Rebirth of the Industrial Tycoon

In the conference room of Sinosteel, the company's senior management gathered together.

There are two people sitting in the C seat of the conference room, one is the secretary of the company and the other is the general manager of the company.

In a company of this nature, Sinosteel must be the secretary in chief, and the manager can only be the second in command.

Moreover, the secretary of Sinosteel is not simply an enterprise leader. Because Sinosteel is also responsible for some administrative management positions in the domestic metallurgical industry in addition to normal business operations.

Therefore, the secretary of Sinosteel is not only an enterprise leader, but also a state cadre. They not only have the right to operate the enterprise, but also the administrative power granted by the state.

Sinosteel was formed by the merger of several enterprises, but the secretary as the company's top leader was directly parachuted by the state from the Ministry of Industry and Metallurgy.

The Ministry of Industry and Metallurgy is the leading body of steel-related enterprises in the country. The leadership of China Steel Corporation can directly send people from the leading body, which can also suppress the mountains and factions within China Steel.

The secretary of Sinosteel, surnamed Liu, was a college student in the 1950s. When he was young, he worked as a furnace chief in a steel-making enterprise, and later as a research director at the Nonferrous Metals Research Institute. In the 1980s, he was transferred to the Ministry of Industry and Metallurgy. Director of the year.

Judging from his resume, Secretary Liu is a steel professional. He has worked in the production line, in research institutions, and in administrative departments. He is familiar with all stages and operations of the metallurgical steel industry. It couldn't be more appropriate.

Moreover, as a former leader of ministries and commissions, Secretary Liu was indeed able to suppress the various factions within Sinosteel and the leaders of various hilltops. In front of Secretary Liu, no one dared to be presumptuous. After all, these people were all subordinates of the Ministry of Metallurgy back then.

The meeting lasted forty or fifty minutes, and several schedules were completed. Secretary Liu finally talked about S39009 stainless steel.

"Yesterday, I went to the Military Region to attend a meeting. At the meeting, Commander Zhang of the Military Region personally congratulated us for conquering the production technology of S39009 stainless steel, and praised our company." Secretary Liu said with a happy expression. look.

There was a round of applause immediately in the conference room, and it was unknown whether it was celebrating being praised by the superiors, or flattering Secretary Liu.

Secretary Liu pressed his hands down to signal everyone to be quiet, and then continued: "Although matters involving the military industry need to be kept secret, there is no way to publicly record and commend us, but the superior leaders still see the achievements we have achieved. In the eyes!

Of course, this time, Comrade He Rong should be the first to be able to conquer the production technology of S39009 stainless steel.

If Comrade He Rong hadn't obtained the key data of S39009 stainless steel, it would not have been possible for the institute to produce S39009 stainless steel in such a short period of time! "

Everyone in the conference room looked at He Rong with envy.

S39009 stainless steel, the research and development institute has not made it for so long, and the import and export department talked about it and did not buy it.

The R\u0026D Institute of Sinosteel is affiliated to the original metallurgical processing company, and the import and export department is affiliated to the original metallurgical import and export company. Now both companies have merged into Sinosteel and become two hills within Sinosteel.

However, neither of the two hills gnawed the hard bone of S39009 stainless steel. Instead, He Rong got the key data of S39009 stainless steel and successfully gnawed the hard bone.

He Rong originally belonged to the charge company and was in charge of charge material management. He was also regarded as a mountain in Sinosteel. He had nothing to do with metallurgical research and development and steel import and export.

Now, after many companies merged into Sinosteel, He Rong was able to make great achievements in the new business field, which will definitely leave a capable impression in the minds of leaders. It will definitely be entrusted by the leadership in the future.

Moreover, Sinosteel has just been established, and the top secretary Liu also needs to show some political achievements to explain to the higher-level leaders. The successful research on S39009 stainless steel is obviously a very suitable achievement, neither too easy nor too exaggerated.

He Rong gnawed on S39009 stainless steel at this time, which was like a great gift to Secretary Liu.

He Rong was also very happy in his heart. He couldn't help but sigh in his heart. He didn't expect that he would rely on the gift from Li Weidong to get the appreciation of Secretary Liu.

What a good Chinese son-in-law!

There were also some people in the conference room who were jealous of He Rong, so they asked, "Old He, the key data of S39009 stainless steel, the confidentiality level of foreigners is very high, how did you get it? If it is convenient, just Tell us about it, and we'll learn, too."

He Rong looked at Secretary Liu, obviously asking what Secretary Liu meant.

Secretary Liu nodded, meaning it could be said. So He Rong said; "The key data of S39009 stainless steel was obtained by me through personal relationship.

A junior of my family started a business and was developing a household appliance that needed a special stainless steel blade, and then came to me for help, hoping to buy this special stainless steel from our company.

It happened that the blade he needed had similar parameters to S39009 stainless steel. I mentioned to him about S39009 stainless steel, and then he got the data of S39009 stainless steel.

Of course, I have also promised that junior, when the S39009 stainless steel is made, I will provide him with the blades he needs. Otherwise, he wouldn't be so active and get us data. "

Secretary Liu next to him said, "Comrade He Rong has already reported this matter to me, and I have approved it. After all, they have solved the problem of S39009 stainless steel for us, so we should return the favor!"

The person who just asked the question continued: "Old He, your junior is quite capable! He can get the key data of S39009 stainless steel, how did he do it? Is the method legal?"

He Rong smiled slightly and said, "I don't know if it's legal or not. If it's illegal, then we don't need it?"

"That's not true, I'm just worried, whether your junior is reliable. After all, S39009 stainless steel is related to the military industry and is a state secret. We should be more cautious." The man was obviously nitpicking.

He Rong is not a soft persimmon, he immediately shot back: "If it is unreliable, how can it be possible to send us the key data of S39009 stainless steel? The key is that S39009 stainless steel has already been made. Which hostile force have you seen, will come to help our country. Technological development?"

"In case he wants to gain our trust, he deliberately gives us a little sweetness first!" The man continued to nitpick.

"How can there be so many emergencies!" This time it was Secretary Liu who spoke.

I just listened to Secretary Liu continuing: "I asked Comrade He Rong to tell you how to get the key data, I hope you can learn from it, not for you to investigate spies!

The leader has a saying, no matter whether it is black or white, if it can catch mice, it is a good cat. This time, Comrade He Rong solved the problem for our company through personal relationship, which is worth learning from all of us. "

Secretary Liu praised He Rong fiercely.

He Rong also took this opportunity to speak: "Secretary Liu, I promised before that when S39009 stainless steel is made, I will supply blades to my junior. However, my junior hopes to sign a contract with us in black and white."

"Why, your junior still can't trust you?" Secretary Liu smiled slightly, and then said: "Then sign it! Sign it as you want. After all, the key data of S39009 stainless steel is given by others, so let's be trustworthy. !"

...

At this time, Li Weidong was preparing a marketing plan for the soymilk maker.

For a new product, if you want to open the market quickly, the best way is to advertise.

In Li Weidong's memory, the first-generation Joyoung soymilk maker sold more than 500 units just after an advertisement of a dozen or so characters was placed in the local newspaper.

In that era, there was no Internet, and the only way for ordinary people to obtain information was television and newspapers. Therefore, advertising on TV and newspapers was very effective.

Li Weidong can completely adopt the strategy of massaging seats, shoot a batch of advertisements of different lengths, and then throw money crazy to put them on.

But after careful consideration, Li Weidong chose another advertising model.

Soymilk maker and massage seat, after all, are different products and should adopt different sales strategies.

The positioning of the massage seat is a health care device, which is doomed that the massage seat is not a popular household appliance, and the massage seat does have a relief effect on the symptoms of the cervical and lumbar vertebrae, so the indiscriminate use of health care products can be used. Fried advertising.

The soymilk maker is a serious kitchen appliance, a product that can be popularized in every family, and a product that can support a big brand. Of course, the marketing method of health care products cannot be adopted, but a long-term strategy should be formulated. Marketing strategy, and then step by step implementation.

To this end, Li Weidong specially formulated a set of strategic marketing plans.

...

The Chinese Nutrition Society is an institution established in the 1940s. After liberation, the Chinese Nutrition Society was merged into the Chinese Physiological Society and became a subordinate institution of the Chinese Physiological Society.

In 1984, the Chinese Nutrition Society joined the International Federation of Nutritional Sciences and became one of its members.

Since it is a member of an international organization, it can no longer continue to be a subordinate organization of the Chinese Physiological Society, so the state officially approved the Chinese Nutrition Society as a first-level society.

Since then, the Chinese Nutrition Society has become a legally registered, national and academic non-profit social organization.

Now, Li Weidong came to the residence of the Nutrition Society and met Wang Xiaoman, the Deputy Secretary-General of the Nutrition Society.

The Nutrition Society has a council, which has a chairman and mostly vice-chairmen, but most of these people are just names, and they are rarely responsible for specific work. After all, these chairman and vice-chairmen must have other positions, and it is impossible to focus on the Nutrition Society.

Below the chairman and vice-chairman are the secretary-general and deputy secretary-general. The Secretary-General also has other official positions, and it is equally impossible to focus on the Nutrition Society.

Therefore, the actual person in charge of the Nutrition Society is the Deputy Secretary-General Wang Xiaoman.

Li Weidong handed over the business card and introduced himself. The two sides said a few high-sounding polite words, and Li Weidong explained his intention:

"Secretary-General Wang, I know that there are many nutrition science and technology workers in the Nutrition Society. They are all engaged in nutrition research. At the same time, the Nutrition Society is also connected with many nutrition research institutions, so I want to entrust the Nutrition Society to help me do a scientific research project. Of course, I will not let the Nutrition Society work in vain, and our Puppy Appliances can sponsor RMB 100,000 to the Nutrition Society!"

The main sources of income of the Nutrition Society are government grants and membership dues. In fact, membership dues are very small, so they still rely on government funding.

In addition, the Nutrition Society also accepts donations from non-governmental organizations and individuals, but in those days, no one would donate money to the Nutrition Society.

For the Nutrition Society, a donation of 100,000 yuan is not a small amount of income.

Hearing that someone wanted to donate money, Wang Xiaoman was overjoyed, but she did not agree immediately, but asked, "What research does Director Li want to do?"

"I want to entrust the Nutrition Society to study the nutrients of soy milk and the benefits of soy milk to the human body." Li Weidong replied.

Wang Xiaoman was stunned for a moment. She thought Li Weidong would let the Nutrition Society study some difficult topic, but she didn't expect it to be so simple.

As far as Li Weidong's request is concerned, it will take 100,000 RMB to study it? Just find any senior who can write a dissertation.

"Is it just studying soy milk?" Wang Xiaoman asked cautiously, she felt that Li Weidong should have other requirements.

Li Weidong went on to say: "In addition, I also plan to hold an award-winning essay writing activity within the Nutrition Society. The topic is also the nutrients of soy milk and the benefits of soy milk to the human body."

"There is a prize for writing? I don't know what the prize is?" Wang Xiaoman asked.

Li Weidong immediately replied: "One first prize with a bonus of 5,000 yuan; five second prizes with a bonus of 2,000 yuan; 20 third prizes with a bonus of 500 yuan; 50 winners with a bonus of 100 yuan."

"Reward money directly!" Wang Xiaoman said heartily, this is much more beneficial than giving things, and it is estimated that many people will participate.

And all the awards add up, there are more than 70 people who can win, and the probability of winning is quite large. What's more, the first prize is 5,000 yuan, which is really a lot of money.

Li Weidong continued: "For the award-winning works, our company will submit manuscripts to major newspapers and periodicals. Of course, the authorship is still the author's, and the author's fee is also the author's."

Wang Xiaoman asked with a puzzled look: "Director Li, I've heard and heard that you are spending money! Forgive me, what benefits can you get by doing this?"

Li Weidong asked, "Secretary-General Wang, do you drink soy milk?"

"Drink!" Wang Xiaoman nodded and continued, "But the soy milk we drink in the capital is not the same as the soy milk from other places."

"We don't discuss the difference in taste." Li Weidong continued: "Actually, I plan to sell soy milk, so I have to let people all over the country know the benefits of soy milk, so that people will buy soy milk!"

Wang Xiaoman was stunned for a moment, looked at Li Weidong in surprise, and thought to himself, is selling things so routine now? Even the soy milk sellers have started to write prize-winning essays!