Rebirth of the Industrial Tycoon

Boss Huang's soymilk machine business is completely out of business.

It was the after-sales service promised by Boss Huang that brought down the Haishan brand soymilk maker.

Three-year failures only need to be replaced but not repaired, and the cutter head is guaranteed for life. This is originally something that a small factory like Boss Huang can't afford.

The advantage of small cottage factories has always been low prices, not quality and after-sales. Boss Huang gave up his advantages and turned to Li Weidong to compete with Li Weidong on product quality and after-sales. Naturally, he would fail completely.

After all, the home appliance industry is different from other industries. Home appliances belong to the kind of products that are used every day and have been used for many years. If this industry does not have excellent quality and convenient after-sales, enterprises cannot survive at all.

Especially in China in the 1990s, the industrial capacity was far inferior to that of later generations, and the income level of the common people was also low. Home appliances were definitely luxuries for ordinary families. Even small appliances such as hair dryers and electric irons needed to be saved for a long time. money to buy one.

This also makes people choose not only the price, but also the brand and quality when choosing home appliances. In this case, the miscellaneous brand of cottage power plants are destined to only seek short-term benefits and make a wave of quick money.

More and more faulty soymilk machines were returned to the factory by agents, and all the soymilk machines newly produced by Boss Huang were used to fill the hole of "replacement but not repair".

If you count the wages paid by Boss Huang, Boss Huang at this time is actually losing money.

So Boss Huang simply decided to cancel the previous after-sales commitment.

After-sales promises cannot be fulfilled, the reputation of the product will definitely collapse, at least it will offend those consumers who have bought Haishan Soymilk Maker. But it's better than losing money every day! Shanzhai manufacturers have no morals at all, so how can they care about consumers.

It can be said that at this time, Boss Huang's soymilk machine business has failed.

The price war launched by Li Weidong was the last straw that overwhelmed the camel. Boss Huang's soymilk machine could not be sold at all.

Boss Huang decided to quit the field of soymilk machines, and honestly sell miscellaneous brand rice cookers in the future!

Although price war is the most low-end means of business competition, it actually has many positive effects. One of the most important points is to eliminate a group of manufacturers of inferior products and seek short-term interests.

As a result, Boss Huang was eliminated.

In the raw material warehouse of the factory, Boss Huang was accompanying a middle-aged man to count the raw materials of the soymilk machine.

Since I don't plan to continue this business, the raw materials and parts in stock will be useless. I have to sell it as soon as possible, so that I can get back a sum of money.

This middle-aged man is a person who specializes in recycling waste industrial raw materials and parts.

After the count, the middle-aged man took out his calculator, calculated for a long time, then pressed a number on the calculator and handed it to Boss Huang.

"Why are there so few!" Boss Huang looked at the numbers on the calculator and continued; "Boss Meng, this is not the first time we have dealt with each other, and doing business requires frequent visits, and the price you gave is too low. Be sincere!"

This Boss Meng smiled and said, "Boss Huang, what I'm giving you is a conscience price, if you don't believe me, you can ask someone else. Although I dare not say this is the highest price, this price is absolutely reasonable. You It won't hurt!"

"Why don't you suffer, I've lost a lot!" Boss Huang shook his head and continued; "These raw materials and parts of mine are all brand new. When I bought the goods, I still got the goods at a higher price. Now you give at this price,

Much lower than my psychological price. You give me some more! "

Boss Meng said: "Boss Huang, to be honest, if it was last month, I could still add 30% to the price, but this month is not enough. Now these raw materials and parts in your warehouse are being sold every day. If it falls, one price a day, if I take it back, if I don’t act quickly, I will also lose money!”

"Thirty percent! It fell so much in just one month?" Boss Huang asked in disbelief.

"There are too many people shipping recently, and they all make soymilk machines." Boss Meng sighed and continued; "Boss Huang, your company's situation is still good. I went to a factory in Zhongshan this morning, and they The stock of raw materials and parts is three times yours! The boss of the company has lost all his hair!"

After hearing this, Boss Huang didn't know whether to be happy or worried.

Some people lose more than themselves, and it seems that they can find some psychological balance, but after thinking about it, they also lost a lot of money, so they can't be happy.

Boss Meng went on to say: "If you want me to tell you, you shouldn't blindly follow the trend to produce a soymilk maker this time! I've learned a bit about it. It looks simple in structure, but it's very difficult to make a good product.

That puppy electrical appliance should have a very sound technology before it dared to take out the product. As a result, you don't know anything, so you just copied it. As a result, the quality of the product was not good, and of course you lost a lot of money! "

"What Boss Meng said is true! This time, I was really too careless. I thought that the soymilk machine was very profitable and easy to make, so I hurriedly launched it. As a result, I lost all the money I made in the past few years." Boss Zhang nodded.

Boss Meng continued: "Actually, the situation in the south is better. After all, our factory started early, and at least we made some money in the early days of the appearance of soymilk machines.

Many factories in the north are not so lucky. Some of them have only planned to launch the business of soymilk machines in the last one or two months. As a result, they encountered a price reduction of Puppy Electric Appliances as soon as they started production.

Those companies have really lost a lot of money, not even making any money in the early days. If you stop and don't do it, it will definitely be a pure loss. If you continue to produce, the product will be sold and you will lose more! "

The speed of response in other places is indeed not as fast as in the Pearl River Delta region.

The same product, the Pearl River Delta has already started to ship, the Yangtze River Delta may still be in production, and the North has just planned to launch the project.

Therefore, when Li Weidong launched a price war, the most serious losses were those companies that had just started producing soymilk machines. Before their products could be listed, Li Weidong had already ruled the rivers and lakes, and these companies were not even qualified to participate in the war.

...

Wang Jiuyang looked at the accounts handed over by the accountant with a sad look on his face.

Wang Jiuyang originally only had a capital of 100,000 yuan. After a few months of operation, the company's accounts were only left in single digits. Not to mention paying wages to the workers, he could not even pay the utility bills.

Originally, Wang Jiuyang had hoped that if he sold the Jiuyang soymilk maker, he would get a sum of money back, but the market gave Wang Jiuyang a slap in the face.

The soymilk machine produced by Wang Jiuyang is still the traditional soaking and grinding type, that is, the soybeans need to be soaked completely before they can be processed. Soybean soaking takes eight to ten hours. This process alone has persuaded many consumers. .

Moreover, Wang Jiuyang also knows that the quality of his products is very average, and he may not be able to use them for three years; he only uses ordinary stainless steel blades, and it is impossible for him to have a lifetime warranty, so Wang Jiuyang did not blindly follow up on Li Weidong's after-sales commitment.

This also led to the very low sales of Wang Jiuyang's soymilk maker, which hardly sold much.

Consumers are reluctant to choose a soymilk maker that is troublesome to use, of average quality, and has no after-sales service.

In history, when Wang Jiuyang launched the soymilk maker, there were no other competitors on the market, so even if Wang Jiuyang's soymilk maker was a little more troublesome to use, the quality was a little worse, and the after-sales service was not in place, there would still be customers who would like to pay for it. money. This also allowed Wang Jiuyang to complete the initial capital accumulation and gradually launch a better soymilk machine.

But now Wang Jiuyang is no longer the first person to eat crabs, nor has he created his own soymilk maker empire.

Wang Jiuyang knew that his business could no longer survive, and he failed! Next, he has to find a job and pay off tens of thousands of dollars in debt.

"Or go to the special zone to work. I heard that the salary there is high, and I have a university degree. If I go there, I should be able to find a job." Wang Jiuyang thought, but his heart was full of sadness.

There is an old saying that parents are traveling not far away. Wang Jiuyang's parents are getting older and older, and they need someone to accompany him. Although Wang Jiuyang is not in his hometown now, it takes half a day to go back by car. He can still run for a weekend. back and forth.

If he went to the Special Economic Zone, the one-way journey would take several days and nights. If something happened to his parents, it would be very difficult for him to rush back.

Wang Jiuyang is a dutiful son, and he does not want to leave his hometown of Taiyuan.

At this moment, the phone on Wang Jiuyang's desk rang.

Wang Jiuyang reached out to answer the phone, and said "Hello" into the receiver in a low tone.

"Is it the boss Wang Jiuyang?" An unfamiliar voice came to mind on the phone.

"Yes, I am Wang Jiuyang, who are you?" Wang Jiuyang asked.

"My name is Li Weidong." The other party replied.

Wang Jiuyang thought about it, he didn't seem to know anyone named Li Weidong.

Li Weidong introduced himself: "Boss Wang may not know me, but Puppy Electric, you must have heard of it? I am the director of Puppy Electric!"

"The director of Puppy Electric!" Wang Jiuyang was shocked.

Wang Jiuyang did not know Li Weidong's name, but he was too familiar with Puppy Electric. This is the first company to launch a soymilk machine, and the subsequent series of operations have also knocked down all other miscellaneous brands of soymilk machines. There is a tendency to unify the world.

And Wang Jiuyang is also one of the victims. If there is no after-sales commitment and price war for the Puppy Soymilk Machine, Wang Jiuyang's company may be able to last longer.

Now, the manager of Puppy Electric even called him, which surprised Wang Jiuyang.

Wang Jiuyang took a deep breath and tried to calm himself down before asking, "Director Li, do you have anything to do with me?"

Li Weidong replied, "Boss Wang, I'm in Jicheng now. If it's convenient, let's have dinner in the evening and chat later?"

Wang Jiuyang hesitated for a moment, he didn't want to agree, after all, in Wang Jiuyang's eyes, Li Weidong was the biggest competitor. However, Wang Jiuyang thought again, he hadn't eaten in a restaurant for a long time, so he might as well take this opportunity to fight his teeth!

Although the soymilk maker is not your opponent, but if you eat some at the dinner table, you will win back a city!

...

Wang Jiuyang is one year younger than Li Weidong, and they are considered the same age.

It's just that the fates of the two are very different. Li Weidong joined a state-owned enterprise after graduating from junior high school. After working in a transportation company for a few years, he accumulated capital and embarked on the road of entrepreneurship in the mid-1980s. rich.

On the other hand, Wang Jiuyang went to college. After graduating from college, he became a teacher in a technical school. He got a job. He just started his business this year, and then he lost a lot of money.

This was obviously a dialogue between the winner and the loser, and Wang Jiuyang also realized this, so he simply lowered his head and ate and drank without speaking much.

After three rounds of drinking, Li Weidong took the lead and said, "Boss Wang, the soymilk machine produced by your company has a relatively average sales volume, right?"

"Our sales are okay, not too good, not bad!" Wang Jiuyang said stubbornly.

Facing the winner, Wang Jiuyang didn't want to show weakness. The so-called loser does not lose, after all, men want face.

Li Weidong smiled indifferently, and then asked: "Boss Wang, the current business situation of your company should not be too optimistic!"

"Our company's situation is very good, and the funds are very abundant!" Wang Jiuyang continued to slap his face as a fat man.

Li Weidong could probably understand Wang Jiuyang's desire to save face when he died. He smiled again and said, "Boss Wang, we are all traveling together, and we all know each other's situation to some extent."

Wang Jiuyang was dismantled by Li Weidong, and immediately retorted: "In business, it is normal to encounter difficulties occasionally. It is important to work hard, and difficulties will always pass!"

"I have a chance now to help you get through this difficult time. I wonder if you are interested!" Li Weidong asked with a smile.

Wang Jiuyang suddenly looked vigilant: "What are you going to do?"

"Ming people don't speak secretly, I want to invite Boss Wang to join Puppy Electric." Li Weidong explained his purpose.

"You want me to follow you?" Wang Jiuyang didn't expect Li Weidong's purpose and experience to be himself.

Li Weidong nodded: "Boss Wang, if you are willing to come to our Puppy Electric, then I will hand over all the soymilk machine business of Puppy Electric to you, including R\u0026D and sales!"

"What about production?" Wang Jiuyang asked subconsciously.

"The production model of our puppy electrical appliances is different from other companies, and there are special systems and talents to manage this aspect." Li Weidong replied.

Wang Jiuyang shook his head, and said with a look of resistance; "I am now at Jiuyang Electric Appliances, so I am a boss anyway. If I went to your place, wouldn't I have become a wage earner!"

Anyone who has been a boss is generally unwilling to work with others.

Li Weidong said, "You can work for me if you don't want to. As long as you complete the sales target, I can give you shares in Puppy Electric! At that time, you will be a shareholder and work for yourself!"

"Are you willing to give me shares?" Wang Jiuyang was startled, he opened his eyes wide and asked, "Why should I trust you?"

"I don't think I'm going to lie to you just because of my identity." Li Weidong smiled helplessly, and then said; "Of course, we can sign a gambling agreement and write it in black and white."

Wang Jiuyang was silent for a moment, and finally asked, "Director Li, I can't even sell my own soymilk maker. Why did you ask me to be in charge of the soymilk maker business of Puppy Electric?"

"Your soymilk maker can't be sold, not because of you, but because your product doesn't work. After all, it's hard to cook without rice! But our puppy soymilk maker is different. It's the best soymilk maker on the market."

Li Weidong paused, then said, "In addition, I chose you, there is another very important reason, that is, you are very familiar with soymilk machines. You are always selling bubble-grinding soymilk machines, and you don't do it blindly. After-sales commitment beyond product performance.

This shows that you are very aware of the performance of the soymilk machine, and you know that the soymilk machine you produce cannot directly process dry soybeans, and it is impossible to use it for several years without failure. That's what sets you apart from everyone else, and that's what I see.

What we need for puppy electrical appliances is someone like you who makes products in a down-to-earth way, not someone who only makes money. What we want to do is the best soymilk maker in the world! Let every common person drink soy milk easily at home! "

Li Weidong's rhetoric immediately gave Wang Jiuyang a feeling of passion. He instantly felt that he had met a bosom friend, and he couldn't wait to realize his ideal together with this bosom friend.

Wang Jiuyang first made a soymilk machine because he liked to drink soymilk. He also hopes to bring soymilk machines to thousands of households, so that every family can easily drink soymilk.

Now what Li Weidong said is right in Wang Jiuyang's arms.

Li Weidong, who was beside him, watched secretly and found that Wang Jiuyang's eyes were full of hope.

"This trick really works. Talk to Wang Jiuyang about his ideals, and he will be hooked. After all, he is a young man, he is so foolish!"