed to a gift box next to her, and said, "Giving gifts to your director, at least it must be of that kind! Only then will it look like a gift."

Zhou Tao walked over immediately and saw a beautiful red silk box with a set of five-element needles neatly placed there, with a circle of gold borders on the outside of the five-element needles.

Zhou Tao looked at the price again, and his body couldn't help but tremble. The five-element needle in this gift box actually sold for 1288 sets! This is the premium version of the Five Elements Needle.

Looking to the side, there is also a five-element needle with a bright yellow silk surface. The golden edge on the outer shell of the five-element needle has become a golden pattern. This is a luxury version of the five-element needle, sold in 1888 sets.

There is also a five-element needle in a wooden box. There are exquisite carvings on the wooden box. It looks more like a work of art and is very high-end.

But the price is also very high-grade, as high as 2888 a set! This is the flagship version of the five-element needle.

"This box of five-element needles costs nearly 3,000 yuan, and I didn't spend so much to marry my wife!" Zhou Tao couldn't help but exclaimed.

...

On the eve of the Mid-Autumn Festival, Zhou Tao came to the director's house with gifts.

"Xiao Zhou, it's alright if someone comes, why bring something! Come on, I'll take the thing, and take it back!" The director said kindly.

"Director, you are usually busy with work, and your cervical spine has always been uncomfortable? So I specially gave you a set of Chinese five-element acupuncture. When you feel uncomfortable in your cervical spine, use these five-element acupuncture twice. Magnetic therapy can also have the effect of cupping." Zhou Tao said quickly.

"Xiao Zhou, you have a heart!" The director did not refuse any more and accepted the gift from Zhou Tao.

Zhou Tao sat for a few more minutes, and after a few greetings, he left.

The director picked up the gift from Zhou Tao and walked into the back room.

"The wine is here, and the cigarettes are in this cabinet. As for this five-element..." The director picked up the box of five-element needles worth 1288 and placed it on a nearby shelf.

On this shelf, there are the same three sets of exclusive five-element needles and a set of deluxe five-element needles.

...

In the month of the Mid-Autumn Festival, the sales of Wuxingzhen reached an astonishing 40 million RMB!

This is also thanks to the advertisement of "no gifts for this year's festival", which directly linked the five-element needle to the gift, so that the five-element needle took a share of the gift-giving process during the Mid-Autumn Festival.

Historically, the advertisement of "No gifts for this year's holiday" is indeed a classic success story in marketing.

Mr. Shi, who made a comeback back then, used this magic brainwashing slogan to break out a bloody path in the fiercely competitive health care product industry.

In terms of product marketing, Mr. Shi does have a keen and sensitive market sense. He has a very accurate grasp of consumer psychology and knows how to make consumers spend money.

Mr. Shi's market sense made him realize that health products can be linked with gifts. Through this advertisement of "no gifts for this year's holiday", he successfully implanted the gift attributes of Melatonin into consumers' minds. When consumers want to buy gifts, they will inadvertently think of Melatonin.

When Li Weidong launched the Five Elements Needle, he had already planned to apply this textbook-like marketing case.

The effect of five-element acupuncture is actually doubtful. There is also a lack of scientific basis to say what diseases can be treated by five-element acupuncture, or how much health care effect it has.

If it is purely used as a health care product, the road of five-element acupuncture will not go long, because the true efficacy of five-element acupuncture is doubtful and cannot form a market reputation.

A good product can continuously expand sales by establishing a good market reputation.

However, most of the health care products are the same as eating or not, and consumers cannot feel the effect, so they will not establish a market reputation. If there is no advertising blessing, sales will inevitably plummet.

Too much reliance on advertising is also a problem faced by many health products. When there are a lot of advertisements, the product sales will be very good, and when there are no advertisements, the sales will collapse immediately.

If you add a gift attribute to health care products, then the market reputation is not so important, as long as the reputation is big.

The most important thing in giving gifts is to have face. The gift giver will not pay too much attention to the usability and functionality of the gift, but the reputation and grade of the gift, which are the first considerations for the gift giver.

This is the reason why dog ​​meat can't get on the table. And no matter how unpalatable Buddha Jumps Over the Wall is, it can still be the finale, just because Buddha Jumps Over the Wall has a good quality!

That's why Li Weidong advertised on CCTV at a prime time, not only expanding the fame of Wuxingzhen, but also improving the quality of Wuxingzhen.

The use of luxurious packaging has improved the grade of the five-element needle.

With fame and grade, the five-element needle naturally meets the basic conditions as a gift.

The ad full of magic and brainwashing also gave Wuxingzhen a divine assist.

In order to shoot this advertisement, Li Weidong also spent a lot of thought.

Originally, Li Weidong planned to copy the original version and use three-dimensional animated characters.

But in 1995, the animation technology was really bad.

With the technical level of China at that time, the three-dimensional characters made are all square by square, which is not much better than "Minecraft". The movements made by the animated characters are also like shooting zombie movies.

So Li Weidong had to find another way, and finally he decided to use the form of puppet animation to complete this advertisement.

Puppet animation belongs to stop motion animation, which is to use real puppets to decompose the action into several links, and then take a stop motion for each action, and the continuous playback becomes a set of coherent actions.

The cost of this shooting method is relatively high, but the effect produced is relatively good, which can be regarded as a real 3D effect.

When it comes to puppet animation, China's Shanghai Film Studio is the top in the world.

For more than 40 years, Shanghai Film Studio has produced nearly 100 excellent puppet animations, including "Magic Pen Ma Liang" and "The Adventures of Avanti". It is estimated that those who have seen these puppet animations will be able to make soy sauce.

Due to the high cost of puppet animation production and high requirements for creators, Shanghai Film Studio stopped making puppet animation after 1992.

Fortunately, the talents who make puppet animations are still there, and you can still hire these creators with a little money.

Moreover, the advertisement that Li Weidong needs is only 15 seconds, it is not complicated to make, and the cost is not too high.

So the Wuxingzhen version of "No gifts for this year's holiday", the old man and the old lady in it are no longer three-dimensional animation characters, but become clay dolls.

This kind of real puppet, the effect of shooting is much better than 3D animation, after all, it is real 3D!

...

At the same time, in Los Angeles, Feiyue flagship store business is also very good.

James Bond is worthy of being a top fashion designer, and the products he designs are very much in line with the tastes of Los Angeles people.

With the efforts of Bond, the Feiyue flagship store has occupied a foothold in Los Angeles, and it is also considered a little famous.

There are many similar niche brand stores in Los Angeles. The products of these stores are more personalized, or simply customized.

There were more customers today, and James Bond simply stood at the counter and acted as the cashier.

Looking at the customers in the store, Bond showed a deep smile on his face.

"If this trend continues, next quarter, I can apply to Mr. Li to open the first branch!"

On the showcase next to the counter, there is a pair of old Feiyue shoes.

Said to be an old style, in fact, Feiyue shoes have been the same style for decades, and there is basically no change.

Next to the Feiyue shoes, there is also a very obvious label, which reads the year 1931.

This old pair of Feiyue shoes is an exhibit in the Feiyue flagship store and is not for sale.

The reason why such an exhibit is placed is to show that Feiyue is a brand with a long history.

Chinese people are superstitious about time-honored brands, and European and American countries are also superstitious about time-honored brands. Take the United States as an example. It has more than 200 years since the founding of the People's Republic of China, but there are tens of thousands of "century-old companies".

Among similar products, the time-honored brand is indeed a bonus item, so the Feiyue flagship store specially displayed a pair of old Feiyue shoes produced in the past to enhance its own style.

I saw a customer come over and look at this exhibit with a face full of surprise.

"In 1931, your shoes have a history of 64 years!" the customer said.

James Bond at the counter nodded with a smile, and said proudly: "You are right, our brand started in 1931! The shoes you see are the ones our brand got up early. product."

Dafu Rubber Factory, which produces Feiyue shoes, was established in 1931, but Feiyue shoes were officially put into production in 1958. It would be a bit far-fetched to say that Feiyue began in 1931.

However, for such a thing as a time-honored brand, of course, the older the better, it can be said to be 1931, but certainly not 1958.

In this regard, Li Weidong wished that the terracotta warriors also had the Feiyue logo on their feet, so it can be said that Feiyue is a 2,200-year-old brand.

The customer went on to say, "I love these shoes, can I try them?"

Bond shook his head: "Sorry, sir, this is an exhibit, only for exhibition, not for sale."

"That's such a pity." The customer shook his head helplessly, and continued: "Actually, I've always wanted a pair of retro shoes like this, but unfortunately, they can't be bought at all. Even in some flea markets, At most, you can find Nike’s Air Force1, and it’s basically hard to find any earlier shoes.”

"Nike's Air Force1 was produced thirteen years ago, and it is not easy to find it." Bond continued: "If you like retro shoes, you may try to buy replica shoes. Adidas is not always Are you replicating the most classic superstar!"

"Re-engraved shoes are all here to make money, and there is no historical precipitation. Re-engraved superstars have no soul! What I want are real retro shoes, the kind of retro shoes with soul." The customer said.

"Retro shoes with soul?" James Bond was stunned for a moment, looking at the old Leap shoes, an idea suddenly popped up in his heart.

"Maybe I can try and design a retro shoe!"