Rebirth of the Industrial Tycoon

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Cologne, the scene of the International Electrical Exhibition.

At the booth of Puppy Electric, a beautiful golden retriever was smiling at everyone who passed by.

A dog appeared at the exhibition, and it was a golden retriever, which immediately attracted the attention of passing merchants.

"Why is there a dog on that booth?" a curious person asked.

"That brand is called Puppy Electric, so there is a dog! Maybe that dog is the spokesperson of this Puppy Electric, oh, no, it should be said to be the endorsement dog!" someone replied.

Germans are known to love dogs. There are 80 million pet dogs in Germany. It is not an exaggeration to say that every family has a dog.

In this world, the pet that can bring happiness to human beings is the dog.

The pets that are easy to raise and can bring happiness to others are none other than other people's dogs.

Rubbing someone else's dog has always been a very pleasant behavior.

Therefore, the merchants passing by will not take the initiative to touch the dog's head, and the golden retriever has become a star in this area.

The big golden retriever enjoys this kind of socializing with humans. It sits in front of the platform of the puppy electric appliance and lets passersby lick it around.

Cute animals are always attractive to women. Several young and beautiful German girls passed by and immediately joined the army of dogs.

Then these young and beautiful German ladies attracted a few greasy middle-aged uncles to stop and watch.

Looking at the beautiful young lady and the big golden retriever, the greasy uncles couldn't help but want to go up and touch them twice.

The number of onlookers gradually increased, and the salesperson of Puppy Electric also stepped forward and said, "Young ladies, do you think this golden retriever's hair is very smooth?"

"Yeah, this should be done with special maintenance!" A young lady said.

"No, we didn't do any special maintenance. We just gave it a bath and then used a special hair dryer to dry the dog hair!"

The puppy's negative ion hair dryer has a very avant-garde design. Li Weidong uses a lot of futuristic elements in the design, which makes the surface of the negative ion hair dryer look full of technology, just like the alien weapons used in science fiction films.

"Is this a hair dryer? It's not the same as an ordinary hair dryer!"

"Yeah, the appearance of this hair dryer looks so technological!"

"Just looking at the looks makes me want to buy one, so cool!"

The onlookers began to discuss involuntarily.

The salesman introduced: "This is our new product of puppy electrical appliances, the negative ion hair dryer. First of all, I want to explain what negative ions are. Negative ions are ions with negative charges. Our hair dryer is at work. negative ions are generated.

So what is the use of negative ions? Our hair is positively charged. The negative ions generated by this hair dryer neutralize the positive charge in the hair, eliminate the static electricity in the hair, make the hair more comfortable and smooth, and it will be easier to comb the hair. The effect of grooming and styling will be more ideal.

The golden retriever in front of you, the reason why the hair is so smooth is the effect of the negative ion hair dryer. Anyone who has raised a long-haired dog knows that grooming your dog's hair is a hassle, but with our negative ion hair dryer, grooming your pet's hair becomes easier.

Ladies and gentlemen, I think you will always encounter some troubles when you take care of your hair every day, such as hair transformation, bending or curling. Sometimes you want to do a beautiful look, but your hair is not obedient. With this negative ion hair dryer, this problem can be solved.

In addition, negative ions also have great benefits to physical health. Negative ions can improve lung function and improve the efficiency of cleaning the respiratory system. According to scientific research,

If we inhale negative oxygen ions, our lungs can absorb 20% more oxygen and remove 15% more carbon dioxide. Many respiratory doctors in Europe recommend that asthma patients inhale negative oxygen ions.

In addition, negative ions can also compete for the immune function of the human body, change the collective reactivity, activate the skills of the human body system, increase the body's disease resistance, normalize the imbalance of hormones in the body, and eliminate excessive histamine in the human body. Adverse reactions. For example, if you are allergic to pollen or peanuts, negative ions can effectively help you improve allergy symptoms.

In addition, negative ions can also improve myocardial function, promote the metabolism of the human body, improve sleep, and promote the increase of white blood cells, red blood cells and platelets in the blood. to eliminate fatigue.

Therefore, the negative ions in the air have another nickname, which is 'air vitamins'. Everyone should know the role of vitamins, right? Air is essential for our human existence. Using our negative ion hair dryer is like supplementing the vitamins that are essential for our survival..."

The salesman has been fooling around for a while. From the most basic function of smoothing hair to the benefits of negative ions, he not only described the negative ion hair dryer as a hairdressing tool, but also described the negative ion hair dryer as a health care tool.

Europeans are very health-conscious, and foreigners are also using various health care products. The health care product market in the United States and Europe is also much larger than that in China. The top ten health care product brands in the world all come from European and American countries. The top health products sold online in later generations are American products.

Therefore, foreigners do not reject health care products, but the health care product market in foreign developed countries was established earlier, and various laws, regulations and supervision are more standardized, so their health care products are all scientific products, not just a One pot of soup can cure all diseases.

So when the salesman started to introduce that the negative ion hair dryer is good for health, it immediately attracted a lot of businessmen to come to understand the situation of the negative ion hair dryer, and by the way, lick the dog.

Germans are still very interested in technological products, and the effect of negative ions has been confirmed by science.

Although using a negative ion hair dryer to blow your hair can't treat asthma and improve heart and lung function as the salesman said, it is always true to make your hair smooth.

Moreover, many of the merchants who come to the restaurant at the Cologne Home Appliances Fair are businessmen in the home appliance business, including manufacturers and agents. These merchants are very clear that as a commodity, as long as there are enough gimmicks to attract customers to buy, it is a successful product.

It is not important whether the negative ion hair dryer can play a health care function, the key is to have such a concept to sell the product.

Europeans in the 1990s generally advocated high-tech products. As long as they were related to new technology or high-tech products, basically some people were willing to try them.

The gimmick of negative ions is obviously full of technology in the eyes of ordinary people, coupled with the avant-garde appearance of negative ion hair dryers, it is very suitable for the appetite of Europeans.

Soon, some merchants showed their willingness to purchase and began to discuss prices with Li Weidong.

When it comes to negotiating the price, this customer has basically been acquired by Li Weidong.

Because the price advantage made in China is indeed too obvious.

In the mid-1990s, products made in China had not yet spread all over the world, and European and American countries did not realize how high-quality and cheap made in China was.

At that time, the home appliance market in Europe and the United States belonged to the five major home appliance giants in Japan. For developed countries in Europe and the United States, the prices made in Japan were already low.

Therefore, as long as Li Weidong makes a quotation, almost no European customers will refuse this business, even those customers who just want to inquire about the price tentatively, after hearing the price of cabbage given by Li Weidong, they have actually bought it. intention of.

...

On the other side of the exhibition hall, Xizhi Electric dominates a large exhibition area.

As one of the top five home appliance giants in Japan, Xizhi Electric is also a leader in the home appliance industry in the world, and they deserve a large exhibition area.

There are also many varieties of home appliances in Xizhi Electric, ranging from air conditioners and refrigerators to razors and epilators.

Watanabe Yu held a calculator in his hand and kept pressing it back and forth.

"Watanabe-kun, what are you doing?" a man next to him asked.

This man is a cadre stationed in Germany by Xizhi Electric, named Ryuji Ozawa.

"Ozawa-kun, I'm calculating how to distribute the orders to the various foundries this time." Watanabe Yu paused, then said: "Not long ago, we found several new foundries in Southeast Asia. For factories, the orders received in Cologne this time will also be allocated to foundries in Southeast Asia.”

Ryuji Ozawa asked, "Part of the last batch of products shipped to Europe were produced by Chinese foundries. I heard that the headquarters was not satisfied with the Chinese foundries, so they spread out the production orders."

Watanabe Yu nodded: "Yes, the Chinese foundry is developing too fast, it has exceeded the expectations of the headquarters, and the products they produce themselves have also brought us a lot of impact in the Chinese market. . The headquarters does not want to cultivate a competitor. Of course, the foundry is in China, which is another reason."

Japanese prejudice against China will still be prevalent until 2021. In the mid-1990s, Japanese prejudice against China was even more common. For many Japanese, putting factories in China is itself a wrong behavior. .

"Watanabe-kun, don't worry, China is so backward, even if you give them another 100 years, they can't catch up with our Japanese! How can a mere foundry become a competitor of our Xizhi Electric!"

With a proud expression on his face, Ryuuji Ozawa asked, "But as far as I know, Southeast Asians are relatively lazy. Can the quality of their products be guaranteed?"

"If it's just a simple product like a hair dryer, it shouldn't be a problem!" Watanabe Yu said, looking at the hair dryer counter in the Nishihiba Electric exhibition area, there happened to be two European merchants trying out the display products.

Watanabe Yu smiled slightly, and then said: "Small appliances are still relatively labor-intensive. With the labor cost in Europe, their small appliances have no price advantage at all, so the small appliance market in Europe will eventually be our Japanese brand. of."

As Watanabe Yu was talking, he saw another European businessman approaching and saying a few words to the two businessmen who were trying out the hair dryer. The two immediately put down the hair dryer in their hands and turned to leave.

"What's the matter, why did the merchant leave?" Watanabe Yu frowned, and immediately walked to the hair dryer counter and asked the salesperson, "Are the two merchants just dissatisfied with our hair dryer?"

The salesperson shook his head: "They didn't express their dissatisfaction with the product. It was just the person who just arrived and told them that there was a new type of hair dryer in the b area, which seemed to be called an ion hair dryer, and they were going to take a look at this new product. "

"The new hair dryer? It's all using ions!" Watanabe Yu also didn't know the truth, but when he heard the word "ion", he instinctively felt that it was very high.

The next second, Watanabe Yu sighed lightly and said, "Germany is worthy of being a powerful country in science and technology, even hair dryers use ions, Ozawa-kun, let's go to b to see that new hair dryer! "

In Watanabe's view, this new home appliance product must be made only by a technology powerhouse like Germany.

...

Watanabe Yu and Ozawa Ryuji came to the B area, and soon saw the big golden retriever being slapped around by a group of people.

"It seems to be here. I heard that the brand that launched a new hair dryer has a golden retriever on the booth." Watanabe Yu said.

Ryuji Ozawa looked at the signboard of Puppy Electric. There were three kinds of characters on it: English, German and Chinese.

"Puppy, I've been in Germany for so long, but I've never heard of this brand in Germany! It seems that there is no such brand in Europe. Why are there Chinese characters on it? Is it our Japanese brand?" Ryuji Ozawa said. .

There are also Chinese characters in Japanese, and Japanese company names or signboards often use Chinese characters, so Ozawa Ryuji subconsciously thought that this might be a Japanese brand.

However, Watanabe Yu next to him had a gloomy face.

"This is a Chinese brand!" Watanabe Yu said.

"It turned out to be a Chinese brand, Watanabe-kun is really knowledgeable!" Ozawa Ryuuji flattered, and then said: "Although there are no well-known home appliance brands in China, this time it is an international home appliance exhibition, and there are one or two Chinese brands. Also normal."

But Watanabe said, "This puppy electrical appliance is our foundry in China!"

"What? Our foundry? It even came to the exhibition?" Ozawa Ryuji had a surprised expression on his face.

In the eyes of Ryu Ozawa, the foundry is only the lowest-end wage earner. What qualifications does it have to participate in the exhibition on the same platform as Xizhi Electric?

Watanabe Yu sighed and then said: "Ozawa-kun, it seems that the concerns of the headquarters are real, we have really cultivated a competitor, not only in the Chinese market, but also in Europe to steal our business. It's gone!"